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Journals
Output Type
"This ebook will guide you through the process of choosing social media platforms and developing an effective online media strategy. It will provide an overview of a few popular social media channels in South Africa and how they work, so that you can learn about the potential benefits of these netwo
...
Telling Stories That Matter: A Toolkit
Key Guides
Partners for Democratic Change (2013), 39 pp.
"This toolkit is designed to inspire meaningful conversations with the people involved in and affected by your work. It will help you discover how people have been affected by conflict, continuity, and change. It will show you how to share your stories with others in exchange for theirs. Stories and
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Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage Your Community
New York, NY: Wiley (2013), xxiv, 230 pp.
How to communicate research for policy influence. Toolkit No 3: Engage with media
Buenos Aires: CIPPEC (2013), 6 pp.
Using Narrative Communication in a Mass-Produced Youth Magazine as an HIV Prevention Intervention
Journal of African Media Studies, volume 5, issue 1 (2013), pp. 3-17
"With young people at the epicentre of the HIV epidemic, we need to build upon and find ways of sustaining interventions that place youth at the centre of prevention. This article argues that narrative communication is one such strategy, provided it is part of a comprehensive HIV prevention plan. Na
...
Kommunikation und Social Media
Konstanz: UVK, 3., überarb. Aufl. (2013), 228 pp.
"Melanie Huber stellt in ihrem Standardwerk die bekannten und weniger bekannten Dienste des Social Web vor und zeigt mögliche Strategien, wie man im Netz überhaupt wahrgenommen wird. Das Buch hilft bei der Entscheidung, ob Aktivitäten im Netz »etwas bringen« und wie viel Engagement innerhalb so
...
Digital Storytelling: Capturing Lives, Creating Community
New York; London: Routledge, 4th ed. (2013), xiii, 206 pp.
"Listen deeply. Tell stories. This is the mantra of the Center for Digital Storytelling (CDS) in Berkeley, California, which since 1993 has worked with nearly 1,000 organizations around the world and trained more than 15,000 people in the art of digital storytelling. In this revised and updated edit
...
Cómo gestionar la comunicación en organizaciones públicas y no lucrativas
Bogotá: Ediciones de la U (2013), 268 pp.
Guide pratique du bon usage des médias et réseaux sociaux
Kinshasa: Médi@ction (2013), 95 pp.
Storytelling in World Cinemas. Vol. 2: Contexts
London; New York: Wallflower Press (2013), x, 198 pp.
Innovation in den Medien: Crossmedia - Storywelten - Change Management
München: Hooffacker; MedienCampus Bayern (2013), 204 pp.
"Google, Apple und Facebook haben die Medienwelt verändert. Auch lokale und regionale Medienunternehmen müssen sich massiv wandeln. Das Gute: Es entstehen neue Möglichkeiten, als Journalist zu arbeiten, seine Geschichten multimedial aufzubereiten und den Leser, Hörer sowie Zuschauer den ganzen T
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The Role of Public Sentiment and Social Media in the Evolving China-Africa Relationship
Johannesburg: South African Institute of International Affairs (SAIIA) (2013), 24 pp.
"The demands of public diplomacy have shifted with the development of social media technologies. Increasingly, governments are required to gauge and respond to public sentiment over and above the one-way communication of broadcast media. The social media and accompanying elevated public role have co
...
Seeing is Believing: A Guide to Visual Storytelling Best Practices
Key Guides
resourcemedia (2013), 20 pp.
"This guide starts with "the three principles of visual communication": Humans are visual first, verbal second; our decisions and actions are based more on emotional reactions than rational thought; visuals are the most effective communications vehicles for evoking emotion and getting people to take
...
Using visual storytelling for women's empowerment
Media Development (WACC), volume 60, issue 3 (2013), pp. 25-29
"Communicators who work with photography and video in the development context know the power visuals can have in bearing witness to the reality people living in poverty face. When contextualized, visuals can transcend distance and create a global dialog around topics in need of deeper understanding
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Herramientas digitales para ONG
La Rioja: Proyecto Libro - E; Universidad Nacional de La Rioja (2013), 139 pp.
Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money
Key Guides
San Francisco: Jossey-Bass (2013), xxxi, 392 pp.
Evaluation of International and Non-Governmental Organizations’ Communication Activities: A 15 Year Systematic Review
Public Relations Review, volume 39, issue 5 (2013), pp. 572-574
"The purpose of this paper is to understand how intergovernmental organizations and international non-governmental organizations have evaluated their communication activities and adhered to principles of evaluation methodology from 1995–2010 based on a systematic review of available evaluation rep
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Bad buzz: Gérer une crise sur les médias sociaux
Paris: Eyrolles (2013), 192 pp.
Digitales Storytelling: Eine Einführung in neue Formen des Qualitätsjournalismus
Wiesbaden: Springer VS (2013), xiii, 164 pp.
"Das Buch gibt einen Einblick in die neuen Erzählweisen des digitalen Journalismus. Es untersucht die Auswirkungen der Digitalisierung auf die Medienbranche und den mit ihr verbundenen Wandel journalistischer Darstellungsformen. Dabei geht es auch um die Möglichkeiten des journalistischen Storytel
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