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Journals
Output Type
Medientraining
Konstanz: UVK (2013), 222 pp.
"Dieses Buch ist ein praktischer Leitfaden. Es zeigt in kompakter und anschaulicher Weise, wie man sich erfolgreich in den Medien präsentiert. Mit allem, was dazu gehört: Auftritt, Kleidung, Ausdruck, Körpersprache, Umgang mit kritischen Fragen, Krisenkommunikation und auch dem Thema Lampenfieber
...
Using visual storytelling for women's empowerment
Media Development, volume 60, issue 3 (2013), pp. 25-29
"Communicators who work with photography and video in the development context know the power visuals can have in bearing witness to the reality people living in poverty face. When contextualized, visuals can transcend distance and create a global dialog around topics in need of deeper understanding
...
"This ebook will guide you through the process of choosing social media platforms and developing an effective online media strategy. It will provide an overview of a few popular social media channels in South Africa and how they work, so that you can learn about the potential benefits of these netwo
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Herramientas digitales para ONG
La Rioja: Proyecto Libro - E; Universidad Nacional de La Rioja (2013), 139 pp.
Seeing is Believing: A Guide to Visual Storytelling Best Practices
Key Guides
resourcemedia (2013), 20 pp.
"This guide starts with "the three principles of visual communication": Humans are visual first, verbal second; our decisions and actions are based more on emotional reactions than rational thought; visuals are the most effective communications vehicles for evoking emotion and getting people to take
...
Social Media: A Handbook for Journalists
Stockholm: Sverige Radio (2013), 133 pp.
"We have chosen to divide this manual into three main parts: dialogue, research and sharing. These three parts are interlinked, however. For example, it is difficult to spread one’s material without a dialogue, since dialogue is the basis of all activities in social media. Still, the division corr
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Finding Your Way with Online Media: An Implementation Guide for Nonprofits
Nonprofit Network (2013), 48 pp.
"In this book [...] we will look at how to ensure that your website complements your online media strategy (including some advice on how to hire a web developer and write a design brief), and give you practical advice on managing your social media platforms. We will also look at online fundraising a
...
Innovation in den Medien: Crossmedia - Storywelten - Change Management
München: Hooffacker; MedienCampus Bayern (2013), 204 pp.
"Google, Apple und Facebook haben die Medienwelt verändert. Auch lokale und regionale Medienunternehmen müssen sich massiv wandeln. Das Gute: Es entstehen neue Möglichkeiten, als Journalist zu arbeiten, seine Geschichten multimedial aufzubereiten und den Leser, Hörer sowie Zuschauer den ganzen T
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Kommunizieren lernen ... Anregungen zur Selbsthilfe
München: Friedrich-Ebert-Stiftung (FES) (2013), 40 pp.
Storytelling in World Cinemas. Vol. 2: Contexts
London; New York: Wallflower Press (2013), x, 198 pp.
How to communicate research for policy influence. Toolkit No 3: Engage with media
Buenos Aires: CIPPEC (2013), 6 pp.
Erfolgreiche PR im Social Web: Das praktische Handbuch
Bonn: Galileo Press (2013), 522 pp.
"Nutzen Sie das Potenzial von Facebook, Twitter & Co.! Stellen Sie sich der Herausforderung einer modernen, dialogorientierten PR-Strategie. Anhand von zahlreichen Praxisbeispielen aus unterschiedlichen Branchen lernen Sie, soziale Medien systematisch einzusetzen. So wird Ihre digitale PR- und Öffe
...
Kommunikation und Social Media
Konstanz: UVK, 3., überarb. Aufl. (2013), 228 pp.
"Melanie Huber stellt in ihrem Standardwerk die bekannten und weniger bekannten Dienste des Social Web vor und zeigt mögliche Strategien, wie man im Netz überhaupt wahrgenommen wird. Das Buch hilft bei der Entscheidung, ob Aktivitäten im Netz »etwas bringen« und wie viel Engagement innerhalb so
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Cómo gestionar la comunicación en organizaciones públicas y no lucrativas
Bogotá: Ediciones de la U (2013), 268 pp.
Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money
Key Guides
San Francisco: Jossey-Bass (2013), xxxi, 392 pp.
Stories That Move Mountains: Storytelling and Visual Design for Persuasive Presentations
Chichester: Wiley (2013), 259 pp.
Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage Your Community
New York, NY: Wiley (2013), xxiv, 230 pp.
Evaluation of International and Non-Governmental Organizations’ Communication Activities: A 15 Year Systematic Review
Public Relations Review, volume 39, issue 5 (2013), pp. 572-574
"The purpose of this paper is to understand how intergovernmental organizations and international non-governmental organizations have evaluated their communication activities and adhered to principles of evaluation methodology from 1995–2010 based on a systematic review of available evaluation rep
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Using Narrative Communication in a Mass-Produced Youth Magazine as an HIV Prevention Intervention
Journal of African Media Studies, volume 5, issue 1 (2013), pp. 3-17
"With young people at the epicentre of the HIV epidemic, we need to build upon and find ways of sustaining interventions that place youth at the centre of prevention. This article argues that narrative communication is one such strategy, provided it is part of a comprehensive HIV prevention plan. Na
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