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Authors & Publishers
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Methods applied
Journals
Output Type
New Media and International Development: Representation and Affect in Microfinance
London: Routledge (2015), xv, 189 pp.
"Through a case study of Kiva.org, the world's first person-to-person microlending website, and other microfinance organizations, the book argues that international development efforts have an affective dimension. This is fostered through narrative and visual representations, through the performance
...
"Online communication is widely used by NGOs, but the full potential of social media is not always realised. The most effective use of online communications requires an organisational culture that values social media as central to its overall strategy. However, there is frequently a lack of integrat
...
Making the media work for you: A guide for civil society organisations [Arabic]
Maastricht: European Journalism Centre (2015), 103 pp.
Haciendo que los medios trabajen para Usted: Una guía para organizaciones de la sociedad civil
Maastricht: European Journalism Centre (2015), 103 pp.
"We provide practical, effective strategies for civil society organisations that seek to raise and maintain their visibility and impact both in the real and virtual worlds. The cornerstone of our in-country/in the field interventions is our publication Making the Media Work for You: A Guide for Civi
...
Storytelling and Social Change: A Strategy Guide for Grantmakers
Key Guides
Working Narratives (2015), 69 pp.
"This guide is for anyone who wants to create social change, and who wants to learn how storytelling can help. The guide is divided into four color-coded sections. The strategy section is about how to use storytelling to best effect. The storytelling section offers ideas on how to tell a good story.
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Narrative Interpretation of HIV/AIDS Messages: The Effects of Storytelling Prompts Among Rural University Students
Critical Arts: South-North Cultural and Media Studies, volume 29, issue 3 (2015), pp. 400-418
"This study examined the use of a locally developed storytelling prompt as an alternative medium for HIV and AIDS awareness and prevention messages among rural university students in Limpopo Province, South Africa. An assessment of first-year students’ (n=21) response to a storytelling stimulus wi
...
"Storytelling. Está muy de moda esta expresión y vamos a conocerla, a descubrir sus orígenes próximos y remotos. A aprender esta técnica de comunicación, sus potencialidades y sus límites. Y ver cómo podemos aplicarla en nuestro medio radiofónico." (Introducción, página 4)
Mettez les médias à votre service: Guide pour les organisations de la société civile
Maastricht: Centre Européen de Journalisme (2015), 103 pp.
"Nous proposons des stratégies pratiques et efficaces aux organisations de la société civile qui cherchent à accroître et à maintenir leur visibilité et leur impact dans les mondes réel et virtuel. La pierre angulaire de nos interventions dans les pays et sur le terrain est notre publication
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The Routledge Handbook of Strategic Communication
London: Routledge (2015), xxiv, 596 pp.
¿Cómo hacer un diagnóstico de comunicación social? Pistas para desarrollar estrategias exitosas
Key Guides
Lima: Oxfam (2014), 61 pp.
"Esta guía aclara conceptos y brinda herramientas prácticas para identificar las fortalezas y los desafíos que puede enfrentar una organización en materia de comunicación interna y externa. Se trata de una guía práctica que se centra en cómo pasar del análisis de la situación a la acción
...
Mobile for Good: A How-To Fundraising Guide for Nonprofits
New York et al.: McGraw-Hill (2014), ix, 246 pp.
"Written on the premise that all communications and fundraising are now mobile and social, Mobile for Goodprovides step-by-step how-tos and best practices for: writing and implementing a fundraising and content strategy; launching a mobile-compatible website and email comunications; crowdfunding and
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Grundlagen der Public Relations: Eine kommunikationswissenschaftliche Einführung
Wiesbaden: Springer VS, 2., aktualisierte Aufl. (2014), 292 pp.
Challenging humanitarian communication: An empirical exploration of Kony 2012
International Communication Gazette, volume 76, issue 6 (2014), pp. 464-484
"In March 2012, American NGO Invisible Children released an online video about the crimes committed by Ugandan war lord Joseph Kony and his Lord’s Resistance Army. Rapidly shared through social network sites, Kony 2012 soon earned the title of fastest spreading online video ever produced. At the s
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Social Networking: A Guide to Strengthening Civil Society Through Social Media
Key Guides
USAID; Counterpart International (2014), 81 pp.
Training Material: Storytelling to Foster Cooperation and Inclusion
Key Guides
Erasmus; European Commission (2014), 51 pp.
"This training module is a compilation of material initially gathered to help partners prepare and develop their pilot projects. As such it can be of use for anyone who wants to use storytelling or storytelling methods as tool to build cooperation and/or to support learning. After a theoretical intr
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Storytelling in virtuellen Welten
Konstanz; München: UVK (2014), 297 pp.
"David Lochner gibt einen Überblick über die vielfältigen Möglichkeiten des Erzählens im virtuellen Raum. Ob Animationsfilm, digitales Spiel oder interaktiver Film – sie alle bieten Autoren und Produzenten neue Wege, Geschichten zu erzählen: Visionen, Träume und Welten zu entwickeln, die da
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