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Journals
Output Type
Narrative Interpretation of HIV/AIDS Messages: The Effects of Storytelling Prompts Among Rural University Students
Critical Arts: South-North Cultural and Media Studies, volume 29, issue 3 (2015), pp. 400-418
"This study examined the use of a locally developed storytelling prompt as an alternative medium for HIV and AIDS awareness and prevention messages among rural university students in Limpopo Province, South Africa. An assessment of first-year students’ (n=21) response to a storytelling stimulus wi
...
Complex TV: The Poetics of Contemporary Television Storytelling
New York: New York University Press (2015), x, 390 pp.
"Complex TV offers a sustained analysis of the poetics of television narrative, focusing on how storytelling has changed in recent years and how viewers make sense of these innovations. Through close analyses of key programs, including The Wire, Lost, Breaking Bad, The Sopranos, Veronica Mars, Curb
...
Uamilifu wa Vyombo vya Habari Kwenu: Mwongozo kwa Mashirika ya Kiraia
Maastricht: European Journalism Centre (2015), 103 pp.
"We provide practical, effective strategies for civil society organisations that seek to raise and maintain their visibility and impact both in the real and virtual worlds. The cornerstone of our in-country/in the field interventions is our publication Making the Media Work for You: A Guide for Civi
...
Storytelling and Social Change: A Strategy Guide for Grantmakers
Key Guides
Working Narratives (2015), 69 pp.
"This guide is for anyone who wants to create social change, and who wants to learn how storytelling can help. The guide is divided into four color-coded sections. The strategy section is about how to use storytelling to best effect. The storytelling section offers ideas on how to tell a good story.
...
Praxishandbuch Online-Fundraising: Wie man im Internet und mit Social Media erfolgreich Spenden sammelt
Bielefeld: transcript Verlag (2015), 184 pp.
"Wie kann ich das Internet zum Spendensammeln nutzen? Wie binde ich meine Unterstützer auch virtuell an mich? Wie vermeide ich durch den Einsatz von Facebook & Co. teure Postmailings? Dutzende dieser Fragen erreichen die Mitarbeiter von betterplace.org jeden Tag. Daher haben wir uns entschieden, da
...
Mettez les médias à votre service: Guide pour les organisations de la société civile
Maastricht: Centre Européen de Journalisme (2015), 103 pp.
"Nous proposons des stratégies pratiques et efficaces aux organisations de la société civile qui cherchent à accroître et à maintenir leur visibilité et leur impact dans les mondes réel et virtuel. La pierre angulaire de nos interventions dans les pays et sur le terrain est notre publication
...
The Practicalities of Informed Consent in Development Photography
Dhaka: Save the Children (2015), 16 pp.
"Every photography subject deserves to be treated as an autonomous human being, capable of making independent decisions. In case of children, we also need to ensure their parents’ consent. We need to be constantly aware of our position in the power hierarchy — in the development world, in many c
...
Haciendo que los medios trabajen para Usted: Una guía para organizaciones de la sociedad civil
Maastricht: European Journalism Centre (2015), 103 pp.
"We provide practical, effective strategies for civil society organisations that seek to raise and maintain their visibility and impact both in the real and virtual worlds. The cornerstone of our in-country/in the field interventions is our publication Making the Media Work for You: A Guide for Civi
...
New Media and International Development: Representation and Affect in Microfinance
London: Routledge (2015), xv, 189 pp.
"Through a case study of Kiva.org, the world's first person-to-person microlending website, and other microfinance organizations, the book argues that international development efforts have an affective dimension. This is fostered through narrative and visual representations, through the performance
...
The Routledge Handbook of Strategic Communication
London: Routledge (2015), xxiv, 596 pp.
Think Tank Initiative’s Policy Engagement and Communications Program — Anglophone Africa: A Toolkit for Researchers and Communications Officers
Washington, DC: Results for Development Institute; Think Tank Initiative (2014), 40 pp.
"In July 2013, 13 think tanks in Ethiopia, Ghana, Kenya, Nigeria, Tanzania, and Uganda embarked on a mission to strengthen their Policy Engagement and Communications (PEC) capacity. Over the course of 15 months, the think tanks worked with a mentor to diagnose their capacity needs and develop a PEC
...
Training Material: Storytelling to Foster Cooperation and Inclusion
Key Guides
Erasmus; European Commission (2014), 51 pp.
"This training module is a compilation of material initially gathered to help partners prepare and develop their pilot projects. As such it can be of use for anyone who wants to use storytelling or storytelling methods as tool to build cooperation and/or to support learning. After a theoretical intr
...
Digital Storytelling for Social Impact
Key Guides
Rockefeller Foundation (2014), 24 pp.
"This study explores answers to critical questions in five key areas, and suggests tools and resources needed to help organizations elevate the practice and impact of digital storytelling. Strategy: How can digital storytelling help social impact organizations advance their missions? Capacity: What
...
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Our Brand
New York et al.: McGraw-Hill (2014), x, 221 pp.
"The purpose of this book isn’t to make you feel like your company needs to be doing everything under the sun. Instead, we’re here to share why visual storytelling is valuable and easy to adopt, even if you don’t have a massive staff or budget. Our goal in writing this book is to share a mix o
...
Social Networking: A Guide to Strengthening Civil Society Through Social Media
Key Guides
USAID; Counterpart International (2014), 81 pp.
"In PR-Texte fließt Wissen aus unterschiedlichen Bereichen ein. Es kommt darauf an, die Ziele des Schreibers und die Erwartungen des Adressaten auszubalancieren und dabei alle Hilfen zu nutzen, um die komplexe Tätigkeit des Textens »in den Griff« zu bekommen.
Die Grundidee des Buches besteht da
...
Digitales Erzählen: Die Dramaturgie der neuen Medien
Konstanz; München: UVK (2014), 252 pp.
"Dennis Eick zeigt, welche neuen Erzählformen durch das Internet und die technischen Möglichkeiten der Digitalisierung realisiert werden können. Er stellt zahlreiche Beispiele aus dem nationalen und internationalen Bereich vor und führt Interviews mit namhaften Fachleuten aus den einzelnen Genre
...
Public Relations: The Basics
London; New York: Routledge (2014), ix, 268 pp.
"Covers the four key phases of public relations campaigns (research, strategy, tactics and evaluation), the history and evolution of public realtions and basic concepts of the profession, including ethics, professionalism and the theoretical underpinnings." (Publisher description)
