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Journals
Output Type
Mettez les médias à votre service: Guide pour les organisations de la société civile
Maastricht: Centre Européen de Journalisme (2015), 103 pp.
"Nous proposons des stratégies pratiques et efficaces aux organisations de la société civile qui cherchent à accroître et à maintenir leur visibilité et leur impact dans les mondes réel et virtuel. La pierre angulaire de nos interventions dans les pays et sur le terrain est notre publication
...
Haciendo que los medios trabajen para Usted: Una guía para organizaciones de la sociedad civil
Maastricht: European Journalism Centre (2015), 103 pp.
"We provide practical, effective strategies for civil society organisations that seek to raise and maintain their visibility and impact both in the real and virtual worlds. The cornerstone of our in-country/in the field interventions is our publication Making the Media Work for You: A Guide for Civi
...
Hearing Community Radio Listeners: A Storytelling Approach for Community Media Audience Research
Participations: Journal of Audience & Reception Studies, volume 12, issue 2 (2015), pp. 121-146
"This article draws on the first extensive study of community radio audiences in the Middle East to contribute new insights about documenting the impacts of community radio, and the evaluative mechanisms that should be in place for non-profit, community media to better fulfill their mission to serve
...
Making the Media Work for You: A Guide for Civil Society Organisations
Maastricht: European Journalism Centre (2015), 103 pp.
"We provide practical, effective strategies for civil society organisations that seek to raise and maintain their visibility and impact both in the real and virtual worlds. The cornerstone of our in-country/in the field interventions is our publication Making the Media Work for You: A Guide for Civi
...
The Practicalities of Informed Consent in Development Photography
Dhaka: Save the Children (2015), 16 pp.
"Every photography subject deserves to be treated as an autonomous human being, capable of making independent decisions. In case of children, we also need to ensure their parents’ consent. We need to be constantly aware of our position in the power hierarchy — in the development world, in many c
...
Erfolgreiche Websites: SEO, SEM, Online-Marketing, Usability
Bonn: Rheinwerk, 3., aktualisierte und erw. Aufl. (2015), 991 pp.
"Haben Sie sich auch schon einmal gefragt, weshalb manche Websites erfolgreich sind und andere nicht? Entscheidend sind hier sehr viele unterschiedliche Faktoren. Mit diesem Buch erfahren Sie alles, was Sie für Ihren erfolgreichen Webauftritt benötigen, und es beantwortet Ihre Fragen: Wie nutze ic
...
Praxishandbuch Online-Fundraising: Wie man im Internet und mit Social Media erfolgreich Spenden sammelt
Bielefeld: transcript Verlag (2015), 184 pp.
"Wie kann ich das Internet zum Spendensammeln nutzen? Wie binde ich meine Unterstützer auch virtuell an mich? Wie vermeide ich durch den Einsatz von Facebook & Co. teure Postmailings? Dutzende dieser Fragen erreichen die Mitarbeiter von betterplace.org jeden Tag. Daher haben wir uns entschieden, da
...
Global Mental Health Communications Toolkit
London: Mental Health Innovation Network; London School of Hygiene & Tropical Medicine (2015), 27 pp.
"This toolkit aims to help global mental health researchers communicate their findings to their stakeholders. The principles in this toolkit can be applied to all stakeholders, including policy-makers, and to key messages about your project’s implementation and policy influence activities. This to
...
Narrative Interpretation of HIV/AIDS Messages: The Effects of Storytelling Prompts Among Rural University Students
Critical Arts: South-North Cultural and Media Studies, volume 29, issue 3 (2015), pp. 400-418
"This study examined the use of a locally developed storytelling prompt as an alternative medium for HIV and AIDS awareness and prevention messages among rural university students in Limpopo Province, South Africa. An assessment of first-year students’ (n=21) response to a storytelling stimulus wi
...
Our Valuable Voices: Community Digital Storytelling for Good Programming and Policy Engagement
Key Guides
Hanoi: Care (2015), 13 pp.
"Vietnam thrives on a rich tapestry of stories across generations; personal and collective stories that form precious threads in the fabric of a diverse nation of more than 90 million people. There are valuable stories waiting to be told by Cham fisherwomen and men living in An Giang; by Hanoi stree
...
Public Relations: The Basics
London; New York: Routledge (2014), ix, 268 pp.
"Covers the four key phases of public relations campaigns (research, strategy, tactics and evaluation), the history and evolution of public realtions and basic concepts of the profession, including ethics, professionalism and the theoretical underpinnings." (Publisher description)
Mobile for Good: A How-To Fundraising Guide for Nonprofits
New York et al.: McGraw-Hill (2014), ix, 246 pp.
"Written on the premise that all communications and fundraising are now mobile and social, Mobile for Goodprovides step-by-step how-tos and best practices for: writing and implementing a fundraising and content strategy; launching a mobile-compatible website and email comunications; crowdfunding and
...
Think Tank Initiative’s Policy Engagement and Communications Program — Anglophone Africa: A Toolkit for Researchers and Communications Officers
Washington, DC: Results for Development Institute; Think Tank Initiative (2014), 40 pp.
"In July 2013, 13 think tanks in Ethiopia, Ghana, Kenya, Nigeria, Tanzania, and Uganda embarked on a mission to strengthen their Policy Engagement and Communications (PEC) capacity. Over the course of 15 months, the think tanks worked with a mentor to diagnose their capacity needs and develop a PEC
...
Communications Handbook for Clinical Trials: Strategies, Tips, and Tools to Manage Controversy, Convey Your Message, and Disseminate Results
Research Triangle Park, North Carol.: FHI 360; USAID; Microbicides Media and Communications Initiative (mmci) (2014), xv, 252 pp.
"This handbook is designed to serve the needs of anyone who conducts, plans, or implements clinical trials—especially trials that evaluate new drugs or interventions in a community setting. We want to make your job easier, whether you are a researcher, a study coordinator, or a communications prof
...
Digitales Erzählen: Die Dramaturgie der neuen Medien
Konstanz; München: UVK (2014), 252 pp.
"Dennis Eick zeigt, welche neuen Erzählformen durch das Internet und die technischen Möglichkeiten der Digitalisierung realisiert werden können. Er stellt zahlreiche Beispiele aus dem nationalen und internationalen Bereich vor und führt Interviews mit namhaften Fachleuten aus den einzelnen Genre
...
Are We There Yet? Evaluating Your Online Media Strategy for Nonprofits
Nonprofit Network (2014), 24 pp.
"In this book we help you understand how to measure your online media work by not simply looking at the numbers, but by going beyond the numbers to assess whether the messages you are sending out are actually helping achieve your communications goals." (Page 2)
"In PR-Texte fließt Wissen aus unterschiedlichen Bereichen ein. Es kommt darauf an, die Ziele des Schreibers und die Erwartungen des Adressaten auszubalancieren und dabei alle Hilfen zu nutzen, um die komplexe Tätigkeit des Textens »in den Griff« zu bekommen.
Die Grundidee des Buches besteht da
...
Storytelling in virtuellen Welten
Konstanz; München: UVK (2014), 297 pp.
"David Lochner gibt einen Überblick über die vielfältigen Möglichkeiten des Erzählens im virtuellen Raum. Ob Animationsfilm, digitales Spiel oder interaktiver Film – sie alle bieten Autoren und Produzenten neue Wege, Geschichten zu erzählen: Visionen, Träume und Welten zu entwickeln, die da
...
Challenging humanitarian communication: An empirical exploration of Kony 2012
International Communication Gazette, volume 76, issue 6 (2014), pp. 464-484
"In March 2012, American NGO Invisible Children released an online video about the crimes committed by Ugandan war lord Joseph Kony and his Lord’s Resistance Army. Rapidly shared through social network sites, Kony 2012 soon earned the title of fastest spreading online video ever produced. At the s
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