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Methods applied
Journals
Output Type
Storytelling Handbook: The Basics of Storytelling
Key Guides
Smithsonian Institution; Museweb Foundation (2016), 13 pp.
"This handbook will guide you in telling the stories of your community. This handbook is full of information about the basics of storytelling. Rules, story structure, and three important elements of a story that keep the narrative moving." (Page 2)
Social Sector Communication in India: Concepts, Practices, and Case Studies
Los Angeles et al.: Sage (2016), xvi, 268 pp.
"Social sector communication helps address issues by influencing policy and can be used to bring about desired behavioral change among the targeted public. This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India, but also provides an
...
Handbuch Strategische Kommunikation: Grundlagen - innovative Ansätze - praktische Umsetzungen
Wiesbaden: Springer Gabler, 2., vollst. überarb. und erw. Aufl. (2016), xvi, 610 pp.
"Der erste Band der „Handbuchreihe Kommunikation“ beschäftigt sich mit der mittel- bis langfristigen Schwerpunktlegung der Kommunikation von Unternehmen. Dem Leser wird ein Überblick über die verschiedenen Themenfelder der Kommunikation unter strategischen Aspekten gegeben. Neben den Grundlag
...
Storytelling for Sustainability: A Guide
Embedding Project (2016), 27 pp.
La incidencia como camino para la construcción de ciudadanía: Una propuesta para trabajar desde la comunicación
Buenos Aires: Patria Grande (2016), 220 pp.
Video ist King! Erfolgreiches Online-Marketing mit YouTube
Bonn: Rheinwerk (2016), 490 pp.
"Follow Me Around", "Haul" und "Vlog"? Verstehen Sie, wovon hier die Rede ist? YouTube boomt. Und wenn auch Sie Webvideos nutzen und zum festen Bestandteil Ihrer Online-Marketing-Aktivitäten machen wollen, dann sollten Sie unbedingt dieses Buch lesen. Egal ob Sie YouTube für eigene Kanäle einsetz
...
Storytelling: Digital - Multimedial - Social. Formen und Praxis für PR, Marketing, TV, Game und Social Media
München: Hanser (2016), xvi, 286 pp.
»Wer Storytelling beherrscht, erreicht und fasziniert Menschen«, leitet Content-Experte Klaus Eck sein Vorwort zum Buch ein. »Die Theorie der Content Creation ist für die meisten Kommunikationsprofis kein Problem mehr. Doch was fehlt, sind die Umsetzung, die Ideen, die richtigen Tools. Genau an
...
The Role and Usage of Apps and Instant Messaging in Religious Mass Events
International Journal of Religious Tourism and Pilgrimage, volume 4, issue 3 (2016), pp. 29-42
"In the religious sector, for centuries, pilgrimages have been a clear example of mass events of a spiritual nature. Due to globalization and increased mobility, recent times have seen the multiplication of international events without a fixed location: Taizé encounters, Kumbh Mela (India), and Wor
...
Uamilifu wa Vyombo vya Habari Kwenu: Mwongozo kwa Mashirika ya Kiraia
Maastricht: European Journalism Centre (2015), 103 pp.
"We provide practical, effective strategies for civil society organisations that seek to raise and maintain their visibility and impact both in the real and virtual worlds. The cornerstone of our in-country/in the field interventions is our publication Making the Media Work for You: A Guide for Civi
...
Our Valuable Voices: Community Digital Storytelling for Good Programming and Policy Engagement
Key Guides
Hanoi: Care (2015), 13 pp.
"Vietnam thrives on a rich tapestry of stories across generations; personal and collective stories that form precious threads in the fabric of a diverse nation of more than 90 million people. There are valuable stories waiting to be told by Cham fisherwomen and men living in An Giang; by Hanoi stree
...
Hearing Community Radio Listeners: A Storytelling Approach for Community Media Audience Research
Participations: Journal of Audience & Reception Studies, volume 12, issue 2 (2015), pp. 121-146
"This article draws on the first extensive study of community radio audiences in the Middle East to contribute new insights about documenting the impacts of community radio, and the evaluative mechanisms that should be in place for non-profit, community media to better fulfill their mission to serve
...
The Practicalities of Informed Consent in Development Photography
Dhaka: Save the Children (2015), 16 pp.
"Every photography subject deserves to be treated as an autonomous human being, capable of making independent decisions. In case of children, we also need to ensure their parents’ consent. We need to be constantly aware of our position in the power hierarchy — in the development world, in many c
...
Global Mental Health Communications Toolkit
London: Mental Health Innovation Network; London School of Hygiene & Tropical Medicine (2015), 27 pp.
"This toolkit aims to help global mental health researchers communicate their findings to their stakeholders. The principles in this toolkit can be applied to all stakeholders, including policy-makers, and to key messages about your project’s implementation and policy influence activities. This to
...
Working with the Media: A Best Practice Guide
Swindon: Economic and Social Research Council (ESRC) (2015), 28 pp.
"Communicating research findings to potential users outside the academic community, whether in government, business, Third Sector or the general public, has, or at least should become, an essential element in most social scientists’ working lives. Engaging with the media enables you not just to re
...
Praxishandbuch Online-Fundraising: Wie man im Internet und mit Social Media erfolgreich Spenden sammelt
Bielefeld: transcript Verlag (2015), 184 pp.
"Wie kann ich das Internet zum Spendensammeln nutzen? Wie binde ich meine Unterstützer auch virtuell an mich? Wie vermeide ich durch den Einsatz von Facebook & Co. teure Postmailings? Dutzende dieser Fragen erreichen die Mitarbeiter von betterplace.org jeden Tag. Daher haben wir uns entschieden, da
...
Erfolgreiche Websites: SEO, SEM, Online-Marketing, Usability
Bonn: Rheinwerk, 3., aktualisierte und erw. Aufl. (2015), 991 pp.
"Haben Sie sich auch schon einmal gefragt, weshalb manche Websites erfolgreich sind und andere nicht? Entscheidend sind hier sehr viele unterschiedliche Faktoren. Mit diesem Buch erfahren Sie alles, was Sie für Ihren erfolgreichen Webauftritt benötigen, und es beantwortet Ihre Fragen: Wie nutze ic
...
Le marketing de rue en Afrique
Paris: L'Harmattan (2015), 505 pp.
Making the Media Work for You: A Guide for Civil Society Organisations
Maastricht: European Journalism Centre (2015), 103 pp.
"We provide practical, effective strategies for civil society organisations that seek to raise and maintain their visibility and impact both in the real and virtual worlds. The cornerstone of our in-country/in the field interventions is our publication Making the Media Work for You: A Guide for Civi
...
Complex TV: The Poetics of Contemporary Television Storytelling
New York: New York University Press (2015), x, 390 pp.
"Complex TV offers a sustained analysis of the poetics of television narrative, focusing on how storytelling has changed in recent years and how viewers make sense of these innovations. Through close analyses of key programs, including The Wire, Lost, Breaking Bad, The Sopranos, Veronica Mars, Curb
...
Non-Profits und Social Media: Netzwerke gewinnen, Kommunikation neu gestalten!
Bonn: Friedrich-Ebert-Stiftung (FES) (2015), 28 pp.
"Wie können Soziale Medien sinnvoll und gewinnbringend genutzt werden? Diese Frage stellt sich auch Non-Profit-Organisationen, insbesondere solchen, die weniger ressourcenstark sind. Das Grundprinzip Sozialer Medien, niedrigschwellig, schnell, direkt und partizipativ zu kommunizieren und sich zu ve
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