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Authors & Publishers
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Methods applied
Journals
Output Type
2016 Global NGO Online Technology Report
Nonprofit Tech for Good; Public Interest Registry (2016), 12 pp.
"[This] report is an inaugural effort to gain a better understanding of how non-governmental organizations (NGOs) worldwide use online technology to communicate with their supporters and donors. Over the last two decades the NGO sector has embraced Internet technology, but at varying speeds based up
...
"Die Digitalisierung setzt die Medienbranche unter Druck – die Menschen wollen alle Inhalte immer und überall abrufen können. Doch nicht nur die Ausspielwege und Erlösmodelle, auch die Angebote selbst und ihre Herstellung ändern sich. STORY NOW ist ein praxisorientiertes Handbuch für alle, di
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Storytelling: Digital - Multimedial - Social. Formen und Praxis für PR, Marketing, TV, Game und Social Media
München: Hanser (2016), xvi, 286 pp.
»Wer Storytelling beherrscht, erreicht und fasziniert Menschen«, leitet Content-Experte Klaus Eck sein Vorwort zum Buch ein. »Die Theorie der Content Creation ist für die meisten Kommunikationsprofis kein Problem mehr. Doch was fehlt, sind die Umsetzung, die Ideen, die richtigen Tools. Genau an
...
The Role and Usage of Apps and Instant Messaging in Religious Mass Events
International Journal of Religious Tourism and Pilgrimage, volume 4, issue 3 (2016), pp. 29-42
"In the religious sector, for centuries, pilgrimages have been a clear example of mass events of a spiritual nature. Due to globalization and increased mobility, recent times have seen the multiplication of international events without a fixed location: Taizé encounters, Kumbh Mela (India), and Wor
...
Storytelling and Education in the Digital Age: Experiences and Criticisms
Berlin: Peter Lang (2016), 191 pp.
"While the importance of the role of storytelling can hardly be overestimated, the impact of digitalization on this role is more ambivalent. In this second book-length publication of the programme Media and Education in the Digital Age – MEDA, the authors take a critical stance towards the alleged
...
Guide d’utilisation et de bonnes pratiques des réseaux sociaux
Dakar: Panos Institute West Africa (2016), 73 pp.
Social Sector Communication in India: Concepts, Practices, and Case Studies
Los Angeles et al.: Sage (2016), xvi, 268 pp.
"Social sector communication helps address issues by influencing policy and can be used to bring about desired behavioral change among the targeted public. This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India, but also provides an
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Texten wie ein Profi: Ein Buch für Einsteiger und Könner
Frankfurt am Main: Frankfurter Allgemeine Buch, 13., überarb. Aufl. (2016), 259 pp.
"Wer garantiert uns, dass ein Text, den wir für gelungen halten, auch bei den Lesern ankommt? Welcher Text passt zu welchem Unternehmen? Kommen die Wörter aus dem Bauch oder fallen sie gar vom Himmel? Es heißt so schön: durch die Brille des Lesers schreiben. Bei welchem Optiker kann man die kauf
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Global Mental Health Communications Toolkit
London: Mental Health Innovation Network; London School of Hygiene & Tropical Medicine (2015), 27 pp.
"This toolkit aims to help global mental health researchers communicate their findings to their stakeholders. The principles in this toolkit can be applied to all stakeholders, including policy-makers, and to key messages about your project’s implementation and policy influence activities. This to
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Non-Profits und Social Media: Netzwerke gewinnen, Kommunikation neu gestalten!
Bonn: Friedrich-Ebert-Stiftung (FES) (2015), 28 pp.
"Wie können Soziale Medien sinnvoll und gewinnbringend genutzt werden? Diese Frage stellt sich auch Non-Profit-Organisationen, insbesondere solchen, die weniger ressourcenstark sind. Das Grundprinzip Sozialer Medien, niedrigschwellig, schnell, direkt und partizipativ zu kommunizieren und sich zu ve
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Making the media work for you: A guide for civil society organisations [Arabic]
Maastricht: European Journalism Centre (2015), 103 pp.
Making the Media Work for You: A Guide for Civil Society Organisations
Maastricht: European Journalism Centre (2015), 103 pp.
"We provide practical, effective strategies for civil society organisations that seek to raise and maintain their visibility and impact both in the real and virtual worlds. The cornerstone of our in-country/in the field interventions is our publication Making the Media Work for You: A Guide for Civi
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Erfolgreiche Websites: SEO, SEM, Online-Marketing, Usability
Bonn: Rheinwerk, 3., aktualisierte und erw. Aufl. (2015), 991 pp.
"Haben Sie sich auch schon einmal gefragt, weshalb manche Websites erfolgreich sind und andere nicht? Entscheidend sind hier sehr viele unterschiedliche Faktoren. Mit diesem Buch erfahren Sie alles, was Sie für Ihren erfolgreichen Webauftritt benötigen, und es beantwortet Ihre Fragen: Wie nutze ic
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Le marketing de rue en Afrique
Paris: L'Harmattan (2015), 505 pp.
"Online communication is widely used by NGOs, but the full potential of social media is not always realised. The most effective use of online communications requires an organisational culture that values social media as central to its overall strategy. However, there is frequently a lack of integrat
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"Storytelling. Está muy de moda esta expresión y vamos a conocerla, a descubrir sus orígenes próximos y remotos. A aprender esta técnica de comunicación, sus potencialidades y sus límites. Y ver cómo podemos aplicarla en nuestro medio radiofónico." (Introducción, página 4)
Hearing Community Radio Listeners: A Storytelling Approach for Community Media Audience Research
Participations: Journal of Audience & Reception Studies, volume 12, issue 2 (2015), pp. 121-146
"This article draws on the first extensive study of community radio audiences in the Middle East to contribute new insights about documenting the impacts of community radio, and the evaluative mechanisms that should be in place for non-profit, community media to better fulfill their mission to serve
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Our Valuable Voices: Community Digital Storytelling for Good Programming and Policy Engagement
Key Guides
Hanoi: Care (2015), 13 pp.
"Vietnam thrives on a rich tapestry of stories across generations; personal and collective stories that form precious threads in the fabric of a diverse nation of more than 90 million people. There are valuable stories waiting to be told by Cham fisherwomen and men living in An Giang; by Hanoi stree
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Working with the Media: A Best Practice Guide
Swindon: Economic and Social Research Council (ESRC) (2015), 28 pp.
"Communicating research findings to potential users outside the academic community, whether in government, business, Third Sector or the general public, has, or at least should become, an essential element in most social scientists’ working lives. Engaging with the media enables you not just to re
...
