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Creating effective environmental communication strategies: A ten step guide for practitioners
Key Guidance

Manfred Oepen, Sean Southey

Gland (CH): International Union for Conservation of Nature (IUCN) (2026), xi, 143 pp.

"Creating Effective Environmental Communication Strategies offers conservation professionals a straightforward, ten-step guide for designing and delivering strategic communication that drives measurable conservation impacts. Written for government focal points, NGO staff, scientists, privatesector ... partners, community organisers, and the communication specialists who support them, the guide positions communication as a core management tool rather than a last-minute public relations add-on. At its core, the guide recognises that conservation succeeds only when people change unsustainable practices as a result of targeted attitude changes and knowledge gains. In this process, information alone is not the missing link between a problem and a solution. Instead, the authors frame communication as a two-way, participatory dialogue in which meaning and messages are co-created by and with audiences rather than bombarded on them. Drawing on holistic learning models (Head-Heart-Hands) and KAP-related social marketing insights about incentives, audience segmentation, media selection, and storytelling the guide shows practitioners how to move all parties involved from “being aware” to “ready for action” in ten logically consistent steps that build on each other. The ten steps unfold across four phases of a project life cycle. Assessment covers situation analysis, stakeholder and KAP research, and the drafting of specific, measurable communication objectives. Planning stress-tests the change hypothesis, secures partner buy-in, and selects the most effective media mix for each audience segment. Production walks teams through message design, media and material production, and pre-testing for clarity, socio-cultural fit, and call for action. Finally, Action & Reflection guides roll-out, adaptive management, and rigorous monitoring and evaluation (M&E) that feed lessons back into future work. Throughout this management cycle, the guide insists on regular learning loops so adjustments happen in real time rather than ex-post. A separate SeedBox of more than thirty plug-and-play so-called “seeds”—stakeholder maps, force field diagrams, media use planners, indicator scorecards, and more—anchors every step, enabling users to apply concepts immediately without reinventing templates. Case studies such as Venezuela’s Flying Together campaign related to threatened bird species and the nationwide conservation radio drama as part of My Green Mongolia translate theory into real-world outcomes and demonstrate how adaptable the framework is to different cultures, languages, and resource levels." (Executive summary) more

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Story Work for a Just Future: Exploring the Plurality of Knowledge and Method within the Digital Storytelling Community

Antonia Liguori, Philippa Rappoport, Daniela Gachago (eds.)

Washington, DC: Smithsonian Institution Scholarly Press (2025), xiii, 227 pp.

"[...] new digital formats require people to craft their stories in new ways while capturing the emotion, nuance, and themes of what they remember and what they believe to be significant. They must learn through reflection, questioning, consideration, trial, revision, and feedback—and chapters in ... the book highlight efforts like workshopping at Berkeley’s StoryCenter, the Smithsonian’s Learning Lab, and elsewhere to give people a facility with digital technology to enable them to tell their stories. This is quite a transformation when one considers that for most of recent history the ability to disseminate stories was in the hands of those who controlled the means of story production—publishers, radio stations, and music, television, and movie companies. Now, with widespread digital access, anyone can, at least theoretically, become their own publisher, their own media company, their own distribution center. The locus of creativity and production does not have to be a Hollywood lot or a music studio—it can be, as illustrated herein, a community center, kitchen table, shelter, clinic, library, or school. The democratization of the production process means access to and participation in a much larger civic space. The purpose of Digital Storytelling exemplified in this collection of case studies and examples is not propagandistic or about spreading misinformation and distrust that nefariously aim to destabilize and even undermine societies. Nor is it about somehow imitating human storytelling by using artificial intelligence to entertain and intrigue audiences. Rather it is about encouraging people to tell their story and thus participate in the civic life of their community, group, nation, and the world. It is about their active, vital role in contributing to a larger good that they may enhance, enlarge, or elucidate by fashioning their experiences and lessons into a receivable format. As is apparent throughout the volume’s project descriptions and free-flowing conversations, Digital Storytelling is young enough that it retains an emergent quality characteristic of a growing form of cultural creativity and expression. Given that digital media will be with us for a long time, one would expect Digital Storytelling to branch out in an increasing diversity of ways, forms, and contexts. And as it grows and diversifies, one would expect its challenges—matters of storyteller privacy and discretion, thresholds of individual and community participation in securing resources and facilities, the underpreparation of participants and the overfacilitation of guides and mentors, limits of copyright and the fair use of digital components, the ethics of dissemination and reactions to reception—to also be addressed in a variety of ways." (Foreword, pages vii-viii) more

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Story Tech: Power, Storytelling, and Social Change Advocacy

Filippo Trevisan, Michael Vaughan, Ariadne Vromen

Ann Arbor: University of Michigan Press (2025), vi, 249 pp.

"Personal stories have the power to stir the heart, compel us to act, and spark social change. While advocacy organizations have long used storytelling in campaigns, the role technology plays has increased. Today, invitations to "share your story" are widespread on advocacy organizations and politic ... more

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Beyond Molotovs: A Visual Handbook of Anti-Authoritarian Strategies

International Research Group on Authoritarianism and Counter-Strategies, kollektiv orangotango (eds.)

Bielefeld: transcript Verlag (2024), 356 pp.

"Authoritarianism operates on a visceral level rather than relying on arguments. How can we counter authoritarian affects? This publication brings together more than 50 first-hand accounts of anti-authoritarian movements, activists, artists, and scholars from around the world, focusing on the sensuo ... more

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Documentary Storytelling: Creative Nonfiction on Screen

Sheila Curran Bernard

New York; London: Routledge, 5th ed. (2023), xix, 373 pp.

"For nearly two decades, Documentary Storytelling has reached filmmakers and filmgoers worldwide with its unique focus on the key ingredient for success in the global documentary marketplace: storytelling. As this revised, updated fifth edition makes clear, nonfiction storytelling is not limited to ... more

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Nachhaltigkeit erzählen: Durch Storytelling besser kommunizieren?

Daniel Fischer, Sonja Fücker, Hanna Selm, Anna Sundermann (eds.)

München: Oekom Verlag (2021), 178 pp.

"Das Geschichtenerzählen ist tief in der Menschheitsgeschichte verankert. In Geschichten erleben wir, wie Figuren Herausforderungen begegnen, Gefahren bewältigen oder Erlebnisse verarbeiten. Indem sie neue Erfahrungen und Handlungsmöglichkeiten eröffnen, können uns Geschichten helfen, die kompl ... more

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Mobile Storytelling in an Age of Smartphones

Max Schleser, Xiaoge Xu (eds.)

Cham: Palgrave Macmillan (2021), xiii, 275 pp.

"This book explores contemporary approaches to mobile storytelling, with contributions covering mobile education, news and screen storytelling, creative practice research, and the impact on vulnerable communities and social innovation. With 18 original chapters, Schleser and Xu bring together intern ... more

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Connecting with Media Handbook: Tip Sheets for Civil Society and Activists
Key Guidance

Johannesburg; Geneva; New York: Civicus (2021), 17 pp.

"For civil society and activists, media is an important part of how we shape opinions, provide information, and advocate for change. But to harness this influence, we need to know how the media works, how to connect with journalists, and how to “speak their language”. This handbook comprises a s ... more

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Transmedia Storytelling in East Asia: The Age of Digital Media

Dal Yong Jin (ed.)

London: Routledge (2020), xvi, 253 pp.

"This book offers a thorough investigation of the recent surge of webtoons and manga / animation as the sources of transmedia storytelling for popular culture, not only in East Asia but in the wider global context. An international team of experts employ a unique theoretical framework of media conve ... more

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We Are Crying for Our Land: Stories from the Panguna Listening Project
Top Insights

Bougainville: Catholic Diocese of Bougainville (2019), 45 pp.

"The Panguna Listening Project (PLP) is an initiative of the Catholic Diocese of Bougainville (DOB), led by Bishop Bernard Unabali seeking to make the voices of the people heard and making the people safe in the Panguna mine-affected areas. It is a neutral project and does not take a position on the ... more

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De la publicité à la communication responsable

Yonnel Poivre-Le Lohé

Paris: Éditions Charles Léopold Mayer (2014), 189 pp.

"Loin d’être une simple fonction support qui ne servirait qu’a` faire connaître, la communication des organisations est un maillon essentiel du système économique. Elle influence profondément l’activité même de ceux qui communiquent mais aussi les attentes de ceux qui sont exposés aux ... more

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Communication in Church Events: The Making of WYD Madrid 2011

Yago de la Cierva (ed.)

Rome: Pontifical University of the Holy Cross, School of Communications (EDUSC) (2014), 231 pp.

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Using visual storytelling for women's empowerment

Tamara Plush

Media Development, volume 60, issue 3 (2013), pp. 25-29

"Communicators who work with photography and video in the development context know the power visuals can have in bearing witness to the reality people living in poverty face. When contextualized, visuals can transcend distance and create a global dialog around topics in need of deeper understanding ... more

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Geschichten-Handbuch: Brücken bauen mit narrativen Methoden

Stephanie Colton, Victoria Ward, Jeannine Brutschin

Bern: Direktion für Entwicklung und Zusammenarbeit (DEZA) (2006), 45 pp.

"Eine Geschichte zu erzählen ist grundsätzlich etwas Einfaches, das alle kennen und mit dem sich starke Gefühle hervorrufen und Erkenntnisse herbeiführen lassen. Komplizierter ist die Arbeit mit Geschichten im Rahmen der Tätigkeit von Organisationen, wenn damit zu Reflektionen angeregt, Gemeins ... more

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Public Interest Communications: Strategy for Changemakers
Key Guidance

Ann Searight Christiano, Angela Bradbery

New York; London: Routledge (2025), xii, 344 pp.

"Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communications to drive positive social change. Each chapter includes accessible, applicable insights, exercises ... more

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Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo del facilitador
Key Guidance

Jair Vega Casanova, Rafael Obregón Gálvez, Claudia Nieto Sánchez, Elizabeth Vargas Rosero, Camilo Pérez Qunitero, George W. Gathigi

Barranquilla: Editorial Universidad del Norte; Friedrich-Ebert-Stiftung (FES) (2024), xv, 26 pp.

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Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo del participante
Key Guidance

Jair Vega Casanova, Rafael Obregón Gálvez, Claudia Nieto Sánchez, Elizabeth Vargas Rosero, Camilo Pérez Qunitero, George W. Gathigi

Barranquilla: Editorial Universidad del Norte; Friedrich-Ebert-Stiftung (FES) (2024), xiv, 76 pp.

"Este módulo presenta un proceso paso a paso que permitirá a los miembros de las organizaciones, o campañas, interesados en mejorar su visibilidad e impacto, formular estrategias de comunicación efectivas para el cambio social y de comportamiento. Aunque se han desarrollado múltiples modelos de ... more

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Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo conceptual
Key Guidance

Jair Vega Casanova, Rafael Obregón Gálvez, Claudia Nieto Sánchez, Elizabeth Vargas Rosero, Camilo Pérez Qunitero, George W. Gathigi

Barranquilla: Editorial Universidad del Norte; Friedrich-Ebert-Stiftung (FES) (2024), xvi, 106 pp.

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50 essentials on science communication

Jean Paul Bertemes, Serge Haan, Dirk Hans (eds.)

De Gruyter; University of Luxembourg; Luxembourg National Research Fund (2024), 135 pp.

"This handy booklet aims to empower the reader with 50 compact introductions to relevant topics, which aim to capture the essential mindset and diversity of working practice in contemporary science communication. It is aimed at researchers across all disciplines seeking further qualifications, entry ... more

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De la narratologie au storytelling digital : Pour une information efficace

Dieudonné Tebangasa Apala

Paris: L'Harmattan (2024), 243 pp.

"La narratologie comme science de la production-analyse-diffusion du récit, touche tous les secteurs de la vie (toute discipline dont l'objet est sous forme de récit) : narratologie littéraire, médiatique, journalistique, catéchétique, éducative, psychologique, analyse et publicité narrative ... more

Creating effective environmental communication strategies: A ten step guide for practitioners Key Guidance

Connecting with Media Handbook: Tip Sheets for Civil Society and Activists Key Guidance

We Are Crying for Our Land: Stories from the Panguna Listening Project Top Insights

Public Interest Communications: Strategy for Changemakers Key Guidance

Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo del facilitador Key Guidance

Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo del participante Key Guidance

Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo conceptual Key Guidance

Creating effective environmental communication strategies: A ten step guide for practitioners
Key Guidance

Connecting with Media Handbook: Tip Sheets for Civil Society and Activists
Key Guidance

We Are Crying for Our Land: Stories from the Panguna Listening Project
Top Insights

Public Interest Communications: Strategy for Changemakers
Key Guidance

Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo del facilitador
Key Guidance

Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo del participante
Key Guidance

Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo conceptual
Key Guidance