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"Creating Effective Environmental Communication Strategies offers conservation professionals a straightforward, ten-step guide for designing and delivering strategic communication that drives measurable conservation impacts. Written for government focal points, NGO staff, scientists, privatesector ... more
"[...] new digital formats require people to craft their stories in new ways while capturing the emotion, nuance, and themes of what they remember and what they believe to be significant. They must learn through reflection, questioning, consideration, trial, revision, and feedback—and chapters in ... more
"Nowadays, environmental organizations have strategically leveraged social media platforms to raise environmental awareness, promote pro-environmental behavior, manage environmental campaigns, and encourage environmental volunteerism. This study aims to investigate the impact of social media marketi ... more
"Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communications to drive positive social change. Each chapter includes accessible, applicable insights, exercises ... more
"101 Digital Marketing & Fundraising Best Practices for Nonprofits is a blog series that covers the fundamentals of website and email marketing, online fundraising, and social media for nonprofits. This checklist of 200+ digital marketing and fundraising tasks will help your nonprofit get organized ... more
"Personal stories have the power to stir the heart, compel us to act, and spark social change. While advocacy organizations have long used storytelling in campaigns, the role technology plays has increased. Today, invitations to "share your story" are widespread on advocacy organizations and politic ... more
"Este módulo presenta un proceso paso a paso que permitirá a los miembros de las organizaciones, o campañas, interesados en mejorar su visibilidad e impacto, formular estrategias de comunicación efectivas para el cambio social y de comportamiento. Aunque se han desarrollado múltiples modelos de ... more
"Das DiskursGlossar ist ein Online-Lexikon zur strategischen Kommunikation. Auf Basis aktueller Forschung bietet es kompakte und anschauliche Informationen zu Phänomenen diskursiver Kämpfe, wie wir sie in Medien, Politik, Recht und Zivilgesellschaft beobachten können. Das Glossar soll dazu beitra ... more
"This handy booklet aims to empower the reader with 50 compact introductions to relevant topics, which aim to capture the essential mindset and diversity of working practice in contemporary science communication. It is aimed at researchers across all disciplines seeking further qualifications, entry ... more
"La narratologie comme science de la production-analyse-diffusion du récit, touche tous les secteurs de la vie (toute discipline dont l'objet est sous forme de récit) : narratologie littéraire, médiatique, journalistique, catéchétique, éducative, psychologique, analyse et publicité narrative ... more
"Authoritarianism operates on a visceral level rather than relying on arguments. How can we counter authoritarian affects? This publication brings together more than 50 first-hand accounts of anti-authoritarian movements, activists, artists, and scholars from around the world, focusing on the sensuo ... more
"For nearly two decades, Documentary Storytelling has reached filmmakers and filmgoers worldwide with its unique focus on the key ingredient for success in the global documentary marketplace: storytelling. As this revised, updated fifth edition makes clear, nonfiction storytelling is not limited to ... more
"Este soporte de sistematización revela el conjunto de experiencias a través de las cuales el grupo ha podido construir la estrategia que presenta la Editorial 3600 para cumplir su objetivo de posicionamiento, para ello la narración está redactada en primera persona plural, haciendo referencia a ... more
"Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry. Taking a hands-on, practical approach, Social Media Marketing ... more
"Lifestyle, voyage, politique, sport, culture : tous les secteurs investissent les espaces publicitaires des sites et confient à de nouveaux ambassadeurs le soin de faire connaître auprès de communautés leurs idées, leurs produits, leurs marques. Des acteurs s'organisent dans ce nouvel écosyst ... more
"There is a profoundly troubling history of research being done on Indigenous peoples without regard for their priorities and accompanying calls to decolonize health research. Storytelling methods can privilege Indigenous voices in research. Indigenous people’s knowledge systems have existed for m ... more
"The biennial Nonprofit Tech for Good Report seeks to gain a better understanding of how nonprofit organizations use technology for digital marketing and fundraising. The 2023 report is based on the survey responses of 1,732 nonprofit professionals that subscribe to or follow Nonprofit Tech for Good ... more