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¿Cómo hacer un diagnóstico de comunicación social? Pistas para desarrollar estrategias exitosas
Key Guides
Lima: Oxfam (2014), 61 pp.
"Esta guía aclara conceptos y brinda herramientas prácticas para identificar las fortalezas y los desafíos que puede enfrentar una organización en materia de comunicación interna y externa. Se trata de una guía práctica que se centra en cómo pasar del análisis de la situación a la acción
...
"In PR-Texte fließt Wissen aus unterschiedlichen Bereichen ein. Es kommt darauf an, die Ziele des Schreibers und die Erwartungen des Adressaten auszubalancieren und dabei alle Hilfen zu nutzen, um die komplexe Tätigkeit des Textens »in den Griff« zu bekommen.
Die Grundidee des Buches besteht da
...
YouTube Basics for Journalists
Los Angeles: USC Annenberg Norman Lear Center, Media Impact Project (2014), 19 pp.
"The YouTube platform is an excellent tool for journalists. This guide explained the audience opportunities available to journalists using the YouTube platform. It also delineated the first steps to building a successful YouTube channel. We covered the following material: YouTube basics; the compone
...
Social Networking: A Guide to Strengthening Civil Society Through Social Media
Key Guides
USAID; Counterpart International (2014), 81 pp.
Training Material: Storytelling to Foster Cooperation and Inclusion
Key Guides
Erasmus; European Commission (2014), 51 pp.
"This training module is a compilation of material initially gathered to help partners prepare and develop their pilot projects. As such it can be of use for anyone who wants to use storytelling or storytelling methods as tool to build cooperation and/or to support learning. After a theoretical intr
...
De la publicité à la communication responsable
Paris: Éditions Charles Léopold Mayer (2014), 189 pp.
"Loin d’être une simple fonction support qui ne servirait qu’a` faire connaître, la communication des organisations est un maillon essentiel du système économique. Elle influence profondément l’activité même de ceux qui communiquent mais aussi les attentes de ceux qui sont exposés aux
...
Challenging humanitarian communication: An empirical exploration of Kony 2012
International Communication Gazette, volume 76, issue 6 (2014), pp. 464-484
"In March 2012, American NGO Invisible Children released an online video about the crimes committed by Ugandan war lord Joseph Kony and his Lord’s Resistance Army. Rapidly shared through social network sites, Kony 2012 soon earned the title of fastest spreading online video ever produced. At the s
...
Narrativas transmedia: Entre teorías y prácticas
Barcelona; Bogotá: Editorial UOC; Editorial Universidad del Rosario (2014), ix, 241 pp.
Multimediales Erzählen
Konstanz; München: UVK (2014), 177 pp.
"Multimediales Erzählen bedeutet, eine Geschichte mit Texten, Fotos, Videoclips, Audio, Grafik, Animation und Interaktivität zu erzählen. Dabei kommt es darauf an, dass die Informationen nicht redundant sind, sondern sich jeweils ergänzen. Es geht also nicht darum, ein und dieselbe Geschichte in
...
Theorizing About Communication in India: Sadharanikaran, Rasa, and Other Tradtions in Rhetorics and Aesthetics
Storytelling for Social Change
In: The Handbook of Development Communication and Social Change
Chichester: Wiley Blackwell (2014), pp. 189-206
"This chapter argues that narrative can be particularly well suited to transcend the unhelpful polarizations – behavioral versus social change, diffusion versus participatory approaches – that have characterized and restricted global health communication to date. The chapter describes a series o
...
La communication associative
Marseille: Panos Europe (2014), 43 pp.
"Policy briefs are useful influencing tools for think tanks and research institutions. Along with other short items, such as blogs and newspaper articles, they may be the only items from your organisation that busy policymakers will read. This quick guide is aimed at researchers and communications s
...
Digital Storytelling for Social Impact
Key Guides
Rockefeller Foundation (2014), 24 pp.
"This study explores answers to critical questions in five key areas, and suggests tools and resources needed to help organizations elevate the practice and impact of digital storytelling. Strategy: How can digital storytelling help social impact organizations advance their missions? Capacity: What
...
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Our Brand
New York et al.: McGraw-Hill (2014), x, 221 pp.
"The purpose of this book isn’t to make you feel like your company needs to be doing everything under the sun. Instead, we’re here to share why visual storytelling is valuable and easy to adopt, even if you don’t have a massive staff or budget. Our goal in writing this book is to share a mix o
...
