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Journals
Output Type
Guide for Uncertainty Communication
The Hague: PBL Netherlands Environmental Assessment Agency (2013), 26 pp.
"Dealing with uncertainty has been an important and distinct topic for PBL Netherlands Environmental Assessment Agency (formerly MNP) and the Dutch National Institute for Public Health and the Environment (RIVM), in terms of analysis and communication. Acting responsibly with regard to this issue is
...
Erfolgreiche PR im Social Web: Das praktische Handbuch
Bonn: Galileo Press (2013), 522 pp.
"Nutzen Sie das Potenzial von Facebook, Twitter & Co.! Stellen Sie sich der Herausforderung einer modernen, dialogorientierten PR-Strategie. Anhand von zahlreichen Praxisbeispielen aus unterschiedlichen Branchen lernen Sie, soziale Medien systematisch einzusetzen. So wird Ihre digitale PR- und Öffe
...
Im Blickpunkt: Digital Storytelling
Marl: Grimme-Institut (2013), 6 pp.
Social Media: A Handbook for Journalists
Stockholm: Sverige Radio (2013), 133 pp.
"We have chosen to divide this manual into three main parts: dialogue, research and sharing. These three parts are interlinked, however. For example, it is difficult to spread one’s material without a dialogue, since dialogue is the basis of all activities in social media. Still, the division corr
...
Medientraining
Konstanz: UVK (2013), 222 pp.
"Dieses Buch ist ein praktischer Leitfaden. Es zeigt in kompakter und anschaulicher Weise, wie man sich erfolgreich in den Medien präsentiert. Mit allem, was dazu gehört: Auftritt, Kleidung, Ausdruck, Körpersprache, Umgang mit kritischen Fragen, Krisenkommunikation und auch dem Thema Lampenfieber
...
Finding Your Way with Online Media: An Implementation Guide for Nonprofits
Nonprofit Network (2013), 48 pp.
"In this book [...] we will look at how to ensure that your website complements your online media strategy (including some advice on how to hire a web developer and write a design brief), and give you practical advice on managing your social media platforms. We will also look at online fundraising a
...
Kommunizieren lernen ... Anregungen zur Selbsthilfe
München: Friedrich-Ebert-Stiftung (FES) (2013), 40 pp.
Handbuch Online-PR: Strategische Kommunikation in Internet und Social Web
Konstanz: UVK (2012), 422 pp.
"In diesem Handbuch zu Herausforderungen, Konzepten und Instrumenten der Online-Kommunikation aus Sicht des Kommunikationsmanagements geben namhafte Autoren aus Wissenschaft und Praxis in 25 Beiträgen einen systematischen Überblick zu Strukturen, Prozessen, Tools und Best Practices. Der Wandel ein
...
Creating Killer Facts and Graphics
Oxfam (2012), 4 pp.
"‘Killer facts’ are those punchy, memorable, headline-grabbing statistics that make reports special. They cut through the technicalities to fire people up about changing the world. They are picked up and repeated endlessly by the media and politicians. They are known as ‘killer’ facts becaus
...
Information and Communication Management Strategy Development: A Toolkit for Agricultural and Rural Development Organisations. Facilitator's Guide
Wageningen: Technical Centre for Agricultural and Rural Cooperation (CTA) (2012), ix, 147 pp.
"This publication responds to the increasing need for organisations to think and plan strategically about managing and using their information and knowledge resources in an efficient and effective manner. Lack of strategy for information and knowledge management was identified as a major gap when CT
...
Communication for Water Sector Reform: Obstacles and Opportunities
Washington, DC: World Bank (2012), vi, 16 pp.
"This Learning Note is published by the Operational Communications Division in the World Bank’s External Affairs Vice Presidency. It aims to help task managers communicate with service providers as they prepare for an urban water supply reform project. The focus is on how strategic public communic
...
Digital Storytelling in Bangladesh: Experiences, Challenges and Possibilities
IDS Bulletin (Institute of Development Studies), volume 43, issue 5 (2012), pp. 98-103
"This article reflects on a digital storytelling project undertaken for research, communication, and advocacy purposes in Bangladesh. The project trained young women from different regions of the country to make digital stories about their everyday struggles and journeys of personal growth. Excerpts
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Public Relations Education in Malaysia and the Philippines: A Comparative Snapshot and Preliminary Assessment
In: Asian Communication Handbook
Follow me! Erfolgreiches Social Media Marketing mit Facebook, Twitter und Co.
Bonn: Galileo Press, 2., aktualisierte Aufl. (2012), 538 pp.
"Twitter, Facebook, XING und Co. spielen für das Online-Marketing eine immer wichtigere Rolle. Die beiden Social-Media-Experten Anne Grabs und Karim-Patrick Bannour zeigen Ihnen, dass es für Unternehmen jeder Branche und jeder Größe interessant ist, in Social Media aktiv zu werden. Folgen Sie de
...
Enhancing Good Practice Documentation with Digital Storytelling: A Reference Manual for Empowering Community-Based Organisations and Communities Around HIV and Gender
Harare: Southern Africa HIV and AIDS Information Dissemination Service (SAfAIDS); Women'sNet (2012), 44 pp.
"This reference manual guides the staff of development or other organisations to encourage individuals (either colleagues or community members) to share their personal stories and include their voices as part of a broader good practice documentation process. While SAfAIDS and Women’sNet focus on u
...
NGOs und Medien: Eine empirische Studie zum Verhältnis von Public Relations und Journalismus
Wiesbaden: Springer VS (2012), 310 pp.
"Obwohl sich NGOs in den letzten Jahrzehnten enorm profiliert und gewandelt haben, sind sie kein prominenter Gegenstand der Kommunikationswissenschaft. Tina Bieth untersucht in ihrer empirischen Studie die Öffentlichkeitsarbeit dieser zivilgesellschaftlichen Akteure und ihre Beziehung zum Journalis
...
Social Media for Social Good: A How-To Guide for Nonprofits
New York: McGraw-Hill (2012), xx, 266 pp.
Big Impact in Small Places: 9 Ways to Write Better Email Subject Lines, Headlines, Tweets and Facebook Updates
Network for Good (2012), 18 pp.
"You can’t expect supporters to dive into your website, newsletter or other written materials unless you entice them with pithy, pointed or engaging subject lines, headlines, tweets and status updates. Th ese bits of text, whether a few words or a few short sentences, are sometimes called microcon
...
