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Countries
Authors & Publishers
Media focus
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Methods applied
Journals
Output Type
Das Facebook-Marketing-Buch
Köln et al.: O'Reilly (2011), 289 pp.
"Welche Möglichkeiten bietet Facebook dem Marketing? Wo liegen die Chancen und wo die Gefahren? Wie entwickelt man eine Kampagne, und wie lässt sich ihr Erfolg messen? Darüber klärt Das Facebook Marketing-Buch auf. Anschaulich, praxisnah und gut verständlich werden zunächst die Facebook-Basics
...
Communicating Research: A Beginner’s Guide for Researchers in Vietnam
London: Overseas Development Institute (ODI) (2011), iii, 47 pp.
"The guide is structured as follows: In the next section we briefly discuss policy processes in Vietnam and the role of research evidence. The third section focuses on communication as a means to inform policy-makers. This outlines key elements that must be considered to ensure researchers get the r
...
PR-Kampagnen
Konstanz: UVK (2011), 278 pp.
"Das vorliegende Buch vermittelt Grundlagenwissen über PR-Kampagnen und erklärt am Beispiel von Case Studies, wie man erfolgreiche Kampagnen plant, durchführt und bewertet. Es gliedert sich in die drei Teile Theorie, Praxis und Ausblick. Nach drei Beiträgen zu grundlegenden Fragen von Kampagnen
...
Como falar em público: Técnicas de comunicação para apresentações
São Paulo: Ática (2011), 121 pp.
Comunicação e marketing digitais: Conceitos, práticas, métricas e inovações
Salvador: VNI (2011), 245 pp.
Interactive Storytelling for Video Games: A Player-Centered Approach to Creating Memorable Characters and Stories
Burlington, MA: Focal Press (2011), xi, 319 pp.
"Game stories have evolved from the simple kidnapped-girl plot of Donkey Kong to the complex novel-length tales of modern RPGs. In addition, the ability of the player to interact with and affect the story has created many new and different types of stories that are difficult if not impossible to por
...
Making Communication Count: A Strategic Communications Framework
London: International Institute for Environment and Development (IIED) (2011), 4 pp.
"Effective communication strategies will differ depending on whether you are communicating to influence change, engage or mobilise communities, share information, or raise profiles. Influencing change relies on engaging key audiences in dialogue that is relevant, context-specific and backed up by ro
...
"Community research projects are often initiated with action and change in mind. That is, the knowledge generated is intended to be used towards specific ends-- strengthening community programs, improving public policy, sharing vital information with community members. But the research is only usefu
...
Making Data Talk: A Workbook
National Cancer Institute (2011), 44 pp.
"This workbook provides an overview of the main points contained in the book 'Making Data Talk: Communicating Public Health Data to the Public, Policy Makers, and the Press', as well as practical exercises for applying the book’s concepts and communication principles to your unique situation. The
...
A Guide for African Science Media Officers
Wellcome Trust; SciDevNet (2011), 20 pp.
"Good reporting of science in the media is vital in drawing the attention of both policymakers and the public to the important role that science and technology can play in achieving sustainable development, and press officers can contribute significantly to helping science journalists ensure that th
...
Tácticas y estrategias para contar: Historias de la gente sobre conflicto y reconciliación en Colombia
Bogotá: Friedrich-Ebert-Stiftung (FES), Centro de Competencia en Comunicación para América Latina (2010), 212 pp.
"Esta es una historia de historias. Esta es la historia de una intuición que se concretó en idea, que se volvió en proyecto, que se convirtió en comunidad/red llamada www.desdeadentro.info, un tejido de historias que no tiene dueños pero tiene sentido en cuanto cuenta, narra, relata. ¿Qué som
...
Speaking Out: Storytelling for Social Change
Walnut Creek, Calif.: Left Coast Press (2010), 205 pp.
"Many professionals in health, education, and community service roles are caught in a particular bind of identity-they live in a complex social borderland of credibility and professional authority while experiencing or having experienced the same discrimination, violence or trauma that they are comm
...
The Handbook of Rhetoric and Public Address
Malden, MA et al.: Wiley-Blackwell (2010), xv, 478 pp.
"The Handbook of Rhetoric and Public Address is a state-of-the-art companion to the field that showcases both the historical traditions and the future possibilities for public address scholarship in the twenty-first century. It focuses on public address as both a subject matter and a critical perspe
...
Prensa y comunicación: Relaciones informativas responsables
Buenos Aires: La Crujía (2010), 207 pp.
Pressemitteilungen schreiben: Die Standards professioneller Pressearbeit. Mit zahlreichen Übungen und Checklisten
Frankfurt am Main: Frankfurter Allgemeine Buch, 6. Aufl. (2010), 239 pp.
"Antworten auf alle praktischen Fragen rund um Pressetexte bietet „Pressemitteilungen schreiben“. Es führt in die Standards zum Schreiben von Pressetexten ein, zeigt, wie wirkungsvolle Überschriften
entwickelt und medienrelevante Themen gefunden werden, wie professionelle Texte beginnen und Z
...
Public Relations: Konzepte und Theorien
Köln; Weimar; Wien: Böhlau, 5., überarb. und erw. Aufl. (2010), 519 pp.
"Dieses Buch gibt einen möglichst vollständigen und aktuellen Überblick über 'Public Relations' in Theorie und Praxis. Nach einer Klärung des Begriffs erläutert es die Beziehung von PR zu anderen Konzepten wie Propaganda oder Marketing und diskutiert das Verhältnis von Kommunikationswissensch
...
Telling Stories: Language, Narrative, and Social Life
Washington, DC: Georgetown University Press (2010), vi, 219 pp.
"This collection of seventeen contributions provides a small but significant window into some of the themes that, in our view, will define research on narrative in the coming years. Some of these themes have already started taking center stage— for example, the diversification of methodological to
...
