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Journals
Output Type
Public Relations Education in Malaysia and the Philippines: A Comparative Snapshot and Preliminary Assessment
In: Asian Communication Handbook
Big Impact in Small Places: 9 Ways to Write Better Email Subject Lines, Headlines, Tweets and Facebook Updates
Network for Good (2012), 18 pp.
"You can’t expect supporters to dive into your website, newsletter or other written materials unless you entice them with pithy, pointed or engaging subject lines, headlines, tweets and status updates. Th ese bits of text, whether a few words or a few short sentences, are sometimes called microcon
...
Creating Killer Facts and Graphics
Oxfam (2012), 4 pp.
"‘Killer facts’ are those punchy, memorable, headline-grabbing statistics that make reports special. They cut through the technicalities to fire people up about changing the world. They are picked up and repeated endlessly by the media and politicians. They are known as ‘killer’ facts becaus
...
Public Relations: Konzeption und Organisation, Instrumente, Kommunikation mit wichtigen Bezugsgruppen
Berlin: Cornelsen, 4., aktualisierte Aufl. (2012), 231 pp.
Handbuch Online-PR: Strategische Kommunikation in Internet und Social Web
Konstanz: UVK (2012), 422 pp.
"In diesem Handbuch zu Herausforderungen, Konzepten und Instrumenten der Online-Kommunikation aus Sicht des Kommunikationsmanagements geben namhafte Autoren aus Wissenschaft und Praxis in 25 Beiträgen einen systematischen Überblick zu Strukturen, Prozessen, Tools und Best Practices. Der Wandel ein
...
Information and Communication Management Strategy Development: A Toolkit for Agricultural and Rural Development Organisations. Facilitator's Guide
Wageningen: Technical Centre for Agricultural and Rural Cooperation (CTA) (2012), ix, 147 pp.
"This publication responds to the increasing need for organisations to think and plan strategically about managing and using their information and knowledge resources in an efficient and effective manner. Lack of strategy for information and knowledge management was identified as a major gap when CT
...
Social Media for Social Good: A How-To Guide for Nonprofits
New York: McGraw-Hill (2012), xx, 266 pp.
Storytelling in der PR: Wie Sie die Macht der Geschichten für Ihre Pressearbeit nutzen
Dordrecht: Springer (2012), 236 pp.
"Die Medien haben sich gewandelt und wandeln sich weiter. Journalisten und Leser suchen heute in viel stärkerem Maße als in der Vergangenheit Geschichten. Die Grenzen zwischen Journalismus und Entertainment sind längst fließend. Storytelling ist ein grundlegend neuer Ansatz in der Pressearbeit.
...
NGOs und Medien: Eine empirische Studie zum Verhältnis von Public Relations und Journalismus
Wiesbaden: Springer VS (2012), 310 pp.
"Obwohl sich NGOs in den letzten Jahrzehnten enorm profiliert und gewandelt haben, sind sie kein prominenter Gegenstand der Kommunikationswissenschaft. Tina Bieth untersucht in ihrer empirischen Studie die Öffentlichkeitsarbeit dieser zivilgesellschaftlichen Akteure und ihre Beziehung zum Journalis
...
Poverty Reduction with Strategic Communication: Moving from Awareness Raising to Sustained Citizen Participation
Washington, DC: World Bank, Communication for Governance and Accountability Program (CommGAP) (2011), x, 92 pp.
"This publication updates a 2005 review of communication in Poverty Reduction Strategies (PRS). It includes four country case studies (Ghana, Tanzania, Moldova, and Nepal) and a regional analysis of Latin America and the Caribbean. It explores how the use of strategic communication has expanded beyo
...
Die PR- und Pressefibel: Zielgerichtete Medienarbeit. Das Praxisbuch für Ein- und Aufsteiger
Frankfurt am Main: FAZ-Institut, 5., aktualis. Aufl. (2011), 400 pp.
Interactive Storytelling: 4th International Conference on Interactive Digital Storytelling, ICIDS 2011, Vancouver, Canada, November 28 - December 1, 2011. Proceedings
Berlin et al.: Springer (2011), xiii, 372 pp.
"This book constitutes the refereed proceedings of the 4th International Conference on Interactive Digital Storytelling, ICIDS 2011, held in Vancouver, Canada, in November/December 2011. The 17 full papers, 14 short papers and 16 poster papers were carefully reviewed and selected from 72 paper and p
...
Hands-On Social Marketing: A Step-By-Step Guide to Designing Change for Good
Key Guides
London et al.: Sage, 2nd ed. (2011), xiv, 309 pp.
"The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social m
...
Interactive Storytelling for Video Games: A Player-Centered Approach to Creating Memorable Characters and Stories
Burlington, MA: Focal Press (2011), xi, 319 pp.
"Game stories have evolved from the simple kidnapped-girl plot of Donkey Kong to the complex novel-length tales of modern RPGs. In addition, the ability of the player to interact with and affect the story has created many new and different types of stories that are difficult if not impossible to por
...
The Health Communicator’s Social Media Toolkit
Centers for Disease Control and Prevention (CDC), updated ed. (2011), 55 pp.
"A guide to using social media to improve reach of health messages, increase access to your content, further participation with audiences and advance transparency to improve health communication efforts." (Page 1)
The Art of Storytelling: Telling Truths Through Telling Stories
Lanham: Scarecrow Press (2011), vi, 210 pp.
"Storytelling is an art, as well as a skill. It allows the listener to take an idea and shape it into something that is relatable on a personal level. In The Art of Storytelling: Telling Truths Through Telling Stories, Amy E. Spaulding enables the reader to learn how to develop this skill, while als
...
Kreative PR
Konstanz: UVK, 2., überarb. Aufl. (2011), 271 pp.
"Der Autor stellt Techniken vor, mit denen sich spannende Geschichten rund um Unternehmen, Produkte, Dienstleistungen und Personen entwickeln lassen, auch wenn diese auf den ersten Blick wenig hergeben. Er gibt Anregungen, wie man Meldungen über technische und komplizierte Fachthemen so formuliert,
...
Review of ILRI’s External Communication
International Livestock Research Institute (ILRI); Comms Consult (2011), 23 pp.
"ILRI is working in 'a crowded field of providers of knowledge, technology, and capacity development'. It is crucial therefore that the organisation is crystal clear about the unique brand of knowledge and services it delivers in the field of science 'at the intersect of poverty and livestock' - and
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