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Journals
Output Type
101 Social Media Tactics for Nonprofits: A Field Guide
Hoboken, New Jers.: Wiley (2012), xix, 198 pp.
Enhancing Good Practice Documentation with Digital Storytelling: A Reference Manual for Empowering Community-Based Organisations and Communities Around HIV and Gender
Harare: Southern Africa HIV and AIDS Information Dissemination Service (SAfAIDS); Women'sNet (2012), 44 pp.
"This reference manual guides the staff of development or other organisations to encourage individuals (either colleagues or community members) to share their personal stories and include their voices as part of a broader good practice documentation process. While SAfAIDS and Women’sNet focus on u
...
Digital Storytelling in Bangladesh: Experiences, Challenges and Possibilities
IDS Bulletin (Institute of Development Studies), volume 43, issue 5 (2012), pp. 98-103
"This article reflects on a digital storytelling project undertaken for research, communication, and advocacy purposes in Bangladesh. The project trained young women from different regions of the country to make digital stories about their everyday struggles and journeys of personal growth. Excerpts
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Follow me! Erfolgreiches Social Media Marketing mit Facebook, Twitter und Co.
Bonn: Galileo Press, 2., aktualisierte Aufl. (2012), 538 pp.
"Twitter, Facebook, XING und Co. spielen für das Online-Marketing eine immer wichtigere Rolle. Die beiden Social-Media-Experten Anne Grabs und Karim-Patrick Bannour zeigen Ihnen, dass es für Unternehmen jeder Branche und jeder Größe interessant ist, in Social Media aktiv zu werden. Folgen Sie de
...
Handbuch Online-PR: Strategische Kommunikation in Internet und Social Web
Konstanz: UVK (2012), 422 pp.
"In diesem Handbuch zu Herausforderungen, Konzepten und Instrumenten der Online-Kommunikation aus Sicht des Kommunikationsmanagements geben namhafte Autoren aus Wissenschaft und Praxis in 25 Beiträgen einen systematischen Überblick zu Strukturen, Prozessen, Tools und Best Practices. Der Wandel ein
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NGOs und Medien: Eine empirische Studie zum Verhältnis von Public Relations und Journalismus
Wiesbaden: Springer VS (2012), 310 pp.
"Obwohl sich NGOs in den letzten Jahrzehnten enorm profiliert und gewandelt haben, sind sie kein prominenter Gegenstand der Kommunikationswissenschaft. Tina Bieth untersucht in ihrer empirischen Studie die Öffentlichkeitsarbeit dieser zivilgesellschaftlichen Akteure und ihre Beziehung zum Journalis
...
Big Impact in Small Places: 9 Ways to Write Better Email Subject Lines, Headlines, Tweets and Facebook Updates
Network for Good (2012), 18 pp.
"You can’t expect supporters to dive into your website, newsletter or other written materials unless you entice them with pithy, pointed or engaging subject lines, headlines, tweets and status updates. Th ese bits of text, whether a few words or a few short sentences, are sometimes called microcon
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Die PR- und Pressefibel: Zielgerichtete Medienarbeit. Das Praxisbuch für Ein- und Aufsteiger
Frankfurt am Main: FAZ-Institut, 5., aktualis. Aufl. (2011), 400 pp.
Hands-On Social Marketing: A Step-By-Step Guide to Designing Change for Good
Key Guides
London et al.: Sage, 2nd ed. (2011), xiv, 309 pp.
"The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social m
...
Comunicación estratégica: Comunicación para la innovación
Rosario: Homo Sapiens Ediciones (2011), 199 pp.
Comunicação e marketing digitais: Conceitos, práticas, métricas e inovações
Salvador: VNI (2011), 245 pp.
Communicating Research: A Beginner’s Guide for Researchers in Vietnam
London: Overseas Development Institute (ODI) (2011), iii, 47 pp.
Focuses on three key written products: the policy brief, the research brief and the story of change.
The Health Communicator’s Social Media Toolkit
Centers for Disease Control and Prevention (CDC), updated ed. (2011), 55 pp.
"A guide to using social media to improve reach of health messages, increase access to your content, further participation with audiences and advance transparency to improve health communication efforts." (Page 1)
Poverty Reduction with Strategic Communication: Moving from Awareness Raising to Sustained Citizen Participation
Washington, DC: World Bank, Communication for Governance and Accountability Program (CommGAP) (2011), x, 92 pp.
"This publication updates a 2005 review of communication in Poverty Reduction Strategies (PRS). It includes four country case studies (Ghana, Tanzania, Moldova, and Nepal) and a regional analysis of Latin America and the Caribbean. It explores how the use of strategic communication has expanded beyo
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"Community research projects are often initiated with action and change in mind. That is, the knowledge generated is intended to be used towards specific ends-- strengthening community programs, improving public policy, sharing vital information with community members. But the research is only usefu
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Como falar em público: Técnicas de comunicação para apresentações
São Paulo: Ática (2011), 121 pp.
Making Communication Count: A Strategic Communications Framework
London: International Institute for Environment and Development (IIED) (2011), 4 pp.
"Effective communication strategies will differ depending on whether you are communicating to influence change, engage or mobilise communities, share information, or raise profiles. Influencing change relies on engaging key audiences in dialogue that is relevant, context-specific and backed up by ro
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