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Journals
Output Type
Curated Stories: The Uses and Misuses of Storytelling
New York: Oxford University Press (2017), xii, 212 pp.
"Fernandes considers the rise of storytelling alongside the broader shift to neoliberal, free-market economies. She argues that stories have been reconfigured to promote entrepreneurial self-making and restructured as easily digestible soundbites mobilized toward utilitarian ends. Fernandes roams th
...
Multimedia storytelling: How to find a form that fits the content
Swiss School of Journalism (MAZ) (2017), 1 flowchart
"There is a form that suits every element of a story best – no matter if you›re telling your story in print or online. This flowchart helps you to decide which part of your story is best presented as text, pictures, video or as a graphic or chart. Start with the question “What is the story abo
...
Primer of Public Relations Research
New York: Guilford Press, 3rd ed. (2017), xii, 404 pp.
Erzählen: Ein interdisziplinäres Handbuch
Stuttgart: Metzler (2017), 363 pp.
A Video Storytelling Method to Enhance Agricultural Extension: Workshop Handbook
Key Guides
East Lansing, Mich.: Michigan State University, Global Center for Food Systems Innovation (GCFSI) (2017), 24 pp.
"This handbook is designed to provide tools for civil society institutions interested in developing and utilizing participatory videos as part of their toolkit. It is intended to serve as a practical guide for aiding organizations to conceptualize, produce, and screen participatory videos in communi
...
In/visible Conflicts: NGOs and the Visual Politics of Humanitarian Photography
Media, Culture & Society, volume 39, issue 8 (2017), pp. 1178-1193
"This article examines the diverse factors shaping the involvement of non-governmental organisation (NGO) with humanitarian photography, paying particular attention to cooperative relationships with photojournalists intended to facilitate the generation of visual coverage of crises otherwise margina
...
Storytelling for Interactive Digital Media and Video Games
Boca Raton, Fl.: CRC Press, Taylor & Francis (2017), xv, 280 pp.
"This book is the perfect guide to aspiring storytellers as it illustrates the different manner of how and why stories are told, and how to make them "interactive." Storytelling features heavy game development as a method of storytelling and delivery, and how to develop compelling plots, characters,
...
Humanitäre Kommunikation: Entwicklung und Emotionen bei britischen NGOs 1945-1990
Berlin; Boston: De Gruyter Oldenbourg (2017), vi, 318 pp.
"Matthias Kuhnert geht der Frage nach, wie zivilgesellschaftliche Gruppen bei der Bevölkerung um Unterstützung für ihre Tätigkeit warben. Am Beispiel zweier britischer NGOs, War on Want und Christian Aid, wird deutlich, welche Emotionen humanitäre Organisationen einsetzten, um ihre Botschaften
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Storytelling Handbook: The Basics of Storytelling
Key Guides
Smithsonian Institution; Museweb Foundation (2016), 13 pp.
"This handbook will guide you in telling the stories of your community. This handbook is full of information about the basics of storytelling. Rules, story structure, and three important elements of a story that keep the narrative moving." (Page 2)
Strategic Communication for Non-Profit Organisations: Challenges and Alternative Approaches
Wilmington, Delaware; Malaga: Vernon Press (2016), 308 pp.
"The aim of the present book is to offer an overview and report on Strategic Communication for Non-Profit-Organisations and the Challenges and Alternative Approaches. Considering the assumption that a key principle of strategic communication is the achievement of organisational goals, the majority o
...
Digital Crossroads: Civic Media and Migration
Stuttgart: Institut für Auslandsbeziehungen (ifa) (2016), 60 pp.
"This report examines the uses of digital media among non-governmental organizations (NGOs) working with migrants and refugees primarily in Europe. Based on interviews with leaders at over 20 NGOs, this report documents how organizations are thinking about digital and media literacies for combating
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Stories for Good: A Guide for Nonprofit Storytelling
Key Guides
Nonprofit Network (2016), 32 pp.
"There is a story at the heart of every nonprofit. Telling our stories makes our work real and tangible. They embody the spirit of our work, and get to the heart of why we do what we do. We hope this guide has helped you get started with telling your stories." (Conclusion, page 32)
La incidencia como camino para la construcción de ciudadanía: Una propuesta para trabajar desde la comunicación
Buenos Aires: Patria Grande (2016), 220 pp.
Social Media in China: Wie deutsche Unternehmen soziale Medien im Chinesischen Markt erfolgreich nutzen können
Wiesbaden: Springer Gabler (2016), xv, 235 pp.
"Dieses Buch bietet einen Überblick über die chinesische Social-Media-Landschaft sowie die Besonderheiten und Trends des Social Media Marketing in China. Der Autor beschreibt, welche sozialen Medien in China genutzt werden, wo Statistiken darüber zu finden sind, welche Hauptfunktionen die wichtig
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Manual básico de video para la comunicación y el periodismo de ciencia
Key Guides
México, DF: Sociedad Mexicana para la Divulgación de la Ciencia y la Técnica (2016), 73 pp.
"Los científicos, comunicadores y periodistas científicos necesitamos ampliar nuestros espacios de comunicación y explorar las nuevas posibilidades que nos ofrecen tecnologías como el video para compartir nuestro quehacer aprovechando las posibilidades que tenemos al alcance, como nuestro teléf
...
Handbuch Strategische Kommunikation: Grundlagen - innovative Ansätze - praktische Umsetzungen
Wiesbaden: Springer Gabler, 2., vollst. überarb. und erw. Aufl. (2016), xvi, 610 pp.
"Der erste Band der „Handbuchreihe Kommunikation“ beschäftigt sich mit der mittel- bis langfristigen Schwerpunktlegung der Kommunikation von Unternehmen. Dem Leser wird ein Überblick über die verschiedenen Themenfelder der Kommunikation unter strategischen Aspekten gegeben. Neben den Grundlag
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Video ist King! Erfolgreiches Online-Marketing mit YouTube
Bonn: Rheinwerk (2016), 490 pp.
"Follow Me Around", "Haul" und "Vlog"? Verstehen Sie, wovon hier die Rede ist? YouTube boomt. Und wenn auch Sie Webvideos nutzen und zum festen Bestandteil Ihrer Online-Marketing-Aktivitäten machen wollen, dann sollten Sie unbedingt dieses Buch lesen. Egal ob Sie YouTube für eigene Kanäle einsetz
...
"The survey shows that the vast majority of South African nonprofit organisations are seeing positive benefits through using social media. This is despite the fact that more than 80% of NPOs do not allocate a budget for social media, close to 50% said that staff lacked the expertise to manage social
...
Storytelling for Sustainability: A Guide
Embedding Project (2016), 27 pp.
Media Collaboration Toolkit for Child Helplines
Amsterdam: Child Helpline International (2016), 41 pp.
"Without the support of media partners, child helplines miss the chance to tell the story of their work. Without child helplines, media partners fail to gain the full picture of the realities children and youth face every day. The Media Collaboration Toolkit aims to enhance collaborative synergies b
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