Document details

Mobile for Good: A How-To Fundraising Guide for Nonprofits

New York et al.: McGraw-Hill (2014), ix, 246 pp.

Contains index

Signature commbox: 70-PR-E 2014

"Written on the premise that all communications and fundraising are now mobile and social, Mobile for Goodprovides step-by-step how-tos and best practices for: writing and implementing a fundraising and content strategy; launching a mobile-compatible website and email comunications; crowdfunding and social fundraising campaigns; utilizing text messaging and text-to-give; fundraising via smartphone apps and mobile wallets, telling your nonprofit's story through blogging; creating visual content, such as branded images, infographics, and video; using Facebook, Twitter, Google+, LinkedIn, YouTube, Instagram, Pinterest, and Tumblr; reporting live from events and and communicating online in real-time; crafting a mobile and social media policy; avoiding mobile and social media burnout." (Publisher description)