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Nonprofit Advertising, Advertising for Noncommercial Purposes
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Development Aid Public Relations, Development Public Awareness Raising
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Oral Cultures & Traditions, Oral History, Oral Testimonies
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Discourse & Discourse Analysis
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NGO Websites
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Environmental Communication
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Communication for Sustainable Development
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HIV / AIDS Communication
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Ethics in Public Relations
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Public Relations: Evaluation, Monitoring, Impact Assessment
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Community Communication
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Community Media
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Messages, Message Design, Message Analysis
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Collective Memory & Media, Media Representation of History
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Nonprofit Management, NGO Management, Management General
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Communicating Development Projects, Media in Development Programmes
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Digital Platforms & Intermediaries
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Interactive Media
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Digital Journalism, Online Journalism
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Social Media Marketing in Broadcasting Enterprises
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Twitter & Microblogs
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YouTube
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Education and Communication / Media
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Mobile Journalism, Video Journalism
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Corporate Communications: Internal
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Knowledge Management
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Political Communication
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Emotions in Communication & Media
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Persuasive Communication
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Infographics & Data Visualization
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Celebrity Humanitarianism
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Gender Advocacy & Empowerment, Gender Mainstreaming
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Social Movements: Communication Strategies & Practices
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Book Marketing, Branding & Promotion
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Campaigning: Experiences
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Catholic Church: Public Relations & Institutional Communication
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Catholic Digital Media Presence & Online Communities
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Animated Cartoons, Animated Films
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Comics, Cartoons, Caricatures
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Church Public Relations
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Parish Communication, Parish Public Relations
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Theologies of Communication
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Films
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Screenwriting, Film Scriptwriting, TV Scriptwriting
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Groups, Group Communication, Group Development
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Media Monitoring, Media Observatories
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Creative & Cultural Industries
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Narratives, Narrative Structures
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Writing & Writing Styles
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Development NGOs
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Development Aid Reporting
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Development Journalism & Media Representation of Development Issues
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Crossmedia Publishing
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Financing Digital / Online Media
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Podcasts
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Media Marketing, Branding & Promotion
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Commodities, Raw Materials, Extractive Industries, Mining
2
Higher Education
2
Workshops & Seminars: Methods, Tools, Planning, Experiences
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Climate Change Communication, Climate Journalism
2
Image Ethics, Ethics in Photojournalism
2
Evaluation Reporting & Communicating Results
2
Gender and Media, Gender and Communication
2
Health Communication
2
Food / Nutrition Communication & Media Representation
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Developing Countries Reporting & Representation in Foreign / International Media
2
Journalistic Skills
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Poverty & Impoverished People: Reporting & Media Representation
2
Local Communication & Media
2
Interpersonal Communication, Interpersonal Relations
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Media & Communication Policies
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Human Rights Protection
2
Corporate Identity
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Financing Media: Customer Payments, Subscription Models, User-Based Financing
2
Crowdfunding
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Low-Cost Solutions, Low Budget Calculation
2
Organisational Development & Capacity Building
2
Migration & Refugees Reporting & (Social) Media Representation
2
Photography
2
Social Photography
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Opinion Leaders, Politicians, Decision Makers, Elites
2
Public Opinion
2
Radio Dramas, Radio Soap Operas, Radio Fiction
2
Everyday Life
2
Creativity
2
Data Analysis & Interpretation
2
Interviewing (Journalistic Genre)
2
Research Report Writing
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Mobile Phones, Smartphones
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Mobile Phone Apps
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Mobile Phone Use for Social Purposes, Mobiles for Development
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Non-Western Communication Approaches
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Visual Communication
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Advertising Sales Management
1
Children & Advertising
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Digital Advertising, Online Advertising
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Merchandising & Social Merchandising
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Outdoor Advertising
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Advocacy Campaigns
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Advocacy & Empowerment: Disadvantaged & Vulnerable Groups
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Advocacy & Empowerment: Migrants & Refugees
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Civic Engagement, Citizen Participation, Civil Society & Digital Communication
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Civic Engagement, Citizen Participation, Civil Society & Media
1
Film & Video Advocacy / Activism
1
Lobbying
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People with Disabilities: Advocacy & Empowerment
1
Agricultural Information & Extension
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Audience Feedback, Interaction & Participation
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Community Radio Audiences & Use
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Digital & Social Media Use, Internet Use
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Digital & Social Media Use: Youth
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Prosumers & User Self-Marketing
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Social Media Analytics, Web Metrics, User Data Analytics
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Interactive Radio: Audience Participation, Interaction & Feedback
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Mobile Phone Use
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Reading, Reading Habits, Reading Skills
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Authoritarian Regimes: Media Systems & Landscapes
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Independent & Oppositional Media in Authoritarian Regimes
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E-Books & Digital Book Publishing
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Scholarly Book Publishing, Academic Book Publishing
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Campaigning: Message Design
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Campaigning: Target Groups
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Digital Media Campaigns
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Public Awareness Campaigns
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COPE (Catholic Radio Network, Spain)
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Solidarity
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World Youth Day (Catholic Church)
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Children and Media
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Child Protection, Protection of Minors
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Children: Media Representation & Reporting
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Children's Theatre
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Educational Comics & Comics for Development
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Christian Press: Evangelical / Protestant & Others
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Christian Social Media Presence & Online Communities
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Celebrities, Idols, Stars
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Film & Gender
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Film Directing
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Comedies
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Documentaries, Television Documentaries, Web Documentaries
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Science & Research Dissemination Films
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Short Films
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Film Studies & Research
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Associations: Communication Strategies & Practices
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Public Diplomacy, Cultural Diplomacy
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Viral Spots & Viral Online Communication
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Press Officers, Spokesmen
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Public Relations Education, Public Relations Training
1
Public Relations: Radio
1
Alternative Communication & Media
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Community Radio Journalism & Production Skills
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Community Reporters, Media Volunteers
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Graffiti, Wall Paintings, Street Art
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Conflicts
1
Reconciliation Work
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Conflict Prevention, Mediation & Reconciliation: Role of Media
1
Foreign Conflict Reporting, International War Reporting
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Human Security Reporting
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Trauma: Media Representation & Reporting
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War Reporting
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Contents of Media
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Content Analysis (Research Method)
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Media Criticism
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Culture and Communication, Culture and Media
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Theatre for Development
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Visual Arts, Painting
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Digital Cultures
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Literature
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Tales, Legends, Traditional Literary Lore
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Corporate Donors
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World Bank
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International NGOs
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National Development Planning
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Millenium Development Goals (MDG)
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Development Studies, Development Research
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Public-Private Partnerships
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Development Communication: Indigenous & Traditional Communication
1
Posters for Development & Education
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Poverty Reduction: Role of Media
1
Digital Communication, Digital Media
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Algorithms & Big Data
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Digital Healthcare & Information, Mobile Health, E-Health, Telemedicine
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Digital Media Usability
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Digital Media Management, Online Media Management
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Digital Skills, Digital Production Skills
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Email, Electronic Mail
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Multimedia Products, Transmedia Production
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WeChat (Messaging, Social Media & Mobile Payment App, China)
1
Social Media in Political Communication
1
Web Entertainment Series
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Blogging, Blogs
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Facebook
1
Influencer Marketing
1
Journalistic Social Media Use
1
TikTok
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WhatsApp
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Websites
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Website Design & Development
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Discrimination-Sensitive Language, Minority-Sensitive Journalism
1
Health Communication: Disadvantaged Groups, Minorities, Hard-to-Reach Audiences
1
Disaster & Humanitarian Crisis Reporting
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Disaster Risk & Preparedness Communication, Disaster Prevention Communication
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Emergency Health Communication
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International Humanitarian Crisis Reporting, Foreign Disaster Reporting
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Disinformation, Misinformation, Fake News
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Countering Hate Speech, Disinformation & Propaganda
1
Information Products & Services
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Informal Sector, Informal Economy
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Markets (General)
1
Market Strategies
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Alternative Economy, Solidarity Economy, Social Economy Businesses, Fair Trade
1
Domestic Workers
1
Poverty & Poverty Reduction
1
Microcredits, Microfinance, Small-Scale Loans
1
Privatization
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Adult Education
1
Educational Games, Serious Games
1
Educational Media: Evaluation, Monitoring, Impact Assessment
1
Educational Methods
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Literacy, Literacy Campaigns, Postliteracy, Alphabetisation Policies
1
Nonformal Education
1
Webinars
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Addiction to Media & Video Games, Effects of Media on Mental Health
1
Humour, Parody, Satire
1
Radio Entertainment
1
Television Entertainment, Television Entertainment Programmes
1
Soap Operas & Telenovelas
1
Television Entertainment: Specific Programmes
1
Biodiversity Communication
1
Environmental & Land Conflicts Reporting & Media Representation
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Water Resources Management, Water Access & Supply
1
Ethics in Media & Communication
1
Accountability & Transparency of the Media
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Ethics in Nonprofit & Community Journalism
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Social Norms
1
Evaluation Design & Implementation
1
Evaluation Methods, Evaluation Tools
1
Impact Assessment & Outcome Evaluation
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Collaboration
1
Developing Position Papers & Drawing up Recommendations
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Online Meetings & Workshops, Video Conferences, Hybrid Events
1
Good Practice Examples
1
Moderation / Facilitation Skills & Techniques
1
Strategy Development & Strategic Planning
1
Counselling
1
COVID-19 Communication
1
Health Campaigns: Effects & Effectiveness
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Health Campaigns: Experiences
1
Health Information Materials
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Medicines, Medical Drugs
1
Mental Health Reporting & Media Representation
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Indigenous Communication
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Indigenous Peoples, Indigenous Population
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Africa: Foreign Media Representation & Image Abroad
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China: Transnational Information Operations, International Broadcasting, Public Diplomacy
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Transnational Communication
1
UNESCO
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Civic Journalism, Public Journalism
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Constructive Journalism, Solution-Oriented Journalism
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Journalistic Genres
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Basic Journalistic Skills
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Safety of Journalists, Safety Risks of Media Workers
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News
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News Agencies
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Xinhua (News Agency, China)
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Photojournalism
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Corruption Reporting & Role of Media in Curbing Corruption
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Election Reporting
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Protests, Protest Movements, Protest Reporting & Media Representation
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Risk Communication
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Science Journalism
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Metaphors
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Local Radios, Local Radio Programmes
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Local Television
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Business Communication
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Communication
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Communication Networks
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Crowdsourcing
1
Nonverbal Communication, Body Language, Gestures
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Voice & Speaking
1
Stereotypes in Media & Communication
1
Trust Building: Role of Communication & Media
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Social Media Landscapes
1
Budgeting, Cost Calculation, Financial Planning
1
Corporate Social Responsibility
1
Financing Media, Financial Media Management
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Human Resources Development, Personnel Management
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Direct Marketing
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Quality Management
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Starting Media Outlets, Creation of Digital Businesses
1
Migrants, Refugees, Diasporas & Media
1
Music
1
Digital Photography
1
Civic Engagement, Citizen & Community Participation
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Public Interest
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Police
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Reputation
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Trade Unions & Labor Movements: Communication Strategies
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Magazines
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Christianity Today (Evangelical Christian Periodical, USA)
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Youth Magazines
1
Project Management
1
Project Design, Project Planning
1
Project Planning: Terms of Reference
1
Project Financing
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Radio Formats
1
Radio Programming, Programme Structures & Schedules
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Helplines, Hotlines
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Media Effects
1
Fear, Anxiety
1
Buddhism and Communication
1
Hinduism and Communication
1
Islam and Communication
1
Pilgrimages & Pilgrimage Sites
1
Applied Communication Research
1
Communication & Media Indicators
1
Qualitative Analysis
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Data Collection, Data Collection Methods
1
Indicators & Indices
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Participatory Research Methods
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Qualitative Research Methods
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Focus Groups & Group Discussions (Qualitative Research Method)
1
Quantitative Research Methods
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Corruption & Combating Corruption
1
Networks & Networking
1
Resilience
1
Theories of Change
1
Low-Cost Technologies
1
Software
1
Television Programming, Programme Structures & Programme Policies
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Postcolonial & Decolonial Communication Approaches
1
Suburbs, Poor Districts, Slums, Shanty Towns
1
Audiovisual Language
1
Design & Layout
1
Visualization
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Youth Cultures, Youth Milieus, Youth Identities
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Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
"This handbook is designed to provide tools for civil society institutions interested in developing and utilizing participatory videos as part of their toolkit. It is intended to serve as a practical guide for aiding organizations to conceptualize, produce, and screen participatory videos in communi ... more
"Storytelling is the most effective way to grow support and to keep donors engaged. It's all about crafting authentic, real, emotional stories about the work that you do every day. Sharing gripping stories using social media is a powerful way to showcase the results of your work. Social media, combi ... more
"Praxiswissen" zeigt, wie Vereine und Verbände erfolgreiche Presse- und Öffentlichkeitsarbeit machen können. Der Autor vermittelt das Know-how und Handwerkszeug, das notwendig ist, um interessante Pressemitteilungen, Selbstdarstellungen und Faltblätter zu schreiben; Pressekonferenzen und Intervi ... more
"Fernandes considers the rise of storytelling alongside the broader shift to neoliberal, free-market economies. She argues that stories have been reconfigured to promote entrepreneurial self-making and restructured as easily digestible soundbites mobilized toward utilitarian ends. Fernandes roams th ... more
"This report examines the social media strategies of a sample of six leading English-language Indian news organisations, two newspapers (Hindustan Times and The Indian Express), two television stations (NDTV and News18), and two digital-born organisations (Firstpost and The Quint). The context is ex ... more
"This book is the perfect guide to aspiring storytellers as it illustrates the different manner of how and why stories are told, and how to make them "interactive." Storytelling features heavy game development as a method of storytelling and delivery, and how to develop compelling plots, characters, ... more
"The guide includes software that contains the functionality that most nonprofits need: fundraising, email marketing, advocacy/grassroots organizing, and Peer-to-Peer fundraising. We looked for programs that could be used by organizations small to large, were scalable, and offered great training res ... more
"The article outlines some of the ways in which an understanding of policymaker psychology and factors such as group dynamics and political context are reflected in the grey literature, and the implications of this for understanding the role of storytelling in political advocacy. It highlights pract ... more
"Matthias Kuhnert geht der Frage nach, wie zivilgesellschaftliche Gruppen bei der Bevölkerung um Unterstützung für ihre Tätigkeit warben. Am Beispiel zweier britischer NGOs, War on Want und Christian Aid, wird deutlich, welche Emotionen humanitäre Organisationen einsetzten, um ihre Botschaften ... more
"Narrative is essential for public engagement with global poverty. Stand Up Planet, a documentary about global development, was produced to evaluate the effects of a little-utilized nonfiction comedy narrative. Using a pretest–posttest experimental design, this study examines shifts in U.S. audien ... more
"Dieses Buch erklärt praxisnah, wie Storytelling, eine Methode des narrativen, auf Geschichten und Erzählungen beruhenden Wissensmanagements, in allen betrieblichen Handlungsfeldern - vom Qualitäts- über das Informations- bis zum Change Management - eingesetzt werden kann: Beteiligte werden zu a ... more

Primer of Public Relations Research

New York: Guilford Press, 3rd ed. (2017), xii, 404 pp.
"Social sector communication helps address issues by influencing policy and can be used to bring about desired behavioral change among the targeted public. This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India, but also provides an ... more
»Wer Storytelling beherrscht, erreicht und fasziniert Menschen«, leitet Content-Experte Klaus Eck sein Vorwort zum Buch ein. »Die Theorie der Content Creation ist für die meisten Kommunikationsprofis kein Problem mehr. Doch was fehlt, sind die Umsetzung, die Ideen, die richtigen Tools. Genau an ... more
"Los científicos, comunicadores y periodistas científicos necesitamos ampliar nuestros espacios de comunicación y explorar las nuevas posibilidades que nos ofrecen tecnologías como el video para compartir nuestro quehacer aprovechando las posibilidades que tenemos al alcance, como nuestro teléf ... more