Toolbox Campaigning, Advocacy, PR

Campaigning, Advocacy, PR

TOOLBOX

Campaigning, Advocacy, PR

This toolbox offers you training materials and good practice experiences on campaigning, advocacy and public relations from all over the world.

Do you want to share your own manuals, guides & lessons learned? Please let us know.

Filter

857

Sort by:

Direction:

Download (2)

The Narrative Subject: Storytelling in the Age of the Internet

Christina Schachtner

Cham: Palgrave Macmillan (2020), xv, 269 pp.

"This open access book considers the stories of adolescents and young adults from different regions of the world who use digital media as instruments and stages for storytelling, or who make themselves the subject of storytelling. These narratives discuss interconnectedness, self-staging, and managi ... more

Download (2)

Keeping Girls in the Picture: Community Radio Toolkit
Key Guidance

Paris: UNESCO (2020), 41 pp.

"We hope this toolkit will support you in creating exciting and memorable content for community radio programmes wherever you are. This toolkit contains the messages and facts from the global campaign. It has not been tailored for any specific region, country or area. We count on you to consider how ... more

Download (1)

Countering Cyberhate Against Roma: A Toolkit for Civil Society Organizations and Activists

Marco Cadena, Zsófia Farkas, Nicole Garbin

Budapest: Minority Rights Group Europe (2020), 51 pp.

"In Chapter 1, the international and European legal frameworks are outlined with a focus on the existing definitions of hate speech and current freedom of expression safeguards, the challenges posed by online hate speech, the role of IT companies in addressing these issues, and possible ways to resp ... more

Download (2)

Creating Change Through Digital Communities: How RNW Media's Digital Platforms Impact Young People's Knowledge, Attitudes and Behaviour

Hilversum: RNW Media (2020), 34 pp.

"The Theories of Change for both Citizens’ Voice [a programme focusing on social cohesion and inclusive governance] and the SRHR programme (which includes Love Matters [delivering information and media on love, sex and relationships to 18-30-year-olds]) contain a key assumption that through provid ... more

Download (2)

Behavioral Science Tips for COVID-19 Communications

Southern Africa Labour and Development Research Unit (SALDRU); University of Pennsylvania, Center for Health Incentives & Behavioral Economics; Ideas42.org (2020), 2 pp.

"Human behavior plays a central role in reducing the spread of coronavirus. Communication by government entities and other trusted sources about desirable or mandated behaviors during the pandemic is critical. As policymakers, funders, and program staff, it is our responsibility to ensure that commu ... more

External Link (25)

Google Scholar (26)

WorldCat (25)

Nonprofits in Policy Advocacy: Their Strategies and Stories

Sheldon Gen, Amy Conley Wright

Cham: Palgrave Macmillan (2020), xxviii, 238 pp.

"Policy advocacy is an increasingly important function of many nonprofit organizations, as they seek broad social changes in their concerning issues. Their advocacy practices, however, have often been guided by their own past experiences, anecdotes from peer networks, and consultant advice. Most of ... more

External Link (28)

Voices of Pakistani Youth: Lessons for Civil Society in the Development of Effective Counter-Narrative Campaigns

Jasmeet Sahotay

London: Institute for Strategic Dialogue (ISD) (2020), 33 pp.

"This report ties together young Pakistani people’s experiences of hate and extremism – with contextual research and questions put to young people in Pakistan, centred around their views on identity, media consumption patterns and perceptions of the state and national news media. This research h ... more

External Link (26)

Influencing for Impact Guide: How to Deliver Effective Influencing Strategies
Key Guidance

Richard English et al.

Oxford: Oxfam (2020), 80 pp.

"This guide is designed to support civil society organisations, Oxfam teams and partners to develop and deliver ‘influencing strategies’ for social justice that tackle the structural causes of poverty, inequality and environmental crisis - influencing strategies that will shift unequal and unjus ... more

External Link (31)

Google Scholar (31)

WorldCat (27)

Influencer Marketing: Grundlagen, Strategie und Management

Julia F. Kost, Christof Seeger

Stuttgart: UTB; UVK, 2. überarb. u. erw. Aufl. (2020), 244 pp.

"Das Influencer Marketing hat sich in Deutschland in den vergangenen Jahren etabliert und entwickelt sich langsam aus der Experimentierphase heraus zu einem wesentlichen Baustein der Marketing-Strategie von Unternehmen. Dabei kristallisieren sich nach und nach Standards und allgemeingültige Regel h ... more

Download (2)

Digital Citizenship Toolkit
Key Guidance

Nalaka Gunawardene (ed.)

MinorMatters; National Christian Evangelical Alliance of Sri Lanka (2020), xiv, 185 pp.

"This Digital Citizenship Toolkit (DCT) is an attempt to introduce key concepts related to digital citizenship while taking into account the local socio-economic realities, technology adoption patterns, societal actions and other considerations. For young people, in particular, the demarcation betwe ... more

External Link (34)

Advocacy in restricted spaces: A toolkit for civil society organizations
Key Guidance

Danya Greenfield

Lifeline Fund for Embattled CSOs; Freedom House (2020), 46 pp.

"There are many valuable resources on how to conduct advocacy that provide a detailed, step-by-step approach. These approaches include best practices for identifying stakeholders, developing a message, or planning a timeline. We will not go deeply into these topics, but we do want to provide an intr ... more

External Link (37)

IOM Public Communication Campaign Toolkit
Key Guidance

Geneva: International Organization for Migration (IOM) (2020), 86 pp.

"IOM seeks to provide practical guidance on designing, delivering and evaluating effective communication campaigns relating to migration. The guidance covers different approaches, themes, programme areas and methods to improve relevance, audience participation and results. The aim is to identify and ... more

External Link (35)

Google Scholar (32)

WorldCat (30)

The Global Public Relations Handbook: Theory, Research, and Practice

Krishnamurthy Sriramesh, Dejan Vercic (eds.)

New York; London: Routledge, 3rd ed. (2020), xxx, 335 pp.

"This edition’s 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays that provide conceptual linkages between public relations and international political systems, economic systems and levels ... more

Download (1)

Media Advocacy Toolkit

USAID (2020), 62 pp.

"You are about to embark on a journey of discovery. Within this toolkit you will find explanations, tips, examples from Sri Lanka and the world — everything you need to upgrade and enhance your own advocacy campaigns. The content has been adapted from a variety of sources, to illustrate best pract ... more

Download (1)

Advocacy Capacity Toolbox for Resilience

Partners for Resilience (2020), 28 pp.

Download (4)

Heartlines “What’s Your Story?”: Summative Evaluation

Singizi Consulting Africa (2020), 45 pp.

"In the formative evaluation, church data from the retrospective baseline showed that after being exposed to the “What’s Your Story?” methodology by Heartlines, 42% of respondents had engaged in further intentional storytelling with others. In comparison to this, in the summative evaluation, a ... more

Download (1)

Digital Advocacy Toolkit
Key Guidance

Neema Iyer

Kampala: Pollicy (2020), 23 pp.

"To conduct digital advocacy effectively, one needs to have a clear plan in mind, a good understanding of the target audience, and a clear picture of the intended results. Explore our digital advocacy toolkit for effective and efficient digital advocacy campaigns." (https://pollicy.org)

Download (1)

Comunicação, media e indústrias criativas na era digital

Paulo Faustino, Carla Martins, Iván Puentes, Francisco Belda (orgs.)

Porto: Universidade do Porto, Faculdade de Letras (2020), 416 pp.

Download (3)

Harnessing the Power of Social Media: Digital Disruption of Human Trafficking in Lithuanian Communities;Socialines žiniasklaidos Svarba: Kova Su Prekyba žmonemis Skaitmenineje Erdveje Lietuviu Bendruomenese

London: Stop the Traffik; Humankind Research (2020), 24 pp.

"During 2019, together with key Lithuanian partners KOPŽI and Missing Persons Families Support Centre, we developed and implemented a prevention campaign to raise awareness of the labour exploitation of Lithuanian people in the UK or those considering travelling to the UK to find work. The campaign ... more

Download (1)

Evaluating Hashtag Activism: Examining the Theoretical Challenges and Opportunities of #BlackLivesMatter

Diana Zulli

Participations: Journal of Audience & Reception Studies, volume 17, issue 1 (2020), pp. 197-216

"This paper argues for the reexamination of hashtag activism from the theoretical frameworks of liveness and appropriation. Scholarly discussions of online activism have, for the most part, focused on if and how technology revolutionizes social and political movements. Going in a different direction ... more

Keeping Girls in the Picture: Community Radio Toolkit Key Guidance

Influencing for Impact Guide: How to Deliver Effective Influencing Strategies Key Guidance

Digital Citizenship Toolkit Key Guidance

Advocacy in restricted spaces: A toolkit for civil society organizations Key Guidance

IOM Public Communication Campaign Toolkit Key Guidance

Digital Advocacy Toolkit Key Guidance

Keeping Girls in the Picture: Community Radio Toolkit
Key Guidance

Influencing for Impact Guide: How to Deliver Effective Influencing Strategies
Key Guidance

Digital Citizenship Toolkit
Key Guidance

Advocacy in restricted spaces: A toolkit for civil society organizations
Key Guidance

IOM Public Communication Campaign Toolkit
Key Guidance

Digital Advocacy Toolkit
Key Guidance