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Countries / Regions
Authors & Publishers
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Publication Years
Methods applied
Journals
Output Type
The Global Public Relations Handbook: Theory, Research, and Practice
New York; London: Routledge, 3rd ed. (2020), xxx, 335 pp.
"This edition’s 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays that provide conceptual linkages between public relations and international political systems, economic systems and levels
...
Digital Advocacy Toolkit
Key Guides
Kampala: Pollicy (2020), 23 pp.
"To conduct digital advocacy effectively, one needs to have a clear plan in mind, a good understanding of the target audience, and a clear picture of the intended results. Explore our digital advocacy toolkit for effective and efficient digital advocacy campaigns." (https://pollicy.org)
Transmedia Storytelling in East Asia: The Age of Digital Media
London: Routledge (2020), xvi, 253 pp.
"This book offers a thorough investigation of the recent surge of webtoons and manga / animation as the sources of transmedia storytelling for popular culture, not only in East Asia but in the wider global context. An international team of experts employ a unique theoretical framework of media conve
...
Evaluating Hashtag Activism: Examining the Theoretical Challenges and Opportunities of #BlackLivesMatter
Participations: Journal of Audience & Reception Studies, volume 17, issue 1 (2020), pp. 197-216
"This paper argues for the reexamination of hashtag activism from the theoretical frameworks of liveness and appropriation. Scholarly discussions of online activism have, for the most part, focused on if and how technology revolutionizes social and political movements. Going in a different direction
...
Digital Citizenship Toolkit
Key Guides
MinorMatters; National Christian Evangelical Alliance of Sri Lanka (2020), xiv, 185 pp.
"This Digital Citizenship Toolkit (DCT) is an attempt to introduce key concepts related to digital citizenship while taking into account the local socio-economic realities, technology adoption patterns, societal actions and other considerations. For young people, in particular, the demarcation betwe
...
Monitoring Advocacy Activities
INTRAC (2020), 5 pp.
"Most advocacy work is carried out in complex environments where there are many different influences on change. This has important consequences for how objectives and indicators are developed. CSOs need to understand the immediate and short-term changes resulting from different advocacy activities i
...
Advocacy Capacity Toolbox for Resilience
Partners for Resilience (2020), 28 pp.
Digital storytelling: A creator’s guide to interactive entertainment
Boca Raton: CRC Press, 4th ed. (2020), xxxviii, 780 pp.
"This fourth edition of Digital Storytelling: A creator's guide to interactive entertainment dives deeply into the world of interactive storytelling, a form of storytelling made possible by digital media. Carolyn Handler Miller covers both the basics – character development, structure and the use
...
Increasing Social Media Engagement: Statement vs. Question Research. Report on Global Results
Save the Children (2020), 8 pp.
"In certain countries around the world, people do tend to respond better to advertisements or social media “call outs” phrased either as statements or questions. Namely, three countries – Pakistan, Bangladesh and Nicaragua – demonstrated a preference for questions, while one country, Nepal,
...
Nonprofits in Policy Advocacy: Their Strategies and Stories
Cham: Palgrave Macmillan (2020), xxviii, 238 pp.
"Policy advocacy is an increasingly important function of many nonprofit organizations, as they seek broad social changes in their concerning issues. Their advocacy practices, however, have often been guided by their own past experiences, anecdotes from peer networks, and consultant advice. Most of
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Migration and Communication: Information and Awareness-Raising Campaigns in Countries of Origin and Transit. Austrian National EMN Conference 2019 Briefing Paper
Vienna: European Migration Network, National Contact Point Austria (2020), 6 pp.
"Information and awareness-raising campaigns for (potential) migrants in third countries constitute a central element of current migration strategies, both at the European and national level. However, little is known about the impact of these campaigns and how they influence migratory behaviour.
Inf
...
Influencing for Impact Guide: How to Deliver Effective Influencing Strategies
Key Guides
Oxford: Oxfam (2020), 80 pp.
"This guide is designed to support civil society organisations, Oxfam teams and partners to develop and deliver ‘influencing strategies’ for social justice that tackle the structural causes of poverty, inequality and environmental crisis - influencing strategies that will shift unequal and unjus
...
Media Advocacy Toolkit
USAID (2020), 62 pp.
"You are about to embark on a journey of discovery. Within this toolkit you will find explanations, tips, examples from Sri Lanka and the world — everything you need to upgrade and enhance your own advocacy campaigns. The content has been adapted from a variety of sources, to illustrate best pract
...
Countering Cyberhate Against Roma: A Toolkit for Civil Society Organizations and Activists
Budapest: Minority Rights Group Europe (2020), 51 pp.
"In Chapter 1, the international and European legal frameworks are outlined with a focus on the existing definitions of hate speech and current freedom of expression safeguards, the challenges posed by online hate speech, the role of IT companies in addressing these issues, and possible ways to resp
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Kommunikationskampagnen im Gesundheitsbereich: Grundlagen und Anwendungen
Key Guides
Deep Insights
Köln: Herbert von Halem Verlag, 3., völlig überarb. Aufl. (2020), 256 pp.
"Dieses Buch bietet eine systematische Einführung in die wichtigsten Theorien der Kommunikationswissenschaft und Gesundheitspsychologie sowie deren Anwendung in Kommunikationskampagnen. Basierend auf dem aktuellen Forschungsstand wird aufgezeigt, welche Strategien für die gezielte Veränderung von
...
"Das Influencer Marketing hat sich in Deutschland in den vergangenen Jahren etabliert und entwickelt sich langsam aus der Experimentierphase heraus zu einem wesentlichen Baustein der Marketing-Strategie von Unternehmen. Dabei kristallisieren sich nach und nach Standards und allgemeingültige Regel h
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