Filter
857
Featured
Free Access
501
Key Guidance
89
Top Insights
6
Topics
Storytelling
112
Nonprofit Public Relations: Design & Implementation
87
Social Media Marketing & Digital Public Relations
66
Public Relations
53
Campaigning: Planning & Implementation
44
Advocacy Campaigns
38
Campaigning
37
Behaviour Change Campaigns
35
Nonprofit Public Relations & Marketing
34
Advocacy & Empowerment: Planning & Implementation
30
Campaigning: Evaluation, Monitoring, Impact Assessment
30
Crisis Communication
30
Science Communication & Research Dissemination
30
Communication Strategies
29
Development Communication Campaigns
27
Strategic Communication Planning
27
Behaviour Change Communication
27
NGOs & Civil Society Organizations: Communication Strategies & Practices
26
Advocacy
25
Nonprofit Public Relations: Experiences
25
Campaigning: Experiences
23
Advocacy & Empowerment: Monitoring & Evaluation
20
Digital Activism, Cyber Advocacy
18
Edutainment Campaigns: Planning & Implementation
18
Organizational Communication, Institutional Communication
18
Presentation Skills & Techniques
18
Campaign Strategies
17
Development Communication, Communication for Development (C4D)
17
Health Campaigns: Planning & Implementation
17
Communication & Conversation Skills
17
Communication for Social Change
16
Media Advocacy, Media Activism
15
Health Campaigns: Experiences
15
Election Campaigns
13
Online Marketing, Online Public Relations
13
Participatory Videos & Community Filmmaking
13
HIV / AIDS Communication
13
Radio Dramas, Radio Soap Operas, Radio Fiction
13
Advertising
12
Advertising Planning & Implementation
12
Film & Video Advocacy / Activism
12
Entertainment Education, Edutainment
12
Rhetorics, Public Speaking, Speeches
12
Political Communication
12
Celebrity Humanitarianism
11
Digital Media Campaigns
11
Documentaries, Television Documentaries, Web Documentaries
11
Press Releases & Press Conferences
11
Social Marketing
11
Edutainment Radio Programmes
11
Fundraising
11
Public Awareness Campaigns
10
Online Fundraising
10
Social Media
10
Health Campaigns: Monitoring & Evaluation
10
Impact Assessment & Outcome Evaluation
10
Good Practice Examples
10
Health Campaigns: Effects & Effectiveness
10
Marketing & Branding
10
Campaigning: Message Design
9
Radio Campaigns
9
Public Relations: Evaluation, Monitoring, Impact Assessment
9
Corporate Communications
9
Event Marketing & Communication
8
Ethics in Public Relations
8
Nonprofit Public Relations: Evaluation, Monitoring, Impact Assessment
8
Public Relations: Planning & Implementation
8
Participatory Communication
8
Influencers (Social Media)
8
Environmental Communication
8
Forced Labour & Human Trafficking: Reporting & Media Representation
8
Radio Scriptwriting
8
Advocacy & Empowerment: Children
7
Lobbying
7
Celebrities, Idols, Stars
7
Community Development
7
Blogging, Blogs
7
Evaluation Methods, Evaluation Tools
7
Interpersonal Communication, Interpersonal Relations
7
Political Marketing
7
Persuasive Communication
7
Gender Advocacy & Empowerment, Gender Mainstreaming
6
Children's Rights
6
Screenwriting, Film Scriptwriting, TV Scriptwriting
6
Public Relations: Interview Skills & Training
6
Discourse & Discourse Analysis
6
Nonprofit Organizations, NGOs
6
Edutainment Television Programmes
6
Online Public Relations
6
Countering Hate Speech, Disinformation & Propaganda
6
Gaming, Video Games
6
Communication for Sustainable Development
6
Food / Nutrition Communication & Media Representation
6
Nonprofit Advertising, Advertising for Noncommercial Purposes
5
Advocacy & Political Films
5
Social Movements: Communication Strategies & Practices
5
Audience Feedback, Interaction & Participation
5
Children's Radio Programmes
5
Development Organizations: Communication Strategies & Media Representation
5
Development Aid Public Relations, Development Public Awareness Raising
5
Community Communication
5
Messages, Message Design, Message Analysis
5
Financing Nonprofit Organizations
5
Edutainment Campaigns: Monitoring & Evaluation
5
Twitter & Microblogs
5
YouTube
5
NGO Websites
5
Evaluation Approaches, Purposes & Frameworks
5
Evaluation Design & Implementation
5
Evaluation Reporting & Communicating Results
5
Child Health, Mother & Child Care Communication
5
Health Campaigns: Concepts & Strategies
5
Tobacco Counter-Marketing, Smoking Cessation Campaigning, Nicotine Addiction Reporting
5
Human Rights Protection
5
Change & Process Management
5
Migrants & Refugees: Tailor-Made Media Products & Information Services
5
Civic Engagement, Citizen & Community Participation
5
Corruption & Combating Corruption
5
Theories of Change
5
Advertising Campaigns
4
Radio Advertising
4
Television Advertising
4
People with Disabilities: Advocacy & Empowerment
4
Target Groups
4
Campaigning: Target Groups
4
Political Campaigns
4
Parish Communication, Parish Public Relations
4
Theologies of Communication
4
Community Media
4
Oral Cultures & Traditions, Oral History, Oral Testimonies
4
Human Security Reporting
4
Communicating Development Projects, Media in Development Programmes
4
Edutainment Health Programmes
4
Digital Skills, Digital Production Skills
4
Digital Journalism, Online Journalism
4
Education and Communication / Media
4
Health Communication
4
COVID-19 Communication
4
Vaccination Campaigns & Vaccine Hesitancy
4
Developing Countries Reporting & Representation in Foreign / International Media
4
Mobile Journalism, Video Journalism
4
Corruption Reporting & Role of Media in Curbing Corruption
4
Election Reporting
4
Risk Communication
4
Local Communication & Media
4
Corporate Social Responsibility
4
Migration & Refugees Reporting & (Social) Media Representation
4
Creativity
4
Mobile Phones, Smartphones
4
Infographics & Data Visualization
4
Advocacy & Empowerment: Experiences
3
Advocacy & Empowerment: Youth
3
Civic Engagement, Citizen Participation, Civil Society & Digital Communication
3
Agricultural Information & Extension
3
Audiences & Users
3
Audience Research Methods
3
Campaigning: Effects & Effctiveness
3
Information Campaigns
3
Children's Television Programmes
3
Church Public Relations
3
Alternative Communication & Media
3
Groups, Group Communication, Group Development
3
Conflict-Sensitive Radio Journalism, Radio in Conflict Prevention & Transformation
3
Media Monitoring, Media Observatories
3
Collective Memory & Media, Media Representation of History
3
Writing & Writing Styles
3
Nonprofit Management, NGO Management, Management General
3
Development Communication: Design & Implementation
3
Development Communication: Effects & Effectiveness
3
Crossmedia Publishing
3
Digital Healthcare & Information, Mobile Health, E-Health, Telemedicine
3
Digital Platforms & Intermediaries
3
Interactive Media
3
Financing Digital / Online Media
3
Podcasts
3
Facebook
3
Social Media Marketing in Broadcasting Enterprises
3
Instagram
3
Website Design & Development
3
Disaster & Humanitarian Crisis Communication
3
Disaster Risk & Preparedness Communication, Disaster Prevention Communication
3
Emergency Health Communication
3
Educational Games, Serious Games
3
Soap Operas & Telenovelas
3
Climate Change Communication, Climate Journalism
3
Image Ethics, Ethics in Photojournalism
3
Evaluation: Communication & Media
3
Gender and Media, Gender and Communication
3
Gender-Based Harassment, Intimidation & Violence
3
Gender-Based Harassment, Intimidation & Violence: Media Representation & Reporting
3
Moderation / Facilitation Skills & Techniques
3
Strategy Development & Strategic Planning
3
Food, Food Security, Nutrition
3
Sexual Health Communication, Reproductive Health Education, Family Planning
3
Safety of Journalists, Safety Risks of Media Workers
3
Poverty & Impoverished People: Reporting & Media Representation
3
Protests, Protest Movements, Protest Reporting & Media Representation
3
Voice & Speaking
3
Corporate Communications: Internal
3
Media & Communication Policies
3
Media Law & Regulation
3
Knowledge Management
3
Strategic Alliances, Strategic Partnerships
3
Social Photography
3
Project Management
3
Project Design, Project Planning
3
Emotions in Communication & Media
3
Data Analysis & Interpretation
3
Research Report Writing
3
Resilience
3
Mobile Phone Use for Social Purposes, Mobiles for Development
3
Non-Western Communication Approaches
3
Visual Communication
3
Youth Television Programmes
3
Advertising Agencies
2
Advertising Audiences & Target Groups
2
Advertising Ethics
2
Print Media Advertising
2
Radio Spots
2
Advocacy & Empowerment: Disadvantaged & Vulnerable Groups
2
Mobile Phone Advocacy & Campaigns
2
Agricultural Radio Programmes
2
Digital & Social Media Use: Youth
2
Social Media Analytics, Web Metrics, User Data Analytics
2
Opinion Polls, Public Opinion Research
2
Book Marketing, Branding & Promotion
2
Catholic Church: Public Relations & Institutional Communication
2
Catholic Digital Media Presence & Online Communities
2
Children and Media
2
Animated Cartoons, Animated Films
2
Child Protection, Protection of Minors
2
Comics, Cartoons, Caricatures
2
Film Production
2
Film Production Skills
2
Film Reception & Effects
2
Films
2
Communication Rights
2
Freedom of Expression
2
Local Government Communication Strategies
2
Public Relations: Radio
2
Comunicación Popular
2
Community Radios
2
Conflicts, Conflict Prevention & Management, Mediation, Peacebuilding
2
Conflict Reporting, Armed Conflict Reporting
2
Content Analysis (Research Method)
2
Theatre for Development
2
Creative & Cultural Industries
2
Narratives, Narrative Structures
2
Development NGOs
2
Sustainable Development Goals (SDG)
2
Behaviour Change Communication: Effects & Effectiveness
2
Development Aid Reporting
2
Puntos de Encuentro (NGO, Nicaragua)
2
Soul City (NGO, South Africa)
2
Development Journalism & Media Representation of Development Issues
2
Rural Communication for Development
2
Digital Communication, Digital Media
2
Algorithms & Big Data
2
Digital Media Usability
2
Social Media in Political Communication
2
Websites
2
Online Learning, E-Learning
2
Disaster & Humanitarian Crisis Reporting
2
Disaster & Humanitarian Crisis Information Management
2
Media Marketing, Branding & Promotion
2
Commodities, Raw Materials, Extractive Industries, Mining
2
Domestic Workers
2
Traffic & Transport Infrastructure
2
Adult Education
2
Educational Radio Programmes
2
Higher Education
2
Literacy, Literacy Campaigns, Postliteracy, Alphabetisation Policies
2
Open, Distance and Digital Education (ODDE)
2
Workshops & Seminars: Methods, Tools, Planning, Experiences
2
Television Dramas
2
Ethics in Media & Communication
2
Journalism Ethics
2
Meta Evaluations, Cluster Evaluations
2
Organizational Communication: Evaluation, Monitoring, Impact Assessment
2
Gender Representation & Stereotypes in the Media
2
Women (General)
2
Collaboration
2
Counselling
2
Health Campaigns: Message Design
2
Malaria Communication
2
Tuberculosis Communication
2
Journalistic Skills
2
Corporate Identity
2
Design Thinking
2
Financing Media: Customer Payments, Subscription Models, User-Based Financing
2
Crowdfunding
2
Human Resources Development, Personnel Management
2
Low-Cost Solutions, Low Budget Calculation
2
Organisational Development & Capacity Building
2
People with Disabilities: Reporting & Media Representation
2
Photography
2
Governance & Accountability: Role of Media / Communication
2
Opinion Leaders, Politicians, Decision Makers, Elites
2
Public Opinion
2
Reputation
2
Radio Programmes & Genres
2
Media Effects
2
Everyday Life
2
Applied Communication Research
2
Data Collection, Data Collection Methods
2
Focus Groups & Group Discussions (Qualitative Research Method)
2
Interviewing (Journalistic Genre)
2
Interviewing (Qualitative Research Method)
2
Randomised Control Trials & (Quasi-) Experimental Designs
2
Civil Society
2
Social Justice
2
Mobile Phone Apps
2
SMS
2
Design & Layout
2
Visualization
2
Youth Cultures, Youth Milieus, Youth Identities
2
Access to Internet & Digital Communications
1
Access to Media & Information: Disadvantaged Groups and Minorities
1
Access to Public Information, Freedom of Information, Right to Information
1
Advertising Markets & Industries
1
Advertising: Message Development
1
Advertising Psychology
1
Advertising Sales Management
1
Children & Advertising
1
Digital Advertising, Online Advertising
1
Merchandising & Social Merchandising
1
Native Advertising (Paid Content Produced by the Editorial Team in the Same Style as Organic Editorial Content)
1
Outdoor Advertising
1
Advocacy & Empowerment: Chronically ill People
1
Advocacy & Empowerment: Ethnic Minorities
1
Advocacy & Empowerment: Girls
1
Advocacy & Empowerment: Migrants & Refugees
1
Civic Engagement, Citizen Participation, Civil Society & Media
1
Audience Segmentation, User Typologies, Personas
1
Community Radio Audiences & Use
1
Digital & Social Media Use, Internet Use
1
Prosumers & User Self-Marketing
1
Information Needs: Migrants
1
Interactive Radio: Audience Participation, Interaction & Feedback
1
Media Use, Media Consumption
1
Mobile Phone Use
1
Reading, Reading Habits, Reading Skills
1
Trust in the Media, Credibility of Media
1
Authoritarian Regimes, Dictatorships
1
Authoritarian Regimes: Media Systems & Landscapes
1
Independent & Oppositional Media in Authoritarian Regimes
1
E-Books & Digital Book Publishing
1
Scholarly Book Publishing, Academic Book Publishing
1
Catholic Church and Communication
1
COPE (Catholic Radio Network, Spain)
1
Solidarity
1
World Youth Day (Catholic Church)
1
Child Abuse
1
Child Labour
1
Child Marriage
1
Children: Media Representation & Reporting
1
Children's Theatre
1
Educational Comics & Comics for Development
1
Gaming: Children
1
Media & Communication Projects: Children
1
Protestantism (Mainline)
1
Christian Press: Evangelical / Protestant & Others
1
Christian Social Media Presence & Online Communities
1
Basic Christian Communities
1
Film & Gender
1
Film Directing
1
Film Distribution
1
Film Financing
1
Comedies
1
Educational Films & Videos
1
Science & Research Dissemination Films
1
Short Films
1
Film Editing
1
Film Studies & Research
1
Cybersecurity, Digital Safety, Privacy, Right to Privacy
1
Intellectual Property
1
Copyright Law
1
Open Licensing, Creative Commons, Public Domain
1
Internet Censorship Circumvention Tools & Strategies
1
Associations: Communication Strategies & Practices
1
Government Communication Strategies
1
Foreign Government Communication Interventions
1
Public Diplomacy, Cultural Diplomacy
1
Viral Spots & Viral Online Communication
1
Press Officers, Spokesmen
1
Public Relations Education, Public Relations Training
1
Citizen Journalism, Community Journalism
1
Community Development: Role of Communication & Media
1
Community Radio Journalism & Production Skills
1
Community Reporters, Media Volunteers
1
Graffiti, Wall Paintings, Street Art
1
Conflicts
1
Reconciliation Work
1
Religion and Justice / Peace / Reconciliation
1
Small Arms
1
Conflict Prevention, Mediation & Reconciliation: Role of Media
1
Conflict-Sensitive / Peace Communication
1
Crime & Violence Reporting
1
Extremism & Terrorism Reporting
1
Extremist & Terrorist Digital / Social Media Presence
1
Extremist Recruitment through Media
1
Foreign Conflict Reporting, International War Reporting
1
Hate Speech, Hate Speech in Social Media
1
Trauma: Media Representation & Reporting
1
War Reporting
1
Contents of Media
1
Content & Format Development
1
User-Centered Content Development
1
Media Criticism
1
Culture and Communication, Culture and Media
1
Visual Arts, Painting
1
Collective Memory: Violent Conflicts & Wars
1
Culture (General)
1
Digital Cultures
1
Literature
1
Authors, Writers
1
Tales, Legends, Traditional Literary Lore
1
Creative Writing
1
Corporate Donors
1
World Bank
1
International NGOs
1
Volunteers & Volunteer Management
1
National Development Planning
1
Development Communication Projects: Case Studies
1
Millenium Development Goals (MDG)
1
Development Studies, Development Research
1
Public-Private Partnerships
1
Behaviour Change
1
Development Communication Education & Training
1
Development Communication: Indigenous & Traditional Communication
1
Development Communication: Monitoring & Evaluation
1
Development Communication: Research Projects
1
Development Communication Tools & Methods
1
Edutainment Campaigns: Experiences
1
Governance Support Communication
1
Influence of Media on Development Aid
1
Posters for Development & Education
1
Poverty Reduction: Role of Media
1
Rural Radio Programmes, Rural Radios, Rural Development & Radio
1
Data
1
Digital Media Management, Online Media Management
1
Digital & Information Literacy
1
Email, Electronic Mail
1
Multimedia Products, Transmedia Production
1
Net Neutrality
1
WeChat (Messaging, Social Media & Mobile Payment App, China)
1
Political Blogging
1
Political Websites & Online Communities
1
Web Entertainment Series
1
Search Engines
1
Influencer Marketing
1
Journalistic Social Media Use
1
Social / Digital Media and ICTs in Disaster & Humanitarian Crisis Management & Prevention
1
TikTok
1
WhatsApp
1
ICTs and Development
1
Discrimination-Sensitive Language, Minority-Sensitive Journalism
1
Health Communication: Disadvantaged Groups, Minorities, Hard-to-Reach Audiences
1
Minorities & Disadvantaged Groups: Reporting & Media Representation
1
Romani People
1
Early Warning: Disasters
1
Infectious Diseases' Outbreak Communication
1
International Humanitarian Crisis Reporting, Foreign Disaster Reporting
1
Trust Building in Health & Emergency Communication
1
Disinformation, Misinformation, Fake News
1
Documenting Human Rights Violations
1
Information Management
1
Information Products & Services
1
Media Markets
1
Informal Sector, Informal Economy
1
Markets (General)
1
Market Strategies
1
Radio Markets
1
Radio Marketing, Branding & Promotion
1
Alternative Economy, Solidarity Economy, Social Economy Businesses, Fair Trade
1
Poverty & Poverty Reduction
1
Microcredits, Microfinance, Small-Scale Loans
1
Privatization
1
Educational Issues: Reporting & Media Representation
1
Educational Media: Evaluation, Monitoring, Impact Assessment
1
Educational Methods
1
Digital Educational Materials
1
Massive Open Online Courses (MOOC)
1
Nonformal Education
1
Teaching & Teaching Methods
1
Training Courses, Course Development
1
Universities
1
Webinars
1
Entertainment and Media / Communication
1
Ethics in Entertainment
1
Addiction to Media & Video Games, Effects of Media on Mental Health
1
Humour, Parody, Satire
1
Radio Entertainment
1
Sports, Sports & Media, Sports Reporting
1
Television Entertainment, Television Entertainment Programmes
1
Television Entertainment: Specific Programmes
1
Television Serials
1
Biodiversity Communication
1
Environmental Activism
1
Environmental Communication: Planning & Implementation
1
Environmental & Land Conflicts Reporting & Media Representation
1
Water Resources Management, Water Access & Supply
1
Accountability & Transparency of the Media
1
Countering Defamation & Harassment
1
Ethics in Nonprofit & Community Journalism
1
Social Norms
1
Values
1
Evaluation
1
Commissioning Evaluations
1
Evaluation Criteria, Evaluation Indicators
1
Gender in Evaluation, Monitoring, Impact Assessment
1
Information Products & Services: Evaluation, Monitoring, Impact Assessment
1
Most Significant Change (MSC)
1
Utilisation-Focused Evaluation (Focus on Intended Use by Intended User)
1
Female Journalists & Media Workers
1
Feminism & Communication
1
Gender-Sensitive Language
1
Rural Women & Communication
1
Developing Position Papers & Drawing up Recommendations
1
Online Meetings & Workshops, Video Conferences, Hybrid Events
1
Strategies
1
Cancer Prevention, Cancer Communication
1
Health Information Materials
1
Health Radio Programmes
1
Medicines, Medical Drugs
1
Mental Health Reporting & Media Representation
1
Polio Communication
1
Religion in Health Communication
1
Therapeutical Use of Communication & Media
1
WASH Communication (Water, Sanitation, Hygiene)
1
Indigenous Communication
1
Indigenous Peoples, Indigenous Population
1
Africa: Foreign Media Representation & Image Abroad
1
China: Transnational Information Operations, International Broadcasting, Public Diplomacy
1
Transnational Communication
1
Transnational & Comparative Communication Research
1
International Organizations
1
European Union (EU)
1
UNESCO
1
United Nations (UN)
1
UNICEF
1
Civic Journalism, Public Journalism
1
Constructive Journalism, Solution-Oriented Journalism
1
Journalistic Genres
1
Basic Journalistic Skills
1
Journalists Dealing with Risks & Threats, Resilience & Wellbeing of Media Workers
1
News
1
News Agencies
1
Xinhua (News Agency, China)
1
Photojournalism
1
Prostitution Reporting & Media Representation
1
Social Issues: Reporting & Media Representation
1
Science Journalism
1
Metaphors
1
Local Radios, Local Radio Programmes
1
Local Television
1
Media Assistance: Impacts, Effectiveness, Efficiency
1
Media Assistance: Youth Programmes & Media
1
Business Communication
1
Communication
1
Communication Networks
1
Crowdsourcing
1
Presentation of Information
1
Nonverbal Communication, Body Language, Gestures
1
Stereotypes in Media & Communication
1
Trust Building: Role of Communication & Media
1
Media Literacy: Youth
1
Social Media Landscapes
1
Constitutions
1
Human Rights Violations
1
Transitional Justice
1
Budgeting, Cost Calculation, Financial Planning
1
Consulting, Consultants, Consultancies
1
Crisis Management
1
Financing Media, Financial Media Management
1
Leadership, Leadership Development
1
Direct Marketing
1
Organisational Culture
1
Organisational Learning
1
Quality Management
1
Starting Media Outlets, Creation of Digital Businesses
1
Migrants, Refugees, Diasporas & Media
1
Migration Prevention Information, Informing Potential Migrants
1
Music
1
Digital Photography
1
Accountability & Transparency
1
Citizenship
1
Political Participation
1
Democratization
1
Public Interest
1
Security
1
Personal Safety
1
Shrinking Spaces for Civil Society & Political Actors
1
Police
1
Politics and Media
1
Agenda Setting
1
Election Campaigns: Social Media
1
Influence of Media on Politics
1
Political Parties: Communication Strategies
1
Propaganda
1
Public Spheres
1
Trade Unions & Labor Movements: Communication Strategies
1
Magazines
1
Christianity Today (Evangelical Christian Periodical, USA)
1
Youth Magazines
1
Video Production Skills
1
Coordination
1
Monitoring
1
Project Planning: Terms of Reference
1
Project Financing
1
Project Impact, Project Effects, Project Effectiveness, Project Efficiency
1
Stakeholders, Stakeholder Analysis, Stakeholder Participation
1
Radio Formats
1
Youth Radio Programmes, Youth Radio Stations, School Radios
1
Radio Programming, Programme Structures & Schedules
1
Commercial Radios
1
Radio Programas del Perú (RPP) (Radio Network, Peru)
1
Helplines, Hotlines
1
Social Behaviour
1
Fear, Anxiety
1
Buddhism and Communication
1
Hinduism and Communication
1
Islam and Communication
1
Pilgrimages & Pilgrimage Sites
1
Communication & Media Indicators
1
Qualitative Analysis
1
Indicators & Indices
1
Participatory Research Methods
1
Qualitative Research Methods
1
Quantitative Research Methods
1
Questionnaires, Questionnaire Design
1
Violence Prevention Campaigns
1
Coalition Building
1
Networks & Networking
1
Social Change
1
Social Control
1
Low-Cost Technologies
1
Software
1
Open Source Software
1
Video Equipment & Technologies
1
Television Programming, Programme Structures & Programme Policies
1
Theories of Communication & Media
1
Postcolonial & Decolonial Communication Approaches
1
Suburbs, Poor Districts, Slums, Shanty Towns
1
Audio Slide Shows, Sound Image Shows
1
Audiovisual Language
1
Colours
1
Slides, Slideshows
1
Youth and Media
1
Youth Media
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
The Public Relations Handbook
London, New York: Routledge, 6th ed. (2021), xv, 423 pp.
"Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-prof
...
Manual de aplicaciones para comunicación virtual
Cusco: Centro de Estudios Regionales Andinos Bartolomé de Las Casas (2021), 79 pp.
"Este manual puede ser útil como material de consulta para orientar a los usuarios sobre los medios más apropiados para llevar a cabo una comunicación virtual eficaz, así como para formar parte de las herramientas de entrenamiento que utilicen las instituciones de desarrollo y las organizaciones
...
The Guide to Successful Virtual & Hybrid Fundraising Events: Best Practices for Planning and Holding Successful Nonprofit Virtual and Hybrid Events, and Increasing Your Event-Based Fundraising Revenue
Salsa (2021), 16 pp.
"In the Spring of 2020, we surveyed 355 nonprofit organizations in the process of “virtualizing” their fundraising events. The majority of these organizations worked to create online versions of existing galas and peer-to-peer events (many were walk-a-thons and races). In the process, some nonpr
...
Communication de crise en Côte d'Ivoire: éviter la communication zéro et les incommunications
Paris: L'Harmattan (2021), 149 pp.
"Les analyses et réflexions axées sur la problématique de la communication de crise en Côte d’Ivoire permettent, d’une part, de révéler les sources, les enjeux et les conséquences de la communication publique et globale en période de crise. Elles mènent, d’autre part, à observer de n
...
Reputation Management: The Key to Successful Public Relations and Corporate Communication
New York; London: Routledge, 4th ed. (2021), xxxiv, 438 pp.
"Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation managem
...
Fostering green economies in Africa through green marketing strategies for environmental sustainability: An overview
Journal of Environmental Media, volume 2, issue 1 (2021), pp. 17-22
"A trendy issue amongst African businesses is employment of strategic green marketing strategies to maximize the visibility of environmental sustainability, in sync with the United Nations Sustainable Development Goal No. 15. This short essay has synthesized and reviewed literature relating to green
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37 social media hacks: Strategien, Taktiken, Tipps und Tricks für mehr Reichweite, mehr Interaktionen und dauerhaft mehr Conversions
Köln: [author], 2., überabr und aktual. Aufl. (2021), 131 pp.
"Erfolgreiches Social Media Marketing ist nicht schwer - wenn man weiß, wie es geht. Doch im Unternehmensalltag fehlen oft konkrete Ansätze, Ideen, Strategien und Beispiele. Davon liefert dieses Buch gleich 37. Von ganz eiinfachen Tipps wie dem richtigen Einsatz von Hashtags (da gibt es mehr Mögl
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Connecting with Media Handbook: Tip Sheets for Civil Society and Activists
Key Guidance
Johannesburg; Geneva; New York: Civicus (2021), 17 pp.
"For civil society and activists, media is an important part of how we shape opinions, provide information, and advocate for change. But to harness this influence, we need to know how the media works, how to connect with journalists, and how to “speak their language”. This handbook comprises a s
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The Communicator's Guide to Research, Analysis, and Evaluation
Key Guidance
Institute for Public Relations (2021), 36 pp.
"This guide was created to help public relations leaders understand how they can apply data, research, and analytics to uncover insights that inform strategic decision making, improve communication performance, and deliver meaningful business contributions." (Page 6)
The Complete Guide to Digital Nonprofit Advocacy: Your Guide to Planning and Managing Successful Advocacy Campaigns
Salsa (2021), 38 pp.
"Your goals should always follow the SMART heuristic: Specific, Measurable, Actionable, Realistic, Time-Bound. From that list you can see how “fixing everything that’s wrong in the world,” though noble, isn’t a SMART goal. Instead you’ll want something far more manageable, like stopping a
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Digital Storytelling Guidebook
Key Guidance
Calgary: University of Calgary (2021), 20 pp.
"Digital storytelling has been in use since the early 1990s, yet remains a little-known and underutilized method, particularly in social work field education by field educators and students, both in the classroom and field placement settings. As a practice resource, this Digital Storytelling Guidebo
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A Comprehensive Guide to Science Communication
Key Guidance
Hindawi Limited (2021), 104 pp.
"A Comprehensive Guide to Science Communication includes practical tips and examples of how to best convey science in an engaging way, dos and don’ts when communicating research to the general public, insightful interviews with people involved in public engagement and science communication campaig
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Make it New: Using Media to Advance Advocacy
Key Guidance
"[...] this toolkit aims to support civil society generally, while explicitly accommodating the needs and contexts of the local partners that work with the Global Initiative for Justice, Truth and Reconciliation. In this sense, it pays particular attention to creating and sharing advocacy campaigns
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How to Write About Africa in 8 Steps: An Ethical Storytelling Handbook
Key Guidance
Africa No Filter (2021), 31 pp.
"Storytelling is the most powerful way for donor and non-governmental organisations to convey their work because stories allow audiences to connect on both intellectual and emotional levels. However, much of the storytelling about development work in Africa is unethical and perpetuates harmful and s
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Planning and Managing Public Relations Campaigns: A Strategic Approach
London; New York: Kogan Page, 5th ed. (2021), ix, 334 pp.
"Taking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best 'how-to' guides for students and practitioners. Digestible and easy to read,
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