Campaigning, Advocacy, PR
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This toolbox offers you training materials and good practice experiences on campaigning, advocacy and public relations. We focus in particular on

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"A personal relationship with God is central to Evangelical belief. It unfolds as believers interpret internal sensations as coming from outside—from God. How does the formulaic design of testimonies present the audience with a personal relationship with God as a pursuit that is both feasible and ... more
"Damit die PR-Mitarbeiter die zunehmend breiter werdende Palette an PR-Instrumenten und -Maßnahmen beherrschen, sind in diesem Praxisband die aktuell relevanten Basics der PR zusammengefasst. Praxisnah und anschaulich liefert der Band direkte Hilfen für die tägliche Arbeit und vermittelt Einsteig ... more

The Impact Field Guide and Toolkit: From Art to Impact

London et al.: Doc Society, 2nd ed. (2019), 381 pp.
"This guide is about more than just tools and resources, it’s about building community. As with the process of evaluation, we saw an opportunity to learn about how impact happens and to track how films are catalysing social change. That’s the impetus behind the case studies that make up our Impa ... more
"This study examines the representation of violence against women and gender-based violence campaigns in Papua New Guinea (PNG). It explores the contexts surrounding engendered violence and strives to establish the efficacy of the United Nations violence against women campaign, Sanap Wantaim (Stand ... more
"The Panguna Listening Project (PLP) is an initiative of the Catholic Diocese of Bougainville (DOB), led by Bishop Bernard Unabali seeking to make the voices of the people heard and making the people safe in the Panguna mine-affected areas. It is a neutral project and does not take a position on the ... more
"The International Organization for Migration (IOM) has conducted a scientifically rigorous impact evaluation to assess the impact of the Migrants as Messengers (MaM) campaign in Dakar, Senegal. MaM was a peer-to-peer awareness-raising campaign made by migrants for migrants and implemented in Senega ... more
"Since its inception STOP THE TRAFFIK (STT) has been focused on creating a world where people are not bought and sold. To contribute towards this goal, STT has developed an intelligence-led prevention approach: informing its focus at a local, national and global level. STT believes that it delivers ... more
"Gutes Influencer-Marketing benötigt von Beginn an eine professionelle strategische Planung. Marke und Influencer müssen zu 100 % zusammenpassen und die Zusammenarbeit genauestens geplant werden. Unser umfassender Ratgeber beantwortet alle Fragen im Umgang mit einer der aktuell spannendsten Market ... more
"In light of the positive evolution in the mobilization of voluntary contributions over recent years, UNESCO can be more ambitious in setting its resource mobilization targets. At USD 453 million, the funding gap in the draft programme and budget for 2020- 2021 represents an increase of 30% over tha ... more
"The book develops theoretical, methodological, and practical resources for listening to digital stories through a series of carefully selected international case studies, from dementia care education to campaigns in the UN to ban cluster munitions. The case studies explore and illuminate different ... more
"The potential of documentary moving images to foster democratic exchange has been percolating within media production culture for the last century, and now, with mobile cameras at our fingertips and broadcasts circulating through unpredictable social networks, the documentary impulse is coming into ... more
"This module provides key conceptual and theoretical elements for participants to gain a deeper understanding of the underlying processes and methodologies that guide the design, implementation and evaluation of a communication strategy. There are many definitions and approaches that vary depending ... more
"El análisis de contenido y las entrevistas en profundidad han revelado que las redes sociales son utilizadas por las tres ONGD como altavoz para amplificar su mensaje, pero no para construir comunidad e incitar el diálogo. Hay un déficit manifiesto por interpelar a los usuarios y por promover qu ... more
"By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an ... more
"The Global NGO Technology Report is a biennial research project that seeks to gain a better understanding of how non-governmental organizations (NGOs) worldwide use technology. Sponsored by Funraise and produced by Nonprofit Tech for Good, the report examines how NGOs use web and email communicatio ... more