Toolbox Campaigning, Advocacy, PR

Campaigning, Advocacy, PR

TOOLBOX

Campaigning, Advocacy, PR

This toolbox offers you training materials and good practice experiences on campaigning, advocacy and public relations from all over the world.

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When Celebrities Speak: A Nationwide Twitter Experiment Promoting Vaccination in Indonesia

Vivi Alatas, Arun G. Chandrasekhar, Markus Mobius, Benjamin A. Olken, Cindy Paladines

National Bureau of Economic Research (NBER) (2019), 55 pp.

"Celebrity endorsements are often sought to influence public opinion. We ask whether celebrity endorsement per se has an effect beyond the fact that their statements are seen by many, and whether on net their statements actually lead people to change their beliefs. To do so, we conducted a nationwid ... more

External Link (42)

Personal Data: Political Persuasion. Inside the Influence Industry - How it Works

Berlin: Tactical Tech (2019), 121 pp.

"This guide categorises data-driven campaigning methods to loosely reflect how value is created along the data pipeline, from acquisition (asset), to analysis (intelligence) to application (influence)." (Page 3)

External Link (30)

Campaigning on Twitter: The Handbook for NGOs, Politics & Public Service

Twitter (2019), 87 pp.

"When the first Tweet was sent in 2006, no one could have foreseen the impact it would have on the world. As the world’s online public space — a one-to-many communication platform where conversations that shape opinions happen — Twitter has bolstered the ability of citizens to interact with on ... more

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Recommended Practices for Science Communication with Policy Makers

Elizabeth Suhay, Emily Cloyd, Erin Heath, Erin Nash

Washington, DC: American University, School of Public Affairs (SPA) (2019), 22 pp.

"This guide grows out of the research project “Evidence-based Science Communication with Policymakers” conducted by the four authors and sponsored by the National Academy of Sciences and the Rita Allen Foundation. In order to write these recommendations, we spent over a year studying science com ... more

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Diseño de un modelo de producción de vídeo-lecciones basado en el edu-entretenimiento para la formación pedagógica a través de MOOC

Edna Manotas Salcedo

Universidad de Huelva (2019), 312 pp.

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Google Scholar (29)

WorldCat (30)

Reading, feeling, believing: Online testimonies and the making of Evangelical emotion

Suzanne van Geuns

Journal of Contemporary Religion, volume 34, issue 1 (2019), pp. 97-115

"A personal relationship with God is central to Evangelical belief. It unfolds as believers interpret internal sensations as coming from outside—from God. How does the formulaic design of testimonies present the audience with a personal relationship with God as a pursuit that is both feasible and ... more

External Link (31)

Migrants as Messengers: The Impact of Peer-To-Peer Communication on Potential Migrants in Senegal. Impact Evaluation Report

Felipe Alexander Dunsch, Jasper Tjaden, William Quiviger

Geneva: International Organization for Migration (IOM) (2019), vi, 70 pp.

"The International Organization for Migration (IOM) has conducted a scientifically rigorous impact evaluation to assess the impact of the Migrants as Messengers (MaM) campaign in Dakar, Senegal. MaM was a peer-to-peer awareness-raising campaign made by migrants for migrants and implemented in Senega ... more

Google Scholar (26)

WorldCat (29)

Crashkurs Public Relations: In 9 Schritten zum Kommunikationsprofi

Marion Steinbach

Köln: Herbert von Halem Verlag, 2., leicht überarb. Aufl. (2019), 287 pp.

"Damit die PR-Mitarbeiter die zunehmend breiter werdende Palette an PR-Instrumenten und -Maßnahmen beherrschen, sind in diesem Praxisband die aktuell relevanten Basics der PR zusammengefasst. Praxisnah und anschaulich liefert der Band direkte Hilfen für die tägliche Arbeit und vermittelt Einsteig ... more

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Communication in Citizen Science: A Practical Guide to Communication and Engagement in Citizen Science

C. Veeckman, S. Talboom, L. Gijsel, H. Devoghel, A. Duerinckx

Leuven: Scivil (2019), 58 pp.

"Citizen science is a vast field. It covers the spectrum of research approaches and offers different methods for engaging volunteers with research in a variety of ways. Common to every citizen science project is a need to communicate with the public effectively. This to recruit and retain citizen sc ... more

Google Scholar (34)

WorldCat (35)

Data Story: Explain Data and Inspire Action Through Story

Nancy Duarte

Oakton, Virginia: IdeaPress Publishing (2019), vii, 224 pp.

"Duarte and her team have culled through thousands of data slides of her clients in technology, finance, healthcare, and consumer products, to decode how the highest performing brands communicate with data. DataStory teaches you the most effective ways to turn your data into narratives that blend th ... more

Google Scholar (30)

WorldCat (28)

COPE y las nuevas audiencias sociales: Claves para el uso de Twitter, Facebook e Instagram en una radio interactiva

Javier Burguera Ruiz

Madrid: CEU Ediciones; Fundación COPE (2019), 187 pp.

"A partir de ejemplos extraídos de COPE y de otras emisoras nacionales e internacionales se ha querido realizar una fotografía de la situación actual de la radio en el contexto de las redes sociales queriendo arrojar también algo de luz con el análisis de un caso práctico al que cualquier peri ... more

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Google Scholar (32)

WorldCat (31)

Geschichten erzählen: Storytelling für Radio und Podcast

Sven Preger

Wiesbaden: Springer VS (2019), ix, 294 pp.

"Dieses Buch beschreibt den professionellen Weg zu einer spannenden Erzählung. Es gibt praxistaugliche Antworten auf alle entscheidenden Fragen: Welche Stoffe taugen für lange Geschichten? Wie halte ich die Spannung von Anfang bis Ende aufrecht? Wie finde ich meine Erzählstimme? Und wie entwickel ... more

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Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Participant's Module
Key Guidance

Rafael Obregón Gálvez, Jair Vega Casanova

Windhoek: Friedrich-Ebert-Stiftung (FES); Universidad del Norte (2019), vii, 64 pp.

"This module presents a step-by-step process that will enable members of organisations, or campaigns, interested in improving their visibility and impact, to formulate effective communication strategies for social and behavioural change Chapter One includes elements that help situate the design of t ... more

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Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Conceptual Module
Key Guidance

Rafael Obregón Gálvez, Jair Vega Casanova

Windhoek: Friedrich-Ebert-Stiftung (FES); Universidad del Norte (2019), vii, 82 pp.

"This module provides key conceptual and theoretical elements for participants to gain a deeper understanding of the underlying processes and methodologies that guide the design, implementation and evaluation of a communication strategy. There are many definitions and approaches that vary depending ... upon the type of communication approach, and the specific development and social change issues being addressed. While this is not meant to be an academic text and is purposefully written in a way that is accessible to multiple audiences, it does include relevant academic references for those readers interested in the rich communication for development literature. Chapter One includes a general approach to strategic planning in social organisations. It is expected to help assist understanding of how a communication strategy must be formulated as an integral component of the policies and strategic focus areas of the organisation. Chapter Two briefly discusses key concepts and theoretical shifts around communication, culture, development and social change processes. As communication processes often entail a political perspective, these processes are linked with the goal of strengthening democracy and citizenship, as well as with the achievement of development objectives such as the Sustainable Development Goals and their corresponding targets. This chapter also discusses inclusive perspectives, particularly in relation to gender and human rights. Chapter Three includes a brief history of the evolution of conceptual approaches in the field of communication for development, many of which are derived from important transformations in development efforts over the last 70 years, as well as reformulations of the role played by communication in those processes. Chapters Three and Four introduce key communication models and strategies for social and behaviour change. These chapters emphasise conceptual elements and highlight specific methodological elements that are discussed in detail in the Participant’s Module. Finally, Chapter Five provides core concepts and definitions about designing, implementing and evaluating communication strategies for development and social change, including formative research, strategy design, and monitoring and evaluation. Specific guidance on how to implement each of these steps is provided in the Participant’s Module." (Overview, page vii) more

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The Impact Field Guide and Toolkit: From Art to Impact
Key Guidance

Sahar Driver

London et al.: Doc Society, 2nd ed. (2019), 381 pp.

"This guide is about more than just tools and resources, it’s about building community. As with the process of evaluation, we saw an opportunity to learn about how impact happens and to track how films are catalysing social change. That’s the impetus behind the case studies that make up our Impa ... more

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Stop the Traffik Lithuania Campaign July 2019: Initial Evaluation Report

Stop the Traffik; Humankind Research (2019), 44 pp.

"The Lithuania (LT) campaign ran on Facebook (FB) and Instagram (IG) over the course of two weeks in July 2019, first in Lincolnshire, UK followed by Lithuania. The target audience was Lithuanians living in both Lithuania and Lincolnshire at risk of labour exploitation in the UK. The campaign was de ... more

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Stop the Traffik's Organisational Evaluation: Executive Summary

Robin Brady, Ruth van Dyke

Crackington Haven, Bude: Stop the Traffik; Robin’s Trading Company (2019), 12 pp.

"Since its inception STOP THE TRAFFIK (STT) has been focused on creating a world where people are not bought and sold. To contribute towards this goal, STT has developed an intelligence-led prevention approach: informing its focus at a local, national and global level. STT believes that it delivers ... more

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Charitable Crowdfunding in China: An Emergent Channel for Setting Policy Agendas?

Kellee S. Tsai, Qingyan Wang

China Quarterly, issue 240 (2019), pp. 936-966

"Social media in China has not only become a popular means of communication, but also expanded the interaction between the government and online citizens. Why have some charitable crowdfunding campaigns had agenda-setting influence on public policy, while others have had limited or no impact? Based ... more

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Violence Against Women in Papua New Guinea: The Representation of Women in Anti-Violence Campaigns

Pauline Mago-King

Aotearoa (NZ): Auckland University of Technology, Pacific Media Centre, Master Thesis (2019), x, 116 pp.

"This study examines the representation of violence against women and gender-based violence campaigns in Papua New Guinea (PNG). It explores the contexts surrounding engendered violence and strives to establish the efficacy of the United Nations violence against women campaign, Sanap Wantaim (Stand ... more

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Youth Advocacy Guide

UNICEF (2019), 49 pp.

"The Youth Advocacy Guide has been developed by people of varying ages, with different lived experiences, and a passion for change. It was created through an extensive consultative process, which brought together the voices of young people from various parts of Africa. This guide will take you throu ... more

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Participant's Module Key Guidance

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Conceptual Module Key Guidance

The Impact Field Guide and Toolkit: From Art to Impact Key Guidance

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Participant's Module
Key Guidance

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Conceptual Module
Key Guidance

The Impact Field Guide and Toolkit: From Art to Impact
Key Guidance