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Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Assessing the Effectiveness of Online Facebook Campaigns Targeting Potential Irregular Migrants: A Pilot Study in Three West African Countries
Geneva: International Organization for Migration (IOM) (2020), 41 pp.
"Studies have shown that many irregular migrants embark on journeys without accurate or complete information about migration. In response, IOM and other organizations run information campaigns intended to inform potential migrants of the dangers associated with irregular migration and to facilitate
...
Creating Change Through Digital Communities: How RNW Media's Digital Platforms Impact Young People's Knowledge, Attitudes and Behaviour
Hilversum: RNW Media (2020), 34 pp.
"The Theories of Change for both Citizens’ Voice [a programme focusing on social cohesion and inclusive governance] and the SRHR programme (which includes Love Matters [delivering information and media on love, sex and relationships to 18-30-year-olds]) contain a key assumption that through provid
...
Social and Behavior Change Communication (SBCC) Demand Reduction Guidebook
USAID Wildlife Asia; FHI 360 (2020), 69 pp.
"This Guidebook provides simple, easy-to-follow steps on how to use a social behavior change communication (SBCC) approach to plan, implement, and evaluate campaigns to reduce demand for wildlife products. To facilitate understanding and application, each step is illustrated by a case example from t
...
M&E of Advocacy
INTRAC (2020), 6 pp.
"Monitoring and evaluating advocacy work involves unique challenges. These can usually be overcome provided expectations are realistic. Ongoing monitoring and evaluation carried out during advocacy interventions should enhance and support real-time decision-making. Advocacy evaluations should includ
...
Keeping Girls in the Picture: Community Radio Toolkit
Key Guides
Paris: UNESCO (2020), 41 pp.
"We hope this toolkit will support you in creating exciting and memorable content for community radio programmes wherever you are. This toolkit contains the messages and facts from the global campaign. It has not been tailored for any specific region, country or area. We count on you to consider how
...
Nicht-staatliche Akteure
"Verbände, NGOs und soziale Bewegungen sind nicht-staatliche Akteure, die für moderne Demokratien eine relevante Vermittlungsfunktion zwischen Staat und Gesellschaft ausüben. Sie treten für soziale, ökologische, kulturelle oder politische Interessen ein. Ihre Kommunikationsinstrumente und -stra
...
M&E Systems for Advocacy Work
INTRAC (2020), 6 pp.
"Monitoring and evaluation (M&E) systems for advocacy interventions usually include a number of common elements. The nature of advocacy work means M&E systems need to be designed and implemented differently than in conventional projects. M&E systems for advocacy work should be simple and time-effici
...
Influencer-Marketing: Strategie, Briefing, Monitoring
Bonn: Rheinwerk (2019), 301 pp.
"Gutes Influencer-Marketing benötigt von Beginn an eine professionelle strategische Planung. Marke und Influencer müssen zu 100 % zusammenpassen und die Zusammenarbeit genauestens geplant werden. Unser umfassender Ratgeber beantwortet alle Fragen im Umgang mit einer der aktuell spannendsten Market
...
When Celebrities Speak: A Nationwide Twitter Experiment Promoting Vaccination in Indonesia
National Bureau of Economic Research (NBER) (2019), 55 pp.
"Celebrity endorsements are often sought to influence public opinion. We ask whether celebrity endorsement per se has an effect beyond the fact that their statements are seen by many, and whether on net their statements actually lead people to change their beliefs. To do so, we conducted a nationwid
...
COPE y las nuevas audiencias sociales: Claves para el uso de Twitter, Facebook e Instagram en una radio interactiva
Madrid: CEU Ediciones; Fundación COPE (2019), 187 pp.
"A partir de ejemplos extraídos de COPE y de otras emisoras nacionales e internacionales se ha querido realizar una fotografía de la situación actual de la radio en el contexto de las redes sociales queriendo arrojar también algo de luz con el análisis de un caso práctico al que cualquier peri
...
Youth Advocacy Guide
UNICEF (2019), 49 pp.
"The Youth Advocacy Guide has been developed by people of varying ages, with different lived experiences, and a passion for change. It was created through an extensive consultative process, which brought together the voices of young people from various parts of Africa. This guide will take you throu
...
Tell me! Wie Sie mit Storytelling überzeugen
Bonn: Rheinwerk, 2., aktual. und erw. Aufl. (2019), 303 pp.
"Im ersten Teil, "Connect", möchte ich Sie mit der Welt der Story und ihrer Wirkungsweise verbinden. Hier kommen Psychologen, Evolutionsbiologen und Gehrinforscher zu Wort. im zweiten Teil, "Copy", zeige ich Ihnen Tools und Techniken, mit denen Sie selbst überzeugende Storys entwickeln können. Es
...
Liderazgo estratégico y gestión de la comunicación
Pamplona: EUNSA (2019), 322 pp.
"La comunicación corporativa opera en un entorno cada vez más complejo y exigente. Las presiones desde el entorno de la organización implican nuevas rendiciones de cuentas, compromiso con los grupos de interés, aumento del cinismo público y un nuevo ecosistema comunicativo. Internamente, tambi
...
Violence Against Women in Papua New Guinea: The Representation of Women in Anti-Violence Campaigns
Aotearoa (NZ): Auckland University of Technology, Pacific Media Centre, Master Thesis (2019), x, 116 pp.
"This study examines the representation of violence against women and gender-based violence campaigns in Papua New Guinea (PNG). It explores the contexts surrounding engendered violence and strives to establish the efficacy of the United Nations violence against women campaign, Sanap Wantaim (Stand
...
"Thanks to social media, Peruvian police does a better job in communicating with people. In its videos and posts, it uses celebrities, popular phrases, famous movie scenes or lyrics of well-known songs. Its social media page has been encouraging people to refrain from drinking alcohol when taking th
...
Publicidad con sentido social
Deep Insights
Universidad Pontificia Bolivariana (2019), 286 pp.
"[...] Lamentablemente, en nuestro país, las teorías asociadas al mercadeo y la publicidad social son escasas, y los teóricos que se pueden asociar a estas propuestas son, por lo mismo, bastante limitados. En contraposición, y muy a pesar de que Colombia cuente con pocos investigadores, las camp
...
