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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Planning and Managing Public Relations Campaigns: A Strategic Approach
London; New York: Kogan Page, 5th ed. (2021), ix, 334 pp.
"Taking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best 'how-to' guides for students and practitioners. Digestible and easy to read,
...
Storytelling in Radio and Podcasts: A Practical Guide
Cham: Palgrave Macmillan (2021), xi, 245 pp.
"This textbook offers a practical guide to creating narratives in audio media. It is one of the most beautiful and complex tasks in radio and podcasting: how do you tell a compelling story and keep your listeners tuned in? In Storytelling in Radio and Podcasts, Preger offers practical answers to cru
...
Fostering green economies in Africa through green marketing strategies for environmental sustainability: An overview
Journal of Environmental Media, volume 2, issue 1 (2021), pp. 17-22
"A trendy issue amongst African businesses is employment of strategic green marketing strategies to maximize the visibility of environmental sustainability, in sync with the United Nations Sustainable Development Goal No. 15. This short essay has synthesized and reviewed literature relating to green
...
Ethical Traditions in Humanitarian Photography and the Challenges of the Digital Age: Four Conversations with Canadian Communications Officers
Journal of Humanitarian Affairs, volume 3, issue 2 (2021), pp. 57-64
"As the production, content, and display of humanitarian images faced the requirements of digital media, humanitarian organizations struggled to keep equitable visual practices. Media specialists reflect on past and current uses of images in four Canadian agencies: the Canadian Red Cross, the Multic
...
Perfect digital storytelling in just nine steps: A storytelling manual for the newsroom
Key Guides
CH Media; European Journalism Training Association (EJTA) (2021), 68 pp.
"We want our content to reach people who are interested in what’s going on around them. To succeed, we have to think not only about what interests them, but also about how we can get them to pay attention to us. This manual will help you step into your users’ shoes when planning stories and cove
...
An Illustrated Field Guide to Social Media
Riva Illustrations (2021), 119 pp.
The Public Relations Handbook
London, New York: Routledge, 6th ed. (2021), xv, 423 pp.
"Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-prof
...
The Dignified Storytelling Handbook
Dignified Storytelling Alliance (2021), 119 pp.
"Each of us brings our own perspectives, personalities, and cultural backgrounds to the stories we consume or create. The Dignified Storytelling Handbook is not intended to prescribe a “one-fit” point of view for everyone – rather it seeks to offer tips and tools to help thoughtfully and criti
...
Comunicación y periodismo estratégico. Manual práctico para organizaciones indígenas
Key Guides
Lima: Servindi; Friedrich Ebert Stiftung (FES) (2021), 121 pp.
"El presente libro ofrece una mirada de la comunicación como herramienta política y social desde la perspectiva de los pueblos indígenas y desde la experiencia de decenas de comunicadores indígenas de diversos pueblos originarios, quienes –articulados en la Red de Comunicadores Indígenas del
...
Communication de crise en Côte d'Ivoire: éviter la communication zéro et les incommunications
Paris: L'Harmattan (2021), 149 pp.
"Les analyses et réflexions axées sur la problématique de la communication de crise en Côte d’Ivoire permettent, d’une part, de révéler les sources, les enjeux et les conséquences de la communication publique et globale en période de crise. Elles mènent, d’autre part, à observer de n
...
Change the World Using Social Media
Lanham, Maryland et al.: Rowman & Littlefield (2021), xxi, 209 pp.
"In this story-driven handbook to using social media to foster collaboration and positive change, people using social media describe how those tools work and how they have used social media to produce positive transformations within their extended communities. Starting with an overview of what socia
...
Social Storytelling: Wie Storytelling heute in Social Media funktioniert
Bonn: Rheinwerk Computing (2021), 336 pp.
"Auch für Social Media gilt: Mehr Aufmerksamkeit und Reichweite gewinnen Sie mit gutem Storytelling! Doch in den sozialen Netzen ticken die Uhren etwas anders, und oft schneller. In diesem Buch gibt Ihnen das erfahrene Autorenteam einen umfassenden Überblick über die Möglichkeiten, Anforderungen
...
Connecting with Media Handbook: Tip Sheets for Civil Society and Activists
Key Guides
Johannesburg; Geneva; New York: Civicus (2021), 17 pp.
"For civil society and activists, media is an important part of how we shape opinions, provide information, and advocate for change. But to harness this influence, we need to know how the media works, how to connect with journalists, and how to “speak their language”. This handbook comprises a s
...
Creating Change Through Digital Communities: How RNW Media's Digital Platforms Impact Young People's Knowledge, Attitudes and Behaviour
Hilversum: RNW Media (2020), 34 pp.
"The Theories of Change for both Citizens’ Voice [a programme focusing on social cohesion and inclusive governance] and the SRHR programme (which includes Love Matters [delivering information and media on love, sex and relationships to 18-30-year-olds]) contain a key assumption that through provid
...
Migration and Communication: Information and Awareness-Raising Campaigns in Countries of Origin and Transit. Austrian National EMN Conference 2019 Briefing Paper
Vienna: European Migration Network, National Contact Point Austria (2020), 6 pp.
"Information and awareness-raising campaigns for (potential) migrants in third countries constitute a central element of current migration strategies, both at the European and national level. However, little is known about the impact of these campaigns and how they influence migratory behaviour.
Inf
...
Harnessing the Power of Social Media: Digital Disruption of Human Trafficking in Lithuanian Communities;Socialines žiniasklaidos Svarba: Kova Su Prekyba žmonemis Skaitmenineje Erdveje Lietuviu Bendruomenese
London: Stop the Traffik; Humankind Research (2020), 24 pp.
"During 2019, together with key Lithuanian partners KOPŽI and Missing Persons Families Support Centre, we developed and implemented a prevention campaign to raise awareness of the labour exploitation of Lithuanian people in the UK or those considering travelling to the UK to find work. The campaign
...
"This report brings together disparate terminology, findings and recommendations from the private and public sectors and academia to synthesise a set of five general steps for practitioners when performing impact assessments. Impact assessment (IA) compares a variable of interest after an interventi
...
