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Creating effective environmental communication strategies: A ten step guide for practitioners
Key Guides

Manfred Oepen, Sean Southey

Gland (CH): International Union for Conservation of Nature (IUCN) (2026), xi, 143 pp.

"Creating Effective Environmental Communication Strategies offers conservation professionals a straightforward, ten-step guide for designing and delivering strategic communication that drives measurable conservation impacts. Written for government focal points, NGO staff, scientists, privatesector ... partners, community organisers, and the communication specialists who support them, the guide positions communication as a core management tool rather than a last-minute public relations add-on. At its core, the guide recognises that conservation succeeds only when people change unsustainable practices as a result of targeted attitude changes and knowledge gains. In this process, information alone is not the missing link between a problem and a solution. Instead, the authors frame communication as a two-way, participatory dialogue in which meaning and messages are co-created by and with audiences rather than bombarded on them. Drawing on holistic learning models (Head-Heart-Hands) and KAP-related social marketing insights about incentives, audience segmentation, media selection, and storytelling the guide shows practitioners how to move all parties involved from “being aware” to “ready for action” in ten logically consistent steps that build on each other. The ten steps unfold across four phases of a project life cycle. Assessment covers situation analysis, stakeholder and KAP research, and the drafting of specific, measurable communication objectives. Planning stress-tests the change hypothesis, secures partner buy-in, and selects the most effective media mix for each audience segment. Production walks teams through message design, media and material production, and pre-testing for clarity, socio-cultural fit, and call for action. Finally, Action & Reflection guides roll-out, adaptive management, and rigorous monitoring and evaluation (M&E) that feed lessons back into future work. Throughout this management cycle, the guide insists on regular learning loops so adjustments happen in real time rather than ex-post. A separate SeedBox of more than thirty plug-and-play so-called “seeds”—stakeholder maps, force field diagrams, media use planners, indicator scorecards, and more—anchors every step, enabling users to apply concepts immediately without reinventing templates. Case studies such as Venezuela’s Flying Together campaign related to threatened bird species and the nationwide conservation radio drama as part of My Green Mongolia translate theory into real-world outcomes and demonstrate how adaptable the framework is to different cultures, languages, and resource levels." (Executive summary) more

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Public Interest Communications: Strategy for Changemakers
Key Guides

Ann Searight Christiano, Angela Bradbery

New York; London: Routledge (2025), xii, 344 pp.

"Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communications to drive positive social change. Each chapter includes accessible, applicable insights, exercises ... more

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Communication, Entertainment, and Messages of Social Justice

Richard West, Christina S. Beck

Abingdon: Routledge (2025), xix, 323 pp.

"This edited collection explores the contemporary interplay among three pivotal areas found in cultures around the world: communication, entertainment, and messages of social justice. Each chapter centralizes communication as instrumental in creating mediated messages pertaining to social justice, u ... more

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Story Tech: Power, Storytelling, and Social Change Advocacy

Filippo Trevisan, Michael Vaughan, Ariadne Vromen

Ann Arbor: University of Michigan Press (2025), vi, 249 pp.

"Personal stories have the power to stir the heart, compel us to act, and spark social change. While advocacy organizations have long used storytelling in campaigns, the role technology plays has increased. Today, invitations to "share your story" are widespread on advocacy organizations and politic ... more

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The Replaybook: A Field Guide to the Climate and Information Crisis
Key Guides

Stefanie Hankey (ed.)

Berlin: Tactical Tech (2025), 285 pp.

"We are experiencing a climate and information crisis. While temperatures rise, the digital information landscape is fast becoming a toxic wasteland. The distortion of knowledge is accelerating polarisation, radicalisation, and confusion — endangering our ability to respond to climate change. The ... more

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A Toolkit for Effective Everyday Activism

Alison Rogers, Leanne Kelly

London; New York: Routledge; Earthscan (2025), xxix, 173 pp.

"This book examines how everyday activists can enhance their effectiveness. Leanne Kelly and Alison Rogers unpack theories from the social sciences to help find meaning, explain these feelings of inertia, and provide strategies to overcome them. Through lessons learned over their careers as evaluato ... more

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Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo conceptual
Key Guides

Jair Vega Casanova, Rafael Obregón Gálvez, Claudia Nieto Sánchez, Elizabeth Vargas Rosero, Camilo Pérez Qunitero, George W. Gathigi

Barranquilla: Editorial Universidad del Norte; Friedrich-Ebert-Stiftung (FES) (2024), xvi, 106 pp.

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Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo del participante
Key Guides

Jair Vega Casanova, Rafael Obregón Gálvez, Claudia Nieto Sánchez, Elizabeth Vargas Rosero, Camilo Pérez Qunitero, George W. Gathigi

Barranquilla: Editorial Universidad del Norte; Friedrich-Ebert-Stiftung (FES) (2024), xiv, 76 pp.

"Este módulo presenta un proceso paso a paso que permitirá a los miembros de las organizaciones, o campañas, interesados en mejorar su visibilidad e impacto, formular estrategias de comunicación efectivas para el cambio social y de comportamiento. Aunque se han desarrollado múltiples modelos de ... more

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Rompe la Burbuja: Guía para Convencer en Contextos Políticos Polarizados

Friedrich-Ebert-Stiftung (FES) (2024), 7 pp.

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Producing and Managing an SBC Mass Media Campaign
Key Guides

Justin DeNormandie, Mwikali Kioko

Johns Hopkins Center for Communication Programs (2024)

"This toolkit is a step-by-step guide to develop, produce, broadcast, and monitor a social and behavior change (SBC) mass media campaign. The outputs from this creative development process can and should be used to guide the design of additional communication channels in an integrated, mixed-media c ... more

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Integrating supply and demand in social marketing programs: The Nosh-e-Jaan campaign to promote nutrition in Afghanistan

Nedra Kline Weinreich, Mustafa Basij Rasikh

Health Marketing Quarterly, volume 42, issue 1 (2024), pp. 24-47

"This case study describes a successful nutrition social marketing program in Afghanistan. By building up the domestic soy industry and supply chain, while creating consumer demand for high-protein soy products to combat malnutrition, the Nosh-e-Jaan campaign rebalanced the market dynamics for this ... more

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Guide d'action pour la communication et le plaidoyer médiatique: Huit éléments constitutifs d'une campagne de communication et de plaidoyer médiatique en matière de santé publique

Global Health Advocacy Incubator (2024), 30 pp.

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ADE for Games: Approaches to Anti-Racism, Decolonization, Equity, Diversity, and Inclusion in Games Research and Creation

Daniel Harley, Gerald Voorhees (eds.)

Pittsburgh: Play Story Press (2024), viii, 241 pp.

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Unleashing the potential of short-form video: A guide for creators making content to counter extremism

Simon Copeland, Jon Deedman, Kamil Yilmaz et al.

Swansea University (2024), 8 pp.

"This guide is intended to help creators producing or thinking about making shortform video content seeking to counter extremism. Our goal is not to tell you what to create; your original content is what makes your channel creative and organic. Instead, we hope to provide you with tools and tips to ... more

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Beyond Molotovs: A Visual Handbook of Anti-Authoritarian Strategies

International Research Group on Authoritarianism and Counter-Strategies, kollektiv orangotango (eds.)

Bielefeld: transcript Verlag (2024), 356 pp.

"Authoritarianism operates on a visceral level rather than relying on arguments. How can we counter authoritarian affects? This publication brings together more than 50 first-hand accounts of anti-authoritarian movements, activists, artists, and scholars from around the world, focusing on the sensuo ... more

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Protesta pacífica: Conceptos y consejos

Débora Calderón

Caracas: Espacio Público (2023), 30 pp.

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Segundo Foro Latinoamericano de Cine e Impacto Social: Memoria Gráfica

Acción Impacta Cine; Taturana; Ambulante (2023), 60 pp.

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Meta-Synthesis of UN Women Evaluations on Advocacy and Communications

Ekaterina Dorodnykh, Soo Yeon Kim, Aileen Allen

New York; Independent Evaluation Service (IES): UN Women (2023), ix, 32 pp.

"This meta-synthesis collates evaluation insights and evidence on the advocacy and communications efforts related to the key results areas of UN Women’s Strategic Plan: Governance and Participation in Public Life; Women’s Economic Empowerment; Ending Violence Against Women; and Women, Peace and ... more

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Stratégie pour convaincre l'opinion publique

Dance 4 Life (2023), 19 pp.

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Talking about poverty: Lessons learnt

York: Joseph Rowntree Foundation (JRF); Rights Evaluation Studio (2023), ii, 98 pp.

"The Talking about Poverty (TaP) project, which ran from 2016 to 2021, aimed to develop a more effective way of communicating about UK poverty through ‘framing’ – an evidence-based communications strategy. For this project, the Joseph Rowntree Foundation (JRF) worked with the FrameWorks Instit ... ute, which is a not-for-profit communications research organisation based in the United States. In 2021, a sister organisation, FrameWorks UK, was established in the United Kingdom (UK), which focuses on supporting mission-driven organisations to apply strategic communications research in practice. The TaP project set out to understand the public’s attitudes to poverty in the UK and used insight from research with 20,000 people (Volmert et al, 2016) to develop ways to talk about poverty in a more effective way. To challenge the unhelpful narratives identified in the research, the project developed an evidence-based communications strategy (‘poverty framing’) to increase the public’s understanding of UK poverty and provide support for measures to address it. [...] There are some key development areas for future framing projects such as stronger project planning and management, monitoring and evaluation, and sustainability planning. However, the TaP project made PWLE who were engaged in the project feel more hopeful about the future and confident that the project would have a positive, accumulative effect on how poverty is being talked about in public discourse, with some indications that the project may have had some influence in the media and the House of Commons. The TaP project created a buzz in the third sector and was credited with helping to build a movement, leading to a more co-ordinated sector. While we identified a need and desire to engage the third sector and PWLE earlier on in the project, the vast majority of third sector partners and allies who were engaged in our evaluation both valued and used the framing in their work, crediting the framing with adding more dignity, positivity and effectiveness to their communications. The TaP project brought hundreds of organisations together for the Keep the Lifeline campaign and provided a robust and evidence-based communications strategy for their internal staff and external allies." (Executive summary, pages 3-6) more

Creating effective environmental communication strategies: A ten step guide for practitioners Key Guides

Public Interest Communications: Strategy for Changemakers Key Guides

The Replaybook: A Field Guide to the Climate and Information Crisis Key Guides

Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo conceptual Key Guides

Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo del participante Key Guides

Producing and Managing an SBC Mass Media Campaign Key Guides