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219
Key Guidance
40
Top Insights
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Storytelling
101
Nonprofit Public Relations: Design & Implementation
81
Social Media Marketing & Digital Public Relations
60
Public Relations
44
Science Communication & Research Dissemination
30
Nonprofit Public Relations & Marketing
29
Nonprofit Public Relations: Experiences
24
NGOs & Civil Society Organizations: Communication Strategies & Practices
23
Communication Strategies
22
Strategic Communication Planning
21
Campaigning
14
Development Communication, Communication for Development (C4D)
14
Crisis Communication
13
Rhetorics, Public Speaking, Speeches
12
Online Marketing, Online Public Relations
11
Communication for Social Change
11
Organizational Communication, Institutional Communication
11
Presentation Skills & Techniques
11
Campaign Strategies
10
Campaigning: Planning & Implementation
10
Press Releases & Press Conferences
10
Online Fundraising
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Fundraising
10
Social Marketing
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Marketing & Branding
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Event Marketing & Communication
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Participatory Videos & Community Filmmaking
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Social Media
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Digital Activism, Cyber Advocacy
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Influencers (Social Media)
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Media Advocacy, Media Activism
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Development Communication Campaigns
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Public Relations: Interview Skills & Training
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Public Relations: Planning & Implementation
6
Participatory Communication
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Nonprofit Organizations, NGOs
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Behaviour Change Communication
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Gaming, Video Games
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Corporate Communications
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Advertising
5
Campaigning: Evaluation, Monitoring, Impact Assessment
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Development Organizations: Communication Strategies & Media Representation
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Nonprofit Public Relations: Evaluation, Monitoring, Impact Assessment
5
Community Development
5
Financing Nonprofit Organizations
5
Online Public Relations
5
Communication & Conversation Skills
5
Change & Process Management
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Nonprofit Advertising, Advertising for Noncommercial Purposes
4
Advocacy
4
Development Aid Public Relations, Development Public Awareness Raising
4
Oral Cultures & Traditions, Oral History, Oral Testimonies
4
Discourse & Discourse Analysis
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NGO Websites
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Environmental Communication
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Communication for Sustainable Development
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HIV / AIDS Communication
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Ethics in Public Relations
3
Public Relations: Evaluation, Monitoring, Impact Assessment
3
Community Communication
3
Community Media
3
Messages, Message Design, Message Analysis
3
Collective Memory & Media, Media Representation of History
3
Nonprofit Management, NGO Management, Management General
3
Communicating Development Projects, Media in Development Programmes
3
Digital Platforms & Intermediaries
3
Interactive Media
3
Digital Journalism, Online Journalism
3
Social Media Marketing in Broadcasting Enterprises
3
Twitter & Microblogs
3
Instagram
3
YouTube
3
Education and Communication / Media
3
Mobile Journalism, Video Journalism
3
Corporate Communications: Internal
3
Knowledge Management
3
Political Communication
3
Emotions in Communication & Media
3
Persuasive Communication
3
Infographics & Data Visualization
3
Advertising Planning & Implementation
2
Celebrity Humanitarianism
2
Gender Advocacy & Empowerment, Gender Mainstreaming
2
Social Movements: Communication Strategies & Practices
2
Audiences & Users
2
Target Groups
2
Book Marketing, Branding & Promotion
2
Campaigning: Experiences
2
Catholic Church: Public Relations & Institutional Communication
2
Catholic Digital Media Presence & Online Communities
2
Animated Cartoons, Animated Films
2
Comics, Cartoons, Caricatures
2
Church Public Relations
2
Parish Communication, Parish Public Relations
2
Theologies of Communication
2
Films
2
Screenwriting, Film Scriptwriting, TV Scriptwriting
2
Groups, Group Communication, Group Development
2
Media Monitoring, Media Observatories
2
Creative & Cultural Industries
2
Narratives, Narrative Structures
2
Writing & Writing Styles
2
Development NGOs
2
Development Aid Reporting
2
Development Journalism & Media Representation of Development Issues
2
Crossmedia Publishing
2
Financing Digital / Online Media
2
Podcasts
2
Media Marketing, Branding & Promotion
2
Commodities, Raw Materials, Extractive Industries, Mining
2
Higher Education
2
Workshops & Seminars: Methods, Tools, Planning, Experiences
2
Climate Change Communication, Climate Journalism
2
Image Ethics, Ethics in Photojournalism
2
Evaluation Reporting & Communicating Results
2
Gender and Media, Gender and Communication
2
Health Communication
2
Food / Nutrition Communication & Media Representation
2
Developing Countries Reporting & Representation in Foreign / International Media
2
Journalistic Skills
2
Poverty & Impoverished People: Reporting & Media Representation
2
Local Communication & Media
2
Interpersonal Communication, Interpersonal Relations
2
Media & Communication Policies
2
Human Rights Protection
2
Corporate Identity
2
Financing Media: Customer Payments, Subscription Models, User-Based Financing
2
Crowdfunding
2
Low-Cost Solutions, Low Budget Calculation
2
Organisational Development & Capacity Building
2
Migration & Refugees Reporting & (Social) Media Representation
2
Photography
2
Social Photography
2
Opinion Leaders, Politicians, Decision Makers, Elites
2
Public Opinion
2
Radio Dramas, Radio Soap Operas, Radio Fiction
2
Everyday Life
2
Creativity
2
Data Analysis & Interpretation
2
Interviewing (Journalistic Genre)
2
Research Report Writing
2
Mobile Phones, Smartphones
2
Mobile Phone Apps
2
Mobile Phone Use for Social Purposes, Mobiles for Development
2
Non-Western Communication Approaches
2
Visual Communication
2
Advertising Sales Management
1
Children & Advertising
1
Digital Advertising, Online Advertising
1
Merchandising & Social Merchandising
1
Outdoor Advertising
1
Advocacy Campaigns
1
Advocacy & Empowerment: Disadvantaged & Vulnerable Groups
1
Advocacy & Empowerment: Migrants & Refugees
1
Civic Engagement, Citizen Participation, Civil Society & Digital Communication
1
Civic Engagement, Citizen Participation, Civil Society & Media
1
Film & Video Advocacy / Activism
1
Lobbying
1
People with Disabilities: Advocacy & Empowerment
1
Agricultural Information & Extension
1
Audience Feedback, Interaction & Participation
1
Community Radio Audiences & Use
1
Digital & Social Media Use, Internet Use
1
Digital & Social Media Use: Youth
1
Prosumers & User Self-Marketing
1
Social Media Analytics, Web Metrics, User Data Analytics
1
Interactive Radio: Audience Participation, Interaction & Feedback
1
Mobile Phone Use
1
Reading, Reading Habits, Reading Skills
1
Authoritarian Regimes: Media Systems & Landscapes
1
Independent & Oppositional Media in Authoritarian Regimes
1
E-Books & Digital Book Publishing
1
Scholarly Book Publishing, Academic Book Publishing
1
Campaigning: Message Design
1
Campaigning: Target Groups
1
Digital Media Campaigns
1
Public Awareness Campaigns
1
COPE (Catholic Radio Network, Spain)
1
Solidarity
1
World Youth Day (Catholic Church)
1
Children and Media
1
Child Protection, Protection of Minors
1
Children: Media Representation & Reporting
1
Children's Theatre
1
Educational Comics & Comics for Development
1
Christian Press: Evangelical / Protestant & Others
1
Christian Social Media Presence & Online Communities
1
Celebrities, Idols, Stars
1
Film & Gender
1
Film Directing
1
Comedies
1
Documentaries, Television Documentaries, Web Documentaries
1
Science & Research Dissemination Films
1
Short Films
1
Film Studies & Research
1
Associations: Communication Strategies & Practices
1
Public Diplomacy, Cultural Diplomacy
1
Viral Spots & Viral Online Communication
1
Press Officers, Spokesmen
1
Public Relations Education, Public Relations Training
1
Public Relations: Radio
1
Alternative Communication & Media
1
Comunicación Popular
1
Community Radio Journalism & Production Skills
1
Community Reporters, Media Volunteers
1
Graffiti, Wall Paintings, Street Art
1
Conflicts
1
Reconciliation Work
1
Conflict Prevention, Mediation & Reconciliation: Role of Media
1
Foreign Conflict Reporting, International War Reporting
1
Human Security Reporting
1
Trauma: Media Representation & Reporting
1
War Reporting
1
Contents of Media
1
Content Analysis (Research Method)
1
Media Criticism
1
Culture and Communication, Culture and Media
1
Theatre for Development
1
Visual Arts, Painting
1
Culture (General)
1
Digital Cultures
1
Literature
1
Authors, Writers
1
Tales, Legends, Traditional Literary Lore
1
Corporate Donors
1
World Bank
1
International NGOs
1
Volunteers & Volunteer Management
1
National Development Planning
1
Millenium Development Goals (MDG)
1
Development Studies, Development Research
1
Public-Private Partnerships
1
Development Communication: Indigenous & Traditional Communication
1
Posters for Development & Education
1
Poverty Reduction: Role of Media
1
Digital Communication, Digital Media
1
Algorithms & Big Data
1
Digital Healthcare & Information, Mobile Health, E-Health, Telemedicine
1
Digital Media Usability
1
Digital Media Management, Online Media Management
1
Digital Skills, Digital Production Skills
1
Email, Electronic Mail
1
Multimedia Products, Transmedia Production
1
WeChat (Messaging, Social Media & Mobile Payment App, China)
1
Social Media in Political Communication
1
Web Entertainment Series
1
Search Engines
1
Blogging, Blogs
1
Facebook
1
Influencer Marketing
1
Journalistic Social Media Use
1
TikTok
1
WhatsApp
1
Websites
1
Website Design & Development
1
Discrimination-Sensitive Language, Minority-Sensitive Journalism
1
Health Communication: Disadvantaged Groups, Minorities, Hard-to-Reach Audiences
1
Disaster & Humanitarian Crisis Reporting
1
Disaster Risk & Preparedness Communication, Disaster Prevention Communication
1
Emergency Health Communication
1
International Humanitarian Crisis Reporting, Foreign Disaster Reporting
1
Disinformation, Misinformation, Fake News
1
Countering Hate Speech, Disinformation & Propaganda
1
Information Products & Services
1
Informal Sector, Informal Economy
1
Markets (General)
1
Market Strategies
1
Alternative Economy, Solidarity Economy, Social Economy Businesses, Fair Trade
1
Domestic Workers
1
Poverty & Poverty Reduction
1
Microcredits, Microfinance, Small-Scale Loans
1
Privatization
1
Adult Education
1
Educational Games, Serious Games
1
Educational Media: Evaluation, Monitoring, Impact Assessment
1
Educational Methods
1
Literacy, Literacy Campaigns, Postliteracy, Alphabetisation Policies
1
Nonformal Education
1
Webinars
1
Addiction to Media & Video Games, Effects of Media on Mental Health
1
Humour, Parody, Satire
1
Radio Entertainment
1
Television Entertainment, Television Entertainment Programmes
1
Soap Operas & Telenovelas
1
Television Entertainment: Specific Programmes
1
Biodiversity Communication
1
Environmental & Land Conflicts Reporting & Media Representation
1
Water Resources Management, Water Access & Supply
1
Ethics in Media & Communication
1
Accountability & Transparency of the Media
1
Ethics in Nonprofit & Community Journalism
1
Social Norms
1
Evaluation Design & Implementation
1
Evaluation Methods, Evaluation Tools
1
Impact Assessment & Outcome Evaluation
1
Collaboration
1
Developing Position Papers & Drawing up Recommendations
1
Online Meetings & Workshops, Video Conferences, Hybrid Events
1
Good Practice Examples
1
Moderation / Facilitation Skills & Techniques
1
Strategy Development & Strategic Planning
1
Counselling
1
COVID-19 Communication
1
Health Campaigns: Effects & Effectiveness
1
Health Campaigns: Experiences
1
Health Information Materials
1
Medicines, Medical Drugs
1
Mental Health Reporting & Media Representation
1
Indigenous Communication
1
Indigenous Peoples, Indigenous Population
1
Africa: Foreign Media Representation & Image Abroad
1
China: Transnational Information Operations, International Broadcasting, Public Diplomacy
1
Transnational Communication
1
UNESCO
1
Civic Journalism, Public Journalism
1
Constructive Journalism, Solution-Oriented Journalism
1
Journalistic Genres
1
Basic Journalistic Skills
1
Safety of Journalists, Safety Risks of Media Workers
1
News
1
News Agencies
1
Xinhua (News Agency, China)
1
Photojournalism
1
Corruption Reporting & Role of Media in Curbing Corruption
1
Election Reporting
1
Protests, Protest Movements, Protest Reporting & Media Representation
1
Risk Communication
1
Science Journalism
1
Metaphors
1
Local Radios, Local Radio Programmes
1
Local Television
1
Business Communication
1
Communication
1
Communication Networks
1
Crowdsourcing
1
Nonverbal Communication, Body Language, Gestures
1
Voice & Speaking
1
Stereotypes in Media & Communication
1
Trust Building: Role of Communication & Media
1
Social Media Landscapes
1
Budgeting, Cost Calculation, Financial Planning
1
Corporate Social Responsibility
1
Financing Media, Financial Media Management
1
Human Resources Development, Personnel Management
1
Direct Marketing
1
Quality Management
1
Starting Media Outlets, Creation of Digital Businesses
1
Migrants, Refugees, Diasporas & Media
1
Music
1
Digital Photography
1
Civic Engagement, Citizen & Community Participation
1
Public Interest
1
Police
1
Reputation
1
Trade Unions & Labor Movements: Communication Strategies
1
Magazines
1
Christianity Today (Evangelical Christian Periodical, USA)
1
Youth Magazines
1
Project Management
1
Project Design, Project Planning
1
Project Planning: Terms of Reference
1
Project Financing
1
Radio Formats
1
Radio Programming, Programme Structures & Schedules
1
Helplines, Hotlines
1
Media Effects
1
Fear, Anxiety
1
Buddhism and Communication
1
Hinduism and Communication
1
Islam and Communication
1
Pilgrimages & Pilgrimage Sites
1
Applied Communication Research
1
Communication & Media Indicators
1
Qualitative Analysis
1
Data Collection, Data Collection Methods
1
Indicators & Indices
1
Participatory Research Methods
1
Qualitative Research Methods
1
Focus Groups & Group Discussions (Qualitative Research Method)
1
Quantitative Research Methods
1
Corruption & Combating Corruption
1
Networks & Networking
1
Resilience
1
Theories of Change
1
Low-Cost Technologies
1
Software
1
Television Programming, Programme Structures & Programme Policies
1
Postcolonial & Decolonial Communication Approaches
1
Suburbs, Poor Districts, Slums, Shanty Towns
1
Audiovisual Language
1
Design & Layout
1
Visualization
1
Youth Cultures, Youth Milieus, Youth Identities
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Publicidad con sentido social
Top Insights
Universidad Pontificia Bolivariana (2019), 286 pp.
"[...] Lamentablemente, en nuestro país, las teorías asociadas al mercadeo y la publicidad social son escasas, y los teóricos que se pueden asociar a estas propuestas son, por lo mismo, bastante limitados. En contraposición, y muy a pesar de que Colombia cuente con pocos investigadores, las camp
...
Communications Toolkit: A Guide to Navigating Communications for Social Impact
Key Guidance
Los Angeles: Cause Communications, 4th ed. (2019), xiii, 100 pp.
"While there are many books, digital libraries, workshops, and presentations on individual aspects of communications for social impact, few resources succinctly cover the broad spectrum of communications needs for this field. To determine the content of the Toolkit, we conducted national qualitative
...
Guía para la gestión de la comunicación en las instituciones
Key Guidance
Lima: Brot für die Welt, Oficina Regional Andina; Calandria (2019), 112 pp.
"El documento consta de seis capítulos, a través de los cuales se presenta de manera conceptual y metodológica que debemos considerar para ir diseñando nuestro plan o estrategia de comunicación.
El primer capítulo aborda el contexto institucional del cual parte la comunicación en las instituc
...
"Thanks to social media, Peruvian police does a better job in communicating with people. In its videos and posts, it uses celebrities, popular phrases, famous movie scenes or lyrics of well-known songs. Its social media page has been encouraging people to refrain from drinking alcohol when taking th
...
Geschichten erzählen: Storytelling für Radio und Podcast
Wiesbaden: Springer VS (2019), ix, 294 pp.
"Dieses Buch beschreibt den professionellen Weg zu einer spannenden Erzählung. Es gibt praxistaugliche Antworten auf alle entscheidenden Fragen: Welche Stoffe taugen für lange Geschichten? Wie halte ich die Spannung von Anfang bis Ende aufrecht? Wie finde ich meine Erzählstimme? Und wie entwickel
...
Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution
Lanham: Rowman & Littlefield, 2nd ed. (2019), xvii, 353 pp.
COPE y las nuevas audiencias sociales: Claves para el uso de Twitter, Facebook e Instagram en una radio interactiva
Madrid: CEU Ediciones; Fundación COPE (2019), 187 pp.
"A partir de ejemplos extraídos de COPE y de otras emisoras nacionales e internacionales se ha querido realizar una fotografía de la situación actual de la radio en el contexto de las redes sociales queriendo arrojar también algo de luz con el análisis de un caso práctico al que cualquier peri
...
Crashkurs Public Relations: In 9 Schritten zum Kommunikationsprofi
Köln: Herbert von Halem Verlag, 2., leicht überarb. Aufl. (2019), 287 pp.
"Damit die PR-Mitarbeiter die zunehmend breiter werdende Palette an PR-Instrumenten und -Maßnahmen beherrschen, sind in diesem Praxisband die aktuell relevanten Basics der PR zusammengefasst. Praxisnah und anschaulich liefert der Band direkte Hilfen für die tägliche Arbeit und vermittelt Einsteig
...
Resilience & Storytelling
Televizion, volume 31 (2018), pp. 3-43
Digital Stories as Data
"This chapter describes how digital storytelling can be used as a method for data collection. The author’s dissertation study is used to demonstrate the practical application of this method." (Abstract)
Die internationale Öffentlichkeitsarbeit von NGOs im 21. Jahrhundert
"Dieser Beitrag gibt einen Überblick über relevante Ansätze und Erkenntnisse zur Koordination und Organisation internationaler PR von NGOs. Darüber hinaus werden Befunde einer empirischen Studie vorgestellt, in der die Öffentlichkeitsarbeit internationaler NGOs vor dem Hintergrund der generisch
...
Hören, Sehen, Staunen: Kulturgeschichte des mündlichen Erzählens
Hildesheim; Zürich; New York: Georg Olms Verlag, 2. überarb. und erw. Aufl. (2018), 598 pp.
"Beim Stichwort „mündliches Erzählen“ denkt man hierzulande vor allem an „Märchen“, kurze und wundersame Erzählungen der Landbevölkerung vergangener Zeiten. Tatsächlich aber kannten alle Kulturen raffinierte Erzählkünste, die häufig auch Schriftliteratur und Theater inspirierten. Au
...
Die Storytelling-Methode: Schritt für Schritt zu einer überzeugenden, authentischen und nachhaltigen Marketing-Kommunikation
Wiesbaden: Springer Gabler (2018), xv, 189 pp.
"Wie funktioniert das Prinzip Storytelling und warum wird es die Kommunikations-Strategie von Marken und Unternehmen in Zukunft bestimmen? Spannend und unterhaltsam beantwortet Anja Fordon diese Fragen. Zahlreiche Praxisbeispiele und wirkungsvolle Tipps und Tools helfen Marketingverantwortlichen und
...
Storytelling in Organizations: A New Approach to Change, Brand, Project and Knowledge Management
Berlin: Springer (2018), xi, 119 pp.
"This book highlights storytelling as a concrete and viable method which can be used in various operational fields in organizations: from change management to project management and knowledge management, it presents employees’ stories on past projects and the diverse, essential aspects of corporat
...
Digital Activism Survey on Palestinian Civil Society Organizations: A Questionnaire on Performance, Challenges and Needs
Haifa: 7amleh – Arab Center for Social Media Advancement (2018), 67 pp.
"The results of the questionnaire showed that most Palestinian organizations do think about and deal with media work in general. Since ninety-three percent of the organizations surveyed were already dealing with media, while 58% employed at least one person in a specialist position. Only 32% had a s
...
Engagement im digitalen Zeitalter: Trends, Chancen und Herausforderungen
Bonn: Friedrich-Ebert-Stiftung (FES), Akademie Management und Politik (2018), 34 pp.
"Was gibt es in punkto Datenschutz und Datensicherheit für Non-Profits zu beachten und wie können sie Hass, Hetze und Parolen im Netz aktiv begegnen? Wie können zivilgesellschaftliche Organisationen digitale Technik für Beratungsangebote oder NPO-Kampagnen erfolgreich einsetzen und offene Daten
...
