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Crashkurs Public Relations: In 9 Schritten zum Kommunikationsprofi

Marion Steinbach

Köln: Herbert von Halem Verlag, 2., leicht überarb. Aufl. (2019), 287 pp.

"Damit die PR-Mitarbeiter die zunehmend breiter werdende Palette an PR-Instrumenten und -Maßnahmen beherrschen, sind in diesem Praxisband die aktuell relevanten Basics der PR zusammengefasst. Praxisnah und anschaulich liefert der Band direkte Hilfen für die tägliche Arbeit und vermittelt Einsteig ... more

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Videos mit dem Smartphone: Profirezepte für mobiles Storytelling - von Konzept, Dreh und Nachbearbeitung bis Upload und Streaming

Robb Montgomery

Heidelberg: dpunkt Verlag (2019), xiii, 227 pp.

"Lernen Sie Geschichten zu erzählen per Smartphone- Video – von Planung und Aufnahmekonzept über den Dreh bis zur Postproduktion auf iPhone oder iPad. Unter Anleitung von Mobile Journalism-Profi Robb Montgomery kommen Sie schnell zu ersten Ergebnissen. Kapitel für Kapitel verrät er Ihnen Praxi ... more

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Guía para la gestión de la comunicación en las instituciones
Key Guides

Susanne Feess, Marisol Castañeda, Walter Melgar

Lima: Brot für die Welt, Oficina Regional Andina; Calandria (2019), 112 pp.

"El documento consta de seis capítulos, a través de los cuales se presenta de manera conceptual y metodológica que debemos considerar para ir diseñando nuestro plan o estrategia de comunicación. El primer capítulo aborda el contexto institucional del cual parte la comunicación en las instituc ... iones. Es decir la planificación estratégica y cómo ésta debe incorporar la dimensión comunicativa. También propone la ubicación de la comunicación en las instituciones, dándole un lugar desde el cual pueda cumplir adecuadamente su rol estratégico. El segundo capítulo presenta el concepto de comunicación estratégica, señalando el valor agregado para la institución. Señala la dimensión interna y externa de la comunicación en las instituciones, desarrollando los conceptos de: comunicación interna, identidad e imagen, planteando el reto de la reputación institucional. El tercer capítulo nos plantea la importancia del diagnóstico de comunicación como primer paso para la intervención comunicativa. Así nos presenta cuatro tipos de diagnósticos: el estudio de fuentes secundarias, la auditoria de comunicación, el mapa de stakeholders o grupos de interés y el diagnóstico de comunicación que incorpora el perfil del público y los mapas del poder. El cuarto capítulo organiza una propuesta de metodología para diseñar un plan de comunicación institucional o una estrategia de comunicación en un proyecto de desarrollo. Si bien el diagnóstico se refiere a la fase de análisis, aquí se destaca la importancia de diferenciar la fase de diseño estratégico, de la fase operativa de la comunicación. Reflexiona con ejemplos sobre los objetivos de comunicación, la priorización de los públicos, los mensajes, el concepto creativo, las líneas de acción comunicativa, entre otros puntos. El quinto capítulo nos presenta el monitoreo y la evaluación en comunicación. Gestionar la comunicación por su efectos supone identificar las dimensiones que son necesario medir para evidenciar cambios. Este ítem diferencia monitoreo, de la evaluación y propone algunos lineamientos para abordar este desafío en las instituciones. El sexto capítulo plantea una ruta para la gestión de la comunicación integral de la institución. En este sentido precisa el rol de la dirección institucional, el perfil del comunicador, la necesidad de la comunicación interna, entre otros elementos que deben conformar una hoja de ruta para posicionar la comunicación en las instituciones. La guía está acompañada de ejemplos, ejercicios de aplicación y un planteamiento de desafíos para las instituciones." (Presentación, página 9) more

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Wir bleiben im Gespräch: Erfolgreiche Presse- und Öffentlichkeitsarbeit für NGOs, Migrant*innenorganisationen, Flüchtlingsinitiativen und andere integrativ wirkende Organisationen.

Berlin: Neue deutsche Medienmacher (NdM) (2019), 47 pp.

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La información como herramienta de participación ciudadana: Prensa, medios y redes sociales

Adriana Amado, Eugenia Etkin, Leonardo Báez

Buenos Aires: Konrad-Adenauer-Stiftung (KAS) (2019), 60 pp.

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The Resource Mobilization Guidebook

Paris: UNESCO (2019), 134 pp.

"In light of the positive evolution in the mobilization of voluntary contributions over recent years, UNESCO can be more ambitious in setting its resource mobilization targets. At USD 453 million, the funding gap in the draft programme and budget for 2020- 2021 represents an increase of 30% over tha ... t identified for 2018-2019. Going forward, in order to meaningfully play its role in the achievement of the SDGs, and to maintain its relevance and visibility in an increasingly competitive environment, UNESCO needs to step up its resource mobilization performance – leveraging additional financial resources, diversifying its financial partners, working to increase the predictability of its resources, and accessing know-how and capacity from its public and private partners. To realize this ambition every entity in the Organization – whether Sector or Section, Field Office or Institute is called to play its part. To help colleagues contribute in the most efficient way to this house-wide resource mobilization effort, and ensure that we are all pulling in the same direction, the Resource Mobilization Guidebook gives a step-by-step overview of the process of mobilizing resources. It explains who does what as part of a closely coordinated resource mobilization effort, and explains in detail at each stage in the process. It gives an overview of the tools, templates, modalities, and other knowledge resources available to all staff from the preliminary assessment of needs to the final programme evaluation. Most importantly, the Resource Mobilization Guidebook places resource mobilization in the wider context of partnerships, which constitute themselves a separate SDG (SDG 17). Resource mobilization at UNESCO is not simply a transaction. It is a mutual commitment to build a long-term partnership based on a common purpose, mutual accountability and a shared commitment to deliver results. The Guidebook shines a light on the principles, values and priorities that underpin the way we mobilize resources. Its overarching purpose is to facilitate the work of the staff, to encourage the development of house-wide standards, and to foster excellence in the way we nurture and manage partnerships at UNESCO." (Preface) more

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Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Conceptual Module
Key Guides

Rafael Obregón Gálvez, Jair Vega Casanova

Windhoek: Friedrich-Ebert-Stiftung (FES); Universidad del Norte (2019), vii, 82 pp.

"This module provides key conceptual and theoretical elements for participants to gain a deeper understanding of the underlying processes and methodologies that guide the design, implementation and evaluation of a communication strategy. There are many definitions and approaches that vary depending ... upon the type of communication approach, and the specific development and social change issues being addressed. While this is not meant to be an academic text and is purposefully written in a way that is accessible to multiple audiences, it does include relevant academic references for those readers interested in the rich communication for development literature. Chapter One includes a general approach to strategic planning in social organisations. It is expected to help assist understanding of how a communication strategy must be formulated as an integral component of the policies and strategic focus areas of the organisation. Chapter Two briefly discusses key concepts and theoretical shifts around communication, culture, development and social change processes. As communication processes often entail a political perspective, these processes are linked with the goal of strengthening democracy and citizenship, as well as with the achievement of development objectives such as the Sustainable Development Goals and their corresponding targets. This chapter also discusses inclusive perspectives, particularly in relation to gender and human rights. Chapter Three includes a brief history of the evolution of conceptual approaches in the field of communication for development, many of which are derived from important transformations in development efforts over the last 70 years, as well as reformulations of the role played by communication in those processes. Chapters Three and Four introduce key communication models and strategies for social and behaviour change. These chapters emphasise conceptual elements and highlight specific methodological elements that are discussed in detail in the Participant’s Module. Finally, Chapter Five provides core concepts and definitions about designing, implementing and evaluating communication strategies for development and social change, including formative research, strategy design, and monitoring and evaluation. Specific guidance on how to implement each of these steps is provided in the Participant’s Module." (Overview, page vii) more

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Las redes sociales como mecanismo de empoderamiento de las ONGD: El caso de Acción contra el Hambre, Ayuda en Acción y Oxfam Intermón

Raquel Martínez Sanz, Judith Arrillaga Pérez

In: Comunicación y cambio social

Alex Iván Arévalo Salinas, Griselda Vilar Sastre, Marcial García López (eds.)

Valencia: Tirant Humanidades (2019), pp. 87-104

"El análisis de contenido y las entrevistas en profundidad han revelado que las redes sociales son utilizadas por las tres ONGD como altavoz para amplificar su mensaje, pero no para construir comunidad e incitar el diálogo. Hay un déficit manifiesto por interpelar a los usuarios y por promover qu ... more

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Global NGO Technology Report 2019

Nonprofit Tech for Good (2019), 33 pp.

"The Global NGO Technology Report is a biennial research project that seeks to gain a better understanding of how non-governmental organizations (NGOs) worldwide use technology. Sponsored by Funraise and produced by Nonprofit Tech for Good, the report examines how NGOs use web and email communicatio ... more

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Recommended Practices for Science Communication with Policy Makers

Elizabeth Suhay, Emily Cloyd, Erin Heath, Erin Nash

Washington, DC: American University, School of Public Affairs (SPA) (2019), 22 pp.

"This guide grows out of the research project “Evidence-based Science Communication with Policymakers” conducted by the four authors and sponsored by the National Academy of Sciences and the Rita Allen Foundation. In order to write these recommendations, we spent over a year studying science com ... more

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Liderazgo estratégico y gestión de la comunicación

Anne Gregory, Paul A. Willis

Pamplona: EUNSA (2019), 322 pp.

"La comunicación corporativa opera en un entorno cada vez más complejo y exigente. Las presiones desde el entorno de la organización implican nuevas rendiciones de cuentas, compromiso con los grupos de interés, aumento del cinismo público y un nuevo ecosistema comunicativo. Internamente, tambi� ... more

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Digital Storytelling in Health and Social Policy: Listening to Marginalised Voices

Nicole Matthews, Naomi Sunderland

London; New York: Routledge (2019), xv, 205 pp.

"The book develops theoretical, methodological, and practical resources for listening to digital stories through a series of carefully selected international case studies, from dementia care education to campaigns in the UN to ban cluster munitions. The case studies explore and illuminate different ... more

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Google Scholar (118)

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Geschichten erzählen: Storytelling für Radio und Podcast

Sven Preger

Wiesbaden: Springer VS (2019), ix, 294 pp.

"Dieses Buch beschreibt den professionellen Weg zu einer spannenden Erzählung. Es gibt praxistaugliche Antworten auf alle entscheidenden Fragen: Welche Stoffe taugen für lange Geschichten? Wie halte ich die Spannung von Anfang bis Ende aufrecht? Wie finde ich meine Erzählstimme? Und wie entwickel ... more

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Tell me! Wie Sie mit Storytelling überzeugen

Thomas Pyczak

Bonn: Rheinwerk, 2., aktual. und erw. Aufl. (2019), 303 pp.

"Im ersten Teil, "Connect", möchte ich Sie mit der Welt der Story und ihrer Wirkungsweise verbinden. Hier kommen Psychologen, Evolutionsbiologen und Gehrinforscher zu Wort. im zweiten Teil, "Copy", zeige ich Ihnen Tools und Techniken, mit denen Sie selbst überzeugende Storys entwickeln können. Es ... more

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Reading, feeling, believing: Online testimonies and the making of Evangelical emotion

Suzanne van Geuns

Journal of Contemporary Religion, volume 34, issue 1 (2019), pp. 97-115

"A personal relationship with God is central to Evangelical belief. It unfolds as believers interpret internal sensations as coming from outside—from God. How does the formulaic design of testimonies present the audience with a personal relationship with God as a pursuit that is both feasible and ... more

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Influencer-Marketing: Strategie, Briefing, Monitoring

Sven-Oliver Funke

Bonn: Rheinwerk (2019), 301 pp.

"Gutes Influencer-Marketing benötigt von Beginn an eine professionelle strategische Planung. Marke und Influencer müssen zu 100 % zusammenpassen und die Zusammenarbeit genauestens geplant werden. Unser umfassender Ratgeber beantwortet alle Fragen im Umgang mit einer der aktuell spannendsten Market ... more

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How Peruvian Police Became People’s Uncle

Katherine Durand

Center for Media, Data and Society (CMDS) (2019)

"Thanks to social media, Peruvian police does a better job in communicating with people. In its videos and posts, it uses celebrities, popular phrases, famous movie scenes or lyrics of well-known songs. Its social media page has been encouraging people to refrain from drinking alcohol when taking th ... more

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Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution

Keith A. Quesenberry

Lanham: Rowman & Littlefield, 2nd ed. (2019), xvii, 353 pp.

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The Instigatory Theory of NGO Communication: Strategic Communication in Civil Society Organizations

Evandro Oliveira

Wiesbaden: Springer VS (2019), xxv, 262 pp.

"By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an ... more

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YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer

Sean Cannell, Benji Travis

Lioncrest Publishers (2018), 192 pp.

"In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than one hundred top creators to give you a step-by-step YouTube success playbook. You'll learn the seven essential ingredients for a profitable channel, new strateg ... more

Guía para la gestión de la comunicación en las instituciones Key Guides

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Conceptual Module Key Guides

Guía para la gestión de la comunicación en las instituciones
Key Guides

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Conceptual Module
Key Guides