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Language
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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Agrarkommunikation: Eine Einführung in Theorie, Konzeption und Umsetzung
Wiesbaden: Springer Gabler (2022), xv, 395 pp.
"Ziel des Buches ist es, ein grundsätzliches Verständnis zu schaffen und methodische Herangehensweisen darüber zu vermitteln, was erfolgreiche Kommunikation in diesem Branchenkontext auszeichnet und welche Wirkungen sich mit Kommunikation erzielen lassen - veranschaulicht an vielen Fallbeispielen
...
Media Advocacy Toolkit
Power to You(th); Sonke Gender Justice (2022), 12 pp.
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Key Guides
New York; London: Routledge, 8th ed. (2022), xix, 228 pp.
"The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Starting with the broader context in which media planning occurs, including a basic understanding of competitive spending and target audiences, the book takes readers t
...
"This guide helps media managers identify and choose the most relevant business models and practices that fit with their missions and operating conditions. It provides a common language around core concepts of media business functions and provides links to further resources. It offers practical, str
...
CPDE Advocacy Toolkit
Quezon City: CPDE Global Secretariat (2022), 77 pp.
Global Perspectives on NGO Communication for Social Change
New York; London: Routledge (2022), vi, 205 pp.
"An international line-up of authors first discuss communication practices, strategies, and media uses by NGOs, providing insights into the specifics of NGO programs for social change goals and reveal particular sets of tactics NGOs commonly employ. The book then presents a set of case studies of NG
...
How #NiUnaMenos Used Discourse and Digital Media to Reach the Masses in Argentina
Latin American Research Review (LARR), volume 57 (2022), pp. 100-116
"In March 2015, a group of feminist writers and academics in Argentina organized a marathon reading event to protest femicide, using the slogan “Ni Una Menos.” Less than three months later, more than 250,000 Argentines participated in the first #NiUnaMenos demonstration in Buenos Aires. Since th
...
"Provided you set aside the time to explore and experiment, your nonprofit can use the free or low-cost tools and resources listed below to significantly improve your digital marketing and fundraising campaigns." (https://www.nptechforgood.com)
Create: Strategise, design, diagnose and define your SBC activities
Key Guides
UNICEF (2022), 55 pp.
"This document serves as a guide for how to develop a Social and Behaviour Change (SBC) Strategy or Plan for a single-country or multi-country SBC programme. Developing an SBC Strategy hinges upon understanding the unique circumstances and world views of the individuals the strategy seeks to serve.
...
The Native Advertising Playbook
Key Guides
International Media Support (IMS); CityDog Media (2022), 57 pp.
"[...] we have brought together relevant case studies to illustrate how content production and business relations can be reconfigured to generate fresh revenue sources, and to demonstrate which tools may be helpful along the way. These cases include special thematic projects, creative agency models,
...
Digital Media and Storytelling in Higher Education
Paris: L'Harmattan (2022), 220 pp.
Social and Behaviour Change Strategy. Volume I: Policy & Strategic Approach
New Delhi: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) (2022), 127 pp.
"The Government of Madhya Pradesh is committed to ensure the overall development of all its residents, especially women and children. The Department of Women and Child Development (DWCD) works to sustainably improve health and nutrition outcomes for women of reproductive age and children below 6 yea
...
Guide de l'UNICEF pour le plaidoyer des jeunes
UNICEF (2022), 87 pp.
Effective Fundraising for Nonprofits: Real-World Strategies that Work
Berkeley, Calif.: Nolo, 7th ed. (2022), 370 pp.
"Featuring advice and stories from over 50 experienced fundraisers, foundation staffers, journalists and more, this book explains how to: make a fundraising plan; work with individual donors; keep givers giving; plan special events; solicit grants from foundations and corporations; use traditional a
...
"Este documento define la comunicación estratégica para defensores de DD.HH., así como las etapas de esta y algunas recomendaciones estratégicas." (commbox)
Mastering Media Interviews to Promote Climate and Health
Brussels: HCWH Europe (2022), 10 pp.
"Speaking to the media is an important channel that healthcare professionals can use to raise awareness about the health impacts of climate change and encourage action to tackle the climate crisis. This guide gives you a quick and practical introduction to giving interviews to prepare you for future
...
Response: A Behavioural Insights Checklist for Designing Effective Communications. Practitioners’ Playbook
Key Guides
[authors] (2022), 21 pp.
"Reaching people with your message is one thing, influencing and changing their behaviour is quite another. Behavioural science provides tried and tested methods that help us to better understand how people think and behave. Armed with this knowledge we can design communications that more effectivel
...
Using Markers for Digital Engagement and Social Change: Tracking Meaningful Narrative Exchange in Transmedia Edutainment with Text Analytics Techniques
Digital Health, volume 8 (2022), pp. 1-18
"While social media offer an unprecedented opportunity for orchestrating large-scale communication campaigns, it is often difficult to track audience responses on various digital platforms over time and to ascertain if their engagement is aligned with the original intention. In this article, we shar
...
