Campaigning, Advocacy, PR
TOOLBOX

This toolbox offers you training materials and good practice experiences on campaigning, advocacy and public relations from all over the world.

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854
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Topics
Storytelling
112
Nonprofit Public Relations: Design & Implementation
87
Social Media Marketing & Digital Public Relations
66
Public Relations
51
Campaigning: Planning & Implementation
44
Advocacy Campaigns
38
Campaigning
37
Behaviour Change Campaigns
35
Nonprofit Public Relations & Marketing
34
Advocacy & Empowerment: Planning & Implementation
30
Campaigning: Evaluation, Monitoring, Impact Assessment
30
Crisis Communication
30
Science Communication & Research Dissemination
30
Communication Strategies
29
Development Communication Campaigns
27
Strategic Communication Planning
27
Behaviour Change Communication
27
NGOs & Civil Society Organizations: Communication Strategies & Practices
26
Advocacy
25
Nonprofit Public Relations: Experiences
25
Campaigning: Experiences
23
Advocacy & Empowerment: Monitoring & Evaluation
20
Digital Activism, Cyber Advocacy
18
Edutainment Campaigns: Planning & Implementation
18
Organizational Communication, Institutional Communication
18
Presentation Skills & Techniques
18
Campaign Strategies
17
Development Communication, Communication for Development (C4D)
17
Health Campaigns: Planning & Implementation
17
Communication & Conversation Skills
17
Communication for Social Change
16
Media Advocacy, Media Activism
15
Health Campaigns: Experiences
15
Election Campaigns
13
Online Marketing, Online Public Relations
13
Participatory Videos & Community Filmmaking
13
HIV / AIDS Communication
13
Radio Dramas, Radio Soap Operas, Radio Fiction
13
Advertising
12
Advertising Planning & Implementation
12
Film & Video Advocacy / Activism
12
Entertainment Education, Edutainment
12
Rhetorics, Public Speaking, Speeches
12
Political Communication
12
Celebrity Humanitarianism
11
Digital Media Campaigns
11
Documentaries, Television Documentaries, Web Documentaries
11
Social Marketing
11
Edutainment Radio Programmes
11
Fundraising
11
Public Awareness Campaigns
10
Press Releases & Press Conferences
10
Online Fundraising
10
Social Media
10
Health Campaigns: Monitoring & Evaluation
10
Impact Assessment & Outcome Evaluation
10
Good Practice Examples
10
Health Campaigns: Effects & Effectiveness
10
Marketing & Branding
10
Campaigning: Message Design
9
Radio Campaigns
9
Public Relations: Evaluation, Monitoring, Impact Assessment
9
Corporate Communications
9
Event Marketing & Communication
8
Ethics in Public Relations
8
Nonprofit Public Relations: Evaluation, Monitoring, Impact Assessment
8
Public Relations: Planning & Implementation
8
Participatory Communication
8
Influencers (Social Media)
8
Environmental Communication
8
Forced Labour & Human Trafficking: Reporting & Media Representation
8
Radio Scriptwriting
8
Advocacy & Empowerment: Children
7
Lobbying
7
Celebrities, Idols, Stars
7
Community Development
7
Blogging, Blogs
7
Evaluation Methods, Evaluation Tools
7
Interpersonal Communication, Interpersonal Relations
7
Political Marketing
7
Persuasive Communication
7
Gender Advocacy & Empowerment, Gender Mainstreaming
6
Children's Rights
6
Screenwriting, Film Scriptwriting, TV Scriptwriting
6
Public Relations: Interview Skills & Training
6
Discourse & Discourse Analysis
6
Nonprofit Organizations, NGOs
6
Edutainment Television Programmes
6
Online Public Relations
6
Countering Hate Speech, Disinformation & Propaganda
6
Gaming, Video Games
6
Communication for Sustainable Development
6
Food / Nutrition Communication & Media Representation
6
Nonprofit Advertising, Advertising for Noncommercial Purposes
5
Advocacy & Political Films
5
Social Movements: Communication Strategies & Practices
5
Audience Feedback, Interaction & Participation
5
Children's Radio Programmes
5
Development Organizations: Communication Strategies & Media Representation
5
Development Aid Public Relations, Development Public Awareness Raising
5
Community Communication
5
Messages, Message Design, Message Analysis
5
Financing Nonprofit Organizations
5
Edutainment Campaigns: Monitoring & Evaluation
5
Twitter & Microblogs
5
YouTube
5
NGO Websites
5
Evaluation Approaches, Purposes & Frameworks
5
Evaluation Design & Implementation
5
Evaluation Reporting & Communicating Results
5
Child Health, Mother & Child Care Communication
5
Health Campaigns: Concepts & Strategies
5
Tobacco Counter-Marketing, Smoking Cessation Campaigning, Nicotine Addiction Reporting
5
Human Rights Protection
5
Change & Process Management
5
Migrants & Refugees: Tailor-Made Media Products & Information Services
5
Civic Engagement, Citizen & Community Participation
5
Corruption & Combating Corruption
5
Theories of Change
5
Advertising Campaigns
4
Radio Advertising
4
Television Advertising
4
People with Disabilities: Advocacy & Empowerment
4
Target Groups
4
Campaigning: Target Groups
4
Political Campaigns
4
Parish Communication, Parish Public Relations
4
Theologies of Communication
4
Community Media
4
Oral Cultures & Traditions, Oral History, Oral Testimonies
4
Human Security Reporting
4
Communicating Development Projects, Media in Development Programmes
4
Edutainment Health Programmes
4
Digital Skills, Digital Production Skills
4
Digital Journalism, Online Journalism
4
Education and Communication / Media
4
Health Communication
4
COVID-19 Communication
4
Vaccination Campaigns & Vaccine Hesitancy
4
Developing Countries Reporting & Representation in Foreign / International Media
4
Mobile Journalism, Video Journalism
4
Corruption Reporting & Role of Media in Curbing Corruption
4
Election Reporting
4
Risk Communication
4
Local Communication & Media
4
Corporate Social Responsibility
4
Migration & Refugees Reporting & (Social) Media Representation
4
Creativity
4
Mobile Phones, Smartphones
4
Infographics & Data Visualization
4
Advocacy & Empowerment: Experiences
3
Advocacy & Empowerment: Youth
3
Civic Engagement, Citizen Participation, Civil Society & Digital Communication
3
Agricultural Information & Extension
3
Audiences & Users
3
Audience Research Methods
3
Campaigning: Effects & Effctiveness
3
Information Campaigns
3
Children's Television Programmes
3
Church Public Relations
3
Alternative Communication & Media
3
Groups, Group Communication, Group Development
3
Conflict-Sensitive Radio Journalism, Radio in Conflict Prevention & Transformation
3
Media Monitoring, Media Observatories
3
Collective Memory & Media, Media Representation of History
3
Writing & Writing Styles
3
Nonprofit Management, NGO Management, Management General
3
Development Communication: Design & Implementation
3
Development Communication: Effects & Effectiveness
3
Crossmedia Publishing
3
Digital Healthcare & Information, Mobile Health, E-Health, Telemedicine
3
Digital Platforms & Intermediaries
3
Interactive Media
3
Financing Digital / Online Media
3
Podcasts
3
Facebook
3
Social Media Marketing in Broadcasting Enterprises
3
Instagram
3
Website Design & Development
3
Disaster & Humanitarian Crisis Communication
3
Disaster Risk & Preparedness Communication, Disaster Prevention Communication
3
Emergency Health Communication
3
Educational Games, Serious Games
3
Soap Operas & Telenovelas
3
Climate Change Communication, Climate Journalism
3
Image Ethics, Ethics in Photojournalism
3
Evaluation: Communication & Media
3
Gender and Media, Gender and Communication
3
Gender-Based Harassment, Intimidation & Violence
3
Gender-Based Harassment, Intimidation & Violence: Media Representation & Reporting
3
Moderation / Facilitation Skills & Techniques
3
Strategy Development & Strategic Planning
3
Food, Food Security, Nutrition
3
Sexual Health Communication, Reproductive Health Education, Family Planning
3
Safety of Journalists, Safety Risks of Media Workers
3
Poverty & Impoverished People: Reporting & Media Representation
3
Protests, Protest Movements, Protest Reporting & Media Representation
3
Voice & Speaking
3
Corporate Communications: Internal
3
Media & Communication Policies
3
Media Law & Regulation
3
Knowledge Management
3
Strategic Alliances, Strategic Partnerships
3
Social Photography
3
Project Management
3
Project Design, Project Planning
3
Emotions in Communication & Media
3
Data Analysis & Interpretation
3
Research Report Writing
3
Resilience
3
Mobile Phone Use for Social Purposes, Mobiles for Development
3
Non-Western Communication Approaches
3
Visual Communication
3
Youth Television Programmes
3
Advertising Agencies
2
Advertising Audiences & Target Groups
2
Advertising Ethics
2
Print Media Advertising
2
Radio Spots
2
Advocacy & Empowerment: Disadvantaged & Vulnerable Groups
2
Mobile Phone Advocacy & Campaigns
2
Agricultural Radio Programmes
2
Digital & Social Media Use: Youth
2
Social Media Analytics, Web Metrics, User Data Analytics
2
Opinion Polls, Public Opinion Research
2
Book Marketing, Branding & Promotion
2
Catholic Church: Public Relations & Institutional Communication
2
Catholic Digital Media Presence & Online Communities
2
Children and Media
2
Animated Cartoons, Animated Films
2
Child Protection, Protection of Minors
2
Comics, Cartoons, Caricatures
2
Film Production
2
Film Production Skills
2
Film Reception & Effects
2
Films
2
Communication Rights
2
Freedom of Expression
2
Local Government Communication Strategies
2
Public Relations: Radio
2
Community Radios
2
Conflicts, Conflict Prevention & Management, Mediation, Peacebuilding
2
Conflict Reporting, Armed Conflict Reporting
2
Content Analysis (Research Method)
2
Theatre for Development
2
Creative & Cultural Industries
2
Narratives, Narrative Structures
2
Development NGOs
2
Sustainable Development Goals (SDG)
2
Behaviour Change Communication: Effects & Effectiveness
2
Development Aid Reporting
2
Puntos de Encuentro (NGO, Nicaragua)
2
Soul City (NGO, South Africa)
2
Development Journalism & Media Representation of Development Issues
2
Rural Communication for Development
2
Digital Communication, Digital Media
2
Algorithms & Big Data
2
Digital Media Usability
2
Social Media in Political Communication
2
Websites
2
Online Learning, E-Learning
2
Disaster & Humanitarian Crisis Reporting
2
Disaster & Humanitarian Crisis Information Management
2
Media Marketing, Branding & Promotion
2
Commodities, Raw Materials, Extractive Industries, Mining
2
Domestic Workers
2
Traffic & Transport Infrastructure
2
Adult Education
2
Educational Radio Programmes
2
Higher Education
2
Literacy, Literacy Campaigns, Postliteracy, Alphabetisation Policies
2
Open, Distance and Digital Education (ODDE)
2
Workshops & Seminars: Methods, Tools, Planning, Experiences
2
Television Dramas
2
Ethics in Media & Communication
2
Journalism Ethics
2
Meta Evaluations, Cluster Evaluations
2
Organizational Communication: Evaluation, Monitoring, Impact Assessment
2
Gender Representation & Stereotypes in the Media
2
Women (General)
2
Collaboration
2
Counselling
2
Health Campaigns: Message Design
2
Malaria Communication
2
Tuberculosis Communication
2
Journalistic Skills
2
Corporate Identity
2
Design Thinking
2
Financing Media: Customer Payments, Subscription Models, User-Based Financing
2
Crowdfunding
2
Human Resources Development, Personnel Management
2
Low-Cost Solutions, Low Budget Calculation
2
Organisational Development & Capacity Building
2
People with Disabilities: Reporting & Media Representation
2
Photography
2
Governance & Accountability: Role of Media / Communication
2
Opinion Leaders, Politicians, Decision Makers, Elites
2
Public Opinion
2
Reputation
2
Radio Programmes & Genres
2
Media Effects
2
Everyday Life
2
Applied Communication Research
2
Data Collection, Data Collection Methods
2
Focus Groups & Group Discussions (Qualitative Research Method)
2
Interviewing (Journalistic Genre)
2
Interviewing (Qualitative Research Method)
2
Randomised Control Trials & (Quasi-) Experimental Designs
2
Civil Society
2
Social Justice
2
Mobile Phone Apps
2
SMS
2
Design & Layout
2
Visualization
2
Youth Cultures, Youth Milieus, Youth Identities
2
Access to Internet & Digital Communications
1
Access to Media & Information: Disadvantaged Groups and Minorities
1
Access to Public Information, Freedom of Information, Right to Information
1
Advertising Markets & Industries
1
Advertising Psychology
1
Advertising Sales Management
1
Children & Advertising
1
Digital Advertising, Online Advertising
1
Merchandising & Social Merchandising
1
Native Advertising (Paid Content Produced by the Editorial Team in the Same Style as Organic Editorial Content)
1
Outdoor Advertising
1
Advocacy & Empowerment: Chronically ill People
1
Advocacy & Empowerment: Ethnic Minorities
1
Advocacy & Empowerment: Girls
1
Advocacy & Empowerment: Migrants & Refugees
1
Civic Engagement, Citizen Participation, Civil Society & Media
1
Audience Segmentation, User Typologies, Personas
1
Community Radio Audiences & Use
1
Digital & Social Media Use, Internet Use
1
Prosumers & User Self-Marketing
1
Information Needs: Migrants
1
Interactive Radio: Audience Participation, Interaction & Feedback
1
Media Use, Media Consumption
1
Mobile Phone Use
1
Reading, Reading Habits, Reading Skills
1
Trust in the Media, Credibility of Media
1
Authoritarian Regimes, Dictatorships
1
Authoritarian Regimes: Media Systems & Landscapes
1
Independent & Oppositional Media in Authoritarian Regimes
1
E-Books & Digital Book Publishing
1
Scholarly Book Publishing, Academic Book Publishing
1
Catholic Church and Communication
1
COPE (Catholic Radio Network, Spain)
1
Solidarity
1
World Youth Day (Catholic Church)
1
Child Abuse
1
Child Labour
1
Child Marriage
1
Children: Media Representation & Reporting
1
Children's Theatre
1
Educational Comics & Comics for Development
1
Gaming: Children
1
Media & Communication Projects: Children
1
Protestantism (Mainline)
1
Christian Press: Evangelical / Protestant & Others
1
Christian Social Media Presence & Online Communities
1
Basic Christian Communities
1
Film & Gender
1
Film Directing
1
Film Distribution
1
Film Financing
1
Comedies
1
Educational Films & Videos
1
Science & Research Dissemination Films
1
Short Films
1
Film Editing
1
Film Studies & Research
1
Cybersecurity, Digital Safety, Privacy, Right to Privacy
1
Intellectual Property
1
Open Licensing, Creative Commons, Public Domain
1
Internet Censorship Circumvention Tools & Strategies
1
Associations: Communication Strategies & Practices
1
Government Communication Strategies
1
Foreign Government Communication Interventions
1
Public Diplomacy, Cultural Diplomacy
1
Viral Spots & Viral Online Communication
1
Press Officers, Spokesmen
1
Public Relations Education, Public Relations Training
1
Citizen Journalism, Community Journalism
1
Community Development: Role of Communication & Media
1
Community Radio Journalism & Production Skills
1
Community Reporters, Media Volunteers
1
Graffiti, Wall Paintings, Street Art
1
Conflicts
1
Reconciliation Work
1
Religion and Justice / Peace / Reconciliation
1
Small Arms
1
Conflict Prevention, Mediation & Reconciliation: Role of Media
1
Conflict-Sensitive / Peace Communication
1
Crime & Violence Reporting
1
Extremism & Terrorism Reporting
1
Extremist & Terrorist Digital / Social Media Presence
1
Extremist Recruitment through Media
1
Foreign Conflict Reporting, International War Reporting
1
Hate Speech, Hate Speech in Social Media
1
Trauma: Media Representation & Reporting
1
War Reporting
1
Contents of Media
1
Content & Format Development
1
User-Centered Content Development
1
Media Criticism
1
Culture and Communication, Culture and Media
1
Visual Arts, Painting
1
Collective Memory: Violent Conflicts & Wars
1
Culture (General)
1
Digital Cultures
1
Literature
1
Authors, Writers
1
Tales, Legends, Traditional Literary Lore
1
Creative Writing
1
Corporate Donors
1
World Bank
1
International NGOs
1
Volunteers & Volunteer Management
1
National Development Planning
1
Development Communication Projects: Case Studies
1
Millenium Development Goals (MDG)
1
Development Studies, Development Research
1
Public-Private Partnerships
1
Behaviour Change
1
Development Communication Education & Training
1
Development Communication: Indigenous & Traditional Communication
1
Development Communication: Monitoring & Evaluation
1
Development Communication: Research Projects
1
Development Communication Tools & Methods
1
Edutainment Campaigns: Experiences
1
Governance Support Communication
1
Influence of Media on Development Aid
1
Posters for Development & Education
1
Poverty Reduction: Role of Media
1
Rural Radio Programmes, Rural Radios, Rural Development & Radio
1
Data
1
Digital Media Management, Online Media Management
1
Digital & Information Literacy
1
Email, Electronic Mail
1
Multimedia Products, Transmedia Production
1
Net Neutrality
1
WeChat (Messaging, Social Media & Mobile Payment App, China)
1
Political Blogging
1
Political Websites & Online Communities
1
Web Entertainment Series
1
Influencer Marketing
1
Journalistic Social Media Use
1
Social / Digital Media and ICTs in Disaster & Humanitarian Crisis Management & Prevention
1
TikTok
1
WhatsApp
1
ICTs and Development
1
Discrimination-Sensitive Language, Minority-Sensitive Journalism
1
Health Communication: Disadvantaged Groups, Minorities, Hard-to-Reach Audiences
1
Minorities & Disadvantaged Groups: Reporting & Media Representation
1
Romani People
1
Early Warning: Disasters
1
Infectious Diseases' Outbreak Communication
1
International Humanitarian Crisis Reporting, Foreign Disaster Reporting
1
Trust Building in Health & Emergency Communication
1
Disinformation, Misinformation, Fake News
1
Documenting Human Rights Violations
1
Information Management
1
Information Products & Services
1
Media Markets
1
Informal Sector, Informal Economy
1
Markets (General)
1
Market Strategies
1
Radio Markets
1
Radio Marketing, Branding & Promotion
1
Alternative Economy, Solidarity Economy, Social Economy Businesses, Fair Trade
1
Poverty & Poverty Reduction
1
Microcredits, Microfinance, Small-Scale Loans
1
Privatization
1
Educational Issues: Reporting & Media Representation
1
Educational Media: Evaluation, Monitoring, Impact Assessment
1
Educational Methods
1
Digital Educational Materials
1
Massive Open Online Courses (MOOC)
1
Nonformal Education
1
Teaching & Teaching Methods
1
Training Courses, Course Development
1
Universities
1
Webinars
1
Entertainment and Media / Communication
1
Ethics in Entertainment
1
Addiction to Media & Video Games, Effects of Media on Mental Health
1
Humour, Parody, Satire
1
Radio Entertainment
1
Sports, Sports & Media, Sports Reporting
1
Television Entertainment, Television Entertainment Programmes
1
Television Entertainment: Specific Programmes
1
Television Serials
1
Biodiversity Communication
1
Environmental Activism
1
Environmental Communication: Planning & Implementation
1
Environmental & Land Conflicts Reporting & Media Representation
1
Water Resources Management, Water Access & Supply
1
Accountability & Transparency of the Media
1
Countering Defamation & Harassment
1
Ethics in Nonprofit & Community Journalism
1
Social Norms
1
Values
1
Evaluation
1
Commissioning Evaluations
1
Evaluation Criteria, Evaluation Indicators
1
Gender in Evaluation, Monitoring, Impact Assessment
1
Information Products & Services: Evaluation, Monitoring, Impact Assessment
1
Most Significant Change (MSC)
1
Utilisation-Focused Evaluation (Focus on Intended Use by Intended User)
1
Female Journalists & Media Workers
1
Feminism & Communication
1
Gender-Sensitive Language
1
Rural Women & Communication
1
Developing Position Papers & Drawing up Recommendations
1
Online Meetings & Workshops, Video Conferences, Hybrid Events
1
Strategies
1
Cancer Prevention, Cancer Communication
1
Health Information Materials
1
Health Radio Programmes
1
Medicines, Medical Drugs
1
Mental Health Reporting & Media Representation
1
Polio Communication
1
Religion in Health Communication
1
Therapeutical Use of Communication & Media
1
WASH Communication (Water, Sanitation, Hygiene)
1
Indigenous Communication
1
Indigenous Peoples, Indigenous Population
1
Africa: Foreign Media Representation & Image Abroad
1
China: Transnational Information Operations, International Broadcasting, Public Diplomacy
1
Transnational Communication
1
Transnational & Comparative Communication Research
1
International Organizations
1
European Union (EU)
1
UNESCO
1
United Nations (UN)
1
UNICEF
1
Civic Journalism, Public Journalism
1
Constructive Journalism, Solution-Oriented Journalism
1
Journalistic Genres
1
Basic Journalistic Skills
1
Journalists Dealing with Risks & Threats, Resilience & Wellbeing of Media Workers
1
News
1
News Agencies
1
Xinhua (News Agency, China)
1
Photojournalism
1
Prostitution Reporting & Media Representation
1
Social Issues: Reporting & Media Representation
1
Science Journalism
1
Metaphors
1
Local Radios, Local Radio Programmes
1
Local Television
1
Media Assistance: Impacts, Effectiveness, Efficiency
1
Media Assistance: Youth Programmes & Media
1
Business Communication
1
Communication
1
Communication Networks
1
Crowdsourcing
1
Presentation of Information
1
Nonverbal Communication, Body Language, Gestures
1
Stereotypes in Media & Communication
1
Trust Building: Role of Communication & Media
1
Media Literacy: Youth
1
Social Media Landscapes
1
Constitutions
1
Human Rights Violations
1
Transitional Justice
1
Budgeting, Cost Calculation, Financial Planning
1
Consulting, Consultants, Consultancies
1
Crisis Management
1
Financing Media, Financial Media Management
1
Leadership, Leadership Development
1
Direct Marketing
1
Organisational Culture
1
Organisational Learning
1
Quality Management
1
Starting Media Outlets, Creation of Digital Businesses
1
Migrants, Refugees, Diasporas & Media
1
Migration Prevention Information, Informing Potential Migrants
1
Music
1
Digital Photography
1
Accountability & Transparency
1
Citizenship
1
Political Participation
1
Democratization
1
Public Interest
1
Security
1
Personal Safety
1
Shrinking Spaces for Civil Society & Political Actors
1
Police
1
Politics and Media
1
Agenda Setting
1
Election Campaigns: Social Media
1
Influence of Media on Politics
1
Political Parties: Communication Strategies
1
Propaganda
1
Public Spheres
1
Trade Unions & Labor Movements: Communication Strategies
1
Magazines
1
Christianity Today (Evangelical Christian Periodical, USA)
1
Youth Magazines
1
Video Production Skills
1
Coordination
1
Monitoring
1
Project Planning: Terms of Reference
1
Project Financing
1
Project Impact, Project Effects, Project Effectiveness, Project Efficiency
1
Stakeholders, Stakeholder Analysis, Stakeholder Participation
1
Radio Formats
1
Youth Radio Programmes, Youth Radio Stations, School Radios
1
Radio Programming, Programme Structures & Schedules
1
Commercial Radios
1
Radio Programas del Perú (RPP) (Radio Network, Peru)
1
Helplines, Hotlines
1
Social Behaviour
1
Fear, Anxiety
1
Buddhism and Communication
1
Hinduism and Communication
1
Islam and Communication
1
Pilgrimages & Pilgrimage Sites
1
Communication & Media Indicators
1
Qualitative Analysis
1
Indicators & Indices
1
Participatory Research Methods
1
Qualitative Research Methods
1
Quantitative Research Methods
1
Questionnaires, Questionnaire Design
1
Violence Prevention Campaigns
1
Coalition Building
1
Networks & Networking
1
Social Change
1
Social Control
1
Low-Cost Technologies
1
Software
1
Open Source Software
1
Video Equipment & Technologies
1
Television Programming, Programme Structures & Programme Policies
1
Theories of Communication & Media
1
Postcolonial & Decolonial Communication Approaches
1
Suburbs, Poor Districts, Slums, Shanty Towns
1
Audio Slide Shows, Sound Image Shows
1
Audiovisual Language
1
Colours
1
Slides, Slideshows
1
Youth and Media
1
Youth Media
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
"This meta-synthesis collates evaluation insights and evidence on the advocacy and communications efforts related to the key results areas of UN Women’s Strategic Plan: Governance and Participation in Public Life; Women’s Economic Empowerment; Ending Violence Against Women; and Women, Peace and ... more
"Hier lernen Sie, was eine Pressemeldung bereits benötigt, bevor Sie sie formuliert haben, und warum Relevanz so wichtig ist. Jede Pressemeldung braucht einen Anlass. Dieses Handbuch erklärt Ihnen, wie solche Anlässe aussehen können und welche Kriterien diese erfüllen sollten, um medienwirksam ... more
"The biennial Nonprofit Tech for Good Report seeks to gain a better understanding of how nonprofit organizations use technology for digital marketing and fundraising. The 2023 report is based on the survey responses of 1,732 nonprofit professionals that subscribe to or follow Nonprofit Tech for Good ... more
"This comprehensive guide has four sections taking you through preparations, planning, developing, and implementing to monitoring and evaluating your campaign. We do not expect you to read this document in one sitting, but rather use it as you develop your social media campaign." (How to use this gu ... more

Ongoing Crisis Communication: Planning, Mananging, and Responding

Los Angeles et al.: Sage, 6th ed. (2023), xiv, 287 pp.
"Author W. Timothy Coombs explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. Ongoing Crisis Communication: Planning, Managing, and Responding, Sixth Edition provides an integrated approach to cri ... more
"Lifestyle, voyage, politique, sport, culture : tous les secteurs investissent les espaces publicitaires des sites et confient à de nouveaux ambassadeurs le soin de faire connaître auprès de communautés leurs idées, leurs produits, leurs marques. Des acteurs s'organisent dans ce nouvel écosyst ... more

Strategic Communication: Campaign Planning

London; New York: Routledge, 3rd ed. (2023), xx, 278 pp.
"Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium ... more
"From the founder of empowerment evaluation (EE), a framework uniquely suited to advancing social justice causes, this book explains the theories, principles, and steps of conducting EE from scratch or within a preexisting evaluation or work plan. David M. Fetterman describes how EE enables program ... more
"This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and NGO communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches ... more
"Este soporte de sistematización revela el conjunto de experiencias a través de las cuales el grupo ha podido construir la estrategia que presenta la Editorial 3600 para cumplir su objetivo de posicionamiento, para ello la narración está redactada en primera persona plural, haciendo referencia a ... more
"This playbook is designed for media managers and journalists who are looking to monetise their social media channels and diversify their income — particularly in countries where English is not the predominant language. It will provide you with practical strategies and tips for creating and moneti ... more
"As the dominant narrative forms in the age of media convergence, films and games call for a transmedial perspective in narratology. Games allow a participatory reception of the story, bringing the transgression of the ontological boundary between the narrated world and the world of the recipient in ... more