Toolbox Campaigning, Advocacy, PR

"Anhand aktueller Praxisbeispiele vermittelt das Buch Ansätze und Werkzeuge für die Konzeption, Gestaltung und Verbreitung von neuartigen Medienangeboten. Aspekte wie Interaktion, Gamifizierung und Nutzerbeteiligung kommen dabei genauso zur Sprache wie Impact-Strategien, Reichweite und Social Medi ... more

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YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer

Sean Cannell, Benji Travis

Lioncrest Publishers (2018), 192 pp.

"In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than one hundred top creators to give you a step-by-step YouTube success playbook. You'll learn the seven essential ingredients for a profitable channel, new strateg ... more

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Reputación corporativa: Gestión y comunicación de los valores intangibles de marca

Jaime Alberto Orozco-Toro

Medellín: Editorial Universidad Pontificia Bolivariana (2018), 336 pp.

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Digital Civil Society: Wie zivilgesellschaftliche Organisationen im Web 2.0 politische Ziele verfolgen

Jasmin Fitzpatrick

Wiesbaden: Springer VS (2018), 317 pp.

"Jasmin Fitzpatrick widmet sich aus politikwissenschaftlicher Perspektive zivilgesellschaftlichen Organisationen und untersucht, wie diese das Potenzial der neuen Kommunikationskanäle des Web 2.0 nutzen. Im Fokus stehen zum einen ihre Mobilisierung von Unterstützern und zum anderen ihre Absicht, d ... more

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Guide des bonnes pratiques du plaidoyer dans les médias et les réseaux sociaux

Abidjan: Internews; USAID (2018), 77 pp.

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So wird man Influencer! Machen, was man liebt, und Geld damit verdienen

Marie Luise Ritter

München: Redline Verlag (2018), 239 pp.

"So manche oder mancher spielt mit dem Gedanken, seine Social-Media-Aktivitäten und Reichweite zum Beruf zu machen und etwa mit Instagram seinen Lebensunterhalt zu bestreiten. Dass das jedoch weit mehr bedeutet, als gekaufte Produkte möglichst unauffällig im Netz zu platzieren, zeigt Marie Luise ... more

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Resilience & Storytelling

Televizion, volume 31 (2018), pp. 3-43

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Evaluating the impact of information campaigns in the field of migration: A systematic review of the evidence, and practical guidance

Jasper Tjaden, Sandra Morgenstern, Frank Laczko

Geneva: International Organization for Migration (IOM); Global Migration Data Analysis Centre (GMDAC) (2018), 50 pp.

"Information campaigns designed to raise awareness of the potential risks of (irregular) migration have attracted much attention and investment across the world in recent years. Studies have repeatedly shown that many migrants start their journeys with limited or biased information and end up in vul ... nerable situations. In response, information campaigns have increased in number and the type, format, messages and strategy of such campaigns have diversified. This report presents the results from a systematic literature review of evaluations of such information campaigns in the field of migration. The study reveals that the evidence base available for programming and policymaking in this area is strikingly limited. We find that the uptake in the use of information campaigns has far outpaced any rigorous assessment of the effects that different campaigns may have on their respective target groups. In the absence of reliable evidence, the debate on the potential of this policy tool often relies on largely anecdotal evidence. Better evidence can show how information campaigns can be designed to best achieve their intended effects given the particular circumstances. The current lack of evidence limits the impact of future campaigns. While rigorous assessment of campaign impact can be difficult and costly, better evidence is clearly needed – wherever feasible and appropriate. Based on an extensive, systematic literature review, 60 relevant evaluations of information campaigns that targeted potential migrants and traffickers, as well as communities at large, were identified from a pool of 3,600 records. Only 30 of the selected campaign evaluations had publicly available results; the rest were collected through expert referrals. Two studies were published in peer-reviewed journals. Among the campaigns featured in the 60 studies, the most popular communication tools were workshop-type activities and cable TV programmes/advertisements. Most campaigns focused on trafficking, followed by irregular migration and, more generally, smuggling. A common issue is the lack of a clearly defined campaign objective and/or target group. This hampers any rigorous evaluation of programme effects. Whenever an objective is defined, it is most often aimed at “awareness-raising” and “knowledge generation.” The majority of the campaign evaluations claimed that the campaign under study was “successful” in inducing a change in knowledge, perceptions, attitudes and – to a lesser degree – (intended) behaviour. However, most of the evaluations reviewed provided relatively little evidence of the full impact of information campaigns. While many of the evaluations reported the number and profiles of campaign recipients or beneficiaries, impact was not directly measured. (In the evaluation literature, impact is defined as a change in outcome that is directly attributable to the programme and not any other factor.) Most of the evaluations identified did not meet minimum standards for robust evidence on programme effects. The large majority of evaluations were based on based on cross-sectional surveys of small numbers of participants (N) sampled at convenience, limiting the generalizability of the results. Only a few large-N studies employed a control-group design or involved pre- and post-measurements. None employed a (quasi-)experimental method for causal inference (e.g. randomized controlled trial, which is considered the “gold standard” for measuring impact)." (Executive summary) more

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Digital Stories as Data

Valerie M. Campbell

In: Handbook of Communication for Development and Social Change

Jan Servaes (ed.)

Singapore: Springer (2018), 11 pp.

"This chapter describes how digital storytelling can be used as a method for data collection. The author’s dissertation study is used to demonstrate the practical application of this method." (Abstract)

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Digital Activism Survey on Palestinian Civil Society Organizations: A Questionnaire on Performance, Challenges and Needs

Maha Bader

Haifa: 7amleh – Arab Center for Social Media Advancement (2018), 67 pp.

"The results of the questionnaire showed that most Palestinian organizations do think about and deal with media work in general. Since ninety-three percent of the organizations surveyed were already dealing with media, while 58% employed at least one person in a specialist position. Only 32% had a s ... more

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Crisis Communication: Case Studies and Lessons Learned from International Disasters

Kjell Brataas

New York: Routledge (2018), xxvii, 195 pp.

"Crisis Communication is an in-depth examination of recent tragedies and natural disasters that have occurred around the globe. The book covers three types of incidents: natural catastrophes, accidents and terror attacks. It focuses on the communication aspect of each incident and provides accounts ... more

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2018 Global NGO Online Technology Report

Nonprofit Tech for Good; Public Interest Registry (2018), 27 pp.

"Throughout the 2000’s, NGOs experimented with promoting “Donate Now” buttons and online donation pages, and through a process of trial and error, learned a winning strategy that still works today. Specifically, NGOs that are successful at online fundraising have embraced a content strategy of ... more

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Handbuch NGO-Kommunikation

Nadine Remus, Lars Rademacher (eds.)

Wiesbaden: Springer VS (2018), x, 540 pp.

"Nichtregierungsorganisationen (NGO) haben in den letzten 20 Jahren stark an Bedeutung zugenommen. Die fortschreitende Globalisierung hat sie zu eigenständigen politischen Akteuren gemacht, deren Rolle von der Kontrolle bis zur aktiven politischen Mitgestaltung reicht. Und etablierte Institutionen ... more

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Die internationale Öffentlichkeitsarbeit von NGOs im 21. Jahrhundert

Andreas Schwarz, Alexander Fritsch

In: Handbuch NGO-Kommunikation

Nadine Remus, Lars Rademacher (eds.)

Wiesbaden: Springer VS (2018), pp. 343-364

"Dieser Beitrag gibt einen Überblick über relevante Ansätze und Erkenntnisse zur Koordination und Organisation internationaler PR von NGOs. Darüber hinaus werden Befunde einer empirischen Studie vorgestellt, in der die Öffentlichkeitsarbeit internationaler NGOs vor dem Hintergrund der generisch ... more

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Das Storytelling-Handbuch

Ron Kellermann

St. Gallen; Zürich; Berlin: Midas Management Verlag (2018), 320 pp.

" Storytelling klingt zwar einfach, aber Methoden und Begriffe der Filmdramaturgie anzuwenden, ohne sie tatsächlich verstanden zu haben, funktioniert nur begrenzt. So hat das vielgepriesene Storytelling oft nicht den erhofften Erfolg. Tolle Visionen lösen sich in Luft auf und die zündende Idee bl ... more

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Social Media Marketing in China mit WeChat: Einsatzmöglichkeiten, Funktionen und Tools für ein erfolgreiches Mobile Business

Yinyuan Liu

Wiesbaden: Springer Gabler (2018), xviii, 247 pp.

"Dieses Buch zeigt, wie Unternehmen den Instant-Messaging-Dienst WeChat für ihr Social Media Marketing in China erfolgreich nutzen können. Denn WeChat ist viel mehr als ein mobiler Messenger – es ist Alltagsbegleiter und bezahlt beispielsweise Stromrechnungen, vereinbart Arzttermine, kauft Flug- ... more

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Evaluating Public Communication: Exploring New Models, Standards, and Best Practice

Jim Macnamara

London; New York: Routledge (2018), xix, 392 pp.

"Chapters feature: A review of 30 frameworks and models that inform processes for evaluation in advertising, public relations, health communication and promotion, government communication and other specialist fields including the latest recommendations of industry bodies, evaluation councils, and re ... more

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Social Media Guide for Politicians

Kerstin Welter

Northlands, ZA: Konrad-Adenauer-Stiftung (KAS) (2018), 34 pp.

"Like we control our data, we should be aware that dealing with social media as a party or as a politician carries with it a far bigger responsibility than for an individual who uses it. Inappropriate posts or retweets of information that have not been cross-checked can cause havoc in communities an ... more

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Creating Mobile Health Solutions for Behaviour Change: A Study of Eight Services in the MNutrition Initiative Portfolio

Kim Viljoen, Tobias Wacker

London: GSMA; Altai Consulting (2018), 50 pp.

"The GSMA mHealth programme, under the mNutrition Initiative funded by UK aid (the UK Department for International Development, DFID), has been working with mobile network operators (MNOs) and other mobile and health sector stakeholders to support the launch and scale of mobile health (mHealth) valu ... more