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Journals
Output Type
Mobile Storytelling in an Age of Smartphones
Cham: Palgrave Macmillan (2021), xiii, 275 pp.
"This book explores contemporary approaches to mobile storytelling, with contributions covering mobile education, news and screen storytelling, creative practice research, and the impact on vulnerable communities and social innovation. With 18 original chapters, Schleser and Xu bring together intern
...
The Communicator's Guide to Research, Analysis, and Evaluation
Key Guides
Institute for Public Relations (2021), 36 pp.
"This guide was created to help public relations leaders understand how they can apply data, research, and analytics to uncover insights that inform strategic decision making, improve communication performance, and deliver meaningful business contributions." (Page 6)
Connecting with Media Handbook: Tip Sheets for Civil Society and Activists
Key Guides
Johannesburg; Geneva; New York: Civicus (2021), 17 pp.
"For civil society and activists, media is an important part of how we shape opinions, provide information, and advocate for change. But to harness this influence, we need to know how the media works, how to connect with journalists, and how to “speak their language”. This handbook comprises a s
...
The Public Relations Handbook
London, New York: Routledge, 6th ed. (2021), xv, 423 pp.
"Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-prof
...
The Guide to Successful Virtual & Hybrid Fundraising Events: Best Practices for Planning and Holding Successful Nonprofit Virtual and Hybrid Events, and Increasing Your Event-Based Fundraising Revenue
Salsa (2021), 16 pp.
"In the Spring of 2020, we surveyed 355 nonprofit organizations in the process of “virtualizing” their fundraising events. The majority of these organizations worked to create online versions of existing galas and peer-to-peer events (many were walk-a-thons and races). In the process, some nonpr
...
What's Your Story? Ask. Listen. Tell. How to Create Safe Spaces for Story-Sharing at Work
Heartlines Centre (2021), 13 pp.
"Sharing our story with others is not always easy. In fact, getting to grips with our own story can be a challenging and uncomfortable process. Getting to know someone’s story can feel intimidating and awkward – where do we start, what do we ask? We believe that there’s a simple way to help us
...
Manual de aplicaciones para comunicación virtual
Cusco: Centro de Estudios Regionales Andinos Bartolomé de Las Casas (2021), 79 pp.
"Este manual puede ser útil como material de consulta para orientar a los usuarios sobre los medios más apropiados para llevar a cabo una comunicación virtual eficaz, así como para formar parte de las herramientas de entrenamiento que utilicen las instituciones de desarrollo y las organizaciones
...
Reputation Management: The Key to Successful Public Relations and Corporate Communication
New York; London: Routledge, 4th ed. (2021), xxxiv, 438 pp.
"Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation managem
...
Change the World Using Social Media
Lanham, Maryland et al.: Rowman & Littlefield (2021), xxi, 209 pp.
"In this story-driven handbook to using social media to foster collaboration and positive change, people using social media describe how those tools work and how they have used social media to produce positive transformations within their extended communities. Starting with an overview of what socia
...
Nachhaltigkeit erzählen: Durch Storytelling besser kommunizieren?
München: Oekom Verlag (2021), 178 pp.
"Das Geschichtenerzählen ist tief in der Menschheitsgeschichte verankert. In Geschichten erleben wir, wie Figuren Herausforderungen begegnen, Gefahren bewältigen oder Erlebnisse verarbeiten. Indem sie neue Erfahrungen und Handlungsmöglichkeiten eröffnen, können uns Geschichten helfen, die kompl
...
Social Storytelling: Wie Storytelling heute in Social Media funktioniert
Bonn: Rheinwerk Computing (2021), 336 pp.
"Auch für Social Media gilt: Mehr Aufmerksamkeit und Reichweite gewinnen Sie mit gutem Storytelling! Doch in den sozialen Netzen ticken die Uhren etwas anders, und oft schneller. In diesem Buch gibt Ihnen das erfahrene Autorenteam einen umfassenden Überblick über die Möglichkeiten, Anforderungen
...
The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause
Hoboken, NJ: Wiley, 2nd ed. (2021), xxi, 242 pp.
""Part real-world survival guide and part nitty-gritty how-to handbook, The Nonprofit Marketing Guide will show you how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for you and your organization, no matter how understaf
...
Planning and Managing Public Relations Campaigns: A Strategic Approach
London; New York: Kogan Page, 5th ed. (2021), ix, 334 pp.
"Taking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best 'how-to' guides for students and practitioners. Digestible and easy to read,
...
Perfect digital storytelling in just nine steps: A storytelling manual for the newsroom
Key Guides
CH Media; European Journalism Training Association (EJTA) (2021), 68 pp.
"We want our content to reach people who are interested in what’s going on around them. To succeed, we have to think not only about what interests them, but also about how we can get them to pay attention to us. This manual will help you step into your users’ shoes when planning stories and cove
...
The Dignified Storytelling Handbook
Dignified Storytelling Alliance (2021), 119 pp.
"Each of us brings our own perspectives, personalities, and cultural backgrounds to the stories we consume or create. The Dignified Storytelling Handbook is not intended to prescribe a “one-fit” point of view for everyone – rather it seeks to offer tips and tools to help thoughtfully and criti
...
How to Write About Africa in 8 Steps: An Ethical Storytelling Handbook
Key Guides
Africa No Filter (2021), 31 pp.
"Storytelling is the most powerful way for donor and non-governmental organisations to convey their work because stories allow audiences to connect on both intellectual and emotional levels. However, much of the storytelling about development work in Africa is unethical and perpetuates harmful and s
...
A Comprehensive Guide to Science Communication
Key Guides
Hindawi Limited (2021), 104 pp.
"A Comprehensive Guide to Science Communication includes practical tips and examples of how to best convey science in an engaging way, dos and don’ts when communicating research to the general public, insightful interviews with people involved in public engagement and science communication campaig
...
