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Journals
Output Type
Change the World Using Social Media
Lanham, Maryland et al.: Rowman & Littlefield (2021), xxi, 209 pp.
"In this story-driven handbook to using social media to foster collaboration and positive change, people using social media describe how those tools work and how they have used social media to produce positive transformations within their extended communities. Starting with an overview of what socia
...
The Communicator's Guide to Research, Analysis, and Evaluation
Key Guides
Institute for Public Relations (2021), 36 pp.
"This guide was created to help public relations leaders understand how they can apply data, research, and analytics to uncover insights that inform strategic decision making, improve communication performance, and deliver meaningful business contributions." (Page 6)
Storytelling in Radio and Podcasts: A Practical Guide
Cham: Palgrave Macmillan (2021), xi, 245 pp.
"This textbook offers a practical guide to creating narratives in audio media. It is one of the most beautiful and complex tasks in radio and podcasting: how do you tell a compelling story and keep your listeners tuned in? In Storytelling in Radio and Podcasts, Preger offers practical answers to cru
...
Reputation Management: The Key to Successful Public Relations and Corporate Communication
New York; London: Routledge, 4th ed. (2021), xxxiv, 438 pp.
"Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation managem
...
Manual de aplicaciones para comunicación virtual
Cusco: Centro de Estudios Regionales Andinos Bartolomé de Las Casas (2021), 79 pp.
"Este manual puede ser útil como material de consulta para orientar a los usuarios sobre los medios más apropiados para llevar a cabo una comunicación virtual eficaz, así como para formar parte de las herramientas de entrenamiento que utilicen las instituciones de desarrollo y las organizaciones
...
Storytelling für Journalisten: Wie baue ich eine gute Geschichte?
Köln: Herbert von Halem Verlag, 5th ed. (2021), 262 pp.
"Aufmerksamkeit ist die Leitwährung im Journalismus. Journalisten müssen den Leuten Lebenszeit stehlen, damit sie sich für ihre Botschaft interessieren. Wie lenken Sie die Aufmerksamkeit des Publikums auf Ihre Botschaft? Mit Storytelling. Storytelling heißt, eine Sprache zu finden, die Hirn und
...
Increasing Social Media Engagement: Statement vs. Question Research. Report on Global Results
Save the Children (2020), 8 pp.
"In certain countries around the world, people do tend to respond better to advertisements or social media “call outs” phrased either as statements or questions. Namely, three countries – Pakistan, Bangladesh and Nicaragua – demonstrated a preference for questions, while one country, Nepal,
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Transmedia Storytelling in East Asia: The Age of Digital Media
London: Routledge (2020), xvi, 253 pp.
"This book offers a thorough investigation of the recent surge of webtoons and manga / animation as the sources of transmedia storytelling for popular culture, not only in East Asia but in the wider global context. An international team of experts employ a unique theoretical framework of media conve
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Instagram-Journalismus für die Praxis: Ein Leitfaden für Journalismus und Öffentlichkeitsarbeit
Wiesbaden: Springer VS (2020), x, 145 pp.
"Dieses Buch bietet einen praktischen Leitfaden für Journalismus auf Instagram. Es gibt sowohl die Grundlagen für Instagram-Journalismus, als auch Tipps und Tricks für Profis. Deshalb spielt es keine Rolle, ob die Leserin oder der Leser mit der Plattform schon vertraut ist oder noch nicht. Instag
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Identidad digital: Cómo administrar la presencia en la red
Buenos Aires: Konrad-Adenauer-Stiftung (KAS) (2020), 50 pp.
"Deberemos nacer —mejor dicho, renacer— en Internet si queremos tener futuro. De ahí la importancia de los dominios personales, de los nick names, de los avatares y de nuestros perfiles públicos en redes sociales. Somos el rastro que dejamos y el que otros dejan de nosotros. Es lo primero que
...
Ten Simple Rules for Innovative Dissemination of Research
Plos Computational Biology, volume 16, issue 4: e1007704 (2020), 12 pp.
"How we communicate research is changing because of new (especially digital) possibilities. This article sets out 10 easy steps researchers can take to disseminate their work in novel and engaging ways, and hence increase the impact of their research on science and society." (Author summary)
The Narrative Subject: Storytelling in the Age of the Internet
Cham: Palgrave Macmillan (2020), xv, 269 pp.
"This open access book considers the stories of adolescents and young adults from different regions of the world who use digital media as instruments and stages for storytelling, or who make themselves the subject of storytelling. These narratives discuss interconnectedness, self-staging, and managi
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"An effective social media presence helps policy and advocacy-oriented organizations raise their visibility by potentially reaching a wider audience of concerned people, creating a network/coalition of organizations who share the same mission, and influencing important community stakeholders. These
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Communication Practices with Mobile Phones: A Collection of Essays in Mobile Media Studies in India
[author] (2020), 161 pp.
"The book has covered a wide range of topics within a specific area of mobile journalism. It presents the case studies and first-hand experiences from different parts of the country. As the chapters are written by the academicians, proessionals and practitioners, it has an appropriate blend of theor
...
El radioteatro: Olvido, renacimiento y su consumo en otras plataformas
Salamanca: Comunicación Social Ediciones y Publicaciones (2020), 185 pp.
"'El Radioteatro. Olvido, renacimiento y su consumo en otras plataformas' nos ofrece las claves del pasado, presente y futuro de un género, de un formato radiofónico que se sustancia en una explosión de creatividad que acaricia nuestros sentidos y nos abre a un mundo de posibilidades en una perfe
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"Das Influencer Marketing hat sich in Deutschland in den vergangenen Jahren etabliert und entwickelt sich langsam aus der Experimentierphase heraus zu einem wesentlichen Baustein der Marketing-Strategie von Unternehmen. Dabei kristallisieren sich nach und nach Standards und allgemeingültige Regel h
...
Digital storytelling: A creator’s guide to interactive entertainment
Boca Raton: CRC Press, 4th ed. (2020), xxxviii, 780 pp.
"This fourth edition of Digital Storytelling: A creator's guide to interactive entertainment dives deeply into the world of interactive storytelling, a form of storytelling made possible by digital media. Carolyn Handler Miller covers both the basics – character development, structure and the use
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