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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Storytelling: Branding in Practice
Berlin, Heidelberg: Springer (2005), 238 pp.
"As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, there is still a conspicuous lack of critical insight as to how and why storytelling can make a difference. For most companies, storytelling remains an abstract concept, at best res
...
Evaluation of Soul Buddyz Series 2
Johannesburg: Soul City (2005), 40 pp.
'Mission Possible': A Gender and Media Advocacy Toolkit
World Association for Christian Communication (WACC) (2005), 84 pp.
"This toolkit is divided into two key sections. Section One - defines the conceptual issues on gender and media advocacy; looks at why the media should be a focus of gender and feminist activism; highlights the key issues for gender and media advocacy using the findings of the Global Media Monitorin
...
Writing and Producing for Television and Film
New Delhi et al.: Sage (2005), 278 pp.
"This book is designed to provide practical guidelines to those in the field of entertainment-education drama who want to sharpen their skills. With separate sections for various users - programme managers, writers, producers, directors and actors - the book is a structured, step-by-step manual that
...
Communications Toolkit: A Guide to Navigating Communications for the Nonprofit World
Key Guides
Santa Monica: Cause Communications (2005), viii, 72 pp. + annex
Communicating Sustainability: How to Produce Effective Public Campaigns
Nairobi: United Nations Environment Programme (UNEP); Futerra (2005), 66 pp.
"This guide profiles public campaigns from around the world that have already proved their positive impact on the public, including communications on energy savings, water and air pollution, waste management, and natural resources' shortage. The guide is a first step towards the development of an in
...
Entre jóvenes: Comunicación y VIH. Herramientas periodísticas para crear campañas comunitarias de prevención de VIH/SIDA
Buenos Aires; Quito: Las Otras Voces; UNESCO (2005), 241 pp.
"Entre jóvenes. Comunicación y VIH desarrolla estrategias para jóvenes preocupados por dos derechos que les son propios: el derecho a la comunicación y el derecho a la salud. Entre jóvenes. Comunicación y VIH es el resultado del desafío de abrir espacios y construir redes que fortalezcan la p
...
Das Media-Kochbuch 2: Mehr Rezepte für die effiziente Medienplanung
Köln: IP Deutschland (2005), 31 pp.
Praxis-Handbuch Rhetorik. Mit großem Übungsteil: Einstufungstests und Trainingsprogramme
München: Bassermann (2005), 271 pp.
The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide
San Francisco: Jossey-Bass (2005), 311 pp.
"The Public Relations Handbook for Nonprofits offers you the first comprehensive guide to all the practices organizations need to do well in their efforts to do good. This title examines all the elements, tools and processes involved in an effective nonprofit PR campaign. Offering a combination of t
...
Communication Skills
New York: Ferguson, 2nd ed. (2004), 145 pp.
"Whether you’re writing, listening, speaking, or attending meetings, communication skills are critical to your success in the workplace. In this book, we’ll look at some of the skills that will enable your communications to be more successful. These include: Understanding the purpose of a commun
...
The Blue Book: Hands-On Approach to Advocating for the Millenium Development Goals
New York: UNDP (2004), 76 pp.
Communicating for Change: Strategies of Social and Political Advocates
Lanham: Rowman & Littlefield (2004), 251 pp.
"This book explores the various ways social activists use media and communication strategies, including mass media, face-to-face/interpersonal communication, the telephone, group communication, events, papers or literature, and computer-mediated or online communication. Focusing on examples of advoc
...
BCC Network for HIV/AIDS: First Regional Meeting for East, Central and Southern Africa. Renewed Emphasis on Behaviour Change Communication for HIV/AIDS Prevention and Care
Kampala: Family Health International (FHI) (2004), 101 pp.
"The concept of a Regional BCC Network for HIV/AIDS for East, Central and Southern Africa (ECSA) grew out of a common interest and understanding among a number of BCC practitioners dealing with HIV/AIDS in the region that something needed to be done to help address common challenges and needs, impro
...
Speaking Out: Storytelling and Creative Drama for Children
New York; London: Routledge (2004), 219 pp.
"In his successful Creative Storytelling, Jack Zipes showed how storytelling is a rich and powerful tool for self-expression and for building children's imaginations. In Speaking Out, this master storyteller goes further, speaking out against rote learning and testing and for the positive force with
...
Estrategias en las crisis públicas: La función de la comunicación
Buenos Aires: La Crujía (2004), 173 pp.
"La crisis no puede definirse sólo por su imprevisibilidad o por su desorden sistémico. La esencia de la crisis es la pérdida de poder. Esta es la tesis del libro. Sólo entendiendo la estructura de poder en la que se encuentra una persona, un grupo o una organización dentro de cualquier activid
...
Assessing Organizational Communication: Strategic Communication Audits
New York; London: Guilford Press (2004), xi, 292 pp.
"This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data usi
...
Character Development and Storytelling for Games
Boston: Course Technology Crisp (2004), xiv, 488 pp.
"[This book] is meant to be a resource for writers and designers and those who must work with us and who may want to talk intelligently with us at some point. This is not a book of rules that, if slavishly followed, will guarantee success. You’ll see that just about every time I try to lay down so
...
