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Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
How to Produce a Radio Soap for Conflict Prevention/Resolution. Part 1: Project Managers' Manual
Radio for Peacebuilding Africa (2005), 58 pp.
"This manual was designed for project managers, and gives emphasis to the planning and production - not on scriptwriting - of radio soap operas for peace building in conflict areas. Its underlying assumption is that radio soap operas can, over a long term period, subtly change attitudes, and contrib
...
Communications Toolkit: A Guide to Navigating Communications for the Nonprofit World
Key Guides
Santa Monica: Cause Communications (2005), viii, 72 pp. + annex
How to Win Campaigns: 100 Steps to Success
London: Earthscan (2005), xxiv, 231 pp.
"Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from an
...
Evaluation of Soul Buddyz Series 2
Johannesburg: Soul City (2005), 40 pp.
Spot on Malaria: A Guide to Adapting, Developing and Producing Effective Radio Spots
Key Guides
Washington, DC: USAID, Change Project (2005), 157 pp.
"The Spot on Malaria guide focuses on malaria prevention and treatment messages and ways to tailor them to reach communities often missed by national malaria programmes. The guide shows how to adapt or localise materials from national malaria programmes and how to create original radio spots or adve
...
Video for Change: A Guide for Advocacy and Activism
London: Pluto Press; Witness (2005), 323 pp.
"This book is an invitation—an invitation to discover the potential of a simple video camera and the power it holds to spark social change. Every day, all around the world, activists draw upon video in creative, strategic ways and use the results to ensure that silent voices are heard and importan
...
Presse und Öffentlichkeitsarbeit: Ein Handbuch
Konstanz: UVK (2005), 730 pp.
Storytelling: Branding in Practice
Berlin, Heidelberg: Springer (2005), 238 pp.
"As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, there is still a conspicuous lack of critical insight as to how and why storytelling can make a difference. For most companies, storytelling remains an abstract concept, at best res
...
The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide
San Francisco: Jossey-Bass (2005), 311 pp.
"The Public Relations Handbook for Nonprofits offers you the first comprehensive guide to all the practices organizations need to do well in their efforts to do good. This title examines all the elements, tools and processes involved in an effective nonprofit PR campaign. Offering a combination of t
...
Communication Skills
New York: Ferguson, 2nd ed. (2004), 145 pp.
"Whether you’re writing, listening, speaking, or attending meetings, communication skills are critical to your success in the workplace. In this book, we’ll look at some of the skills that will enable your communications to be more successful. These include: Understanding the purpose of a commun
...
The Blue Book: Hands-On Approach to Advocating for the Millenium Development Goals
New York: UNDP (2004), 76 pp.
Communications for Social Good
New York: Foundation Center (2004), 54 pp.
Speaking Out: Storytelling and Creative Drama for Children
New York; London: Routledge (2004), 219 pp.
"In his successful Creative Storytelling, Jack Zipes showed how storytelling is a rich and powerful tool for self-expression and for building children's imaginations. In Speaking Out, this master storyteller goes further, speaking out against rote learning and testing and for the positive force with
...
Guidelines for Evaluating Nonprofit Communications Efforts
Washington, DC: Communications Consortium Media Center (2004), 19 pp.
Handbuch Presse- und Öffentlichkeitsarbeit: Ein Praxisleitfaden für Vereine, Verbände und Institutionen
Frankfurt am Main: Fischer Taschenbuch Verlag, 2. Aufl. (2004), 252 pp.
Strategische PR-Evaluation: Erfassung, Bewertung und Kontrolle von Öffentlichkeitsarbeit
Wiesbaden: VS Verlag für Sozialwissenschaften, 2., durchges. Aufl. (2004), 323 pp.
