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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Campaigning for Freedom of Expression: A Handbook for Advocates
Key Guides
Toronto: International Freedom of Expression Exchange (IFEX) (2005), 136 pp.
"Section 1 focuses on campaign strategies. Mats Abrahamsson, a former Greenpeace campaign coordinator and founder of the Swedish consultancy Selene, shows you: how to develop a strategic framework for campaigning that helps campaigners choose the activities that can best meet their objectives and av
...
Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising
Hoboken, NJ: Wiley (2005), 345 pp.
"Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manua
...
Praxis-Handbuch Rhetorik. Mit großem Übungsteil: Einstufungstests und Trainingsprogramme
München: Bassermann (2005), 271 pp.
Eto dodo deviwo: Plan Bénin et Radio Lalo. Manuel des jeunes
Cotonou: Plan International (2005), 87 pp.
Storytelling: Branding in Practice
Berlin, Heidelberg: Springer (2005), 238 pp.
"As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, there is still a conspicuous lack of critical insight as to how and why storytelling can make a difference. For most companies, storytelling remains an abstract concept, at best res
...
Cinematic Storytelling: The 100 Most Powerful Film Conventions Every Filmmaker Must Know
Studio City, Calif.: Michael Wiese Productions (2005), xii, 257 pp.
Evaluation Soul City Series 6
Houghton: Soul City Institute (2005), 31 pp.
Strategische PR-Evaluation: Erfassung, Bewertung und Kontrolle von Öffentlichkeitsarbeit
Wiesbaden: VS Verlag für Sozialwissenschaften, 2., durchges. Aufl. (2004), 323 pp.
GABALs großer Methodenkoffer: Grundlagen der Kommunikation
Offenbach: Gabal Verlag (2004), 293 pp.
" In diesem Buch erhalten Sie einen orientierenden Überblick und einen fundierten Einblick in alle wichtigen Werkzeuge, Techniken, Modelle und Methoden der Kommunikation. Die wichtigsten Kommunikationsmodelle werden im ersten Teil dieses Buches prägnant auf den Punkt gebracht. Der zweite Teil beha
...
Tales for Change: Using Storytelling to Develop People and Organizations
Key Guides
London; Sterling, VA: Kogan Page (2004), vii, 165 pp.
"This book contains 50 stories, all of which have been specifically chosen to help you deal with the difficult and complex process of change. Some of the stories have been lent by other authors, some are my own creation, some were developed by participants during storytelling workshops and some have
...
Öffentlichkeitsarbeit für Nonprofit-Organisationen
Wiesbaden: Gabler (2004), xii, 1233 pp.
Estrategias en las crisis públicas: La función de la comunicación
Buenos Aires: La Crujía (2004), 173 pp.
"La crisis no puede definirse sólo por su imprevisibilidad o por su desorden sistémico. La esencia de la crisis es la pérdida de poder. Esta es la tesis del libro. Sólo entendiendo la estructura de poder en la que se encuentra una persona, un grupo o una organización dentro de cualquier activid
...
"This study, ‘Media Operations during SALW Control Interventions’ attempts to encapsulate best practices for dealing with mass media outlets when implementing SALW [Small arms and light weapons] control projects. It draws on a number of communication and media operation’s studies, but draws it
...
Handbuch Presse- und Öffentlichkeitsarbeit: Ein Praxisleitfaden für Vereine, Verbände und Institutionen
Frankfurt am Main: Fischer Taschenbuch Verlag, 2. Aufl. (2004), 252 pp.
