Campaigning, Advocacy, PR
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This toolbox offers you training materials and good practice experiences on campaigning, advocacy and public relations. We focus in particular on

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Journals
Output Type
"Eine Geschichte zu erzählen ist grundsätzlich etwas Einfaches, das alle kennen und mit dem sich starke Gefühle hervorrufen und Erkenntnisse herbeiführen lassen. Komplizierter ist die Arbeit mit Geschichten im Rahmen der Tätigkeit von Organisationen, wenn damit zu Reflektionen angeregt, Gemeins ... more
"Nicht nur große Unternehmen gelangen heute in die Medien, sondern Lokalpresse und regionale Sender bieten breite Auftrittschancen. Mit souverän geführten Interviews lassen sich der Bekanntheitsgrad eines Unternehmens oder einer Organisation erhöhen und das Image verbessern. Dieses Buch zeigt, w ... more
"Whether clinicians like it or not, children and families affected by trauma are routinely covered by the media. When that happens, clinicians often face difficult choices [...] Audiences are powerfully affected when direct information comes from children, adolescents or family members. Yet balancin ... more
"This study breaks the downward communication challenge in post-tsunami Aceh and Sri Lanka into four main areas. The first looks at the nature of communication problems between organisations and communities. The second covers mass information campaigns, including an overview of the information chann ... more

La publicidad puesta al día

Buenos Aires: La Crujía, 2a ed. (2006), 236 pp.
"In the words of a South African researcher, the media can help research become linked to policy processes by “getting you into the kitchen, being part of the soup-making”. This paper explores the roles the media play and looks at the linkages between policy, research and media. It considers som ... more
"Section 1 focuses on campaign strategies. Mats Abrahamsson, a former Greenpeace campaign coordinator and founder of the Swedish consultancy Selene, shows you: how to develop a strategic framework for campaigning that helps campaigners choose the activities that can best meet their objectives and av ... more

Writing and Producing Radio Dramas

New Delhi et al.: Sage (2005), 325 pp.
"This is a practical guide for writers, producers and others who use radio dramas as the vehicle to bring about behaviour change among socioeconomically disadvantaged communities in the developing world. Divided into three parts, the first argues for the power of radio to initiate change and stresse ... more
"The Spot on Malaria guide focuses on malaria prevention and treatment messages and ways to tailor them to reach communities often missed by national malaria programmes. The guide shows how to adapt or localise materials from national malaria programmes and how to create original radio spots or adve ... more