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Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
"This study, ‘Media Operations during SALW Control Interventions’ attempts to encapsulate best practices for dealing with mass media outlets when implementing SALW [Small arms and light weapons] control projects. It draws on a number of communication and media operation’s studies, but draws it
...
Communicating for Change: Strategies of Social and Political Advocates
Lanham: Rowman & Littlefield (2004), 251 pp.
"This book explores the various ways social activists use media and communication strategies, including mass media, face-to-face/interpersonal communication, the telephone, group communication, events, papers or literature, and computer-mediated or online communication. Focusing on examples of advoc
...
Speaking Out: Storytelling and Creative Drama for Children
New York; London: Routledge (2004), 219 pp.
"In his successful Creative Storytelling, Jack Zipes showed how storytelling is a rich and powerful tool for self-expression and for building children's imaginations. In Speaking Out, this master storyteller goes further, speaking out against rote learning and testing and for the positive force with
...
The Blue Book: Hands-On Approach to Advocating for the Millenium Development Goals
New York: UNDP (2004), 76 pp.
Handbuch Presse- und Öffentlichkeitsarbeit: Ein Praxisleitfaden für Vereine, Verbände und Institutionen
Frankfurt am Main: Fischer Taschenbuch Verlag, 2. Aufl. (2004), 252 pp.
Strategische PR-Evaluation: Erfassung, Bewertung und Kontrolle von Öffentlichkeitsarbeit
Wiesbaden: VS Verlag für Sozialwissenschaften, 2., durchges. Aufl. (2004), 323 pp.
Estrategias en las crisis públicas: La función de la comunicación
Buenos Aires: La Crujía (2004), 173 pp.
"La crisis no puede definirse sólo por su imprevisibilidad o por su desorden sistémico. La esencia de la crisis es la pérdida de poder. Esta es la tesis del libro. Sólo entendiendo la estructura de poder en la que se encuentra una persona, un grupo o una organización dentro de cualquier activid
...
Öffentlichkeitsarbeit für Nonprofit-Organisationen
Wiesbaden: Gabler (2004), xii, 1233 pp.
A Media Relations Handbook for Non-Governmental Organizations
New York; London: Independent Journalism Foundation; Media Diversity Institute (2003), 89 pp.
Am Anfang steht das Wort: Die eisernen Gebote der Kommunikation
Zürich: Orell Füssli (2003), 206 pp.
A Field Guide to Designing a Health Communication Strategy
Baltimore: Johns Hopkins Center for Communication Programs (2003), 230, 48, 5, 4 pp.
Handling the Media
Civicus (2003), 34 pp.
Connecting People to Useful Information: Guidelines for Effective Data Presentations
Washington, DC: Population Reference Bureau (PRB) (2003), 31, 33 pp.
Mission-Based Marketing: Positioning Your Not-For-Profit in an Increasingly Competitive World
Hoboken: Wiley, 2nd ed. (2003), 258 pp.
"A direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for
...
Assessoria de imprensa: Como fazer
São Paulo: Summus Editorial, 2nd ed. (2003), 154 pp.
Descubrir y construir procesos de comunicación social: Aportes para diseñar políticas, estrategias y estructuras de comunicación en las ONGD
Bilbao: Hegoa (2003), 160 pp.
"Hegoa ha impulsado durante el año 2002 el programa "Komunikazio eta Garapena-Comunicación y Desarrollo". A través de diferentes publicaciones y seminarios, se ha tratado de acercar a ONGD, movimientos sociales y a profesionales de la comunicación, a la reflexión, debate y diseño de estrategia
...