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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Manual de campaña electoral: Marketing y comunicación política
Buenos Aires: Konrad-Adenauer-Stiftung (KAS) (2006), 144 pp.
Working with the Media: A Guide for Researchers
London: Panos London (2006), 13 pp.
"Whether clinicians like it or not, children and families affected by trauma are routinely covered by the media. When that happens, clinicians often face difficult choices [...] Audiences are powerfully affected when direct information comes from children, adolescents or family members. Yet balancin
...
Oratória: Técnicas para falar em público
São Paulo: Paulinas, Serviço à Pastoral da Comunicação (SEPAC) (2006), 55 pp.
La publicidad puesta al día
Buenos Aires: La Crujía, 2a ed. (2006), 236 pp.
Krisen-PR in der Praxis: Wie Kommunikations-Profis mit Krisen umgehen
Münster: Daedalus (2006), 288 pp.
Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth and Contributions
Chicago: Kaplan (2006), 242 pp.
"In Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth and Contributions, award-winning publicist Sandra Beckwith shows how to capture the public's attention with successful publicity strategies geared specifically for nonprofit organizations. Fascinating nonprofit c
...
El negocio de la celebridad: Cómo transformar la notoriedad en una célebre marca y a los consumidores en verdaderos fans
Santiago de Chile: J.C. Sáez (2006), 346 pp.
Strategic Communication for Sustainable Development: A Conceptual Overview
Eschborn: Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) (2006), 61 pp.
"[...] communication is rarely integrated in development cooperation programs as a strategic tool. For this reason an Interest Group on Strategic Communication for Sustainable Development was established. The group, with GTZ Rioplus in the lead, comprises members of GTZ, other German development coo
...
Connecting with citizens: “Does the EU have the will to tackle its information deficit?”
Brussels: European Citizen Action Service (ECAS) (2006), 44 pp.
"The fact that people are not well-informed about the EU is well documented. In the new member states taken as a whole, a Eurobarometer survey showed that at the time of the referenda (Autumn 2003) 60% of the population felt not very well or not at all informed about the enlargement process, while 5
...
Zielkampagnen für NGO: Strategische Kommunikation und Kampagnenmanagement im Dritten Sektor
Münster: Lit (2006), 301 pp.
"This study breaks the downward communication challenge in post-tsunami Aceh and Sri Lanka into four main areas. The first looks at the nature of communication problems between organisations and communities. The second covers mass information campaigns, including an overview of the information chann
...
99 Tipps für wirksame Medienpräsenz
Key Guides
Berlin: Cornelsen (2006), 189 pp.
"Nicht nur große Unternehmen gelangen heute in die Medien, sondern Lokalpresse und regionale Sender bieten breite Auftrittschancen. Mit souverän geführten Interviews lassen sich der Bekanntheitsgrad eines Unternehmens oder einer Organisation erhöhen und das Image verbessern. Dieses Buch zeigt, w
...
Getting into the kitchen: Media strategies for research
London: Panos London (2006), 13 pp.
"In the words of a South African researcher, the media can help research become linked to policy processes by “getting you into the kitchen, being part of the soup-making”. This paper explores the roles the media play and looks at the linkages between policy, research and media. It considers som
...
Tech-Savvy Communications: A Toolkit for Nonprofits
Seattle: NPower Seattle (2006), 41 pp.
Story Guide: Building Bridges Using Narrative Techniques
Bern: Swiss Agency for Development and Cooperation (SDC) (2006), 45 pp.
"The act of telling a story is a deceptively simple and familiar process, a way to evoke powerful emotions and insights. By contrast, working with stories in organisational settings – to aid reflection, build communities, transfer practical lear-ning or capitalize experiences – is more complicat
...
Comunicación estratégica: Vivir en un mundo de señales
Santiago de Chile: Aguilar Chilena de Ediciones (2006), 352 pp.
