Campaigning, Advocacy, PR
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This toolbox offers you training materials and good practice experiences on campaigning, advocacy and public relations. We focus in particular on

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"Over the past eight years, GreenCOM has learned a great deal about what works and what doesn’t. The project has also functioned as a clearinghouse for common questions that people around the world raise about EE&C. Most importantly, GreenCOM has demonstrated the value of EE&C and helped managers, ... more
"This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns. It outlines the basic theoretical approaches and pr ... more
"The following questions will be examined: Which methods of communication (mass communication, Internet, personal communication) promise effective communication with smokers? Which messages (contents) promise effective communication with smokers? Which multipliers promise effective communication wit ... more
"Este manual es una guía de capacitación para familiarizar a gerentes de programas con conceptos y técnicas claves de incidencia política. Presenta muchas situaciones en las que CARE sería el principal propulsor de un cambio de políticas. Sin embargo, uno de los principales papeles que CARE pu ... more
"This is a practical guide aimed at the managers of non-governmental and civil society organizations, primarily in developing countries, on how to mobilize funds and other resources for themselves and become financially self-reliant. The author examines all the options, showing how to identify fundi ... more
"This Scoping Study marks the beginning of a large body of work that will be carried out by ActionAid to explore and develop ways in which we can best monitor and evaluate different aspects of this work. This Scoping Study is literally the first step. It sets out to document the various frameworks a ... more