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Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Evaluating Your Communication Tools: What Works, What Doesn’t? The Westminster Model
London: Westminster City Council (2011), 46 pp.
"Evaluation should be seen as a key part of the communications process, and not a bolt-on at the end, and thought needs to be put into understanding exactly what outcomes can and should be measured. At a bare minimum, organisations should ensure they have ways for measuring how they perform in the m
...
Como falar em público: Técnicas de comunicação para apresentações
São Paulo: Ática (2011), 121 pp.
Communiquer le genre pour le développement rural: Intégrer le genre dans la communication pour le développement
Bruxelles: FAO Dimitra (2011), 76 pp.
"L’atteinte des objectifs de sécurité alimentaire, de nutrition et d’égalité entre les hommes et les femmes passe par l’application d’approches de développement visant à donner aux communautés rurales l’occasion de participer et de prendre en main leur futur. Parmi les nombreuses ap
...
Transnational Celebrity Activism in Global Politics: Changing the World?
Bristol, UK; Chicago: intellect (2011), 317 pp.
Food Security Communications Toolkit
Key Guides
Rome: FAO (2011), 213 pp.
"This toolkit is geared towards helping food security professionals develop a communication strategy and communicate more effectively with their target audiences. Specific sections of the toolkit focus on policy makers and the media, because of the important role they play in implementing and influe
...
Handbuch für Mediaberater im Hörfunk
Baden-Baden: Nomos, Ed. Fischer, 2., aktualisierte Aufl. (2011), 196 pp.
"Das Buch ist nicht als allumfassendes, wissenschaftliches Fachbuch zu verstehen. Vielmehr ist es ein Buch für die tägliche Praxis. Es vermittelt Grundlagenwissen aus den Bereichen Marketing, Medien und der Kommunikation mit dem Kunden (u.a. aus dem NLP). Darüber hinaus finden Sie eine Vielzahl v
...
Communication politique et lobbying
Bruxelles: De Boeck (2011), 253 pp.
Review of ILRI’s External Communication
International Livestock Research Institute (ILRI); Comms Consult (2011), 23 pp.
"ILRI is working in 'a crowded field of providers of knowledge, technology, and capacity development'. It is crucial therefore that the organisation is crystal clear about the unique brand of knowledge and services it delivers in the field of science 'at the intersect of poverty and livestock' - and
...
Medición y evaluación en comunicación
Málaga: Instituto de Investigación en Relaciones Públicas (IIRP) (2011), 112 pp.
The Art of Storytelling: Telling Truths Through Telling Stories
Lanham: Scarecrow Press (2011), vi, 210 pp.
"Storytelling is an art, as well as a skill. It allows the listener to take an idea and shape it into something that is relatable on a personal level. In The Art of Storytelling: Telling Truths Through Telling Stories, Amy E. Spaulding enables the reader to learn how to develop this skill, while als
...
Small Talk an der Kirchentür: Eine Anleitung zur Kommunikation in der Gemeinde
Göttingen: Vandenhoeck & Ruprecht (2011), 208 pp.
"Haupt- und Ehrenamtliche in den Gemeinden lernen, einladend aufzutreten: Mit einem guten Wort zur rechten Zeit sowie einer Mimik und Gestik, die Offenheit und Gesprächsbereitschaft signalisieren. Familie G. ist neu zugezogen. Sie sind kirchlich orientiert und besuchen regelmäßig den Gottesdienst
...
Poverty Reduction with Strategic Communication: Moving from Awareness Raising to Sustained Citizen Participation
Washington, DC: World Bank, Communication for Governance and Accountability Program (CommGAP) (2011), x, 92 pp.
"This publication updates a 2005 review of communication in Poverty Reduction Strategies (PRS). It includes four country case studies (Ghana, Tanzania, Moldova, and Nepal) and a regional analysis of Latin America and the Caribbean. It explores how the use of strategic communication has expanded beyo
...
Die PR- und Pressefibel: Zielgerichtete Medienarbeit. Das Praxisbuch für Ein- und Aufsteiger
Frankfurt am Main: FAZ-Institut, 5., aktualis. Aufl. (2011), 400 pp.
Kreative PR
Konstanz: UVK, 2., überarb. Aufl. (2011), 271 pp.
"Der Autor stellt Techniken vor, mit denen sich spannende Geschichten rund um Unternehmen, Produkte, Dienstleistungen und Personen entwickeln lassen, auch wenn diese auf den ersten Blick wenig hergeben. Er gibt Anregungen, wie man Meldungen über technische und komplizierte Fachthemen so formuliert,
...
"This working paper aims to synthesize current efforts to develop comparable evaluation methods for social issue documentary films. Authored by two researchers who have been jointly documenting the field’s transformation over the past five years, this paper offers a framework for planning and eval
...
Working on Health Communication
Key Guides
Los Angeles et al.: Sage (2011), 186 pp.
"Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns. The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right th
...
Comunicación estratégica: Comunicación para la innovación
Rosario: Homo Sapiens Ediciones (2011), 199 pp.
Medios que mueven: Entretenimiento educativo para el cambio social
Key Guides
La Haya: Oxfam Novib (2011), 82 pp.
Public Awareness and Public Education for Disaster Risk Reduction: A Guide
Geneva: International Federation of Red Cross and Red Crescent Societies (IFRC) (2011), 74 pp.
"This guide sets out approaches and tools for public awareness and public education in disaster risk reduction already widely in use by National Societies. It pulls together a range of research on risk communications and public education for behaviour change, and practitioners’ own discoveries in
...
