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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Measuring the Networked Nonprofit: Using Data to Change the World
San Francisco: Jossey-Bass (2012), xxviii, 301 pp.
"The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As fund
...
Creating Killer Facts and Graphics
Oxfam (2012), 4 pp.
"‘Killer facts’ are those punchy, memorable, headline-grabbing statistics that make reports special. They cut through the technicalities to fire people up about changing the world. They are picked up and repeated endlessly by the media and politicians. They are known as ‘killer’ facts becaus
...
Handbuch Online-PR: Strategische Kommunikation in Internet und Social Web
Konstanz: UVK (2012), 422 pp.
"In diesem Handbuch zu Herausforderungen, Konzepten und Instrumenten der Online-Kommunikation aus Sicht des Kommunikationsmanagements geben namhafte Autoren aus Wissenschaft und Praxis in 25 Beiträgen einen systematischen Überblick zu Strukturen, Prozessen, Tools und Best Practices. Der Wandel ein
...
Communications for Change: How to Use Text Messaging as an Effective Behavior Change Campaigning Tool
FrontlineSMS; Text to Change (2012), 7 pp.
"Getting SMS campaigns right is not simple. The right content, delivered at the right time in the right context, is critical. Adding the right kind of interaction to campaigns can make them more engaging, and increase their power in encouraging positive change. Positive behavior change campaigns sho
...
Follow me! Erfolgreiches Social Media Marketing mit Facebook, Twitter und Co.
Bonn: Galileo Press, 2., aktualisierte Aufl. (2012), 538 pp.
"Twitter, Facebook, XING und Co. spielen für das Online-Marketing eine immer wichtigere Rolle. Die beiden Social-Media-Experten Anne Grabs und Karim-Patrick Bannour zeigen Ihnen, dass es für Unternehmen jeder Branche und jeder Größe interessant ist, in Social Media aktiv zu werden. Folgen Sie de
...
U.S. and Finnish Journalists: A Comparative Study of Roles, Responsibilities, and Emotional Reactions to School Shootings
In: School Shootings: Mediatized Violence in a Global Age
Leeds: Emerald Publishing (2012), pp. 141-160
"In the chapter, journalistic work ethics on the scene during school shootings and journalists’ psychological stress reactions after such work is studied. Approach: Findings are based on several qualitative studies carried out separately at different time periods, spanning over a decade. Included
...
The Handbook of Crisis Communication
Chichester; Malden, Mass.: Wiley Blackwell, paperback ed. (2012), xxvii, 737 pp.
NGOs und Medien: Eine empirische Studie zum Verhältnis von Public Relations und Journalismus
Wiesbaden: Springer VS (2012), 310 pp.
"Obwohl sich NGOs in den letzten Jahrzehnten enorm profiliert und gewandelt haben, sind sie kein prominenter Gegenstand der Kommunikationswissenschaft. Tina Bieth untersucht in ihrer empirischen Studie die Öffentlichkeitsarbeit dieser zivilgesellschaftlichen Akteure und ihre Beziehung zum Journalis
...
Manual de comunicación para comunicadores/as cristianos/as que luchan por la justicia
Key Guides
Lima: Paz y Esperanza (2012), 95 pp.
"Uno de los propósitos de este manual es invitarles, por un lado, a pensar la comunicación más allá de los medios y el uso instrumental de las tecnologías de la información. De lo que se trata es de pensar la comunicación, como diría Rosa Maria Alfaro, como un proceso mediante el cual se cre
...
Social Media for Social Good: A How-To Guide for Nonprofits
New York: McGraw-Hill (2012), xx, 266 pp.
Storytelling in der PR: Wie Sie die Macht der Geschichten für Ihre Pressearbeit nutzen
Dordrecht: Springer (2012), 236 pp.
"Die Medien haben sich gewandelt und wandeln sich weiter. Journalisten und Leser suchen heute in viel stärkerem Maße als in der Vergangenheit Geschichten. Die Grenzen zwischen Journalismus und Entertainment sind längst fließend. Storytelling ist ein grundlegend neuer Ansatz in der Pressearbeit.
...
Enhancing Good Practice Documentation with Digital Storytelling: A Reference Manual for Empowering Community-Based Organisations and Communities Around HIV and Gender
Harare: Southern Africa HIV and AIDS Information Dissemination Service (SAfAIDS); Women'sNet (2012), 44 pp.
"This reference manual guides the staff of development or other organisations to encourage individuals (either colleagues or community members) to share their personal stories and include their voices as part of a broader good practice documentation process. While SAfAIDS and Women’sNet focus on u
...
101 Social Media Tactics for Nonprofits: A Field Guide
Hoboken, New Jers.: Wiley (2012), xix, 198 pp.
Information and Communication Management Strategy Development: A Toolkit for Agricultural and Rural Development Organisations. Facilitator's Guide
Wageningen: Technical Centre for Agricultural and Rural Cooperation (CTA) (2012), ix, 147 pp.
"This publication responds to the increasing need for organisations to think and plan strategically about managing and using their information and knowledge resources in an efficient and effective manner. Lack of strategy for information and knowledge management was identified as a major gap when CT
...
Big Impact in Small Places: 9 Ways to Write Better Email Subject Lines, Headlines, Tweets and Facebook Updates
Network for Good (2012), 18 pp.
"You can’t expect supporters to dive into your website, newsletter or other written materials unless you entice them with pithy, pointed or engaging subject lines, headlines, tweets and status updates. Th ese bits of text, whether a few words or a few short sentences, are sometimes called microcon
...
Behaviour Change Communication Targeting Four Health Behaviours in Developing Countries: A Review of Change Techniques
Social Science & Medicine, volume 75 (2012), pp. 612-621
"Behaviour change communication is vital for increasing the enactment of particular behaviours known to promote health and growth. The techniques used to change behaviour are important for determining how successful the intervention is. In order to integrate findings from different interventions, we
...
KONY 2012, Military Humanitarianism, and the Magic of Occult Economies
Africa Spectrum, volume 47, issue 2-3 (2012), pp. 127-135
"The global success of the film KONY 2012 by Invisible Children, Inc., manifests far greater magical powers than those of Joseph Kony and his ruthless Lord’s Resistance Army, which it portrays. The most prominent feature of the Invisible Children lobby is the making and constant remaking of a mast
...
A Pragmatic Trial in the Rio De Janeiro Subway to Capture Smokers for a Quitline: Methodological Challenges and Opportunities
Journal of Health Communication, volume 17, issue 8 (2012), pp. 899-914
"To encourage smoking cessation, persuasive messages can be used to raise smokers' risk perception. This article discusses challenges and solutions in designing a study to evaluate the effect of two different communication strategies ("gains from quitting" vs. "losses from continuing smoking") in en
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