Campaigning, Advocacy, PR
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This toolbox offers you training materials and good practice experiences on campaigning, advocacy and public relations from all over the world.

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857
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Topics
Storytelling
112
Nonprofit Public Relations: Design & Implementation
87
Social Media Marketing & Digital Public Relations
66
Public Relations
53
Campaigning: Planning & Implementation
44
Advocacy Campaigns
38
Campaigning
37
Behaviour Change Campaigns
35
Nonprofit Public Relations & Marketing
34
Advocacy & Empowerment: Planning & Implementation
30
Campaigning: Evaluation, Monitoring, Impact Assessment
30
Crisis Communication
30
Science Communication & Research Dissemination
30
Communication Strategies
29
Development Communication Campaigns
27
Strategic Communication Planning
27
Behaviour Change Communication
27
NGOs & Civil Society Organizations: Communication Strategies & Practices
26
Advocacy
25
Nonprofit Public Relations: Experiences
25
Campaigning: Experiences
23
Advocacy & Empowerment: Monitoring & Evaluation
20
Digital Activism, Cyber Advocacy
18
Edutainment Campaigns: Planning & Implementation
18
Organizational Communication, Institutional Communication
18
Presentation Skills & Techniques
18
Campaign Strategies
17
Development Communication, Communication for Development (C4D)
17
Health Campaigns: Planning & Implementation
17
Communication & Conversation Skills
17
Communication for Social Change
16
Media Advocacy, Media Activism
15
Health Campaigns: Experiences
15
Election Campaigns
13
Online Marketing, Online Public Relations
13
Participatory Videos & Community Filmmaking
13
HIV / AIDS Communication
13
Radio Dramas, Radio Soap Operas, Radio Fiction
13
Advertising
12
Advertising Planning & Implementation
12
Film & Video Advocacy / Activism
12
Entertainment Education, Edutainment
12
Rhetorics, Public Speaking, Speeches
12
Political Communication
12
Celebrity Humanitarianism
11
Digital Media Campaigns
11
Documentaries, Television Documentaries, Web Documentaries
11
Press Releases & Press Conferences
11
Social Marketing
11
Edutainment Radio Programmes
11
Fundraising
11
Public Awareness Campaigns
10
Online Fundraising
10
Social Media
10
Health Campaigns: Monitoring & Evaluation
10
Impact Assessment & Outcome Evaluation
10
Good Practice Examples
10
Health Campaigns: Effects & Effectiveness
10
Marketing & Branding
10
Campaigning: Message Design
9
Radio Campaigns
9
Public Relations: Evaluation, Monitoring, Impact Assessment
9
Corporate Communications
9
Event Marketing & Communication
8
Ethics in Public Relations
8
Nonprofit Public Relations: Evaluation, Monitoring, Impact Assessment
8
Public Relations: Planning & Implementation
8
Participatory Communication
8
Influencers (Social Media)
8
Environmental Communication
8
Forced Labour & Human Trafficking: Reporting & Media Representation
8
Radio Scriptwriting
8
Advocacy & Empowerment: Children
7
Lobbying
7
Celebrities, Idols, Stars
7
Community Development
7
Blogging, Blogs
7
Evaluation Methods, Evaluation Tools
7
Interpersonal Communication, Interpersonal Relations
7
Political Marketing
7
Persuasive Communication
7
Gender Advocacy & Empowerment, Gender Mainstreaming
6
Children's Rights
6
Screenwriting, Film Scriptwriting, TV Scriptwriting
6
Public Relations: Interview Skills & Training
6
Discourse & Discourse Analysis
6
Nonprofit Organizations, NGOs
6
Edutainment Television Programmes
6
Online Public Relations
6
Countering Hate Speech, Disinformation & Propaganda
6
Gaming, Video Games
6
Communication for Sustainable Development
6
Food / Nutrition Communication & Media Representation
6
Nonprofit Advertising, Advertising for Noncommercial Purposes
5
Advocacy & Political Films
5
Social Movements: Communication Strategies & Practices
5
Audience Feedback, Interaction & Participation
5
Children's Radio Programmes
5
Development Organizations: Communication Strategies & Media Representation
5
Development Aid Public Relations, Development Public Awareness Raising
5
Community Communication
5
Messages, Message Design, Message Analysis
5
Financing Nonprofit Organizations
5
Edutainment Campaigns: Monitoring & Evaluation
5
Twitter & Microblogs
5
YouTube
5
NGO Websites
5
Evaluation Approaches, Purposes & Frameworks
5
Evaluation Design & Implementation
5
Evaluation Reporting & Communicating Results
5
Child Health, Mother & Child Care Communication
5
Health Campaigns: Concepts & Strategies
5
Tobacco Counter-Marketing, Smoking Cessation Campaigning, Nicotine Addiction Reporting
5
Human Rights Protection
5
Change & Process Management
5
Migrants & Refugees: Tailor-Made Media Products & Information Services
5
Civic Engagement, Citizen & Community Participation
5
Corruption & Combating Corruption
5
Theories of Change
5
Advertising Campaigns
4
Radio Advertising
4
Television Advertising
4
People with Disabilities: Advocacy & Empowerment
4
Target Groups
4
Campaigning: Target Groups
4
Political Campaigns
4
Parish Communication, Parish Public Relations
4
Theologies of Communication
4
Community Media
4
Oral Cultures & Traditions, Oral History, Oral Testimonies
4
Human Security Reporting
4
Communicating Development Projects, Media in Development Programmes
4
Edutainment Health Programmes
4
Digital Skills, Digital Production Skills
4
Digital Journalism, Online Journalism
4
Education and Communication / Media
4
Health Communication
4
COVID-19 Communication
4
Vaccination Campaigns & Vaccine Hesitancy
4
Developing Countries Reporting & Representation in Foreign / International Media
4
Mobile Journalism, Video Journalism
4
Corruption Reporting & Role of Media in Curbing Corruption
4
Election Reporting
4
Risk Communication
4
Local Communication & Media
4
Corporate Social Responsibility
4
Migration & Refugees Reporting & (Social) Media Representation
4
Creativity
4
Mobile Phones, Smartphones
4
Infographics & Data Visualization
4
Advocacy & Empowerment: Experiences
3
Advocacy & Empowerment: Youth
3
Civic Engagement, Citizen Participation, Civil Society & Digital Communication
3
Agricultural Information & Extension
3
Audiences & Users
3
Audience Research Methods
3
Campaigning: Effects & Effctiveness
3
Information Campaigns
3
Children's Television Programmes
3
Church Public Relations
3
Alternative Communication & Media
3
Groups, Group Communication, Group Development
3
Conflict-Sensitive Radio Journalism, Radio in Conflict Prevention & Transformation
3
Media Monitoring, Media Observatories
3
Collective Memory & Media, Media Representation of History
3
Writing & Writing Styles
3
Nonprofit Management, NGO Management, Management General
3
Development Communication: Design & Implementation
3
Development Communication: Effects & Effectiveness
3
Crossmedia Publishing
3
Digital Healthcare & Information, Mobile Health, E-Health, Telemedicine
3
Digital Platforms & Intermediaries
3
Interactive Media
3
Financing Digital / Online Media
3
Podcasts
3
Facebook
3
Social Media Marketing in Broadcasting Enterprises
3
Instagram
3
Website Design & Development
3
Disaster & Humanitarian Crisis Communication
3
Disaster Risk & Preparedness Communication, Disaster Prevention Communication
3
Emergency Health Communication
3
Educational Games, Serious Games
3
Soap Operas & Telenovelas
3
Climate Change Communication, Climate Journalism
3
Image Ethics, Ethics in Photojournalism
3
Evaluation: Communication & Media
3
Gender and Media, Gender and Communication
3
Gender-Based Harassment, Intimidation & Violence
3
Gender-Based Harassment, Intimidation & Violence: Media Representation & Reporting
3
Moderation / Facilitation Skills & Techniques
3
Strategy Development & Strategic Planning
3
Food, Food Security, Nutrition
3
Sexual Health Communication, Reproductive Health Education, Family Planning
3
Safety of Journalists, Safety Risks of Media Workers
3
Poverty & Impoverished People: Reporting & Media Representation
3
Protests, Protest Movements, Protest Reporting & Media Representation
3
Voice & Speaking
3
Corporate Communications: Internal
3
Media & Communication Policies
3
Media Law & Regulation
3
Knowledge Management
3
Strategic Alliances, Strategic Partnerships
3
Social Photography
3
Project Management
3
Project Design, Project Planning
3
Emotions in Communication & Media
3
Data Analysis & Interpretation
3
Research Report Writing
3
Resilience
3
Mobile Phone Use for Social Purposes, Mobiles for Development
3
Non-Western Communication Approaches
3
Visual Communication
3
Youth Television Programmes
3
Advertising Agencies
2
Advertising Audiences & Target Groups
2
Advertising Ethics
2
Print Media Advertising
2
Radio Spots
2
Advocacy & Empowerment: Disadvantaged & Vulnerable Groups
2
Mobile Phone Advocacy & Campaigns
2
Agricultural Radio Programmes
2
Digital & Social Media Use: Youth
2
Social Media Analytics, Web Metrics, User Data Analytics
2
Opinion Polls, Public Opinion Research
2
Book Marketing, Branding & Promotion
2
Catholic Church: Public Relations & Institutional Communication
2
Catholic Digital Media Presence & Online Communities
2
Children and Media
2
Animated Cartoons, Animated Films
2
Child Protection, Protection of Minors
2
Comics, Cartoons, Caricatures
2
Film Production
2
Film Production Skills
2
Film Reception & Effects
2
Films
2
Communication Rights
2
Freedom of Expression
2
Local Government Communication Strategies
2
Public Relations: Radio
2
Community Radios
2
Conflicts, Conflict Prevention & Management, Mediation, Peacebuilding
2
Conflict Reporting, Armed Conflict Reporting
2
Content Analysis (Research Method)
2
Theatre for Development
2
Creative & Cultural Industries
2
Narratives, Narrative Structures
2
Development NGOs
2
Sustainable Development Goals (SDG)
2
Behaviour Change Communication: Effects & Effectiveness
2
Development Aid Reporting
2
Puntos de Encuentro (NGO, Nicaragua)
2
Soul City (NGO, South Africa)
2
Development Journalism & Media Representation of Development Issues
2
Rural Communication for Development
2
Digital Communication, Digital Media
2
Algorithms & Big Data
2
Digital Media Usability
2
Social Media in Political Communication
2
Websites
2
Online Learning, E-Learning
2
Disaster & Humanitarian Crisis Reporting
2
Disaster & Humanitarian Crisis Information Management
2
Media Marketing, Branding & Promotion
2
Commodities, Raw Materials, Extractive Industries, Mining
2
Domestic Workers
2
Traffic & Transport Infrastructure
2
Adult Education
2
Educational Radio Programmes
2
Higher Education
2
Literacy, Literacy Campaigns, Postliteracy, Alphabetisation Policies
2
Open, Distance and Digital Education (ODDE)
2
Workshops & Seminars: Methods, Tools, Planning, Experiences
2
Television Dramas
2
Ethics in Media & Communication
2
Journalism Ethics
2
Meta Evaluations, Cluster Evaluations
2
Organizational Communication: Evaluation, Monitoring, Impact Assessment
2
Gender Representation & Stereotypes in the Media
2
Women (General)
2
Collaboration
2
Counselling
2
Health Campaigns: Message Design
2
Malaria Communication
2
Tuberculosis Communication
2
Journalistic Skills
2
Corporate Identity
2
Design Thinking
2
Financing Media: Customer Payments, Subscription Models, User-Based Financing
2
Crowdfunding
2
Human Resources Development, Personnel Management
2
Low-Cost Solutions, Low Budget Calculation
2
Organisational Development & Capacity Building
2
People with Disabilities: Reporting & Media Representation
2
Photography
2
Governance & Accountability: Role of Media / Communication
2
Opinion Leaders, Politicians, Decision Makers, Elites
2
Public Opinion
2
Reputation
2
Radio Programmes & Genres
2
Media Effects
2
Everyday Life
2
Applied Communication Research
2
Data Collection, Data Collection Methods
2
Focus Groups & Group Discussions (Qualitative Research Method)
2
Interviewing (Journalistic Genre)
2
Interviewing (Qualitative Research Method)
2
Randomised Control Trials & (Quasi-) Experimental Designs
2
Civil Society
2
Social Justice
2
Mobile Phone Apps
2
SMS
2
Design & Layout
2
Visualization
2
Youth Cultures, Youth Milieus, Youth Identities
2
Access to Internet & Digital Communications
1
Access to Media & Information: Disadvantaged Groups and Minorities
1
Access to Public Information, Freedom of Information, Right to Information
1
Advertising Markets & Industries
1
Advertising: Message Development
1
Advertising Psychology
1
Advertising Sales Management
1
Children & Advertising
1
Digital Advertising, Online Advertising
1
Merchandising & Social Merchandising
1
Native Advertising (Paid Content Produced by the Editorial Team in the Same Style as Organic Editorial Content)
1
Outdoor Advertising
1
Advocacy & Empowerment: Chronically ill People
1
Advocacy & Empowerment: Ethnic Minorities
1
Advocacy & Empowerment: Girls
1
Advocacy & Empowerment: Migrants & Refugees
1
Civic Engagement, Citizen Participation, Civil Society & Media
1
Audience Segmentation, User Typologies, Personas
1
Community Radio Audiences & Use
1
Digital & Social Media Use, Internet Use
1
Prosumers & User Self-Marketing
1
Information Needs: Migrants
1
Interactive Radio: Audience Participation, Interaction & Feedback
1
Media Use, Media Consumption
1
Mobile Phone Use
1
Reading, Reading Habits, Reading Skills
1
Trust in the Media, Credibility of Media
1
Authoritarian Regimes, Dictatorships
1
Authoritarian Regimes: Media Systems & Landscapes
1
Independent & Oppositional Media in Authoritarian Regimes
1
E-Books & Digital Book Publishing
1
Scholarly Book Publishing, Academic Book Publishing
1
Catholic Church and Communication
1
COPE (Catholic Radio Network, Spain)
1
Solidarity
1
World Youth Day (Catholic Church)
1
Child Abuse
1
Child Labour
1
Child Marriage
1
Children: Media Representation & Reporting
1
Children's Theatre
1
Educational Comics & Comics for Development
1
Gaming: Children
1
Media & Communication Projects: Children
1
Protestantism (Mainline)
1
Christian Press: Evangelical / Protestant & Others
1
Christian Social Media Presence & Online Communities
1
Basic Christian Communities
1
Film & Gender
1
Film Directing
1
Film Distribution
1
Film Financing
1
Comedies
1
Educational Films & Videos
1
Science & Research Dissemination Films
1
Short Films
1
Film Editing
1
Film Studies & Research
1
Cybersecurity, Digital Safety, Privacy, Right to Privacy
1
Intellectual Property
1
Open Licensing, Creative Commons, Public Domain
1
Internet Censorship Circumvention Tools & Strategies
1
Associations: Communication Strategies & Practices
1
Government Communication Strategies
1
Foreign Government Communication Interventions
1
Public Diplomacy, Cultural Diplomacy
1
Viral Spots & Viral Online Communication
1
Press Officers, Spokesmen
1
Public Relations Education, Public Relations Training
1
Citizen Journalism, Community Journalism
1
Community Development: Role of Communication & Media
1
Community Radio Journalism & Production Skills
1
Community Reporters, Media Volunteers
1
Graffiti, Wall Paintings, Street Art
1
Conflicts
1
Reconciliation Work
1
Religion and Justice / Peace / Reconciliation
1
Small Arms
1
Conflict Prevention, Mediation & Reconciliation: Role of Media
1
Conflict-Sensitive / Peace Communication
1
Crime & Violence Reporting
1
Extremism & Terrorism Reporting
1
Extremist & Terrorist Digital / Social Media Presence
1
Extremist Recruitment through Media
1
Foreign Conflict Reporting, International War Reporting
1
Hate Speech, Hate Speech in Social Media
1
Trauma: Media Representation & Reporting
1
War Reporting
1
Contents of Media
1
Content & Format Development
1
User-Centered Content Development
1
Media Criticism
1
Culture and Communication, Culture and Media
1
Visual Arts, Painting
1
Collective Memory: Violent Conflicts & Wars
1
Culture (General)
1
Digital Cultures
1
Literature
1
Authors, Writers
1
Tales, Legends, Traditional Literary Lore
1
Creative Writing
1
Corporate Donors
1
World Bank
1
International NGOs
1
Volunteers & Volunteer Management
1
National Development Planning
1
Development Communication Projects: Case Studies
1
Millenium Development Goals (MDG)
1
Development Studies, Development Research
1
Public-Private Partnerships
1
Behaviour Change
1
Development Communication Education & Training
1
Development Communication: Indigenous & Traditional Communication
1
Development Communication: Monitoring & Evaluation
1
Development Communication: Research Projects
1
Development Communication Tools & Methods
1
Edutainment Campaigns: Experiences
1
Governance Support Communication
1
Influence of Media on Development Aid
1
Posters for Development & Education
1
Poverty Reduction: Role of Media
1
Rural Radio Programmes, Rural Radios, Rural Development & Radio
1
Data
1
Digital Media Management, Online Media Management
1
Digital & Information Literacy
1
Email, Electronic Mail
1
Multimedia Products, Transmedia Production
1
Net Neutrality
1
WeChat (Messaging, Social Media & Mobile Payment App, China)
1
Political Blogging
1
Political Websites & Online Communities
1
Web Entertainment Series
1
Influencer Marketing
1
Journalistic Social Media Use
1
Social / Digital Media and ICTs in Disaster & Humanitarian Crisis Management & Prevention
1
TikTok
1
WhatsApp
1
ICTs and Development
1
Discrimination-Sensitive Language, Minority-Sensitive Journalism
1
Health Communication: Disadvantaged Groups, Minorities, Hard-to-Reach Audiences
1
Minorities & Disadvantaged Groups: Reporting & Media Representation
1
Romani People
1
Early Warning: Disasters
1
Infectious Diseases' Outbreak Communication
1
International Humanitarian Crisis Reporting, Foreign Disaster Reporting
1
Trust Building in Health & Emergency Communication
1
Disinformation, Misinformation, Fake News
1
Documenting Human Rights Violations
1
Information Management
1
Information Products & Services
1
Media Markets
1
Informal Sector, Informal Economy
1
Markets (General)
1
Market Strategies
1
Radio Markets
1
Radio Marketing, Branding & Promotion
1
Alternative Economy, Solidarity Economy, Social Economy Businesses, Fair Trade
1
Poverty & Poverty Reduction
1
Microcredits, Microfinance, Small-Scale Loans
1
Privatization
1
Educational Issues: Reporting & Media Representation
1
Educational Media: Evaluation, Monitoring, Impact Assessment
1
Educational Methods
1
Digital Educational Materials
1
Massive Open Online Courses (MOOC)
1
Nonformal Education
1
Teaching & Teaching Methods
1
Training Courses, Course Development
1
Universities
1
Webinars
1
Entertainment and Media / Communication
1
Ethics in Entertainment
1
Addiction to Media & Video Games, Effects of Media on Mental Health
1
Humour, Parody, Satire
1
Radio Entertainment
1
Sports, Sports & Media, Sports Reporting
1
Television Entertainment, Television Entertainment Programmes
1
Television Entertainment: Specific Programmes
1
Television Serials
1
Biodiversity Communication
1
Environmental Activism
1
Environmental Communication: Planning & Implementation
1
Environmental & Land Conflicts Reporting & Media Representation
1
Water Resources Management, Water Access & Supply
1
Accountability & Transparency of the Media
1
Countering Defamation & Harassment
1
Ethics in Nonprofit & Community Journalism
1
Social Norms
1
Values
1
Evaluation
1
Commissioning Evaluations
1
Evaluation Criteria, Evaluation Indicators
1
Gender in Evaluation, Monitoring, Impact Assessment
1
Information Products & Services: Evaluation, Monitoring, Impact Assessment
1
Most Significant Change (MSC)
1
Utilisation-Focused Evaluation (Focus on Intended Use by Intended User)
1
Female Journalists & Media Workers
1
Feminism & Communication
1
Gender-Sensitive Language
1
Rural Women & Communication
1
Developing Position Papers & Drawing up Recommendations
1
Online Meetings & Workshops, Video Conferences, Hybrid Events
1
Strategies
1
Cancer Prevention, Cancer Communication
1
Health Information Materials
1
Health Radio Programmes
1
Medicines, Medical Drugs
1
Mental Health Reporting & Media Representation
1
Polio Communication
1
Religion in Health Communication
1
Therapeutical Use of Communication & Media
1
WASH Communication (Water, Sanitation, Hygiene)
1
Indigenous Communication
1
Indigenous Peoples, Indigenous Population
1
Africa: Foreign Media Representation & Image Abroad
1
China: Transnational Information Operations, International Broadcasting, Public Diplomacy
1
Transnational Communication
1
Transnational & Comparative Communication Research
1
International Organizations
1
European Union (EU)
1
UNESCO
1
United Nations (UN)
1
UNICEF
1
Civic Journalism, Public Journalism
1
Constructive Journalism, Solution-Oriented Journalism
1
Journalistic Genres
1
Basic Journalistic Skills
1
Journalists Dealing with Risks & Threats, Resilience & Wellbeing of Media Workers
1
News
1
News Agencies
1
Xinhua (News Agency, China)
1
Photojournalism
1
Prostitution Reporting & Media Representation
1
Social Issues: Reporting & Media Representation
1
Science Journalism
1
Metaphors
1
Local Radios, Local Radio Programmes
1
Local Television
1
Media Assistance: Impacts, Effectiveness, Efficiency
1
Media Assistance: Youth Programmes & Media
1
Business Communication
1
Communication
1
Communication Networks
1
Crowdsourcing
1
Presentation of Information
1
Nonverbal Communication, Body Language, Gestures
1
Stereotypes in Media & Communication
1
Trust Building: Role of Communication & Media
1
Media Literacy: Youth
1
Social Media Landscapes
1
Constitutions
1
Human Rights Violations
1
Transitional Justice
1
Budgeting, Cost Calculation, Financial Planning
1
Consulting, Consultants, Consultancies
1
Crisis Management
1
Financing Media, Financial Media Management
1
Leadership, Leadership Development
1
Direct Marketing
1
Organisational Culture
1
Organisational Learning
1
Quality Management
1
Starting Media Outlets, Creation of Digital Businesses
1
Migrants, Refugees, Diasporas & Media
1
Migration Prevention Information, Informing Potential Migrants
1
Music
1
Digital Photography
1
Accountability & Transparency
1
Citizenship
1
Political Participation
1
Democratization
1
Public Interest
1
Security
1
Personal Safety
1
Shrinking Spaces for Civil Society & Political Actors
1
Police
1
Politics and Media
1
Agenda Setting
1
Election Campaigns: Social Media
1
Influence of Media on Politics
1
Political Parties: Communication Strategies
1
Propaganda
1
Public Spheres
1
Trade Unions & Labor Movements: Communication Strategies
1
Magazines
1
Christianity Today (Evangelical Christian Periodical, USA)
1
Youth Magazines
1
Video Production Skills
1
Coordination
1
Monitoring
1
Project Planning: Terms of Reference
1
Project Financing
1
Project Impact, Project Effects, Project Effectiveness, Project Efficiency
1
Stakeholders, Stakeholder Analysis, Stakeholder Participation
1
Radio Formats
1
Youth Radio Programmes, Youth Radio Stations, School Radios
1
Radio Programming, Programme Structures & Schedules
1
Commercial Radios
1
Radio Programas del Perú (RPP) (Radio Network, Peru)
1
Helplines, Hotlines
1
Social Behaviour
1
Fear, Anxiety
1
Buddhism and Communication
1
Hinduism and Communication
1
Islam and Communication
1
Pilgrimages & Pilgrimage Sites
1
Communication & Media Indicators
1
Qualitative Analysis
1
Indicators & Indices
1
Participatory Research Methods
1
Qualitative Research Methods
1
Quantitative Research Methods
1
Questionnaires, Questionnaire Design
1
Violence Prevention Campaigns
1
Coalition Building
1
Networks & Networking
1
Social Change
1
Social Control
1
Low-Cost Technologies
1
Software
1
Open Source Software
1
Video Equipment & Technologies
1
Television Programming, Programme Structures & Programme Policies
1
Theories of Communication & Media
1
Postcolonial & Decolonial Communication Approaches
1
Suburbs, Poor Districts, Slums, Shanty Towns
1
Audio Slide Shows, Sound Image Shows
1
Audiovisual Language
1
Colours
1
Slides, Slideshows
1
Youth and Media
1
Youth Media
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
"The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As fund ... more
"Uno de los propósitos de este manual es invitarles, por un lado, a pensar la comunicación más allá de los medios y el uso instrumental de las tecnologías de la información. De lo que se trata es de pensar la comunicación, como diría Rosa Maria Alfaro, como un proceso mediante el cual se cre ... more
"This study of the digital storytelling (DST) project at the South Asia Hub of the Pathways of Women’s Empowerment Research Programme Consortium examines the capacity of DST practice to articulate women’s diverse experiences of empowerment, given the genre’s formalities and narrative guideline ... more
"This Learning Note is published by the Operational Communications Division in the World Bank’s External Affairs Vice Presidency. It aims to help task managers communicate with service providers as they prepare for an urban water supply reform project. The focus is on how strategic public communic ... more
"Getting SMS campaigns right is not simple. The right content, delivered at the right time in the right context, is critical. Adding the right kind of interaction to campaigns can make them more engaging, and increase their power in encouraging positive change. Positive behavior change campaigns sho ... more
"‘Killer facts’ are those punchy, memorable, headline-grabbing statistics that make reports special. They cut through the technicalities to fire people up about changing the world. They are picked up and repeated endlessly by the media and politicians. They are known as ‘killer’ facts becaus ... more
"MTV EXIT ASIA is a large-scale multi-media program designed to raise awareness of trafficking in persons (TIP) in the Asia-Pacific Region with the objective of promoting behaviour change and driving social action. It reflects an innovative co-donor partnership between USAID and AusAID that aims to ... more
"This reference manual guides the staff of development or other organisations to encourage individuals (either colleagues or community members) to share their personal stories and include their voices as part of a broader good practice documentation process. While SAfAIDS and Women’sNet focus on u ... more
"Behavior Change Communication (BCC) interventions have become an integral part of many HIV prevention programs. Monitoring and evaluation is expected to be included in the design of any BCC interventions from the beginning on. However, the know-how on how to demonstrate results and impacts of such ... more
"This article reflects on a digital storytelling project undertaken for research, communication, and advocacy purposes in Bangladesh. The project trained young women from different regions of the country to make digital stories about their everyday struggles and journeys of personal growth. Excerpts ... more
"Obwohl sich NGOs in den letzten Jahrzehnten enorm profiliert und gewandelt haben, sind sie kein prominenter Gegenstand der Kommunikationswissenschaft. Tina Bieth untersucht in ihrer empirischen Studie die Öffentlichkeitsarbeit dieser zivilgesellschaftlichen Akteure und ihre Beziehung zum Journalis ... more
"PR-Evaluation und Kommunikations-Controlling sind zwei Begriffe, die in der Branche oft vertauscht oder als Synonym genutzt werden. Es sind jedoch unterschiedliche Dinge, die sich gegenseitig ergänzen. Das Bild eines Schiffes veranschaulicht dies: Bevor der Kapitän den Hafen verlässt, wird er se ... more
"Die Medien haben sich gewandelt und wandeln sich weiter. Journalisten und Leser suchen heute in viel stärkerem Maße als in der Vergangenheit Geschichten. Die Grenzen zwischen Journalismus und Entertainment sind längst fließend. Storytelling ist ein grundlegend neuer Ansatz in der Pressearbeit. ... more