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Language
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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Innovation in den Medien: Crossmedia - Storywelten - Change Management
München: Hooffacker; MedienCampus Bayern (2013), 204 pp.
"Google, Apple und Facebook haben die Medienwelt verändert. Auch lokale und regionale Medienunternehmen müssen sich massiv wandeln. Das Gute: Es entstehen neue Möglichkeiten, als Journalist zu arbeiten, seine Geschichten multimedial aufzubereiten und den Leser, Hörer sowie Zuschauer den ganzen T
...
Kommunizieren lernen ... Anregungen zur Selbsthilfe
München: Friedrich-Ebert-Stiftung (FES) (2013), 40 pp.
Medientraining
Konstanz: UVK (2013), 222 pp.
"Dieses Buch ist ein praktischer Leitfaden. Es zeigt in kompakter und anschaulicher Weise, wie man sich erfolgreich in den Medien präsentiert. Mit allem, was dazu gehört: Auftritt, Kleidung, Ausdruck, Körpersprache, Umgang mit kritischen Fragen, Krisenkommunikation und auch dem Thema Lampenfieber
...
Herramientas digitales para ONG
La Rioja: Proyecto Libro - E; Universidad Nacional de La Rioja (2013), 139 pp.
MTV Exit Asia: An Innovative Multimedia Program to Increase Awareness and Prevention of Trafficking in Persons
London: MTV EXIT Foundation (2012), 133 pp.
"MTV EXIT ASIA is a large-scale multi-media program designed to raise awareness of trafficking in persons (TIP) in the Asia-Pacific Region with the objective of promoting behaviour change and driving social action. It reflects an innovative co-donor partnership between USAID and AusAID that aims to
...
Storytelling in World Cinemas. Vol. 1: Forms
London; New York: Wallflower Press (2012), xi, 208 pp.
Public Relations Education in Malaysia and the Philippines: A Comparative Snapshot and Preliminary Assessment
In: Asian Communication Handbook
Storytelling in der PR: Wie Sie die Macht der Geschichten für Ihre Pressearbeit nutzen
Dordrecht: Springer (2012), 236 pp.
"Die Medien haben sich gewandelt und wandeln sich weiter. Journalisten und Leser suchen heute in viel stärkerem Maße als in der Vergangenheit Geschichten. Die Grenzen zwischen Journalismus und Entertainment sind längst fließend. Storytelling ist ein grundlegend neuer Ansatz in der Pressearbeit.
...
Reframing Digital Storytelling as Co-creative
IDS Bulletin (Institute of Development Studies), volume 43, issue 5 (2012), pp. 91-97
"This study of the digital storytelling (DST) project at the South Asia Hub of the Pathways of Women’s Empowerment Research Programme Consortium examines the capacity of DST practice to articulate women’s diverse experiences of empowerment, given the genre’s formalities and narrative guideline
...
Creating Killer Facts and Graphics
Oxfam (2012), 4 pp.
"‘Killer facts’ are those punchy, memorable, headline-grabbing statistics that make reports special. They cut through the technicalities to fire people up about changing the world. They are picked up and repeated endlessly by the media and politicians. They are known as ‘killer’ facts becaus
...
PR-Evaluation und Kommunikations-Controlling: Public Relations optimieren und steuern. Ein Handbuch für PR-Praktiker
Edingen-Neckarhausen: Besson Fachverlag (2012), 105 pp.
"PR-Evaluation und Kommunikations-Controlling sind zwei Begriffe, die in der Branche oft vertauscht oder als Synonym genutzt werden. Es sind jedoch unterschiedliche Dinge, die sich gegenseitig ergänzen. Das Bild eines Schiffes veranschaulicht dies: Bevor der Kapitän den Hafen verlässt, wird er se
...
The Handbook of Crisis Communication
Chichester; Malden, Mass.: Wiley Blackwell, paperback ed. (2012), xxvii, 737 pp.
U.S. and Finnish Journalists: A Comparative Study of Roles, Responsibilities, and Emotional Reactions to School Shootings
In: School Shootings: Mediatized Violence in a Global Age
Leeds: Emerald Publishing (2012), pp. 141-160
"In the chapter, journalistic work ethics on the scene during school shootings and journalists’ psychological stress reactions after such work is studied. Approach: Findings are based on several qualitative studies carried out separately at different time periods, spanning over a decade. Included
...
Digital Storytelling in Bangladesh: Experiences, Challenges and Possibilities
IDS Bulletin (Institute of Development Studies), volume 43, issue 5 (2012), pp. 98-103
"This article reflects on a digital storytelling project undertaken for research, communication, and advocacy purposes in Bangladesh. The project trained young women from different regions of the country to make digital stories about their everyday struggles and journeys of personal growth. Excerpts
...
101 Social Media Tactics for Nonprofits: A Field Guide
Hoboken, New Jers.: Wiley (2012), xix, 198 pp.
Measuring the Networked Nonprofit: Using Data to Change the World
San Francisco: Jossey-Bass (2012), xxviii, 301 pp.
"The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As fund
...
