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Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Measuring the Networked Nonprofit: Using Data to Change the World
San Francisco: Jossey-Bass (2012), xxviii, 301 pp.
"The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As fund
...
Public Relations: Konzeption und Organisation, Instrumente, Kommunikation mit wichtigen Bezugsgruppen
Berlin: Cornelsen, 4., aktualisierte Aufl. (2012), 231 pp.
101 Social Media Tactics for Nonprofits: A Field Guide
Hoboken, New Jers.: Wiley (2012), xix, 198 pp.
Communication for Water Sector Reform: Obstacles and Opportunities
Washington, DC: World Bank (2012), vi, 16 pp.
"This Learning Note is published by the Operational Communications Division in the World Bank’s External Affairs Vice Presidency. It aims to help task managers communicate with service providers as they prepare for an urban water supply reform project. The focus is on how strategic public communic
...
Information and Communication Management Strategy Development: A Toolkit for Agricultural and Rural Development Organisations. Facilitator's Guide
Wageningen: Technical Centre for Agricultural and Rural Cooperation (CTA) (2012), ix, 147 pp.
"This publication responds to the increasing need for organisations to think and plan strategically about managing and using their information and knowledge resources in an efficient and effective manner. Lack of strategy for information and knowledge management was identified as a major gap when CT
...
Manual de comunicación para comunicadores/as cristianos/as que luchan por la justicia
Key Guides
Lima: Paz y Esperanza (2012), 95 pp.
"Uno de los propósitos de este manual es invitarles, por un lado, a pensar la comunicación más allá de los medios y el uso instrumental de las tecnologías de la información. De lo que se trata es de pensar la comunicación, como diría Rosa Maria Alfaro, como un proceso mediante el cual se cre
...
Public Relations Education in Malaysia and the Philippines: A Comparative Snapshot and Preliminary Assessment
In: Asian Communication Handbook
MTV Exit Asia: An Innovative Multimedia Program to Increase Awareness and Prevention of Trafficking in Persons
London: MTV EXIT Foundation (2012), 133 pp.
"MTV EXIT ASIA is a large-scale multi-media program designed to raise awareness of trafficking in persons (TIP) in the Asia-Pacific Region with the objective of promoting behaviour change and driving social action. It reflects an innovative co-donor partnership between USAID and AusAID that aims to
...
Creating Killer Facts and Graphics
Oxfam (2012), 4 pp.
"‘Killer facts’ are those punchy, memorable, headline-grabbing statistics that make reports special. They cut through the technicalities to fire people up about changing the world. They are picked up and repeated endlessly by the media and politicians. They are known as ‘killer’ facts becaus
...
U.S. and Finnish Journalists: A Comparative Study of Roles, Responsibilities, and Emotional Reactions to School Shootings
In: School Shootings: Mediatized Violence in a Global Age
Leeds: Emerald Publishing (2012), pp. 141-160
"In the chapter, journalistic work ethics on the scene during school shootings and journalists’ psychological stress reactions after such work is studied. Approach: Findings are based on several qualitative studies carried out separately at different time periods, spanning over a decade. Included
...
"Behavior Change Communication (BCC) interventions have become an integral part of many HIV prevention programs. Monitoring and evaluation is expected to be included in the design of any BCC interventions from the beginning on. However, the know-how on how to demonstrate results and impacts of such
...
Storytelling in der PR: Wie Sie die Macht der Geschichten für Ihre Pressearbeit nutzen
Dordrecht: Springer (2012), 236 pp.
"Die Medien haben sich gewandelt und wandeln sich weiter. Journalisten und Leser suchen heute in viel stärkerem Maße als in der Vergangenheit Geschichten. Die Grenzen zwischen Journalismus und Entertainment sind längst fließend. Storytelling ist ein grundlegend neuer Ansatz in der Pressearbeit.
...
Social Media for Social Good: A How-To Guide for Nonprofits
New York: McGraw-Hill (2012), xx, 266 pp.
PR-Evaluation und Kommunikations-Controlling: Public Relations optimieren und steuern. Ein Handbuch für PR-Praktiker
Edingen-Neckarhausen: Besson Fachverlag (2012), 105 pp.
"PR-Evaluation und Kommunikations-Controlling sind zwei Begriffe, die in der Branche oft vertauscht oder als Synonym genutzt werden. Es sind jedoch unterschiedliche Dinge, die sich gegenseitig ergänzen. Das Bild eines Schiffes veranschaulicht dies: Bevor der Kapitän den Hafen verlässt, wird er se
...
The Handbook of Crisis Communication
Chichester; Malden, Mass.: Wiley Blackwell, paperback ed. (2012), xxvii, 737 pp.
