Campaigning, Advocacy, PR
TOOLBOX

This toolbox offers you training materials and good practice experiences on campaigning, advocacy and public relations. We focus in particular on

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Focuses on three key written products: the policy brief, the research brief and the story of change.
"The African Farm Radio Research Initiative (AFRRI) was a 42-month action research project implemented by Farm Radio International (FRI) in partnership with World University Service of Canada (WUSC), and with the support of the Bill & Melinda Gates Foundation. An estimated 40 million farmers in five ... more
"Das vorliegende Buch vermittelt Grundlagenwissen über PR-Kampagnen und erklärt am Beispiel von Case Studies, wie man erfolgreiche Kampagnen plant, durchführt und bewertet. Es gliedert sich in die drei Teile Theorie, Praxis und Ausblick. Nach drei Beiträgen zu grundlegenden Fragen von Kampagnen ... more
"A guide to using social media to improve reach of health messages, increase access to your content, further participation with audiences and advance transparency to improve health communication efforts." (Page 1)
"This publication updates a 2005 review of communication in Poverty Reduction Strategies (PRS). It includes four country case studies (Ghana, Tanzania, Moldova, and Nepal) and a regional analysis of Latin America and the Caribbean. It explores how the use of strategic communication has expanded beyo ... more
"Haupt- und Ehrenamtliche in den Gemeinden lernen, einladend aufzutreten: Mit einem guten Wort zur rechten Zeit sowie einer Mimik und Gestik, die Offenheit und Gesprächsbereitschaft signalisieren. Familie G. ist neu zugezogen. Sie sind kirchlich orientiert und besuchen regelmäßig den Gottesdienst ... more
"Game stories have evolved from the simple kidnapped-girl plot of Donkey Kong to the complex novel-length tales of modern RPGs. In addition, the ability of the player to interact with and affect the story has created many new and different types of stories that are difficult if not impossible to por ... more
"This guide sets out approaches and tools for public awareness and public education in disaster risk reduction already widely in use by National Societies. It pulls together a range of research on risk communications and public education for behaviour change, and practitioners’ own discoveries in ... more

Writing Effective Reports

In: Food Security Communications Toolkit
Rome: FAO (2011), pp. 140-193
"This working paper aims to synthesize current efforts to develop comparable evaluation methods for social issue documentary films. Authored by two researchers who have been jointly documenting the field’s transformation over the past five years, this paper offers a framework for planning and eval ... more

Working on Health Communication

Los Angeles et al.: Sage (2011), 186 pp.
"Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns. The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right th ... more
"Based on CommGAP’s interactions with the global anticorruption community as well as earlier research, we were able to collate 18 representative instances (case studies) from around the world, with real-life examples of citizens coming together to speak up against corruption and social norms vis- ... more
"Community research projects are often initiated with action and change in mind. That is, the knowledge generated is intended to be used towards specific ends-- strengthening community programs, improving public policy, sharing vital information with community members. But the research is only usefu ... more

Food Security Communications Toolkit

Rome: FAO (2011), 213 pp.
"This toolkit is geared towards helping food security professionals develop a communication strategy and communicate more effectively with their target audiences. Specific sections of the toolkit focus on policy makers and the media, because of the important role they play in implementing and influe ... more