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Countries / Regions
Authors & Publishers
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Publication Years
Methods applied
Journals
Output Type
Interactive Storytelling for Video Games: A Player-Centered Approach to Creating Memorable Characters and Stories
Burlington, MA: Focal Press (2011), xi, 319 pp.
"Game stories have evolved from the simple kidnapped-girl plot of Donkey Kong to the complex novel-length tales of modern RPGs. In addition, the ability of the player to interact with and affect the story has created many new and different types of stories that are difficult if not impossible to por
...
Interactive Storytelling: 4th International Conference on Interactive Digital Storytelling, ICIDS 2011, Vancouver, Canada, November 28 - December 1, 2011. Proceedings
Berlin et al.: Springer (2011), xiii, 372 pp.
"This book constitutes the refereed proceedings of the 4th International Conference on Interactive Digital Storytelling, ICIDS 2011, held in Vancouver, Canada, in November/December 2011. The 17 full papers, 14 short papers and 16 poster papers were carefully reviewed and selected from 72 paper and p
...
Soziale Bewegungen und Social Media: Handbuch für den Einsatz von Web 2.0
Wien: ÖGB-Verlag (2011), 392 pp.
"Mit „Soziale Bewegungen und Social Media“ liegt das erste Handbuch zum Einsatz von Social Media vor, das sich nicht dem wirtschaftlichen Nutzen und der kommerziellen Verwertung widmet, sondern das für Arbeitnehmer_innen und Betriebsrät_innen, Bürgerinitiativen, NGO und Gewerkschaften geschri
...
"Community research projects are often initiated with action and change in mind. That is, the knowledge generated is intended to be used towards specific ends-- strengthening community programs, improving public policy, sharing vital information with community members. But the research is only usefu
...
Agricultural Radio That Works
Ottawa: Farm Radio International (2011), 8 pp.
"Participatory Radio Campaigns (PRCs) were developed by Farm Radio International as a way to help farmers learn about, evaluate, and introduce new agricultural practices that they are interested in trying. With training and facilitation support from Farm Radio International, selected radio stations
...
Media Advocacy Toolkit
Pasay City: Philippine NGO Council on Population, Health and Welfare (2011), 22 pp.
PR-Kampagnen
Konstanz: UVK (2011), 278 pp.
"Das vorliegende Buch vermittelt Grundlagenwissen über PR-Kampagnen und erklärt am Beispiel von Case Studies, wie man erfolgreiche Kampagnen plant, durchführt und bewertet. Es gliedert sich in die drei Teile Theorie, Praxis und Ausblick. Nach drei Beiträgen zu grundlegenden Fragen von Kampagnen
...
Making Data Talk: A Workbook
National Cancer Institute (2011), 44 pp.
"This workbook provides an overview of the main points contained in the book 'Making Data Talk: Communicating Public Health Data to the Public, Policy Makers, and the Press', as well as practical exercises for applying the book’s concepts and communication principles to your unique situation. The
...
The Health Communicator’s Social Media Toolkit
Centers for Disease Control and Prevention (CDC), updated ed. (2011), 55 pp.
"A guide to using social media to improve reach of health messages, increase access to your content, further participation with audiences and advance transparency to improve health communication efforts." (Page 1)
A Guide for African Science Media Officers
Wellcome Trust; SciDevNet (2011), 20 pp.
"Good reporting of science in the media is vital in drawing the attention of both policymakers and the public to the important role that science and technology can play in achieving sustainable development, and press officers can contribute significantly to helping science journalists ensure that th
...
Case Study: A Communication Approach to El Salvador’s EDUCO Education Reform Efforts
Washington, DC: World Bank, Communication for Governance and Accountability Program (CommGAP) (2011), iv, 9 pp.
"A well-designed communication plan proved to be critical in implementing successful education re form efforts in El Salvador (World Bank 1998). El Salvador’s experience with the Education with Community Participation Program (EDUCO) demonstrated that special emphasis on communication strategies c
...
Generating Genuine Demand for Accountability Through Communication: A Trainer's Guide
Washington, DC: World Bank, Communication for Governance and Accountability Program (CommGAP) (2011), viii, 62 pp.
"This guide is designed for development practitioners in donor organizations, governments, and civil society, who are setting up capacity-building programs for promoting sustainable accountability and governance reform. A conceptual framework for communication and accountability provides trainers wi
...
Changing Norms is Key to Fighting Everyday Corruption
Washington, DC: World Bank, Communication for Governance and Accountability Program (CommGAP) (2011), 25, 55 pp.
"Based on CommGAP’s interactions with the global anticorruption community as well as earlier research, we were able to collate 18 representative instances (case studies) from around the world, with real-life examples of citizens coming together to speak up against corruption and social norms vis-
...
Das Facebook-Marketing-Buch
Köln et al.: O'Reilly (2011), 289 pp.
"Welche Möglichkeiten bietet Facebook dem Marketing? Wo liegen die Chancen und wo die Gefahren? Wie entwickelt man eine Kampagne, und wie lässt sich ihr Erfolg messen? Darüber klärt Das Facebook Marketing-Buch auf. Anschaulich, praxisnah und gut verständlich werden zunächst die Facebook-Basics
...
Making Communication Count: A Strategic Communications Framework
London: International Institute for Environment and Development (IIED) (2011), 4 pp.
"Effective communication strategies will differ depending on whether you are communicating to influence change, engage or mobilise communities, share information, or raise profiles. Influencing change relies on engaging key audiences in dialogue that is relevant, context-specific and backed up by ro
...
Communicating Research: A Beginner’s Guide for Researchers in Vietnam
London: Overseas Development Institute (ODI) (2011), iii, 47 pp.
Focuses on three key written products: the policy brief, the research brief and the story of change.
Hands-On Social Marketing: A Step-By-Step Guide to Designing Change for Good
Key Guides
London et al.: Sage, 2nd ed. (2011), xiv, 309 pp.
"The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social m
...
Evaluating Your Communication Tools: What Works, What Doesn’t? The Westminster Model
London: Westminster City Council (2011), 46 pp.
"Evaluation should be seen as a key part of the communications process, and not a bolt-on at the end, and thought needs to be put into understanding exactly what outcomes can and should be measured. At a bare minimum, organisations should ensure they have ways for measuring how they perform in the m
...
