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Countries
Authors & Publishers
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Methods applied
Journals
Output Type
Evidence, Messages, Change! An Introductory Guide to Successful Advocacy
New York; London: Open Society Institute; Open Society Foundation (2010), 24 pp.
"This guide outlines important, basic steps to ensure that your advocacy is as effective as possible. It draws on learning within the Open Society Foundations’ network, especially the experiences of our advocacy colleagues, as well as resources from other organizations. Understanding of and engage
...
El radiodrama en la comunicación de mensajes sociales: Apuntes teórico-prácticos para la producción integral
Key Guides
Buenos Aires: Ediciones del Jinete Insomne; Centro de Producciones Radiofónicas (2010), 166 pp.
"El presente texto es una aproximación básica a distintas cuestiones de la producción de radio que son necesarias para comenzar. No aspira a ser un manual de uso, de esos que tienen pasos a seguir para lograr el éxito, sino todo lo contrario: aspira a ser un texto de guía basado en conocimiento
...
Guidelines on lobby and advocacy
Utrecht: ICCO (2010), 52 pp.
Tácticas y estrategias para contar: Historias de la gente sobre conflicto y reconciliación en Colombia
Bogotá: Friedrich-Ebert-Stiftung (FES), Centro de Competencia en Comunicación para América Latina (2010), 212 pp.
"Esta es una historia de historias. Esta es la historia de una intuición que se concretó en idea, que se volvió en proyecto, que se convirtió en comunidad/red llamada www.desdeadentro.info, un tejido de historias que no tiene dueños pero tiene sentido en cuanto cuenta, narra, relata. ¿Qué som
...
Advocacy, Communication and Social Mobilization for TB Control: Collection of Country-Level Good Practices
Geneva: World Health Organization (WHO) (2010), 81 pp.
"The purpose of this document is to highlight cases in which Advocacy, Communication and Social Mobilization (ACSM) interventions have contributed to a positive outcome of tuberculosis (TB) control activities directed to a range of audiences and settings. It is intended for on-the-ground stakeholder
...
Prensa y comunicación: Relaciones informativas responsables
Buenos Aires: La Crujía (2010), 207 pp.
Conceitos de comunicação política
Beira: Livros LabCom (2010), 164 pp.
"A Comunicação Política é uma área vasta em expansão quer sob o ponto de vista da reflexão teórica praticada nas Academias quer sob o ponto de vista da sua prática em numerosos domínios da vida cívica. Vislumbra-se um claro aprofundamento dos estudos nesta área visível na imprensa unive
...
Comunicación estratégica: Valor agregado para una ONG. Caso testigo: Vecinos por la Carta y su incidencia en la reforma de la Carta Orgánica de Bariloche
Buenos Aires: Vecinos por la Carta; Avina (2010), 141 pp.
"Para los que trabajamos en la Representación Patagonia de la Fundación AVINA Argentina fue una oportunidad extraordinaria poder acompañar, muy próximos, a un puñado abierto y generoso de ciudadanos de San Carlos de Bariloche que decidió incidir directamente en el proceso de la reforma de su C
...
Best Practice in Road Safety Mass Media Campaigns: A Literature Review
Adelaide: University of Adelaide, Centre for Automotive Safety Research (2010), vi, 49 pp.
"This report provides a timely review of what is currently known about road safety advertising design and evaluation. Australian and international advertising literature published from 2001 to 2009 was reviewed to determine best practice for road safety mass media campaigns in South Australia. Inste
...
Facebook, Twitter et les autres ...: Intégrer les réseaux sociaux dans une stratégie d'entreprise
Paris: Pearson Education (2010), xiii, 238 pp.
"Il a fallu 38 ans à la radio pour toucher 50 millions d'utilisateurs, 13 ans à la télévision, 4 ans à Internet... tandis que Facebook a conquis 100 millions de membres en moins de 9 mois ! D'abord destinés aux individus désireux de prolonger ou de nouer des relations, les réseaux sociaux ne
...
Voice and Accountability Tool: Engagement Framework
CAFOD (2010), 3 pp.
"This tool can be used in different places and for different types of advocacy, and helps CAFOD and our partners to think about the wider context of their work as well as their achievements. The levels are cumulative, and require partner organisations to think through the reasons why they might be c
...
Tracking Progress in Advocacy: Why and How to Monitor and Evaluate Advocacy Projects and Programmes
Oxford: INTRAC (2009), 11 pp.
"This paper introduces the scope of, and rational for, engaging in advocacy work as part of development interventions. It then focuses on the issue of monitoring and evaluating these efforts – offering reasons why and when these processes should be planned and implemented, what’s involved, and w
...
"In a Study Released Today...": 10 Tips to Get More Ink on Your Next Report
New York: Fenton Communications (2009), 15 pp.
"Many nonprofits spend considerable time and resources producing studies to advance their issues, only to have them gather dust on the shelf of some academic or government office. Why? Invariably, it’s because the report received little to no media coverage. The good news is, it doesn’t have to
...
Key Concepts in Public Relations
London: Sage (2009), xii, 253 pp.
"Key Concepts in Public Relations provides a comprehensive, easy-to-use overview to the field; covers over 150 central concepts in PR; paves the way for students to tackle primary texts; grounds students in both practice and theory." (Publisher description)
Story Circle: Digital Storytelling Around the World
Deep Insights
Chichester, U.K; Malden, MA: Wiley Blackwell (2009), xvi, 307 pp.
"Story Circle is the first collection ever devoted to a comprehensive international study of the digital storytelling movement, exploring subjects of central importance on the emergent and ever-shifting digital landscape. It covers consumer-generated content, memory grids, the digital storytelling y
...
Introduction to Basic Counselling and Communication Skills: IOM Training Manual for Migrant Community Leaders and Community Workers
Geneva: International Organization for Migration (IOM) (2009), 117 pp.
"This manual was developed and tested as part of the IOM pandemic preparedness for migrants and host communities project. The manual was designed to assist children, adolescents, adults and families living in migrant and host communities and help them cope during and in the aftermath of a pandemic.
...
Handbook of Risk and Crisis Communication
New York: Routledge (2009), xii, 683 pp.
"The handbook offers a broad approach to the study of risk and crisis as joint concerns. Chapters explore the reach of crisis and risk communication, define and examine key constructs, and parse the contexts of these vital areas. As a whole, the volume presents a comprehensive array of studies that
...
"This brief offers an overview of current practice in the new and now rapidly growing field of advocacy evaluation. It highlights the kinds of approaches being used, offers specific examples of how they are being used and who is using them, and identifies the advantages and disadvantages of each app
...
