Campaigning, Advocacy, PR
TOOLBOX

This toolbox offers you training materials and good practice experiences on campaigning, advocacy and public relations. We focus in particular on

We strive to include a wide variety of sources. Are your favourite materials not yet included? We would be delighted if you would share them with us.

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"Loin d’être une simple fonction support qui ne servirait qu’a` faire connaître, la communication des organisations est un maillon essentiel du système économique. Elle influence profondément l’activité même de ceux qui communiquent mais aussi les attentes de ceux qui sont exposés aux ... more
"This training module is a compilation of material initially gathered to help partners prepare and develop their pilot projects. As such it can be of use for anyone who wants to use storytelling or storytelling methods as tool to build cooperation and/or to support learning. After a theoretical intr ... more
"En Manual de comunicación ambiental, el lector encontrará una guía para definir una política de comunicación ambiental. Con tal fin se aclara este término diferenciándolo de otras prácticas que se apropian del «discurso verde» sin creer en él. Además, se esbozan las estrategias, las cla ... more

Storytelling in virtuellen Welten

Konstanz; München: UVK (2014), 297 pp.
"David Lochner gibt einen Überblick über die vielfältigen Möglichkeiten des Erzählens im virtuellen Raum. Ob Animationsfilm, digitales Spiel oder interaktiver Film – sie alle bieten Autoren und Produzenten neue Wege, Geschichten zu erzählen: Visionen, Träume und Welten zu entwickeln, die da ... more
"On 1 June 2011, Oxfam launched the GROW campaign to tackle food injustice and build a better food system. The GROW campaign is broad and diverse, operating at national, regional and international levels, across 4 thematic areas – land, investment in small-scale agriculture, climate change and foo ... more
"Celebrities now regularly engage with human trafficking policy and practice. A “sexy” topic, human trafficking is not only susceptible to alluring, fetishistic, and voyeuristic narratives, but plays into the celebrity-as-rescuer-of-the-victim ideal that receives a huge amount of attention from ... more
"This ebook will guide you through the process of choosing social media platforms and developing an effective online media strategy. It will provide an overview of a few popular social media channels in South Africa and how they work, so that you can learn about the potential benefits of these netwo ... more
"This toolkit is designed to inspire meaningful conversations with the people involved in and affected by your work. It will help you discover how people have been affected by conflict, continuity, and change. It will show you how to share your stories with others in exchange for theirs. Stories and ... more
"With young people at the epicentre of the HIV epidemic, we need to build upon and find ways of sustaining interventions that place youth at the centre of prevention. This article argues that narrative communication is one such strategy, provided it is part of a comprehensive HIV prevention plan. Na ... more

Kommunikation und Social Media

Konstanz: UVK, 3., überarb. Aufl. (2013), 228 pp.
"Melanie Huber stellt in ihrem Standardwerk die bekannten und weniger bekannten Dienste des Social Web vor und zeigt mögliche Strategien, wie man im Netz überhaupt wahrgenommen wird. Das Buch hilft bei der Entscheidung, ob Aktivitäten im Netz »etwas bringen« und wie viel Engagement innerhalb so ... more

Digital Storytelling: Capturing Lives, Creating Community

New York; London: Routledge, 4th ed. (2013), xiii, 206 pp.
"Listen deeply. Tell stories. This is the mantra of the Center for Digital Storytelling (CDS) in Berkeley, California, which since 1993 has worked with nearly 1,000 organizations around the world and trained more than 15,000 people in the art of digital storytelling. In this revised and updated edit ... more
"Le plaidoyer est souvent associé à une logique de confrontation, proche en cela des luttes syndicales et des mouvements sociaux. Il est vrai qu’un « plaidoyeur » – c’est ainsi que nous nommerons la personne en charge de développer un plaidoyer – se trouve souvent en position de contest ... more