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Countries / Regions
Authors & Publishers
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Publication Years
Methods applied
Journals
Output Type
Primer of Public Relations Research
New York: Guilford Press, 3rd ed. (2017), xii, 404 pp.
Claves en la planificación de la publicidad online: Fundamentos, herramientas y retos
Madrid: Asociación para la Investigación de Medios de Comunicación (AIMC), revised ed. (2017), 324 pp.
Praxiswissen Presse- und Öffentlichkeitsarbeit: Ein Leitfaden für Verbände, Vereine und Institutionen
Wiesbaden: Springer VS, 3., aktualisierte und erweiterte Aufl. (2017), vii, 209 pp.
"Praxiswissen" zeigt, wie Vereine und Verbände erfolgreiche Presse- und Öffentlichkeitsarbeit machen können. Der Autor vermittelt das Know-how und Handwerkszeug, das notwendig ist, um interessante Pressemitteilungen, Selbstdarstellungen und Faltblätter zu schreiben; Pressekonferenzen und Intervi
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Shine a Little Light: Celebrities, Humanitarian Documentary, and 'Half the Sky'
"'Half the Sky' is an ambitious humanitarian documentary about the global crises in gender discrimination. Based on Nicholas Kristof and Sheryl WuDunn's book (Kristof and WuDunn 2010), the nearly four-hour documentary visits six countries to explore six issues: gender-based violence in Sierra Leone,
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La incidencia como camino para la construcción de ciudadanía: Una propuesta para trabajar desde la comunicación
Buenos Aires: Patria Grande (2016), 220 pp.
Evaluating Behavior Change in International Development Operations: A New Framework
Washington, DC: World Bank (2016), ix, 78 pp.
"This paper on behavior change constitutes one of two methodology papers (the other being on service delivery) that establish a new lens through which to understand the World Bank’s portfolio in IEG (Independent Evaluation Group) evaluations. The paper outlines the economic and psychosocial theori
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Storytelling and Education in the Digital Age: Experiences and Criticisms
Berlin: Peter Lang (2016), 191 pp.
"While the importance of the role of storytelling can hardly be overestimated, the impact of digitalization on this role is more ambivalent. In this second book-length publication of the programme Media and Education in the Digital Age – MEDA, the authors take a critical stance towards the alleged
...
"The survey shows that the vast majority of South African nonprofit organisations are seeing positive benefits through using social media. This is despite the fact that more than 80% of NPOs do not allocate a budget for social media, close to 50% said that staff lacked the expertise to manage social
...
Cluster Nutrition Guide du Plaidoyer
UNICEF (2016), 35 pp.
Handbuch Strategische Kommunikation: Grundlagen - innovative Ansätze - praktische Umsetzungen
Wiesbaden: Springer Gabler, 2., vollst. überarb. und erw. Aufl. (2016), xvi, 610 pp.
"Der erste Band der „Handbuchreihe Kommunikation“ beschäftigt sich mit der mittel- bis langfristigen Schwerpunktlegung der Kommunikation von Unternehmen. Dem Leser wird ein Überblick über die verschiedenen Themenfelder der Kommunikation unter strategischen Aspekten gegeben. Neben den Grundlag
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Manual básico de video para la comunicación y el periodismo de ciencia
Key Guides
México, DF: Sociedad Mexicana para la Divulgación de la Ciencia y la Técnica (2016), 73 pp.
"Los científicos, comunicadores y periodistas científicos necesitamos ampliar nuestros espacios de comunicación y explorar las nuevas posibilidades que nos ofrecen tecnologías como el video para compartir nuestro quehacer aprovechando las posibilidades que tenemos al alcance, como nuestro teléf
...
Media Collaboration Toolkit for Child Helplines
Amsterdam: Child Helpline International (2016), 41 pp.
"Without the support of media partners, child helplines miss the chance to tell the story of their work. Without child helplines, media partners fail to gain the full picture of the realities children and youth face every day. The Media Collaboration Toolkit aims to enhance collaborative synergies b
...
Advocacy for Development: Effectiveness, Monitoring and Evaluation
Wageningen University (2016), 94 pp.
"Monitoring and evaluation of advocacy for development is an emerging field. Many civil society organisations, donors and evaluators are now involved with advocacy. Questions of how to understand and assess programmes are urgent. This e-book seeks to contribute to practical capacity on this front on
...
The Impact of Behaviour Change Communication on the Use of Insecticide Treated Nets: A Secondary Analysis of Ten Post-Campaign Surveys from Nigeria
Malaria Journal, volume 15, issue 422 (2016), 16 pp.
"Mass distribution campaigns of insecticide-treated nets for malaria prevention are usually accompanied by intensive behaviour change communication (BCC) to encourage hanging and use of nets. However, data on the effectiveness of these communication efforts are scarce. In preparation for the next ro
...
Story Money Impact: Funding Media for Social Change
New York; London: Routledge (2016), xiii, 256 pp.
"Today, social-issues storytellers are sharpening their craft, while funders with finite resources focus on reach, and strategic innovators bring more robust evaluation tools. Friesen illuminates the spark at the core of these three pursuits. Structured around stories from the front lines, Story Mon
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Storytelling: Digital - Multimedial - Social. Formen und Praxis für PR, Marketing, TV, Game und Social Media
München: Hanser (2016), xvi, 286 pp.
»Wer Storytelling beherrscht, erreicht und fasziniert Menschen«, leitet Content-Experte Klaus Eck sein Vorwort zum Buch ein. »Die Theorie der Content Creation ist für die meisten Kommunikationsprofis kein Problem mehr. Doch was fehlt, sind die Umsetzung, die Ideen, die richtigen Tools. Genau an
...
Social Media in China: Wie deutsche Unternehmen soziale Medien im Chinesischen Markt erfolgreich nutzen können
Wiesbaden: Springer Gabler (2016), xv, 235 pp.
"Dieses Buch bietet einen Überblick über die chinesische Social-Media-Landschaft sowie die Besonderheiten und Trends des Social Media Marketing in China. Der Autor beschreibt, welche sozialen Medien in China genutzt werden, wo Statistiken darüber zu finden sind, welche Hauptfunktionen die wichtig
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The Counter-Narrative Monitoring & Evaluation Handbook
London: Institute for Strategic Dialogue (ISD) (2016), 55 pp.
"The aim of this handbook is to provide civil society campaigners with the knowledge and skills they need to undertake high quality counter-narrative campaign evaluations. It presents model frameworks and case studies of successful counter-narrative M&E, as well as a range of useful tools and resour
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