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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Multimedia storytelling: How to find a form that fits the content
Swiss School of Journalism (MAZ) (2017), 1 flowchart
"There is a form that suits every element of a story best – no matter if you›re telling your story in print or online. This flowchart helps you to decide which part of your story is best presented as text, pictures, video or as a graphic or chart. Start with the question “What is the story abo
...
Roads to Influence: A Practical Toolkit to Increase Safety for Journalists Through Advocacy in Somalia/Somaliland
International Media Support (IMS); Fojo Media Institute (2017), 20 pp.
"The overall approach to advocacy in this toolkit is generic, but the toolkit focuses on increasing safety for journalists in Somalia/Somaliland. The order of the different steps follows a logical sequence. However, do keep in mind that advocacy is not necessarily a linear process. Advocacy rarely f
...
Storytelling in the Digital Age: A Guide for Nonprofits
Nashville, TN: Charity Channel Press (2017), 200 pp.
"Storytelling is the most effective way to grow support and to keep donors engaged. It's all about crafting authentic, real, emotional stories about the work that you do every day. Sharing gripping stories using social media is a powerful way to showcase the results of your work. Social media, combi
...
Praxiswissen Presse- und Öffentlichkeitsarbeit: Ein Leitfaden für Verbände, Vereine und Institutionen
Wiesbaden: Springer VS, 3., aktualisierte und erweiterte Aufl. (2017), vii, 209 pp.
"Praxiswissen" zeigt, wie Vereine und Verbände erfolgreiche Presse- und Öffentlichkeitsarbeit machen können. Der Autor vermittelt das Know-how und Handwerkszeug, das notwendig ist, um interessante Pressemitteilungen, Selbstdarstellungen und Faltblätter zu schreiben; Pressekonferenzen und Intervi
...
Strategic Planning for Public Relations
Key Guides
London; New York: Routledge (2017), xxxiv, 540 pp.
"Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and strat
...
The Counter-Narrative Monitoring & Evaluation Handbook
London: Institute for Strategic Dialogue (ISD) (2016), 55 pp.
"The aim of this handbook is to provide civil society campaigners with the knowledge and skills they need to undertake high quality counter-narrative campaign evaluations. It presents model frameworks and case studies of successful counter-narrative M&E, as well as a range of useful tools and resour
...
Storytelling and Education in the Digital Age: Experiences and Criticisms
Berlin: Peter Lang (2016), 191 pp.
"While the importance of the role of storytelling can hardly be overestimated, the impact of digitalization on this role is more ambivalent. In this second book-length publication of the programme Media and Education in the Digital Age – MEDA, the authors take a critical stance towards the alleged
...
Guide d’utilisation et de bonnes pratiques des réseaux sociaux
Dakar: Panos Institute West Africa (2016), 73 pp.
Media Collaboration Toolkit for Child Helplines
Amsterdam: Child Helpline International (2016), 41 pp.
"Without the support of media partners, child helplines miss the chance to tell the story of their work. Without child helplines, media partners fail to gain the full picture of the realities children and youth face every day. The Media Collaboration Toolkit aims to enhance collaborative synergies b
...
Polio Communications Global Guide: Outbreak
Geneva: Global Polio Eradication Initiative (2016), 42 pp.
"Phase 1: Immediate Response Communication addresses the beginning of an outbreak and focuses on building, or rebuilding, caregivers’ critical awareness around key variables. Within the immediate response phase, communication should be straightforward and clear. The primary goals are to urgently r
...
Cluster Nutrition Guide du Plaidoyer
UNICEF (2016), 35 pp.
Polio Communications Global Guide: Maintenance
Geneva: Global Polio Eradication Initiative (2016), 50 pp.
"Objective 1: Maintain high rates of immunity and vaccination coverage. Although the outbreak has concluded, vaccination campaigns will continue after transmission is interrupted to ensure that immunity against polio and all vaccine-preventable diseases remains high. It is likely that there are stil
...
Polio Communications Global Guide: Enduring Outbreak
Geneva: Global Polio Eradication Initiative (2016), 42 pp.
"The first step of addressing an Enduring Outbreak is conducting a systematic analysis of the root causes of the failure to interrupt polio transmission. Social, epidemiological, and campaign data and information should be aggregated and organised for analysis." (Page 2)
Advocacy for Development: Effectiveness, Monitoring and Evaluation
Wageningen University (2016), 94 pp.
"Monitoring and evaluation of advocacy for development is an emerging field. Many civil society organisations, donors and evaluators are now involved with advocacy. Questions of how to understand and assess programmes are urgent. This e-book seeks to contribute to practical capacity on this front on
...
Texten wie ein Profi: Ein Buch für Einsteiger und Könner
Frankfurt am Main: Frankfurter Allgemeine Buch, 13., überarb. Aufl. (2016), 259 pp.
"Wer garantiert uns, dass ein Text, den wir für gelungen halten, auch bei den Lesern ankommt? Welcher Text passt zu welchem Unternehmen? Kommen die Wörter aus dem Bauch oder fallen sie gar vom Himmel? Es heißt so schön: durch die Brille des Lesers schreiben. Bei welchem Optiker kann man die kauf
...
Evaluating Behavior Change in International Development Operations: A New Framework
Washington, DC: World Bank (2016), ix, 78 pp.
"This paper on behavior change constitutes one of two methodology papers (the other being on service delivery) that establish a new lens through which to understand the World Bank’s portfolio in IEG (Independent Evaluation Group) evaluations. The paper outlines the economic and psychosocial theori
...
Public Health Media Advocacy Action Guide: Elements of a Media Advocacy Campaign
Global Health Advocacy Incubator (2016), 56 pp.
"Changing public health policy is one of the most effective ways to improve public health on a population-wide scale. As part of the advocacy campaign to move a public health issue onto the policy agenda and through the policy making process, a strategic and well executed media advocacy campaign is
...
