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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Multimedia storytelling: How to find a form that fits the content
Swiss School of Journalism (MAZ) (2017), 1 flowchart
"There is a form that suits every element of a story best – no matter if you›re telling your story in print or online. This flowchart helps you to decide which part of your story is best presented as text, pictures, video or as a graphic or chart. Start with the question “What is the story abo
...
Storytelling in the Digital Age: A Guide for Nonprofits
Nashville, TN: Charity Channel Press (2017), 200 pp.
"Storytelling is the most effective way to grow support and to keep donors engaged. It's all about crafting authentic, real, emotional stories about the work that you do every day. Sharing gripping stories using social media is a powerful way to showcase the results of your work. Social media, combi
...
Praxiswissen Presse- und Öffentlichkeitsarbeit: Ein Leitfaden für Verbände, Vereine und Institutionen
Wiesbaden: Springer VS, 3., aktualisierte und erweiterte Aufl. (2017), vii, 209 pp.
"Praxiswissen" zeigt, wie Vereine und Verbände erfolgreiche Presse- und Öffentlichkeitsarbeit machen können. Der Autor vermittelt das Know-how und Handwerkszeug, das notwendig ist, um interessante Pressemitteilungen, Selbstdarstellungen und Faltblätter zu schreiben; Pressekonferenzen und Intervi
...
Storytelling Handbook: The Basics of Storytelling
Key Guides
Smithsonian Institution; Museweb Foundation (2016), 13 pp.
"This handbook will guide you in telling the stories of your community. This handbook is full of information about the basics of storytelling. Rules, story structure, and three important elements of a story that keep the narrative moving." (Page 2)
Cluster Nutrition Guide du Plaidoyer
UNICEF (2016), 35 pp.
The Handbook of International Crisis Communication Research
Chichester: Wiley Blackwell (2016), xix, 525 pp.
"The Handbook of International Crisis Communication Research articulates a broader understanding of crisis communication, discussing the theoretical, methodological, and practical implications of domestic and transnational crises, featuring the work of global scholars from a range of sub-disciplines
...
The Impact of Behaviour Change Communication on the Use of Insecticide Treated Nets: A Secondary Analysis of Ten Post-Campaign Surveys from Nigeria
Malaria Journal, volume 15, issue 422 (2016), 16 pp.
"Mass distribution campaigns of insecticide-treated nets for malaria prevention are usually accompanied by intensive behaviour change communication (BCC) to encourage hanging and use of nets. However, data on the effectiveness of these communication efforts are scarce. In preparation for the next ro
...
Comunicación y marketing político: Guía práctica para ser elegido y gobernar con excelente reputación
Key Guides
Bogotá: Konrad-Adenauer-Stiftung (KAS); Centro de Análisis y Entrenamiento Político (CAEP), 7nd ed. (2016), 334 pp.
"Desde su primera edición en el año 2005, la presente obra ha servido como guía práctica para acompañar a los candidatos y sus asesores durante todo el proceso electoral y hoy en día sigue ofreciendo valiosas herramientas tanto tradicionales como también relacionadas con las nuevas tecnologí
...
Digital Crossroads: Civic Media and Migration
Stuttgart: Institut für Auslandsbeziehungen (ifa) (2016), 60 pp.
"This report examines the uses of digital media among non-governmental organizations (NGOs) working with migrants and refugees primarily in Europe. Based on interviews with leaders at over 20 NGOs, this report documents how organizations are thinking about digital and media literacies for combating
...
Stories for Good: A Guide for Nonprofit Storytelling
Key Guides
Nonprofit Network (2016), 32 pp.
"There is a story at the heart of every nonprofit. Telling our stories makes our work real and tangible. They embody the spirit of our work, and get to the heart of why we do what we do. We hope this guide has helped you get started with telling your stories." (Conclusion, page 32)
Polio Communications Global Guide: Maintenance
Geneva: Global Polio Eradication Initiative (2016), 50 pp.
"Objective 1: Maintain high rates of immunity and vaccination coverage. Although the outbreak has concluded, vaccination campaigns will continue after transmission is interrupted to ensure that immunity against polio and all vaccine-preventable diseases remains high. It is likely that there are stil
...
Evaluating Behavior Change in International Development Operations: A New Framework
Washington, DC: World Bank (2016), ix, 78 pp.
"This paper on behavior change constitutes one of two methodology papers (the other being on service delivery) that establish a new lens through which to understand the World Bank’s portfolio in IEG (Independent Evaluation Group) evaluations. The paper outlines the economic and psychosocial theori
...
Polio Communications Global Guide: Enduring Outbreak
Geneva: Global Polio Eradication Initiative (2016), 42 pp.
"The first step of addressing an Enduring Outbreak is conducting a systematic analysis of the root causes of the failure to interrupt polio transmission. Social, epidemiological, and campaign data and information should be aggregated and organised for analysis." (Page 2)
Social Media in China: Wie deutsche Unternehmen soziale Medien im Chinesischen Markt erfolgreich nutzen können
Wiesbaden: Springer Gabler (2016), xv, 235 pp.
"Dieses Buch bietet einen Überblick über die chinesische Social-Media-Landschaft sowie die Besonderheiten und Trends des Social Media Marketing in China. Der Autor beschreibt, welche sozialen Medien in China genutzt werden, wo Statistiken darüber zu finden sind, welche Hauptfunktionen die wichtig
...
Social Sector Communication in India: Concepts, Practices, and Case Studies
Los Angeles et al.: Sage (2016), xvi, 268 pp.
"Social sector communication helps address issues by influencing policy and can be used to bring about desired behavioral change among the targeted public. This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India, but also provides an
...
Celebrity Humanitarianism and North-South Relations: Politics, Place and Power
London; New York: Routledge (2016), xv, 239 pp.
"This book examines what the diverse roster of celebrity humanitarians are actually doing in and across North and South contexts. Celebrity humanitarianism is an effective lens for viewing the multiple and diverse relationships that constitute the links between North and South. New empirical finding
...
