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Dictionary of Film Terms: The Aesthetic Companion to Film Art

Frank Eugene Beaver
New York: Peter Lang, 4th ed. (2009), xiv, 315 pp.
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Medienmarketing: Marketingmanagement für werbefinanziertes Fernsehen und Radio

Kerstin Pezoldt, Britta Sattler
Stuttgart: Lucius & Lucius (2009), x, 177 pp.
"Die medialen Märkte werden im Blick auf werbefinanziertes Fernsehen und Radio analysiert. Schwerpunkte sind Grundlagen eines modernen Marketingbegriffs, Marktforschung (Zielgruppen und Interaktionsmechanismen), langfristige Marketingkonzeptionen und die erforderlichen Instrumente, sowie die Heraus ... more
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How to Read a Film? Movies, Media and Beyond

James Monaco
New York: Oxford University Press, revised and expanded 4th ed. (2009), 729 pp.
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Länderbericht Polen

Dieter Bingen, Krzysztof Ruchniewicz (eds.)
Bonn: Bundeszentrale für politische Bildung (bpb) (2009), 688 pp.
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The Advertising Industry in Latin America: A Comparative Study

John Sinclair
International Communication Gazette, volume 71, issue 8 (2009), pp. 713-733
"In the great debate about ‘cultural imperialism’ in the 1970s and 1980s, the advertising industry was singled out as a key mechanism by which the economies and societies of the ‘Third World’ countries were seen to be dominated by the rich countries of North America and Europe. Yet, relative ... more
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Soft Censorship: How Governments Around the Globe Use Money to Manipulate the Media

Don Podesta
Washington, DC: Center for International Media Assistance (CIMA) (2009), 29 pp.
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Diccionario de estudios culturales latinoamericanos

Mónica Szurmuk, Robert McKee Irwin (eds.)
México, DF: Siglo XXI Editores; Instituto Mora (2009), 332 pp.
"En la selección de términos para incluir en este proyecto, privilegiamos aquellos que tienen una presencia importante en el campo de estudios culturales latinoamericanos y que funcionan como referentes en más de una disciplina. Quedaron afuera una docena de términos que aun si eran importantes ... more
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Internationalizing Media Studies
Deep Insights

Daya Kishan Thussu (ed.)
London; New York: Routledge (2009), xiii, 320 pp.
"This collection of essays by internationally-acclaimed scholars from around the world aims to stimulate a debate about the imperatives for internationalizing media studies by broadening its remit, including innovative research methodologies, taking account of regional and national specificities and ... more
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Kleine Geschichte Afrikas

Winfried Speitkamp
Bonn: Bundeszentrale für politische Bildung (bpb), Lizenzausg. (2009), 516 pp.
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Arab News and Conflict: A Multidisciplinary Discourse Study

Samia Bazzi
Amsterdam: John Benjamins Publishing Company (2009), 238 pp.
"Drawing on socio-political-linguistic approaches combined with real-case studies, the author offers a unique discourse analysis model for analysing politically sensitive language in the media. The focus in this study is on the Arab media discourse in times of conflict with Israel and the US, spanni ... more
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Manual for Measuring ICT Access and Use by Households and Individuals

Geneva: ITU (2009), 114 pp.
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Digital Tools in Media Studies: Analysis and Research. An Overview

Michael Ross (ed.)
Bielefeld: transcript Verlag (2009), 191 pp.
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Peking-Express: Das junge Kino aus China

Maik Platzen, Qin Hu
Marburg: Schüren (2009), 205 pp.
"Maik Platzen und Qin Hu sind nach Peking ge-reist und haben mit jungen Filmemachern über ihr Land, ihre Filme und was sie uns damit über die Situation in China zeigen wollen, gesprochen. Die jungen Filmemacher stehen in der chinesischen Kunsttradition und gleichzeitig inmitten der gesellschaftlic ... more
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How Hollywood Projects Foreign Policy

Sally-Ann Totman
New York: Palgrave Macmillan (2009), xii, 226 pp.
"This book examines US foreign policy toward the so-called 'rogue states' and the products of the Hollywood film industry in relation to these states, which promises to make a significant contribution to our understanding of the 'soft power' that is popular culture." (Publisher description)
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Advertising

Iain MacRury
London: Routledge (2009), xvii, 318 pp.
"Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reade ... more
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L'audience

Régine Chaniac (ed.)
Paris: CNRS Editions (2009), 184 pp.
"La mesure d'audience est au centre de la télévision, au cœur de la relation entre le public et l'offre de programmes. Pour certains, elle constitue un puissant système de consultation du public, exprimant sa demande, sa satisfaction ; pour d'autres, elle n'est qu'un opérateur du marché public ... more
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The Guide to Researching Audiences: Concise Edition
Key Guides

Rachel Quirk, Martin Olver, Max Hammond, Claire Davies
Guildford, Surrey: JISC; Strategic Content Alliance; Curtis+Cartwright Consulting (2009), 26 pp.
"This is the 'concise edition' of 'The Guide to Researching Audiences'. It is a shorter version of the main Guide, designed to provide an easily accessible summary of the key principles of audience research and some practical information. The full version of the Guide contains more detailed informat ... more
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Historia de la literatura infantil en América Latina

Manuel Peña Muñoz
Madrid: Fundación SM (2009), 820 pp.
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Communication Research: Techniques, Methods and Applications
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G. M. du Plooy (ed.)
Cape Town: Juta, 2nd ed. (2009), 460 pp.
"The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government, ... more
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TV China

Ying Zhu, Chris Berry (ed.)
Bloomington, Indiana: Indiana University Press (2009), vi, 259 pp.
"If radio and film were the emblematic media of the Maoist era, television has rapidly established itself as the medium of the "marketized" China and in the diaspora. In less than two decades, television has become the dominant medium across the Chinese cultural world. TV China is the first antholog ... more