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Journals
Output Type
"This article tackles assumptions made by Louise Bourgault in her pioneering book, Mass Media in Sub-Saharan Africa. The article discusses her claims about African journalism in relation to her engagement with Western approaches, and with regard to issues of orality, the Shannon and Weaver communica ... more
"The main findings of the review are: 1. General consensus on the importance of research communication among the donors interviewed, and wide interest in developing appropriate programmes and mechanisms. 2. Little evidence of a strategic approach within individual agencies, with research communicati ... more
"Dieses Handbuch fasst die wichtigsten Schritte und Entscheidungen zusammen, die für ein gutes Wissensmanagement getroffen werden sollten. Es richtet sich an TZ-Vorhaben und ihre Partnerinstitutionen auf lokaler, regionaler oder zentraler Ebene sowie an die Organisatoren von Netzwerken. Das Handbuc ... more
"In October 2009, after almost 23 years of collaboration, Agromisa and CTA co-hosted the seminar “The Future of the Agrodok series”. The Agrodok series is a collection of practical handbooks that have been published by Agromisa since the early seventies of the last century and from 2005 copublis ... more
"Drawing on socio-political-linguistic approaches combined with real-case studies, the author offers a unique discourse analysis model for analysing politically sensitive language in the media. The focus in this study is on the Arab media discourse in times of conflict with Israel and the US, spanni ... more
"The Routledge Handbook of Applied Communication Research provides a state-of-the-art review of communication scholarship that addresses real-world concerns, issues, and problems. This comprehensive examination of applied communication research, including its foundations, research methods employed, ... more
"wamaduheu hdl bb4n - alles klar? Nein? Dann schauen Sie doch mal, was SMS-Kürzel bedeuten, wie viele kreative Smileys es gibt, wann die erste SMS verschickt wurde, welche Abkürzungen zum Beispiel Franzosen oder Italiener verwenden oder wie SMS in Japan und China aussehen. Dieses attraktive Design ... more

Radio Journalism

Los Angeles; London: Sage (2009), 173 pp.
"'Radio Journalism' combines an awareness of theory and practice in order to explore what makes radio reporting distinctive, and demonstrates its continuing importance in the news landscape." (Publisher description)
"In Tanzania pirated video copies of foreign films are subject to a profound practice of remediation. Video narrators who either perform live simultaneous translations and commentaries on such films in video parlours, or mediatise their interpretations as VHS cassettes and DVDs with Kiswahili voice- ... more
"Die medialen Märkte werden im Blick auf werbefinanziertes Fernsehen und Radio analysiert. Schwerpunkte sind Grundlagen eines modernen Marketingbegriffs, Marktforschung (Zielgruppen und Interaktionsmechanismen), langfristige Marketingkonzeptionen und die erforderlichen Instrumente, sowie die Heraus ... more
"Ashish Rajadhyaksha argues that any exploration of the social uses to which cinema is put in a place like India can only make sense if it transforms our understanding of cinema itself. Taking as his timeframe the era of celluloid, which is also marked by public experiences of spectatorship and uses ... more
"Fachlich fundiert und in gut lesbarer Sprache erschließt das Studienbuch zunächst die historischen Grundlagen Afrikas: Wirtschaft, Kultur und Religionen. Es folgt ein chronologischer Überblick der geschichtlichen Entwicklung in den Einzelregionen von den Ursprüngen bis zum postkolonialen Afrika ... more
"This Historical Dictionary of Journalism shows both sides of the picture. The dictionary presents entries on some of the finest newspapers as well as those of lesser repute, many exceptional journalists as well as others the profession would rather forget, major advances such as investigative repor ... more

Advertising

London: Routledge (2009), xvii, 318 pp.
"Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reade ... more