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Countries / Regions
Authors & Publishers
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Output Type
"Darüber können viele, die in der Bildungsarbeit der Akademien versuchen, mit allgemeinem Publikum über Themen ins Gespräch zu kommen, die tabuisiert, traumatisiert, intimisiert oder sonstwie blockiert sind, berichten: Setzt man Filme als Katalysatoren des Gesprächs ein, wird es vielen möglich ... more
"Este artículo presenta los resultados para el año 2008 del capítulo chileno del tercer informe Obitel (Observatorio Iberoamericano de la Ficción televisiva). Estos informes buscan dar cuenta de la producción y exhibición de ficción en la televisión abierta en un formato que permita comparar ... more

Questionnaire Surveys in Media Research

In: Media Studies: Media Content and Media Audiences, Vol. 3
Cape Town: Juta (2009), pp. 421-483
"This chapter gives an overview of the theory and practices associated with questionnaire surveys as a quantitative methodology, with specific reference to the ways in which surveys are used in media research. An application of how questionnaire surveys are used in audience research is illustrated b ... more

Measuring Media Audiences

In: Media Studies: Media Content and Media Audiences, Vol. 3
Cape Town: Juta (2009), pp. 516-579
"This chapter is about some of the practices of audience research and, in particular, the methodologies and techniques employed in measuring the audiences of different broadcasting, print and outdoor media, the cinema as well as new media such as the internet. It also gives attention to audience mea ... more

Key Concepts in Radio Studies

London: Sage (2009), vi, 191 pp.
"This is a book about radio and the relatively new subject of radio studies. In fact, it is the first book to have the words ‘radio studies’ in its title. Radio itself has been the subject of research and writing since it was invented at the beginning of the last century. Much of that published ... more
"India, unlike the USA, has multiple centers of production just as its languages and cultures still maintain their identities in India instead of being amalgamated into a singlular overarching popular culture as appears in the Los Angeles-dominated film industry of the United States. Even with produ ... more
"En este manual vamos a dar pistas para reencontrarnos con el drama y tal vez… surja de entre las cenizas aquel viejo amor. Queremos seducirte para que entres al mundo del drama en la radio y te hagas de herramientas compartiendo elementos claves y procedimientos sencillos que te pueden ayudar a a ... more
"The Routledge Handbook of Applied Communication Research provides a state-of-the-art review of communication scholarship that addresses real-world concerns, issues, and problems. This comprehensive examination of applied communication research, including its foundations, research methods employed, ... more
"Die medialen Märkte werden im Blick auf werbefinanziertes Fernsehen und Radio analysiert. Schwerpunkte sind Grundlagen eines modernen Marketingbegriffs, Marktforschung (Zielgruppen und Interaktionsmechanismen), langfristige Marketingkonzeptionen und die erforderlichen Instrumente, sowie die Heraus ... more
"Las Industrias Culturales (IC) aparecen hoy como el centro nuclear en donde se juega el destino de nuestras identidades, nuestros valores compartidos y la calidad de nuestras democracias. Es también, por eso mismo, el espacio fundamental para los intercambios interculturales, en donde se dirime el ... more
"In October 2009, after almost 23 years of collaboration, Agromisa and CTA co-hosted the seminar “The Future of the Agrodok series”. The Agrodok series is a collection of practical handbooks that have been published by Agromisa since the early seventies of the last century and from 2005 copublis ... more
"An engaging and original study of current research on television audiences and the concept of emotion, this book offers a unique approach to key issues within television studies. Topics discussed include: television branding; emotional qualities in television texts; audience reception models; fan c ... more
"Seit Erscheinen des Buches «Movie-mientos. Der lateinamerikanische Film: Streiflichter von unterwegs» im Jahre 2000 hat sich viel getan in der lateinamerikanischen Filmszene: Parallel zur Wirtschaftskrise, die Länder wie Argentinien durchmachten, erlebte das dortige Kino trotz finanzieller Engp ... more