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"This article makes a case for using participatory communication in research. It introduces participatory communication as a citizen-led approach to both creating and expressing knowledge; within research this means that researchers are not simply responsible for generating information and communica ... more
"Diese Masterarbeit ist eine umfassend dokumentierte Studie über die Rolle der britischen multinationalen Verlage in Afrika und ihrer Niederlassungen und Tochtergesellschaften auf dem Kontinent. Zunächst werden die Hintergründe der Aktivitäten britischer multinationaler Verlage in Afrika in der ... more
"En el libro que ofrecemos al lector se realiza un análisis detenido de la situación actual de las industrias culturales, sobre todo en la perspectiva de su influencia en los procesos de desarrollo, y se analiza lo que esta agencia se ha propuesto al definir a las relaciones entre cultura y desarr ... more
"In the great debate about ‘cultural imperialism’ in the 1970s and 1980s, the advertising industry was singled out as a key mechanism by which the economies and societies of the ‘Third World’ countries were seen to be dominated by the rich countries of North America and Europe. Yet, relative ... more

Measuring Media Audiences

In: Media Studies: Media Content and Media Audiences, Vol. 3
Cape Town: Juta (2009), pp. 516-579
"This chapter is about some of the practices of audience research and, in particular, the methodologies and techniques employed in measuring the audiences of different broadcasting, print and outdoor media, the cinema as well as new media such as the internet. It also gives attention to audience mea ... more
"This article explains the change in radio programming in Accra, Ghana, in terms of the concepts of hybridization, hegemony, and the public sphere. It argues that private radio has transformed communication among linguistically and ethnically diverse groups of people. It discusses how local language ... more
Studies and reviews briefly some of the key editorial decisions that involve the distribution of academic publications policy in Chile, including its access and use of the general public, academic and scientific community in particular.
"Alors que l’UNESCO a adopté, en 2005, une Convention sur la protection et la promotion de la diversité des expressions culturelles entendant ainsi soutenir la bibliodiversité, la présente étude entend démontrer que les échanges de livres, et plus précisément d’albums jeunesse, entre la ... more
"Much of the scholarly literature regarding theories of journalism practice is premised on the tenets of the western model of liberal democracy. To the extent that this model is held to be universal, it hinders the analytical theorization of journalistic precepts that have evolved locally in most co ... more
"An engaging and original study of current research on television audiences and the concept of emotion, this book offers a unique approach to key issues within television studies. Topics discussed include: television branding; emotional qualities in television texts; audience reception models; fan c ... more
"Through the technique of meta-analysis, this study investigates the scholarly articles appearing in peer-reviewed online and offline journals that address the topic of communication and development from 1998 to 2007 to determine publication trends in the field. The research was prompted by the sens ... more