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"Dieses Handbuch bietet einen Überblick für Einsteiger, die ihr gedrucktes Kulturgut durch Digitalisierung schützen und zugänglich machen möchten. Es stellt die einzelnen Phasen des Digitalisierungsprozesses vor und bietet weiterführende Informationen für die detaillierte Beschäftigung mit d ... more
"Media Talk" provides an accessible introduction to the analysis of the spoken word by examining linguistic and discursive aspects of broadcast media. Beginning with the observation that talk is central to all genres of radio and television, Ian Hutchby examines the forms of speech used by broadcast ... more

Advertising Media Planning

New York: McGraw-Hill, 7th ed. (2010), xiv, 480 pp.
"The book gives lively and engaging insights into how and why socially sensitive story lines were taken up by different TV programmes from the late 1980s to the 2000s. Drawing on a series of case studies of medicine, health, illness and social problems including breast cancer, mental distress, sexua ... more
"Este libro ambiciona explicar la naturaleza compleja de la comunicación iberoamericana, reconociendo que sus contornos geopolíticos y sus origenes etnoreligiosos constituyen variables fundamentales para entender el tejido multicultural de su identidad mestiza. Tomamos como referencia el método c ... more
"Die Filmproduktion befindet sich im Umbruch: Die Anzahl der Marktteilnehmer und Distributionswege wächst, gleichzeitig sinkt aber das Produktionsvolumen der Sender für unabhängige Filmhersteller. Joachim Knaf analysiert die bestehenden Geschäftsmodelle der AV-Produzenten und stellt mit einem Fa ... more
"Since the mid 1990s the European Union (EU) and its member states, most prominently France and Germany, have encouraged cinematic co-productions between Europe and the Middle East. A large number of films were completed within various EU support and cooperation programmes, ranging from special inte ... more
"With its key indicators, FOCUS 2010 gives you a complete overview of the fi lm industry worldwide, and highlights new and up-and-coming areas such as Latin America and the Middle East. It is an indispensable guide to understanding the undercurrents and changes in the international market, in a cont ... more
This guide supports managers and operators as they tackle the energy issue at their station, helping to understand the various sources and technologies of energy, especially gensets, wind and hydro turbines, solar and hybrid systems. The guide is structured around five steps towards improving energy ... more
"Based on a wealth of primary data collected during five years, Reality Television and Arab Politics analyzes how reality television stirred an explosive mix of religion, politics, and sexuality, fueling heated polemics over cultural authenticity, gender relations, and political participation in the ... more
"This book is for broadcasters of all flavours, colours and tastes. Whether you are reporting politics, business, sports, fashion or any other beat, which appear far removed from science, you will benefit from having a basic awareness of science. Science is not all about faraway galaxies or subatomi ... more
"The UNESCO Guidebook is now available in an updated and supplemented edition. The revision has taken into account recent developments in textbook production and textbook research: the rapidly growing market for electronic instructional media, the differentiation and regionalization of textbook prod ... more
"The proceedings of a conference held at the Africa Institute of South Africa in 2009, this is a major new collection of essays on the state of scholarly publishing in Africa, with a strong emphasis on the situation in South Africa. The conference was convened, and the papers published, in an attemp ... more
"We present our experience of gender as female ICT4D researchers. We highlight our field experiences and comment on our perceptions of how being a woman and performing our female identity has influenced our own ICT4D research. We discuss how gender tensions are further compounded by the researcher ... more
"Las Industrias Culturales (IC) aparecen hoy como el centro nuclear en donde se juega el destino de nuestras identidades, nuestros valores compartidos y la calidad de nuestras democracias. Es también, por eso mismo, el espacio fundamental para los intercambios interculturales, en donde se dirime el ... more