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Copyleft-Verlage

Mariliana Winik
In: Argentina Copyleft! Neue Spielregeln für das digitale Zeitalter? Ein Blick nach Argentinien
Berlin: Heinrich Böll Stiftung (2010), pp. 83-89
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Wir sind im Bilde: Eine Geschichte der Deutschen in Fotos vom Kriegsende bis zur Entspannungspolitik

Karin Hartewig
Bonn: Bundeszentrale für politische Bildung (bpb) (2010), 311 pp.
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Análise de discurso crítica da publicidade: Um estudo sobre a promoção de medicamentos no Brasil

Viviane Ramalho
Beira: Livros LabCom (2010), 391 pp.
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La TV que queremos: Una televisión de calidad para chicos y adolescentes

Roxana Morduchowicz
Buenos Aires: Paidós (2010), 133 pp.
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Advertising Media Planning

Jack Z. Sissors, Roger B. Baron
New York: McGraw-Hill, 7th ed. (2010), xiv, 480 pp.
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Challenges and Perspectives of Digital Migration for African Media

Guy Berger
Dakar: Panos West Africa (2010), 97 pp.
"This booklet sets out the issues involved in digital transformation in broadcast media from the viewpoint of African media stakeholders and, especially, community radio stations. It aims to correct widespread misconceptions that analogue radio will have to be switched off in the next five years as ... more
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Deutsch-brasilianische Kulturbeziehungen: Bestandsaufnahme, Herausforderungen, Perspektiven

Wolfgang Bader (ed.)
Frankfurt am Main: Vervuert (2010), 351 pp.
"Der vorliegende Band gibt die Beiträge des Symposiums "Die deutsch-brasilianischen Kulturbeziehungen - Bestandsaufnahme, Probleme, Perspektiven" wieder, das vom 24. bis 25. November 2008 im Goethe-Institut São Paulo stattfand. Wichtige Protagonisten des Kulturaustauschs aus beiden Ländern kamen ... more
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Access to Africa’s Knowledge: Publishing Development Research and Measuring Value

Eve Gray
African Journal of Information and Communication, issue 10 (2010), pp. 4-19
"This paper reviews, critically, the discourse of research publication policy and the directives of the regional and global organisations that advise African countries with respect to their relevance to African scholarly communication. What emerges is a readiness to use the concepts and language of ... more
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Voices of Ethnic Minority Children: Participatory Video on Disaster Risk Reduction and Climate Change in Vietnam

Tamara Plush, Nguyen Trong Ninh
Plan International (2010), 10 pp.
"This booklet documents the participatory video methodology as an affordable and easy-to-use video tool enabling community members to record their experience and strengthen their own knowledge on disaster risks and climate change, as well as to increase their capacity to act on that knowledge and se ... more
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Publishing and Alternative Licensing Models in Africa: Comparative Analysis of the South African and Ugandan PALM Studies

Eve Gray, Andrew Rens, Karen Bruns
Cape Town; Ottawa: Association for Creative Research and Development; International Development Research Centre (IDRC) (2010), 117 pp.
Publishing and Alternative Licensing Models in Africa (PALM Africa) has been a two-country research programme conducted in South Africa and Uganda, using action research to explore the potential of open access and flexible and open intellectual property licences with the aim of enhancing the impact ... more
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Guidelines for Easy-To-Read Materials

The Hague: International Federation of Library Associations and Institutions (IFLA) (2010), 29 pp.
"These guidelines have three main purposes: 1) to describe the nature of and the need for easy-to-read publications; 2) to identify the main target groups for these publications; and 3) to offer suggestions to publishers of easy-to-read materials and those organizations and agencies that serve perso ... more
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In Need of Connection: Reflections on Youth and the Translation of Film in Tanzania

Birgit Englert
Stichproben: Wiener Zeitschrift für kritische Afrikastudien, issue 18 (2010), pp. 137-159
"The translation of films from languages such as English, Hindi/Urdu or Chinese into Swahili is a phenomenon that has quickly grown into a successful business in Tanzania in the last couple of years. The films are mainly products of the USA, of India and China, but also of countries such as Thailand ... more
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Bookmaking: Editing, Design, Production

Marshall Lee
New Delhi et al.: Viva Books, 3rd ed. (2010), 494 pp.
"The unchallenged bible of the publishing industry, Bookmaking is the introduction to editing, design, and production for newcomers, acclaimed as the premier text for students as well as a comprehensive reference for experienced hands. First issued in 1965 and revised in 1979, it has now been thorou ... more
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Einführung in die Digitalisierung von gedrucktem Kulturgut: Ein Handbuch für Einsteiger

Anna Weymann, Rodrigo A. Luna Orozco, Christoph Müller, Bertram Nickolay, Jan Schneider, Kathrin Barzik
Berlin: Ibero-Amerikanisches Institut Preußischer Kulturbesitz; Fraunhofer-Institut für Produktionsanlagen und Konstruktionstechnik (IPK) (2010), 116 pp.
"Dieses Handbuch bietet einen Überblick für Einsteiger, die ihr gedrucktes Kulturgut durch Digitalisierung schützen und zugänglich machen möchten. Es stellt die einzelnen Phasen des Digitalisierungsprozesses vor und bietet weiterführende Informationen für die detaillierte Beschäftigung mit d ... more
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Del ágora al rating: La investigación y medición de audiencias

Fidela Navarro Rodríguez
México, DF: Cámara de Diputados; Porrúa (2010), 203 pp.
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El radiodrama en la comunicación de mensajes sociales: Apuntes teórico-prácticos para la producción integral
Key Guides

Francisco Godinez Galay
Buenos Aires: Ediciones del Jinete Insomne; Centro de Producciones Radiofónicas (2010), 166 pp.
"El presente texto es una aproximación básica a distintas cuestiones de la producción de radio que son necesarias para comenzar. No aspira a ser un manual de uso, de esos que tienen pasos a seguir para lograr el éxito, sino todo lo contrario: aspira a ser un texto de guía basado en conocimiento ... more
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Advertising: A Very Short Introduction

Winston Fletcher
Oxford; New York: Oxford University Press (2010), 140 pp.
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Publishing for Profit: Successful Bottom-Line Management for Book Publishers
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Thomas Woll
Chicago: Chicago Review Press, revised and expanded 4th ed. (2010), xxvi, 373 pp.
Publishing for Profit is all about the business side of publishing. It focuses on managerial organization (e.g. defining market niches, budgeting, cash flow) and functional organization strategies and techniques (e.g. editorial process management, sales, subsidiary rights, fulfilment). A special cha ... more
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nestor Handbuch: Eine kleine Enzyklopädie der digitalen Langzeitarchivierung

Heike Neuroth, Achim Oßwald, Regine Scheffel, Stefan Strathmann, Karsten Huth
nestor – Kompetenznetzwerk Langzeitarchivierung und Langzeitverfügbarkeit digitaler Ressourcen für Deutschland, version 2.3 (2010), 634 pp.
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Researching Developmental Uses and Formats of Rural Radio: A Development Broadcasting Approach

Linje Manyozo
Radio Journal: International Studies in Broadcast & Audio Media, volume 8, issue 2 (2010), pp. 141-160
"How should scholars approach the study of the developmental uses of rural radio? What is the theoretical framework within which to locate the study of rural radio formats employed as development communication? To answer these questions, this brief critique develops a theoretical matrix to be used a ... more