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Methods applied
Journals
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The Impact of Media Interventions: Factors and Evidence
Reading: Gamos (2007), 27 pp.
"In this paper we will be looking at the evidence of impact from interventions in the so-called ‘traditional’ media – TV, radio and, to a much lesser extent, print – and factors contributing to that impact. By ‘media interventions’ we mean using mass-media in support of development objec
...
Click Here for Change: Your Guide to the E-Advocacy Revolution
Oakland, Calif.: PolicyLink (2007), 60 pp.
"This manual was written for experienced and novice advocates alike who are eager to use state of the art technology techniques to challenge old policies and create new ones that will enhance the quality of life and access to opportunity for everyone. The case studies, resources, tips, and best prac
...
Advocacy and Interventions: Readings in Communication and Development
Ithaca: Internet-First University Press (2007), vii, 436 pp.
"This is intended to be a "practical" book. It is filled with examples and case studies that illustrate ways that carefully planned and implemented communication interventions have produced positive results. It is also filled with ideas from people who have experienced the challenges of communicatin
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"This study breaks the downward communication challenge in post-tsunami Aceh and Sri Lanka into four main areas. The first looks at the nature of communication problems between organisations and communities. The second covers mass information campaigns, including an overview of the information chann
...
Planning BCC Interventions: A Practical Handbook
Bangkok: United Nations Population Fund (UNFPA) (2006), 50 pp.
Información para el desarrollo
Buenos Aires: UNICEF (2006), 64 pp.
"En este cuadernillo, el objetivo es profundizar y explorar el concepto de información a partir de su reflexión en tanto proceso comunicacional. Por esta razón, los contenidos aquí desarrollados se articulan con los abordados en los cuadernillos 1 y 2 y están organizados en cuatro capítulos: E
...
Zielkampagnen für NGO: Strategische Kommunikation und Kampagnenmanagement im Dritten Sektor
Münster: Lit (2006), 301 pp.
Manual de campaña electoral: Marketing y comunicación política
Buenos Aires: Konrad-Adenauer-Stiftung (KAS) (2006), 144 pp.
Campanha política: Como ganhar uma eleição. Regras e dicas
São Paulo: Girafa (2006), 195 pp.
"The guide is divided into 7 sections. Each section explores a different aspect of working with the media on gender and education issues, starting with looking at education campaigning in general before focusing on gender issues in education, and the role of advocacy and the media. You will find pra
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Evaluation of Soul Buddyz Series 2
Johannesburg: Soul City (2005), 40 pp.
Video for Change: A Guide for Advocacy and Activism
London: Pluto Press; Witness (2005), 323 pp.
"This book is an invitation—an invitation to discover the potential of a simple video camera and the power it holds to spark social change. Every day, all around the world, activists draw upon video in creative, strategic ways and use the results to ensure that silent voices are heard and importan
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How to Win Campaigns: 100 Steps to Success
London: Earthscan (2005), xxiv, 231 pp.
"Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from an
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Entre jóvenes: Comunicación y VIH. Herramientas periodísticas para crear campañas comunitarias de prevención de VIH/SIDA
Buenos Aires; Quito: Las Otras Voces; UNESCO (2005), 241 pp.
"Entre jóvenes. Comunicación y VIH desarrolla estrategias para jóvenes preocupados por dos derechos que les son propios: el derecho a la comunicación y el derecho a la salud. Entre jóvenes. Comunicación y VIH es el resultado del desafío de abrir espacios y construir redes que fortalezcan la p
...
Soap Operas for Social Change to Prevent HIV/AIDS: A Training Guide for Journalists and Media Personnel
Key Guides
Shelburne, Vt.: Population Media Center (PMC); United Nations Population Fund (UNFPA) (2005), 75 pp.
"This guide seeks to familiarise journalists and media personnel with the Sabido methodology for social change using entertainment-education format serial dramas broadcast over mass media channels (such as radio and television). The main area of focus is for HIV and AIDS prevention, especially among
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