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Journals
Output Type
Gestão da comunicação: Projetos de intervenção
São Paulo: Paulinas (2009), 239 pp.
Make Poverty History: Political Communication in Action
Basingstoke; New York: Palgrave Macmillan (2009), xv, 248 pp.
"An analysis of the production and consumption of the communications of Make Poverty History, a high profile episode of social movement protest in the UK. The book follows the campaign throughout its lifetime and explores how attitudes towards government and political opportunities influenced the ne
...
Advocacy Impact Evaluation
Journal of Multidisciplinary Evaluation, volume 5, issue 9 (2008), pp. 1-10
"Advocacy and policy change evaluations focus on policy as the unit of analysis rather than the more traditional program or project. There is growing interest in this form of evaluation as evidenced by a new American Evaluation Association Topical Interest Group with this focus. Julia Coffman (2007)
...
Using Mobile Phones in Advocacy Campaigns
Amherst: MobileActive (2008), 14 pp.
Campañas radiofónicas
Managua: [author] (2008), 110 pp.
Media Reform Action Guide: Tools, Tips and Techniques for Promoting Change
Free Press (2008), 63 pp.
"This Media Reform Action Guide is your invitation to rise up, take to the phones, the Internet and the streets to build a better media system. Each chapter in this guide will help make your voice heard on the media issues that matter to you. Whether you’re motivated to fight for a free and open I
...
Using Edutainment for Distance Education in Community Work
Key Guides
New Dehli: Sage (2008), 309 pp.
"Community workers in developing countries can provide on-the-ground support to encourage the general public to adopt and maintain behaviour change. This book is designed specifically as a guide for the creation of distance education programmes for these community workers. Covering the whole process
...
"[...] ¿En qué medida [los políticos] saben aprovechar de la mejor manera del ciberactivismo, sobre todo durante las campañas electorales? ¿Qué espacio queda desaprovechado y dónde se hacen usos contrarios a las exigencias democráticas? El Programa Medios de Comunicación y Democracia en Lat
...
Pop Culture with a Purpose! Using Edutainment Media for Social Change
The Hague: Oxfam Novib (2008), 53 pp.
"This publication focuses on unique communication-centered approaches to social change and introduces basic concepts, strategies and theories supporting edutainment strategies to foster social change and social movement building. It provides examples of how the organizations have used edutainment st
...
The Advocacy Sourcebook
London: WaterAid (2007), 115 pp.
"The sourcebook covers the following topics: spaces for civil society participation and how to link local, national and international advocacy; the role of WaterAid to improve water supply and sanitation (WSS) in the context of UN Millennium Development Goals (MDGs); building community capacity for
...
Evaluating Heartlines 2006: A Platform for Change. A Summary Report of the Research
Houghton: Heartlines (2007), 32 pp.
"HEARTLINES is an innovative programme developed by The Mass Media Project in South Africa. The intervention’s purpose is to address South Africa’s social issues, such as HIV and AIDS, crime, violence and the breakdown of family and social structures. HEARTLINES is unique in its approach in that
...
Comunicación política: Campañas electorales ganadoras
Quito: CIESPAL (2007), 256 pp.
"La comunicación política implica el conocimiento y dominio de técnicas de investigación, de planificación, el diseño y ejecución de acciones estratégicas que tienen por objeto llegar de forma eficiente a los públicos; implica cambio y difusión eficiente de mensajes. La propuesta política
...
Building National Campaigns: Activists, Alliances, and How Change Happens
Oxford: Oxfam (2007), xii, 103 pp.
"The aim of this book is to share stories and learning from alliance-based efforts to improve employment standards for workers, primarily women in export-orientated supply chains. These stories are about people and their organisations building more powerful and effective ways to get their voices hea
...
A Guide to Measuring Advocacy and Policy
Baltimore: Annie E. Casey Foundation (2007), 32 pp.
"The overall purpose of this guide is twofold. To help grantmakers think about and talk about measurement of advocacy and policy, this guide puts forth a framework for naming outcomes associated with advocacy and policy work as well as directions for evaluation design. The framework is intended to p
...
Advocacy, Communication and Social Mobilization (ACSM) for Tuberculosis Control: A Handbook for Country Programmes
World Health Organization (WHO) (2007), 80 pp.
"This handbook is primarily intended for staff that plan, organize and supervise tuberculosis (TB) control activities at the national level. Because tackling TB requires commitment and work at all levels, this guide can also be used by TB control staff at the provincial, state, and regional levels;
...
