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Authors & Publishers
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Journals
Output Type
Disability Awareness in Action: Campaigns
London: Disability Awareness in Action (1994), 46 pp.
"This resource kit focuses on campaigns run by organisations of disabled people which promote our independence, equality of opportunity and full participation. Taking part in campaigns will increase members' skills and confidence and show disabled people as active participants in their communities,
...
Soap Operas for Social Change: Toward a Methodology for Entertainment-Education Television
Westport, Conn.; New York: Praeger (1993), xxii, 143 pp.
"Following his experiences in the production of soap operas Miguel Sabido of Televisa (Mexico City) developed a theory as well as practical guidelines for entertainment-education soap operas. Such entertainment education soap operas like "Ven conmigo" and "Acompañame" have been very popular in Mexi
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Communication for Health and Behaviour Change: A Developing Country Perspective
San Francisco: Jossey-Bass (1993), xxvi, 204 pp.
Based on the work of HealthCom, a fifteen-year, twenty-country project funded by the U.S. Agency for International Development, the book builds on a practical, five-step model for communication that promotes change in existing behaviors and supports preventive health practices. Using numerous exampl
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El spot radiofónico
San José (CR): Radio Nederland Training Centre (RNTC) (1991), 90 pp.
Communication for Child Survival
Washington, DC: USAID; Academy for Educational Development (AED); Annenberg School for Communication, University of Pennsylvania (1988), viii, 144 pp.
Writing for Educational Radio: A Guide for Scriptwriters
Bonn: Friedrich-Ebert-Stiftung (FES) (1987), 169 pp.
"This book is addressed to those who wish or who have to write educational programmes for radio. Its aim is to point to ways and methods of writing appropriate material for radio. It reviews various radio formats: Non-dramatic ones like announcements, reports, commentary, talk, interviews, etc; and
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Public Communication Campaigns
Beverly Hills: Sage (1981), 328 pp.
"Original essays define the scope of and show how to improve campaigns that promote public service programmes - among them, anti-smoking, family planning, heart disease prevention, and fire prevention campaigns. Academics, programme administrators, evaluators and policy makers show how to assess nee
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