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Methods applied
Journals
Output Type
The New P-Process: Steps in Strategic Communication
Baltimore: Health Communication Partnership (2003), 12 pp.
Ponle seguro al taxi: Una experiencia de periodismo cívico
Lima: Calandria, 2nd. ed. (2003), 59 pp.
Marketing político: Herramientas para ganar elecciones
Caracas: Konrad-Adenauer-Stiftung (KAS) (2003), 107 pp.
Designing and Implementing an Effective Tobacco Counter-Marketing Campaign
Key Guides
Atlanta, GA: Centers for Disease Control and Prevention (CDC) (2003), 456 pp.
"This manual is designed to be a comprehensive resource for state health departments and other agencies and organizations in developing and implementing tobacco counter-marketing campaigns. It is designed to help readers who have different levels of experience and are managing programs at different
...
A Field Guide to Designing a Health Communication Strategy
Baltimore: Johns Hopkins Center for Communication Programs (2003), 230, 48, 5, 4 pp.
Heating Up Society to Take Environmental Action: A Guide to Effective Environmental Education and Communication
Washington, DC: GreenCOM (2002), 47 pp.
"Over the past eight years, GreenCOM has learned a great deal about what works and what doesn’t. The project has also functioned as a clearinghouse for common questions that people around the world raise about EE&C. Most importantly, GreenCOM has demonstrated the value of EE&C and helped managers,
...
Public Information Campaigns & Opinion Research: A Handbook for the Student & Practitioner
London et al.: Sage (2002), xiv, 193 pp.
"This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns. It outlines the basic theoretical approaches and pr
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Media Advocacy Toolkit: Course Workbook
Windhoek: Media Institute of Southern Africa (MISA) (2002), 80 pp.
"This course is designed to help you to sharpen your media advocacy skills. It is made up of two 2-day workshops. During the first workshop, you will explore the meaning of advocacy. You will also consider the importance of finding and including women’s voices in the media you produce. On Day 2 yo
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The MISA Media Advocacy Toolkit: Facilitators Guide
Windhoek: Media Institute of Southern Africa (MISA) (2002), 100 pp.
La campaña global: Los nuevos gurúes del marketing político en acción
Buenos Aires: Konrad-Adenauer-Stiftung (KAS) (2002), 413 pp.
Shaping the Future: The Soul Buddyz Experience
Johannesburg: Soul City (2002), 18 pp.
Communicating Rights for Children: A Study of Children's Participation in a Radio Campaign in West Africa
Malmö University, Master Thesis (2002), 71 pp.
"The radio campaign ”I’m a child but I have my rights too!” is run by the organization Plan in Burkina Faso, Togo, Mali, Senegal och Guinea. The campaign contains of five-minute-long reports, taking place in an environment that children is well familiar with, often the African countryside wher
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Advocacy in Action: A Toolkit to Support NGOs and CBOs Responding to HIV/AIDS
Brighton; Toronto: International HIVAIDS Alliance;ICASO (2002), 116 pp.
"This toolkit is for people and organisations that support NGOs and CBOs responding to HIV/AIDS in developing countries. These include NGO support programmes, training institutions and individual trainers. The toolkit can also be used by NGOs and CBOs themselves to build skills within their own orga
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Communication strategies for smoking cessation: A review of the scientific literature on the subject
Cologne: Bundeszentrale für gesundheitliche Aufklärung (BZgA) (2002), 124 pp.
"The following questions will be examined: Which methods of communication (mass communication, Internet, personal communication) promise effective communication with smokers? Which messages (contents) promise effective communication with smokers? Which multipliers promise effective communication wit
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