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Communication politique et lobbying
Bruxelles: De Boeck (2011), 253 pp.
Working on Health Communication
Key Guides
Los Angeles et al.: Sage (2011), 186 pp.
"Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns. The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right th
...
Hands-On Social Marketing: A Step-By-Step Guide to Designing Change for Good
Key Guides
London et al.: Sage, 2nd ed. (2011), xiv, 309 pp.
"The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social m
...
Voice and Accountability Tool: Engagement Framework
CAFOD (2010), 3 pp.
"This tool can be used in different places and for different types of advocacy, and helps CAFOD and our partners to think about the wider context of their work as well as their achievements. The levels are cumulative, and require partner organisations to think through the reasons why they might be c
...
Comunicación estratégica: Valor agregado para una ONG. Caso testigo: Vecinos por la Carta y su incidencia en la reforma de la Carta Orgánica de Bariloche
Buenos Aires: Vecinos por la Carta; Avina (2010), 141 pp.
"Para los que trabajamos en la Representación Patagonia de la Fundación AVINA Argentina fue una oportunidad extraordinaria poder acompañar, muy próximos, a un puñado abierto y generoso de ciudadanos de San Carlos de Bariloche que decidió incidir directamente en el proceso de la reforma de su C
...
Kommunikationskampagnen: Ansätze und Kriterien einer praktisch-theologischen Kampagnentheorie
Stuttgart: Kohlhammer (2010), 435 pp.
"Seit den 1960er Jahren kommunizieren christliche Organisationen mit Kampagnen, Projekten, Initiativen und Aktionen wie 'Brot für die Welt', 'Sieben Wochen ohne', 'Misch dich ein', 'Mach dich stark für starke Kinder', 'Advent ist im Dezember' u. a. Erstmals wird hier die Gesamtheit kirchlicher Kam
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"This document outlines basic steps in planning monitoring and evaluation for advocacy and covers: distinctive features of monitoring and evaluation for advocacy; five questions for planning advocacy monitoring and evaluation; special focuses on equity, humanitarian advocacy monitoring and evaluatio
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Best Practice in Road Safety Mass Media Campaigns: A Literature Review
Adelaide: University of Adelaide, Centre for Automotive Safety Research (2010), vi, 49 pp.
"This report provides a timely review of what is currently known about road safety advertising design and evaluation. Australian and international advertising literature published from 2001 to 2009 was reviewed to determine best practice for road safety mass media campaigns in South Australia. Inste
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Advocacy Toolkit: A Guide to Influencing Decisions That Improve Children's Lives
New York: UNICEF (2010), iv, 116 pp.
"The Advocacy Toolkit provides a broadly accepted definition of advocacy and underscores UNICEF’s unique position and experience in advocacy. The heart of the Toolkit provides detailed steps, guidance and tools for developing and implementing an advocacy strategy. The Toolkit also outlines eight f
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Evidence, Messages, Change! An Introductory Guide to Successful Advocacy
New York; London: Open Society Institute; Open Society Foundation (2010), 24 pp.
"This guide outlines important, basic steps to ensure that your advocacy is as effective as possible. It draws on learning within the Open Society Foundations’ network, especially the experiences of our advocacy colleagues, as well as resources from other organizations. Understanding of and engage
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El radiodrama en la comunicación de mensajes sociales: Apuntes teórico-prácticos para la producción integral
Key Guides
Buenos Aires: Ediciones del Jinete Insomne; Centro de Producciones Radiofónicas (2010), 166 pp.
"El presente texto es una aproximación básica a distintas cuestiones de la producción de radio que son necesarias para comenzar. No aspira a ser un manual de uso, de esos que tienen pasos a seguir para lograr el éxito, sino todo lo contrario: aspira a ser un texto de guía basado en conocimiento
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Guidelines on lobby and advocacy
Utrecht: ICCO (2010), 52 pp.
Advocacy, Communication and Social Mobilization for TB Control: Collection of Country-Level Good Practices
Geneva: World Health Organization (WHO) (2010), 81 pp.
"The purpose of this document is to highlight cases in which Advocacy, Communication and Social Mobilization (ACSM) interventions have contributed to a positive outcome of tuberculosis (TB) control activities directed to a range of audiences and settings. It is intended for on-the-ground stakeholder
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Conceitos de comunicação política
Beira: Livros LabCom (2010), 164 pp.
"A Comunicação Política é uma área vasta em expansão quer sob o ponto de vista da reflexão teórica praticada nas Academias quer sob o ponto de vista da sua prática em numerosos domínios da vida cívica. Vislumbra-se um claro aprofundamento dos estudos nesta área visível na imprensa unive
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"This brief offers an overview of current practice in the new and now rapidly growing field of advocacy evaluation. It highlights the kinds of approaches being used, offers specific examples of how they are being used and who is using them, and identifies the advantages and disadvantages of each app
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A User’s Guide to Advocacy Evaluation Planning
Cambridge, MA: Harvard Family Research Project (2009), 22 pp.
"Although the argument for evaluating advocacy is convincing, advocacy has long been considered “too hard to measure,” and so far relatively few advocates, funders, or evaluators have taken on the challenge. But this is now changing. Interest in advocacy evaluation is surging and cutting-edge ad
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"[...] Fortunately, in the last decade in particular, much progress has been made on incorporating social science theory into both campaign design and evaluation, primarily in the health field. Indeed, evaluators are being encouraged to engage in theory testing and/or logic model development. Findin
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Make Poverty History: Political Communication in Action
Basingstoke; New York: Palgrave Macmillan (2009), xv, 248 pp.
"An analysis of the production and consumption of the communications of Make Poverty History, a high profile episode of social movement protest in the UK. The book follows the campaign throughout its lifetime and explores how attitudes towards government and political opportunities influenced the ne
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