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Guía práctica y herramientas para el impacto: Del arte al impacto
Key Guides
London et al.: Doc Society (2019), 237 pp.
"El objetivo de esta guía va más allá de presentar herramientas y recursos, pretende crear comunidad. Igual que sucede con el proceso de evaluación, vimos una oportunidad para aprender cómo se produce el impacto y hacer un seguimiento de cómo las películas están catalizando el cambio social.
...
Personal Data: Political Persuasion. Inside the Influence Industry - How it Works
Berlin: Tactical Tech (2019), 121 pp.
"This guide categorises data-driven campaigning methods to loosely reflect how value is created along the data pipeline, from acquisition (asset), to analysis (intelligence) to application (influence)." (Page 3)
Stop the Traffik Lithuania Campaign July 2019: Initial Evaluation Report
Stop the Traffik; Humankind Research (2019), 44 pp.
"The Lithuania (LT) campaign ran on Facebook (FB) and Instagram (IG) over the course of two weeks in July 2019, first in Lincolnshire, UK followed by Lithuania. The target audience was Lithuanians living in both Lithuania and Lincolnshire at risk of labour exploitation in the UK. The campaign was de
...
The Impact Field Guide and Toolkit: From Art to Impact
Key Guides
London et al.: Doc Society, 2nd ed. (2019), 381 pp.
"This guide is about more than just tools and resources, it’s about building community. As with the process of evaluation, we saw an opportunity to learn about how impact happens and to track how films are catalysing social change. That’s the impetus behind the case studies that make up our Impa
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Unique Methods in Advocacy Evaluation
California Endowment (2019), 9 pp.
"Like all evaluations, advocacy evaluations can draw on a familiar list of traditional data collection methods, such as surveys, interviews, focus groups, or polling. But because the advocacy process can be complex, fast-paced, and dynamic, which makes data collection challenging, and because advoca
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When Celebrities Speak: A Nationwide Twitter Experiment Promoting Vaccination in Indonesia
National Bureau of Economic Research (NBER) (2019), 55 pp.
"Celebrity endorsements are often sought to influence public opinion. We ask whether celebrity endorsement per se has an effect beyond the fact that their statements are seen by many, and whether on net their statements actually lead people to change their beliefs. To do so, we conducted a nationwid
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O guia de campo: Kit der ferramentas para o impacto. Da arte ao impacto
Key Guides
London et al.: Doc Society (2019), 238 pp.
"Nós oferecemos ideias e abordagens para que você não tenha que lidar com um obstáculo que alguém já ultrapassou e, com isso, concentrar-se nos desafios próprios de seu projeto. Disponibilizamos todas as nossas colaborações, conversas, acordos e desentendimentos com equipes de filmagem incr
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Behavior Change for Nature: A Behavioral Science Toolkit for Practitioners
Arlington (VA): Rare; Behavioural Insights Team (2019), 82 pp.
"We hope you’ll come away from this report with a clearer understanding that conservation is a behavioral challenge and therefore needs behaviorally-informed solutions. Here is your starting point with the tools and tactics to employ in your efforts to preserve our natural resources for current an
...
"When the first Tweet was sent in 2006, no one could have foreseen the impact it would have on the world. As the world’s online public space — a one-to-many communication platform where conversations that shape opinions happen — Twitter has bolstered the ability of citizens to interact with on
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Documentary Resistance: Social Change and Participatory Media
New York: Oxford University Press (2019), xiii, 280 pp.
"The potential of documentary moving images to foster democratic exchange has been percolating within media production culture for the last century, and now, with mobile cameras at our fingertips and broadcasts circulating through unpredictable social networks, the documentary impulse is coming into
...
Evaluating Behaviour Change Communication Campaigns in Health and Safety: A Literature Review
Adelaide: University of Adelaide, Centre for Automotive Safety Research (2019), 30 pp.
"This literature review examined selected international research, published from 2010 to the present, to investigate how six fields other than road safety (i.e. healthy eating/physical activity, smoking, alcohol and drug use, workplace health and safety, suicide and juvenile offending) evaluated the
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Migrants as Messengers: The Impact of Peer-To-Peer Communication on Potential Migrants in Senegal. Impact Evaluation Report
Geneva: International Organization for Migration (IOM) (2019), vi, 70 pp.
"The International Organization for Migration (IOM) has conducted a scientifically rigorous impact evaluation to assess the impact of the Migrants as Messengers (MaM) campaign in Dakar, Senegal. MaM was a peer-to-peer awareness-raising campaign made by migrants for migrants and implemented in Senega
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Violence Against Women in Papua New Guinea: The Representation of Women in Anti-Violence Campaigns
Aotearoa (NZ): Auckland University of Technology, Pacific Media Centre, Master Thesis (2019), x, 116 pp.
"This study examines the representation of violence against women and gender-based violence campaigns in Papua New Guinea (PNG). It explores the contexts surrounding engendered violence and strives to establish the efficacy of the United Nations violence against women campaign, Sanap Wantaim (Stand
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Stop the Traffik's Organisational Evaluation: Executive Summary
Crackington Haven, Bude: Stop the Traffik; Robin’s Trading Company (2019), 12 pp.
"Since its inception STOP THE TRAFFIK (STT) has been focused on creating a world where people are not bought and sold. To contribute towards this goal, STT has developed an intelligence-led prevention approach: informing its focus at a local, national and global level. STT believes that it delivers
...
Brazil’s Digital Resistance Against Corruption
Tokyo: Toda Peace Institute (2019), 13 pp.
"From 2008 to 2010, 3.6 million Brazilians took part in the “Ficha Limpa” movement to impact political corruption by ensuring that anyone who runs for office has a “clean record.” This case study on the combination of a grassroots social movement paired with the Avaaz global web movement’s
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Linkages as a Lens: An Exploration of Strategic Communications in P/CVE
Journal for Deradicalization, issue 20 (2019), pp. 1-45
"Strategic communications for the purpose of countering violent extremism have become widespread in recent years, especially given the communications revolution which has amplified the messages of violent extremists and those that wish to counter them. Despite this, there is little-to-no research wh
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NOhep Advocacy Toolkit
NOhep Movement (2019), 80 pp.
"To support national advocacy efforts, we’ve created a toolkit for patient organisations, NGOs and individuals working in the field of viral hepatitis. It will equip supporters with the information and knowledge to get their decision-makers to take this problem seriously and push them to act to me
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Recommended Practices for Science Communication with Policy Makers
Washington, DC: American University, School of Public Affairs (SPA) (2019), 22 pp.
"This guide grows out of the research project “Evidence-based Science Communication with Policymakers” conducted by the four authors and sponsored by the National Academy of Sciences and the Rita Allen Foundation. In order to write these recommendations, we spent over a year studying science com
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