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Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Comunicación estratégica para proyectos de desarrollo
Washington, DC: Banco Mundial (1999), 213 pp.
"Este documento acompaña al manual diseñado para ayudar a los administradores de equipos de trabajo del Banco Mundial a planificar y supervisar la ejecución de actividades de comunicación en proyectos de PSN. El manual revisa los principios básicos de comunicación para el cambio en el comporta
...
In Bildern reden: Die neue Redekunst aus Ditkos Schule
Düsseldorf: Econ, 3d ed. (1999), 288 pp.
How to Make Edutainment Work for You: A Step by Step Guide to Designing and Managing an Edutainment Project for Social Development
Houghton: Soul City (1999), 233 pp.
"In this book Dr Garth Japhet, co-founder of the successful South African edutainment project, Soul City, explains the concept of edutainment and what it involves. The book contains case studies of edutainment projects around the world to illustrate the principles of good edutainment and offers a pr
...
Kommunikationsmanagement: Marketing-Kommunikation vom Briefing bis zur Realisation
Stuttgart: Schäffer-Poeschel, 3rd revised and compl. ed. (1999), 916 pp.
"Die Elemente der Kommunikationspolitik, in den einschlägigen Marketing-Kompendien nur abrißhaft dargestellt, erfahren in diesem Buch eine eingehende, direkt an den praktischen Erfordernissen orientierte Darstellung. Dargestellt werden die u.a. die Elemente des Briefing, die Erstellung des Werbeko
...
Interne Kommunikation
Berlin: Cornelsen (1999), 175 pp.
How to Design and Produce Radio Serial Drama for Social Development: A Program Manager's Guide
Key Guides
Baltimore, Md.: Johns Hopkins Center for Communication Programs (1998), iv, 152 pp.
Social Marketing Strategies to Fight Corruption
World Bank, Economic Development Institute (1998), 28 pp.
"Drawing on lessons from the use of social marketing in public health campaigns (e.g., to reduce smoking and alcoholism, to encourage safe sex and to encourage physical fitness), environmental campaigns (e.g., to promote recycling), education campaigns (to encourage literacy) and the protection of i
...
Öffentlichkeitsarbeit: Hörfunk. Handbuch über den Umgang mit dem Medium Hörfunk
Berlin: Vistas (1998), 221 pp.
Presse- und Öffentlichkeitsarbeit für Kinderrechte: Ein Praxisbuch
Mülheim an der Ruhr: Verlag an der Ruhr (1997), 226 pp.
La publicidad de bien social
Buenos Aires: Paulinas (1997), 87 pp.
The Video Activist Handbook
London: Pluto Press (1997), xvi, 248 pp.
How to Write a Radio Serial Drama for Social Development: A Script Writer's Manual
Key Guides
Baltimore, Md.: Johns Hopkins Center for Communication Programs (1997), 217 pp.
"This book is a practical manual for script writers preparing radio serial dramas for development projects. It will be useful both for novices and experienced script writers who have not yet written drama that educates as well as entertains. So that this book can be used as a course manual, whether
...
Fachlexikon Öffentlichkeitsarbeit: Von Abonnementzeitung bis Zusatznutzen
Frankfurt am Main: Gemeinschaftswerk der Evangelischen Publizistik (GEP) (1997), 191 pp.
"Der erste Teil des Lexikon erklärt die Fachterminologie von Public Relations und Öffentlichkeitsarbeit. Im zweiten Teil beschreiben Planungshilfen die Vorbereitung und Durchführung von PR-Kampagnen, Werbemaßnahmen und Pressekonferenzen, systematisieren das Spendenmarketing, die Medienbelegung u
...
Talking Straight: A Guide to Clear and Effective Public Speaking
Manila: Asian Social Institute (1996), 92 pp.
Media Planning: A Practical Guide
Lincolnwood (Chicago), Illinois: NTC Business Books, 3rd ed. (1996), xii, 209 pp.
"This book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. The latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. Interspersed are
...
On Printed Matter and Beyond: Media, Orality and Literacy
Den Haag: Centre for the Study of Education in Developing Countries (CESO) (1995), 136 pp.
"In fact this paperback is about narration and about text in whatever form: spoken, written or printed. Or even better, this book is about the importance of narrative art. It therefore invests all kinds of storytelling, not only the person-to-person oral tradition, but also the mediated forms of sto
...
Werbende Gemeinde: Ein Handbuch
Hamburg; Stuttgart: Steinkopf, völlig überarb. Neuaufl. (1995), 220 pp.
"Eine praxisorientierte Darstellung mit zahlreichen Beispielen. Erstmals wird der Begriff der "Corporate Identity" angewandt, indem die einzelnen Schritte zum eigenen unverwechselbaren Gemeindeprofil beschrieben werden. Klar und systematisch führt das Buch in die professionelle Kommunikationsplanun
...
