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"This guide provides background and practical information about the design and development of print materials, with a particular focus on the small media of brochures and letters. This guide will help developers understand basic principles involved in planning a print communication project, learning ... more
"This publication is intended to serve as a guide to journalists in different media segments on preventive, risk, and crisis communication. Although the focus is on a potential future influenza pandemic in Latin America arising from avian flu, the pages that follow set forth concepts and tools to as ... more
"This handbook is primarily intended for staff that plan, organize and supervise tuberculosis (TB) control activities at the national level. Because tackling TB requires commitment and work at all levels, this guide can also be used by TB control staff at the provincial, state, and regional levels; ... more
"The 29 indicators in the Guide measure the reach, usefulness, and use, as well as the collaboration, and capacity building engendered through information products and services. The innovative “Conceptual Framework for Monitoring and Evaluating Health Information Products and Services” shows how ... more
"This is intended to be a "practical" book. It is filled with examples and case studies that illustrate ways that carefully planned and implemented communication interventions have produced positive results. It is also filled with ideas from people who have experienced the challenges of communicatin ... more
"This essay explores the nature and political consequences of representing HIV/AIDS in Africa, where the disease has taken its greatest toll. We examine how different methods of photography embody different ideologies through which we give meaning to political phenomena. We distinguish three photogr ... more
"This book, a first in its kind, offers a survey of the present state of affairs in media accessibility research and practice. It focuses on professional practices which are relative newcomers within the field of audiovisual translation and media studies, namely, audio description for the blind and ... more
"Sex-selective abortion is an increasing problem in India. Previous awareness-raising efforts on the issue have focused largely on the act of abortion, without substantively addressing the context that creates a demand for sex selection. The BBC World Service Trust conducted a research study on how ... more
"This paper discussed the possibility to improve public communication campaign theory, by making use of data obtained through mass media health communication campaign evaluations. The idea of an ‘engineering’ approach to campaign design, where theory and scientific findings are systematically us ... more
"The guide is divided into three parts: the basics, the media and more about HIV. It provides answers to frequently asked questions about HIV and AIDS, treatments and diagnoses. Other sections cover the history of the virus, transmission, treatments, opportunistic infections and a chronological acco ... more
"Die Beiträge dieses Bandes thematisieren Fragen der HIV/Aids-Prävention in Afrika - dem nach wie vor am stärksten von der Pandemie betroffenen Kontinent. Im Zentrum jeglicher Präventionsarbeit steht die Wissensvermittlung mit dem Ziel, Menschen durch Aufklärung und entsprechende Informationen ... more
"Written by researchers concerned with disability issues and supplemented with photography from the mother of a disabled child, this sensitive collaboration is a unique expression of the fullness of human experience, with all its joy, pain, and confusion. Some of the key questions addressed are What ... more

Health Communication

Boston, MA: Springer (2006), vii, 212 pp.
"[This publication] reviews basic theory and concepts underlying the health communication field; offers real-world strategies for designing, implementing, and evaluating programs; provides up-to-date coverage of print, broadcast, digital, and interactive health media. Case examples illustrate what w ... more